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McDarrah/Getty Imag</span></div></div></figure><div data-ttid="ContentHearLeadRailAnchor" class="ContentHearLeadRailAnchor-jYVcDc djtEof"></div></div></div></hear></div><div data-attribute-verso-pattern="article-body" class="ArticlePageContentBackGround-cNiFNN kbAoLA article-body__ntent"><div class="ActnBarWrapperContent-lasBkU cAHp"><div class="ActnBarWrapperComponent-cjwxLS bEeSLb"><div data-attr-viewport-monor="" class="ActnBarWrapper-dhxmQh SFwwF viewport-monor-anchor"><button id="bookmark" aria-label="Save" class="ActnBarButton-dyFOZU dPbgNk bookmark large-screen"><span class="ActnBarSendaryButtonPrimaryIn-isbvyN cAwccV bookmark-button-in"><svg class="in in-bookmark" width="24" height="24" viewBox="0 0 24 24" fill="none" xmlns="><tle>Save this story</tle><path class="in-bookmark-stroke" d="M11.7661 16.3228L4.5 20.1695V3.5H19.5V20.1695L12.2339 16.3228L12 16.199L11.7661 16.3228Z" stroke-lep="square"/></svg></span><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ ActnBarButtonText-bYXYuh iUEiRd fcKlBk gkccfO">Save</span></button></div><div data-attr-viewport-monor="" class="ActnBarWrapper-dhxmQh fOiOQm viewport-monor-anchor"><button id="bookmark" aria-label="Save" class="ActnBarButton-dyFOZU gdCxmM bookmark mobile"><span class="ActnBarSendaryButtonPrimaryIn-isbvyN cAwccV bookmark-button-in"><svg class="in in-bookmark" width="24" height="24" viewBox="0 0 24 24" fill="none" xmlns="><tle>Save this story</tle><path class="in-bookmark-stroke" d="M11.7661 16.3228L4.5 20.1695V3.5H19.5V20.1695L12.2339 16.3228L12 16.199L11.7661 16.3228Z" stroke-lep="square"/></svg></span><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ ActnBarButtonText-bYXYuh iUEiRd fcKlBk gkccfO">Save</span></button></div></div></div><div class="ArticlePageChunksContent-etcMtP bwyLBj"><div data-ttid="ArticlePageChunks" class="ArticlePageChunks-fLyCVG eOdfIs"><div class="GridWrapper-cAzTTK kHBDeH grid grid-margs grid-ems-2 ArticlePageChunksGrid-hfxa bjczjj grid-layout--adrail narrow wi-adrail"><div class="GridItem-buujkM stRKV grid--em grid-layout__ntent"><div class="BodyWrapper-kufPGa dUONRr body body__ntaer article__body" data-journey-hook="client-ntent" data-ttid="BodyWrapper"><div class="body__ner-ntaer"><p>Greetgs, fellow alli, wele to the ja-June of <a href=">Pri Month</a>, an annual celebratn of all thgs un-straight, part social jtice movement, part rporate-marketg vehicle. I wish this were a more jolly piece about the joys of beg a gay. (I thoroughly remend !) But for all the levy, there’s also a gravy to LGBTQ+ life that nnot be ignored. To publicly out yourself, even this day and age, even the most astal ele of towns, is no simple task. At a time when many -closeted people still rry shame and stigma, beg out and proud is fely somethg to celebrate. Equaly for the outed is still a stggle bee ternalized homophobia is very much a thg and we all have to unlearn our early years’ ndng as idts. </p><p>A lot of LGBTQ+ people have opns about the bt way to get a foothold an ever-evasive equaly, whether that’s through anized march, challengg rtrictive legislatn, or an abundance of rabowed merch. Merch n be divisive and tends to rankle people. Somethg about the llisn of the rporate and the celebratory gets unr their sk. Perhaps ’s the gapg discrepancy between the historic and current difficulti faced by LGBTQ+ peopl vers the ceptive simplicy of a T-shirt, say, or a lunchbox or a <a data-offer-url=" class="external-lk" data-event-click="{"element":"ExternalLk","outgogURL":"" href=" rel="nofollow noopener" target="_blank">Lettuce Guac Ban Tomato</a> sandwich. </p><div><div class="ConsumerMarketgUnThemedWrapper-iUTMTf jssHut nsumer-marketg-un nsumer-marketg-un--article-mid-ntent" role="prentatn" aria-hidn="te"><div class="nsumer-marketg-un__slot nsumer-marketg-un__slot--article-mid-ntent nsumer-marketg-un__slot---ntent"></div><div class="journey-un"></div></div></div><p>Am I the only person fdg hard to get properly riled up about the modifitn of gayns? Not jt gayns, of urse, there’s bi-ns, lbian-ns, transgenr-ns, and pl-ns, all of which ntle unr the pri rabow, weatherg the storm of majory heteronormativy. I appreciate the sanctuary the muny offers, and the leaps