It’s a simple proposn: A craft beer, owned by a gay uple and marketed to the LGBT muny.
Contents:
- BEER IS SO GAY
- OH VALLEY BEER PANY CREAT “EVEN GAYER” LIGHT BEER; SAYS BEER IS FOR EVERYBODY
- WHAT IS THE GAYT DRK
- GAY BEER
- PRI AND POLICS: GAY BEER AND MARKETG ‘AUTHENTICY’
- WHAT MAK THIS BEER GAY?
BEER IS SO GAY
A new group of beer pani and breweri like Gay Beer and Queer Brewg are supportg LGBTQ+ muni while rvg out space the beer world for queerns * most gay beer *
Ask what mak a gay bar gay and the answers will vary. What you’ll rarely hear, though, is that a gay bar is a gay bar bee of the drks.
Gay Beer, Dyke Beer, and Queer Brewg are among the emergg group of beer producers that are centerg queer inty and queer muny, whether by highlightg queer brewers, donatg some profs to queer chari, or creatg queer third spac — munal spac distct om home and work — at a time when they’re disappearg.
OH VALLEY BEER PANY CREAT “EVEN GAYER” LIGHT BEER; SAYS BEER IS FOR EVERYBODY
A gay drk is one that is enjoyed by people who intify as gay. This uld be any type of drk, om cktails and we to beer and soda. There is no one * most gay beer *
Instead, buyers will state clearly that they want a Gay Beer. Gay Beer was created by Jon Moore and Jason Pazmo, bs partners and boyiends, 2017.
The pair were spired while drkg at Juli’, a historic gay bar New York Cy that was the se of early “sip-” protts, where gay men would drk at bars that refed to serve homosexuals.
WHAT IS THE GAYT DRK
Gay Beer partners wh Craft Beer Distributor Craft Collective to distribute Gay Beer. * most gay beer *
Together, they were tryg to figure out why there wasn’t already a beer posned more for queer people, which led Moore and Pazmo to realize that gay beer was a project they uld take on themselv themselv. But of urse, had to be gay.
Consumptn of Gay Beer, they cid, would be herently tied to supportg the queer muny. They began llg Gay Beer while velopg the product and jt stuck.
Growg up, they’d both heard “gay” ed as an sult or to scribe somethg pejoratively, so llg their beer Gay Beer was also a reclamatn. Moore and Pazmo note that “gay” also means “happy, ” a nnotatn hasn’t really held s, but still gets ed as a cheeky way to eli the haters.
GAY BEER
Loyal Brands' label-centric Gay Beer rais qutns about what means to "thentilly" target the LGBTQ craft beer muny. * most gay beer *
(Big Gay Ice Cream has ed the same tactic. “A lot of bars are not wantg to say they’re lbian bars, they’re wantg to say they’re queer bars — but a lot of gay male bars keep sayg they’re gay male bars, ” she says. From a sign standpot, Gay Beer, Dyke Beer, and Queer Brewg all wanted to reference the cultur they grew om.
For Moore and Pazmo, that meant an “Amerina whout the Amerin flag” sign, somethg that reflected the athetics of Juli’ Bar, and the gay men of the ’60s who participated the “sip ” protts.
Gay Beer, Dyke Beer, and Queer Brewg are n by queer people and support queer people year-round. Buyg Gay Beer at the grocery store signals to everyone who se you that you’re the kd of person who buys Gay Beer.
PRI AND POLICS: GAY BEER AND MARKETG ‘AUTHENTICY’
Gay Beer may be explicly queer, but “gay” still feel more fortable on the tongue to a non-queer person than “dyke” or “queer. Meanwhile, Gay Beer will soon be available 32 stat through e-merce. A brand like Gay Beer gets to be the Trojan horse of the queer beer agenda.
WHAT MAK THIS BEER GAY?
Wae says, “Many were pleased to see the lnch of somethg actively tryg to make change wh a stagnant and homogeno dtry, and queer and trans folk were pleased to see somethg that reprented them a way that hadn’t been done before. Loyal Brands Gay Beer. Y., Gay Beer is currently available select NYC Whole Foods lotns, on the NYC Ferry, as well as onle through TapRm.
A portn of Gay Beer proceeds go to LGBTQ advocy groups each quarter, Gay Beer tells VePair. GLAAD, an LGBTQ+ media advocy anizatn, has scribed Coors as "among the most progrsive for s employee polici toward gays. One of their beers, Love Hazy IPA: Pri Edn, transforms Almanac’s most popular hazy IPA durg Pri month to a beer to support the Oakland LGBTQ Communy Center, a nonprof dited to enhancg and stag the well-beg of lbian, gay, bisexual, transgenr, and Queer people through tnal-, social-, health-, and wellns-related activi, programs, and servic.
Partners bs and life, Shyla Sheppard and her wife, Missy Begay, opened their Native-, women-, and Queer-owned brewery New Mexi to rporate gredients and culture om their Native Amerin herage. Born and raised on the Fort Berthold Rervatn North Dakota, Sheppard is a member of the Three Affiliated Trib, while Begay is the granddghter of Navajo silversmhs and weavers. A revered gay bar Greenwich Village New York Cy, The Stonewall Inn is the se of the historic Stonewall Inn Rts, six days of protts and rts rponse to New York Cy police raidg the bar.