and stris towards equaly that our righteo anger n achieve. (I for one am happily married to another man.) What I’m stgglg to feel properly irrated about is some of my apps turng rabow for 30 days. Ever sce brands got sentient, the moral state of the pla beme another marketg tactic. </p><div class="Contaer-bkChBi byNLHx"></div><p>Every year durg Pri Month, we see brand after brand slap a rabow on a limed edn box (or boxer shorts, for that matter), and they’re acced of performative lip service to “the muny” whout followg through any tangible way. We’re undated wh those credibly glib “Brands when Pri Month’s over” mem that ridicule the ephemeraly of their efforts, the nod to lazy activism. And brands seemgly return to heterosexualy on July 1, while the rt of live fully round LGBTQ+ liv where every day is gay as hell. </p></div></div></div><div class="GridItem-buujkM fVLMby grid--em grid-layout__asi"><div class="StickyBoxWrapper-jfYB kNleGZ sticky-box"><div class="StickyBoxPrimary-dzWDWL cdhYoN sticky-box__primary"><div class="Contaer-bkChBi byNLHx"></div><div class="AdWrapper-dQtivb fZrssQ ad ad--rail"><div class="ad__slot ad__slot--rail" data-no-id="01uuvd"></div></div><div class="ConsumerMarketgUnThemedWrapper-iUTMTf jssHut nsumer-marketg-un nsumer-marketg-un--display-rail" role="prentatn" aria-hidn="te"><div class="nsumer-marketg-un__slot nsumer-marketg-un__slot--display-rail"></div><div class="journey-un"></div></div></div><div class="StickyBoxPlaceholr-grPmrg dxAvXx"></div></div></div></div><div data-ttid="RowWrapper" class="RowWrapper-UmqTg HEhan full-bleed-ad row-mid-ntent-ad"><div class="StickyMidContentAdWrapper-fSBzwl drzyIa ad-stickymidntent"><div class="AdWrapper-dQtivb fZrssQ ad ad--mid-ntent should-hold-space"><div class="ad__slot ad__slot--mid-ntent" data-no-id="notx4"></div></div></div></div><div class="GridWrapper-cAzTTK kHBDeH grid grid-margs grid-ems-2 ArticlePageChunksGrid-hfxa bjczjj grid-layout--adrail narrow wi-adrail"><div class="GridItem-buujkM stRKV grid--em grid-layout__ntent"><div class="BodyWrapper-kufPGa dUONRr body body__ntaer article__body" data-journey-hook="client-ntent" data-ttid="BodyWrapper"><div class="body__ner-ntaer"><p>Brands claim to be raisg awarens wh their Pri Month output, but awarens self is a nebulo ia. I don’t want to pat as overly woke, but is anyone still <em>not aware</em> that beg lbian, bi, gay, trans, pl isn’t always a bed of ros? I feel like I have to say explicly that homophobia and transphobia are bad thgs and that some addnal awarens isn’t a bad thg exactly, but ’s not awarens that the muny still needs at this pot, ’s actn. </p><div class="AdWrapper-dQtivb fZrssQ ad ad---ntent"><div class="ad__slot ad__slot---ntent" data-no-id="dyysz"></div></div><p>Actn is key. It’s not jt the public-facg mpaigns that need work. I want the ternal workgs of a brand to reflect the muni they’re claimg to support. I want a gay CEO and lbian CFO and a percentage of trans people on the board that reflects society now. I want to see gay people prosper. I want to see gay people excel. I also want them to live quiet, unshowy liv and raise cent kids—or slightly problematic on, if that sus. </p><p>That, for me, is te equaly: not the optn to ascend unencumbered to the hight heights but also the choice of any type of life where each cisn en route didn’t feel like a battle. </p><figure class="CneVioEmbedFigure-kCfJjN hdJOda e-vio-embed"><div data-ttid="script-ntaer"></div></figure></div></div></div><div class="GridItem-buujkM fVLMby grid--em grid-layout__asi"><div class="StickyBoxWrapper-jfYB jxBcTH sticky-box"><div class="StickyBoxPrimary-dzWDWL cdhYoN sticky-box__primary"><div class="AdWrapper-dQtivb fZrssQ ad ad--rail"><div class="ad__slot ad__slot--rail" data-no-id="75v6hd"></div></div><div class="ConsumerMarketgUnThemedWrapper-iUTMTf jssHut nsumer-marketg-un nsumer-marketg-un--display-rail" role="prentatn" aria-hidn="te"><div class="nsumer-marketg-un__slot nsumer-marketg-un__slot--display-rail"></div><div class="journey-un"></div></div></div><div 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siz="100vw"/><source media="(m-width: 768px)" srcSet="" siz="100vw"/><img alt="Lizzo’s Alleged Misbehavr Is Infensible&-But Some Criqu of Her Aren’t Stg Right" class="RponsiveImageContaer-eybHBd fptoWY rponsive-image__image" src="></noscript></div></div></picture></span><div class="OverlaySummaryItemContent-ddGOWz fHZSgO"><div class="RubricWrapper-dKmCNX dUsdoD bric bric--wh-bg BaseWrap-sc-gjQpdd BaseText-ewhhUZ OverlaySummaryItemRubric-bFqsqT iUEiRd cxwGKM cvqxGA"><span class="RubricName-fVtemz cLxcNi">Opn</span></div><div data-ttid="ClampWrapper" class="ClampWrapper-kZxfkB hTTNGO clamp"><div class="ClampContent-hilPkr jVhSBH"><div class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ OverlaySummaryItemHed-cljMtD iUEiRd dMyiUD cRpZRn">Lizzo’s Alleged Misbehavr Is Infensible—But Some Criqu of Her Aren’t Stg Right</div></div></div><div data-ttid="BylWrapper" class="BylWrapper-KIudk irTIfE byl OverlaySummaryItemByl-bogcUE fjwtNK"><p class="ByleWrapper-jWHrLH epKWKp byle byl__byle" data-ttid="ByleWrapper" emProp="thor" emType="><span emProp="name" class="ByleNamWrapper-jbHncj fuDQVo"><span data-ttid="ByleName" class="ByleName-kwmrLn cYaBaU byle__name"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BylePreamble-iJolpQ iUEiRd kxuydN gnILss byle__preamble">By </span>Emma Specter</span></span></p></div></div></a></li><li class="RecircListTextOverlayItem-dLTGJZ cMRTNH"><a class="OverlaySummaryItemWrapper-jydJgB ljApWB summary-em-trackg__image-lk" data-ponent-type="recirc-river" data-recirc-id="em-image-2" data-recirc-pattern="summary-em" href="><span class="SpanWrapper-umhxW kGxnNB rponsive-asset OverlaySummaryItemRponsiveAsset-gAMhYK cOqLsu"><picture class="RponsiveImagePicture-cWuUZO dUOtEa OverlaySummaryItemRponsiveAsset-gAMhYK cOqLsu rponsive-image"><div data-tt="aspect-rat-ntaer" class="AspectRatContaer-bJHpJz jgsWEn"><div class="aspect-rat--overlay-ntaer"><noscript><source media="(max-width: 767px)" srcSet="" siz="100vw"/><source media="(m-width: 768px)" srcSet="" siz="100vw"/><img alt="I Defely Would Have Taken Ozempic to Lose Weight Five Years Ago&-But What Else Would I Have Lost?" class="RponsiveImageContaer-eybHBd fptoWY rponsive-image__image" src="></noscript></div></div></picture></span><div class="OverlaySummaryItemContent-ddGOWz fHZSgO"><div class="RubricWrapper-dKmCNX dUsdoD bric bric--wh-bg BaseWrap-sc-gjQpdd BaseText-ewhhUZ OverlaySummaryItemRubric-bFqsqT iUEiRd cxwGKM cvqxGA"><span class="RubricName-fVtemz cLxcNi">Opn</span></div><div data-ttid="ClampWrapper" class="ClampWrapper-kZxfkB hTTNGO clamp"><div class="ClampContent-hilPkr jVhSBH"><div class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ OverlaySummaryItemHed-cljMtD iUEiRd dMyiUD cRpZRn">I Defely Would Have Taken Ozempic to Lose Weight Five Years Ago—But What Else Would I Have Lost?</div></div></div><div data-ttid="BylWrapper" class="BylWrapper-KIudk irTIfE byl OverlaySummaryItemByl-bogcUE fjwtNK"><p class="ByleWrapper-jWHrLH epKWKp byle byl__byle" data-ttid="ByleWrapper" emProp="thor" emType="><span emProp="name" class="ByleNamWrapper-jbHncj fuDQVo"><span data-ttid="ByleName" class="ByleName-kwmrLn cYaBaU byle__name"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BylePreamble-iJolpQ iUEiRd kxuydN gnILss byle__preamble">By </span>Emma Specter</span></span></p></div></div></a></li><div class="AdWrapper-dQtivb fZrssQ ad ad--read-more"><div class="ad__slot ad__slot--read-more" data-no-id="w29zrc"></div></div><li class="RecircListTextOverlayItem-dLTGJZ cMRTNH"><a class="OverlaySummaryItemWrapper-jydJgB ljApWB summary-em-trackg__image-lk" data-ponent-type="recirc-river" data-recirc-id="em-image-3" data-recirc-pattern="summary-em" href="><span class="SpanWrapper-umhxW kGxnNB rponsive-asset OverlaySummaryItemRponsiveAsset-gAMhYK cOqLsu"><picture class="RponsiveImagePicture-cWuUZO dUOtEa OverlaySummaryItemRponsiveAsset-gAMhYK cOqLsu rponsive-image"><div data-tt="aspect-rat-ntaer" class="AspectRatContaer-bJHpJz jgsWEn"><div class="aspect-rat--overlay-ntaer"><noscript><source media="(max-width: 767px)" srcSet="" siz="100vw"/><source media="(m-width: 768px)" srcSet="" siz="100vw"/><img alt="Miranda Rights: Be Kd to the Late--Life Queer Women the Actual, Non-AJLT World" class="RponsiveImageContaer-eybHBd fptoWY rponsive-image__image" src="></noscript></div></div></picture></span><div class="OverlaySummaryItemContent-ddGOWz fHZSgO"><div class="RubricWrapper-dKmCNX dUsdoD bric bric--wh-bg BaseWrap-sc-gjQpdd BaseText-ewhhUZ OverlaySummaryItemRubric-bFqsqT iUEiRd cxwGKM cvqxGA"><span class="RubricName-fVtemz cLxcNi">Opn</span></div><div data-ttid="ClampWrapper" class="ClampWrapper-kZxfkB hTTNGO clamp"><div class="ClampContent-hilPkr jVhSBH"><div class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ OverlaySummaryItemHed-cljMtD iUEiRd dMyiUD cRpZRn">Miranda Rights: Be Kd to the Late--Life Queer Women the Actual, Non-<em>AJLT</em> World</div></div></div><div data-ttid="BylWrapper" class="BylWrapper-KIudk irTIfE byl OverlaySummaryItemByl-bogcUE fjwtNK"><p class="ByleWrapper-jWHrLH epKWKp byle byl__byle" data-ttid="ByleWrapper" emProp="thor" emType="><span emProp="name" class="ByleNamWrapper-jbHncj fuDQVo"><span data-ttid="ByleName" class="ByleName-kwmrLn cYaBaU byle__name"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BylePreamble-iJolpQ iUEiRd kxuydN gnILss byle__preamble">By </span>Emma Specter</span></span></p></div></div></a></li><li class="RecircListTextOverlayItem-dLTGJZ cMRTNH"><a class="OverlaySummaryItemWrapper-jydJgB ljApWB summary-em-trackg__image-lk" data-ponent-type="recirc-river" data-recirc-id="em-image-4" data-recirc-pattern="summary-em" href="><span class="SpanWrapper-umhxW kGxnNB rponsive-asset OverlaySummaryItemRponsiveAsset-gAMhYK cOqLsu"><picture class="RponsiveImagePicture-cWuUZO dUOtEa OverlaySummaryItemRponsiveAsset-gAMhYK cOqLsu rponsive-image"><div data-tt="aspect-rat-ntaer" class="AspectRatContaer-bJHpJz jgsWEn"><div class="aspect-rat--overlay-ntaer"><noscript><source media="(max-width: 767px)" srcSet="" siz="100vw"/><source media="(m-width: 768px)" srcSet="" siz="100vw"/><img alt="Tst Me: Never Havg Children Don’t Mean You’re Gog to Be Lonely" class="RponsiveImageContaer-eybHBd fptoWY rponsive-image__image" src="></noscript></div></div></picture></span><div class="OverlaySummaryItemContent-ddGOWz fHZSgO"><div class="RubricWrapper-dKmCNX dUsdoD bric bric--wh-bg BaseWrap-sc-gjQpdd BaseText-ewhhUZ OverlaySummaryItemRubric-bFqsqT iUEiRd cxwGKM cvqxGA"><span class="RubricName-fVtemz cLxcNi">Opn</span></div><div data-ttid="ClampWrapper" class="ClampWrapper-kZxfkB hTTNGO clamp"><div class="ClampContent-hilPkr jVhSBH"><div class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ OverlaySummaryItemHed-cljMtD iUEiRd dMyiUD cRpZRn">Tst Me: Never Havg Children Don’t Mean You’re Gog to Be Lonely</div></div></div><div data-ttid="BylWrapper" class="BylWrapper-KIudk irTIfE byl OverlaySummaryItemByl-bogcUE fjwtNK"><p class="ByleWrapper-jWHrLH epKWKp byle byl__byle" data-ttid="ByleWrapper" emProp="thor" emType="><span emProp="name" class="ByleNamWrapper-jbHncj fuDQVo"><span data-ttid="ByleName" class="ByleName-kwmrLn cYaBaU byle__name"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BylePreamble-iJolpQ iUEiRd kxuydN gnILss byle__preamble">By </span>Holly Williams </span></span></p></div></div></a></li><li class="RecircListTextOverlayItem-dLTGJZ cMRTNH"><a class="OverlaySummaryItemWrapper-jydJgB ljApWB summary-em-trackg__image-lk" data-ponent-type="recirc-river" data-recirc-id="em-image-5" data-recirc-pattern="summary-em" href="><span class="SpanWrapper-umhxW kGxnNB rponsive-asset OverlaySummaryItemRponsiveAsset-gAMhYK cOqLsu"><picture class="RponsiveImagePicture-cWuUZO dUOtEa OverlaySummaryItemRponsiveAsset-gAMhYK cOqLsu rponsive-image"><div data-tt="aspect-rat-ntaer" class="AspectRatContaer-bJHpJz jgsWEn"><div class="aspect-rat--overlay-ntaer"><noscript><source media="(max-width: 767px)" srcSet="" siz="100vw"/><source media="(m-width: 768px)" srcSet="" siz="100vw"/><img alt="All the Cool Realy-TV Girli Are Comg Out as Queer, And I’m Obssed" class="RponsiveImageContaer-eybHBd fptoWY rponsive-image__image" src="></noscript></div></div></picture></span><div class="OverlaySummaryItemContent-ddGOWz fHZSgO"><div class="RubricWrapper-dKmCNX dUsdoD bric bric--wh-bg BaseWrap-sc-gjQpdd BaseText-ewhhUZ OverlaySummaryItemRubric-bFqsqT iUEiRd cxwGKM cvqxGA"><span class="RubricName-fVtemz cLxcNi">Culture</span></div><div data-ttid="ClampWrapper" class="ClampWrapper-kZxfkB hTTNGO clamp"><div class="ClampContent-hilPkr jVhSBH"><div class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ OverlaySummaryItemHed-cljMtD iUEiRd dMyiUD cRpZRn">All the Cool Realy-TV Girli Are Comg Out as Queer, And I’m Obssed</div></div></div><div data-ttid="BylWrapper" class="BylWrapper-KIudk irTIfE byl OverlaySummaryItemByl-bogcUE fjwtNK"><p class="ByleWrapper-jWHrLH epKWKp byle byl__byle" data-ttid="ByleWrapper" emProp="thor" emType="><span emProp="name" class="ByleNamWrapper-jbHncj fuDQVo"><span data-ttid="ByleName" class="ByleName-kwmrLn cYaBaU byle__name"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BylePreamble-iJolpQ iUEiRd kxuydN gnILss byle__preamble">By </span>Emma Specter</span></span></p></div></div></a></li><li class="RecircListTextOverlayItem-dLTGJZ cMRTNH"><a class="OverlaySummaryItemWrapper-jydJgB ljApWB summary-em-trackg__image-lk" data-ponent-type="recirc-river" data-recirc-id="em-image-6" data-recirc-pattern="summary-em" href="><span class="SpanWrapper-umhxW kGxnNB rponsive-asset OverlaySummaryItemRponsiveAsset-gAMhYK cOqLsu"><picture class="RponsiveImagePicture-cWuUZO dUOtEa OverlaySummaryItemRponsiveAsset-gAMhYK cOqLsu rponsive-image"><div data-tt="aspect-rat-ntaer" class="AspectRatContaer-bJHpJz jgsWEn"><div class="aspect-rat--overlay-ntaer"><noscript><source media="(max-width: 767px)" srcSet="" siz="100vw"/><source media="(m-width: 768px)" srcSet="" siz="100vw"/><img alt="Dispatch From an Open Marriage: So, You Want to Attend a Sex Party" class="RponsiveImageContaer-eybHBd fptoWY rponsive-image__image" src="></noscript></div></div></picture></span><div class="OverlaySummaryItemContent-ddGOWz fHZSgO"><div class="RubricWrapper-dKmCNX dUsdoD bric bric--wh-bg BaseWrap-sc-gjQpdd BaseText-ewhhUZ OverlaySummaryItemRubric-bFqsqT iUEiRd cxwGKM cvqxGA"><span class="RubricName-fVtemz cLxcNi">Opn</span></div><div data-ttid="ClampWrapper" class="ClampWrapper-kZxfkB hTTNGO clamp"><div class="ClampContent-hilPkr jVhSBH"><div class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ OverlaySummaryItemHed-cljMtD iUEiRd dMyiUD cRpZRn">Dispatch From an Open Marriage: So, You Want to Attend a Sex Party</div></div></div><div data-ttid="BylWrapper" class="BylWrapper-KIudk irTIfE byl OverlaySummaryItemByl-bogcUE fjwtNK"><p class="ByleWrapper-jWHrLH epKWKp byle byl__byle" data-ttid="ByleWrapper" emProp="thor" emType="><span emProp="name" class="ByleNamWrapper-jbHncj fuDQVo"><span data-ttid="ByleName" class="ByleName-kwmrLn cYaBaU byle__name"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BylePreamble-iJolpQ iUEiRd kxuydN gnILss byle__preamble">By </span>Tom Rasmsen</span></span></p></div></div></a></li></ul></div></asi></div></div><div data-ttid="RowWrapper" class="RowWrapper-UmqTg HEhan"><div class="TaboolaWrapper-hMVdpE iYfBhy"><div class="TaboolaWidgetWrapper-egPIjc hkSrgt TaboolaWidget-eUSdED hQCCRa" data-ttid="TaboolaWidgetWrapper"><div class="TaboolaWidgetContent-iBEQTO eXroXG TABOOLA" id="taboola-below-article-thumbnails" data-ttid="TaboolaWidgetContent"></div></div></div></div><div data-ttid="RowWrapper" class="RowWrapper-UmqTg HEhan"><div class="AdWrapper-dQtivb fZrssQ ad ad--footer should-hold-space"><div class="ad__slot ad__slot--footer" data-no-id="eh1728e"></div></div></div></div></div></ma><div class="BasePageMaFooterFiller-hTlZph jSriYf page__ma-footer-filler"></div><div data-ttid="RowWrapper" class="RowWrapper-UmqTg HEhan"><div class="ConsumerMarketgUnThemedWrapper-iUTMTf jssHut 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pride month company logos

Check out how pani are celebratg and supportg gay, LGBTQIA+ pri this year.

Contents:

DON'T LET THAT RABOW LOGO FOOL YOU: THE 9 CORPORATNS DONATED MILLNS TO ANTI-GAY POLICIANS

Ne of the biggt, most LGBTQ-supportive rporatns Ameri gave about $1 ln or more each to anti-gay policians the last electn cycle. Compani like AT&amp;T, UPS, Comst, Home Depot and General Electric. All told, their donatns totaled almost $15 ln. * pride month company logos *

Nearly half of the untri that make up the Middle East have outlawed homosexualy due to the strong cultural and relig fluence Islam has. Egypt, Kuwa, Iran, Iraq, Lebanon, Oman, Qatar, Sdi Arabia, Syria, UAE, and the Gaza Strip of Palte have ma homosexualy illegal. In April, Sdi Arabia's supervisor of cema asked Disney to cut a scene Doctor Strange 2 bee clud a reference to a gay character.

SHOP 'GMA3' POWER HOUR ALS FOR LABOR DAY!OPEN MENUVIOSHOPCULTUREFAYWELLNSFOODLIVGSTYLETRAVELNEWSBOOK CLUBGMA3: WYNTKNEWSLETTERPRIVACY POLICYYOUR US STATE PRIVACY RIGHTSCHILDREN'S ONLE PRIVACY POLICYINTERT-BASED ADSTERMS OF USEDO NOT SELL MY INFOCONTACT USCOPYRIGHT © 2023 ABC NEWS INTER VENTUR. ALL RIGHTS RERVED.SEARCHSTYLE27 BRANDS SUPPORTG LGBTQ PRI STYLE8:43THE STORY OF THE PRI BYJACQUELE LREAN YATVIO BYCHRIS CIRILLO AND TONY MORRISONJUNE 01, 2021, 4:03 AM•15 M READWHILE THE GLOBAL RONAVIS PANMIC MAY HAVE PUT A DAMPER ON MANY ANNUAL PRI FTIVI ACROSS THE WORLD 2020, THIS YEAR IS ALREADY LOOKG TO BE BETTER AND BRIGHTER.WHETHER YOU ARE HEADG OUT FOR FTIVI OR PLANNG TO CELEBRATE YOUR OWN UNIQUE SPECIAL WAY, THERE ARE A LOT OF BRANDS THAT ARE READY TO HELP YOU MEMORATE STYLE.EVERY YEAR, LOADS OF BETY AND FASHN BRANDS BAND TOGETHER TO CREATE PRI-SPIRED PRODUCTS THAT NOT ONLY HELP YOU LOOK GOOD BUT ALSO FEEL GOOD AS THEY SUPPORT ANIZATNS THAT EMPOWER AND UPLIFT LGBTQ MUNI.EDOR’S PICKSCHRISTA AGUILERA UNVEILS NEW RABOW MERCHANDISE AHEAD OF PRI MONTHMAY 18, 2021MARIAH CAREY DROPS EXCLIVE PRI MONTH MERCHMAY 11, 2021DISNEY UNVEILS PRI 2021 LLECTN FEATURG APPAREL, ACCSORI AND MOREMAY 03, 2021THIS YEAR IS NO DIFFERENT, AND LOTS OF PANI HAVE NTUED TO SHARE THEIR EFFORTS.FROM DISNEY'S EXHILARATG RABOW PRI LLECTN TO REEBOK'S "ALL TYP OF LOVE" PRI LLECTN AND MPAIGN, THERE IS TLY SOMETHG FOR EVERYONE TO SE ABOUT.AHEAD, CHECK OUT 27 PHENOMENAL BRANDS THAT WILL HELP YOU CELEBRATE STYLE.RALPH LRENSEE HOW BRANDS ARE CELEBRATG AND SUPPORTG GAY PRI AND LGBTQ+ MUNI.RALPH LRENRALPH LREN HAS LNCHED A GENR-NTRAL POLO PRI LLECTN FOR ADULTS AND CHILDREN, CLUDG EVERYTHG OM SWEATSHIRTS TO POLO TOPS.ONE-HUNDRED PERCENT OF THE PURCHASE PRICE OM THE SALE OF EACH POLO SHIRT, AND 25% OF THE PURCHASE PRICE OM THE SALE OF EACH GRAPHIC TEE, SWEATSHIRT, FLAG SWEATER, FANNY PACK, BASEBALL P AND SOCKS WILL BE GIVEN TO STONEWALL COMMUNY FOUNDATN.ATHLETASEE HOW BRANDS ARE CELEBRATG AND SUPPORTG GAY PRI AND LGBTQ+ MUNI.ATHLETAATHLETA HAS LNCHED S LOVE PROUDLY BRA AND TIGHTS SET FEATURG A BETIFUL BRIGHT SIGN AND BREATHABLE MATERIAL THAT ALLOWS FOR EASY AIRFLOW.THE BRAND WILL BE ALSO SUPPORTG AND DONATG TO LGBT SPORTSAFE THROUGHOUT THE MONTH OF JUNE.ADIDASSEE HOW BRANDS ARE CELEBRATG AND SUPPORTG GAY PRI AND LGBTQ+ MUNI.ADIDASTHE GLOBAL ATHLETIC LABEL UNVEILED S LONG-NNG "LOVE UN" MPAIGN WH A 30+ PIECE PRI LLECTN. ADDNALLY, THE MPAIGN IS SPOTLIGHTG FLUENTIAL MEMBERS AND ALLI OF THE LGBTQ MUNY.JOHN FRIEDASEE HOW BRANDS ARE CELEBRATG AND SUPPORTG GAY PRI AND LGBTQ+ MUNI.JOHN FRIEDATHE HAIRRE BRAND HAS ALIGNED WH GLSEN FOR PRI MONTH TO BOOST AWARENS AND MAKE SCHOOLS SAFE AND CLIVE FOR LGBTQ YOUTH.ADDNALLY, THE PANY WILL BE CLUDG PRI-THEMED PACKAGG ON SOME OF S PRODUCTS ALONG WH RABOW-LORED TELETI.ABERCROMBIE & FCHSEE HOW BRANDS ARE CELEBRATG AND SUPPORTG GAY PRI AND LGBTQ+ MUNI.ABERCROMBIE & FCHALONG WH THE TREVOR PROJECT, ABERCROMBIE & FCH HAS -SIGNED A PRI LLECTN FEATURG 24 GENR-CLIVE EMS SIZ XXS-XXXL.IN ADDN TO A YEARLONG ROUND-UP MPAIGN, ABERCROMBIE & FCH WILL BE MAKG AN IAL $200,000 DONATN TO THE TREVOR PROJECT AND HAS DONATED OVER $2 LN SCE 2010.NORDSTROMSEE HOW BRANDS ARE CELEBRATG AND SUPPORTG GAY PRI AND LGBTQ+ MUNI.NORDSTROMNORDSTROM AND NORDSTROM RACK HAVE PARTNERED WH THE PHLUID PROJECT TO CREATE AN EXCLIVE PRI PSULE FEATURG GENR-EE HATS, BAGS AND MORE STARTG AT $12.THE RETAILER IS ALSO PROVIDG A GRANT TO THE TRANS LIFELE X GOLX HORMONE REPLACEMENT THERAPY (HRT) CARE FUND SUPPORT OF TRANSGENR, NONBARY AND GENR-NONNFORMG DIVIDUALS -- WH 75% OF FUNDS RERVED FOR BLACK AND INDIGENO PEOPLE.MORPHESEE HOW BRANDS ARE CELEBRATG AND SUPPORTG GAY PRI AND LGBTQ+ MUNI.MORPHEMORPHE HAS TEAMED UP WH TODRICK HALL AND THE TREVOR PROJECT FOR A BETIFYG PRI SMETICS LLECTN. THE BRAND'S ANNUAL PRI LLECTNS HAVE RAISED $895,000 SUPPORT OF SERVIC AND OPPORTUNI FOR LGBTQ YOUTH AND STUNTS.ADDNALLY, 100% OF PROCEEDS WILL BE DONATED TO THE ANIZATN THIS YEAR.RHONESEE HOW BRANDS ARE CELEBRATG AND SUPPORTG GAY PRI AND LGBTQ+ MUNI.RHONERHONE HAS LNCHED A STYLISH UNISEX PRI PSULE LLECTN CLUDG EVERYTHG OM BRIGHT JOGGERS TO HOODI H WHE, NAVY AND RABOW HU.WH THIS NEW LLECTN, THE BRAND IS ALSO MAKG A $10,000 DONATN OM THE SAL TO MENTAL HEALTH AMERI TO HELP THE VELOPMENT OF LGBTQ-FOCED ROURC AND IATIV.LORD JONSEE HOW BRANDS ARE CELEBRATG AND SUPPORTG GAY PRI AND LGBTQ+ MUNI.LORD JONTHE CBD-FOCED BRAND HAS LNCHED A PRI BUNDLE THAT CLUS A SWEATSHIRT AND HEMP-RIVED CBD GUMDROPS. LORD JON ALSO PLANS TO NTUE TO ANNUALLY ALIGN WH WT HOLLYWOOD-BASED LA PRI I CHRISTOPHER STREET WT ASSOCIATN TO DONATE 50% OF S LIMED-EDN LORD JON PRI LNCH SUPPORT OF S IATIVE FOCED ON TRANS AND NON-BARY MUNI.PELOTONSEE HOW BRANDS ARE CELEBRATG AND SUPPORTG GAY PRI AND LGBTQ+ MUNI.PELOTONPELOTON IS HONORG THE DIVERSY OF LGBTQ EXPERIENC AND THE UNIQUENS OF THE JOURNEY WH A "MY TTH IS OUR POWER" PRI-THEMED APPAREL LLECTN, AS WELL AS A ", GIVG BACK GLOBALLY" IATIVE, WHICH WORKS WH THE ALI FORNEY CENTER CANADA, LONDON FRIEND U.K. AND GLADT GERMANY TO DONATE $100,000 LLECTIVELY.DISNEYSEE HOW BRANDS ARE CELEBRATG AND SUPPORTG GAY PRI AND LGBTQ+ MUNI.DISNEYTHIS YEAR'S RABOW DISNEY LLECTN CLUS EVERYTHG OM JOYFUL APPAREL TO ACCSORI FEATURG SOME OF THE PANY'S ALL-STAR CHARACTERS OM PIXAR, MARVEL, STAR WARS AND MORE.TO FURTHER CELEBRATE PRI MONTH 2021 AND THE PANY'S PRI LLECTN, THE WALT DISNEY COMPANY IS DONATG FUNDS AS PART OF AN ONGOG MMENT TO ANIZATNS AROUND THE WORLD THAT SUPPORT LGBTQ MUNI. TO LEARN MORE, VIS .BOMBASSEE HOW BRANDS ARE CELEBRATG AND SUPPORTG GAY PRI AND LGBTQ+ MUNI.BOMBASBOMBAS' PRI 2021 LLECTN CLUS A WI ASSORTMENT OF SOCKS, T-SHIRTS AND UNRWEAR. FOR EMS PURCHASED, THE BRAND IS DONATG A SPECIALLY SIGNED EM TO SOMEONE NEED WH THE LGBTQ MUNY THROUGH THREE YEAR-ROUND PARTNERS CLUDG CASA RUBY, MOZAIC AND THE TRANSGENR ROURCE CENTER OF NEW MEXI.OLAYSEE HOW BRANDS ARE CELEBRATG AND SUPPORTG GAY PRI AND LGBTQ+ MUNI.OLAYOLAY IS LNCHG A LIMED-EDN PRI-SPIRED VERSN OF S BT-SELLG REGENERIST MICRO-SCULPTG CREAM ALONG WH TWO GIFT SETS.THE BRAND WILL ALSO BE SUPPORTG THE LGBTQ MUNY WH A $75,000 DONATN TO THE TREVOR PROJECT. ADDNALLY, FOR THE SEND YEAR A ROW, OLAY IS SUPPORTG P&G’S CAN’T CANCEL PRI TO BRG TOGETHER THE MOST SPIRATNAL VOIC THE LGBTQ MUNY, ALONG WH ALLI, TO HELP THOSE WHO HAD BEEN ADVERSELY AFFECTED BY COVID-19.UGGSEE HOW BRANDS ARE CELEBRATG AND SUPPORTG GAY PRI AND LGBTQ+ MUNI.UGGALONG WH THE PACIFIC PRI FOUNDATN, UGG IS CELEBRATG THE LGBTQ MUNY WH S FIFTH ANNUAL "PROUD PROM" EVENT THAT HOSTS LOL LGBTQ AND ALLIED YOUTH OM SANTA BARBARA AND THE ASTAL MUNI OF CALIFORNIA. IT'S A CELEBRATN OF SELF-INTY AND LOVE, AND THIS YEAR'S VIRTUAL PROM AND MPAIGN CLU NOTABL SUCH AS MICIAN LIL NAS X, WRER HARI NEF, BRAND AMBASSADOR MAYA SAMAHA AND SEVERAL OTHERS.FURTHER SUPPORTG THE LGBTQ MUNY, FOR EACH PAIR OF DIS STRIPE SLIS SOLD ON , THE BRAND WILL DONATE $25 OF THE MARKED RETAIL PRICE TO GLAAD — WH UP TO A MAXIMUM GUARANTEED DONATN OF $125,SEE HOW BRANDS ARE CELEBRATG AND SUPPORTG GAY PRI AND LGBTQ+ , INC. HAS CREATED A SPECIAL PRI BOUQUET FEATURG VIBRANT RABOW-TONED FLOWERS FOR CTOMERS TO SHOP, AND NOW THROUGH JUNE 30, 20% OF PROCEEDS MA OM EACH PURCHASE WILL BE DONATED TO GLAAD.PL, THE PANY HAS MA A MOARY DONATN OF $25,000 TO GLAAD.MORE: DISNEY UNVEILS PRI 2021 LLECTN FEATURG APPAREL, ACCSORI AND MOREMAWELLSEE HOW BRANDS ARE CELEBRATG AND SUPPORTG GAY PRI AND LGBTQ+ MUNI.MAWELLMAWELL LLABORATED WH AMERIN FE ARTIST, THOR AND ILLTRATOR LISA CONGDON TO CELEBRATE PRI WH AN AMAZG LOVE-SPIRED LP OF CLOTHG. FIFTY PERCENT OF PROCEEDS OM THE LLECTN WILL BE DONATED TO THE AMERIN CIVIL LIBERTI UNN.PARASEE HOW BRANDS ARE CELEBRATG AND SUPPORTG GAY PRI AND LGBTQ+ MUNI.PARAPARA IS CELEBRATG PRI THIS MONTH AND EVERYDAY WH THE LNCH OF S COLOR OUTSI THE L MPAIGN, WHICH FEATUR AN EXPRSIVE LLECTN OF OVER 130 MIX-AND-MATCH UNRGARMENTS.TO FURTHER SUPPORT LORFUL EXPRSN FOR ALL, PARA IS ALSO DONATG 2,000 PAIRS OF UNRWEAR TO VAR LGBTQ ANIZATNS AND HAS ALSO CLUD AN ENTIRELY QUEER ST AND CREW THEIR LATT MPAIGN DIRECTED BY WT DAKOTA AND STYLED BY BECKY AKYO.HANNA ANRSSONSEE HOW BRANDS ARE CELEBRATG AND SUPPORTG GAY PRI AND LGBTQ+ MUNI.HANNA ANRSSON HANNA ANRSSON HAS LNCHED A "PRI RABOW" PSULE LLECTN, WHICH CLUS "COLORFUL RABOW STRIPE," "LOVED," "PEANUTS PRI" AND "STORYTIME RABOW"-THEMED MATCHG FAY PAJAMAS AS WELL AS DRS, TE, RECYCLED SWIMWEAR, SWEATSUS AND MORE FOR CHILDREN AND ADULTS.TELETUBBISEE HOW BRANDS ARE CELEBRATG AND SUPPORTG GAY PRI AND LGBTQ+ MUNI.TELETUBBITELETUBBI HAS RELEASED A FUN PRI COLLECTN SPIRED BY ON-TREND '90S STREETWEAR AND CENTERED AROUND TWO THEM: "BIG HUG BIG LOVE" AND "TELETUBBI LOVE PRI."PROCEEDS OM THE LLECTN WILL BENEF GLAAD'S CULTURALLY CHANGG WORK TO ACCELERATE ACCEPTANCE FOR THE LGBTQ MUNY.RUE21SEE HOW BRANDS ARE CELEBRATG AND SUPPORTG GAY PRI AND LGBTQ+ E21RUE21 HAS ROLLED OUT AN EXCLIVE PRI LLECTN FEATURG EVERYTHG OM HOODI TO SANDALS. THE RETAILER HAS ALSO TEAMED UP WH THE TREVOR PROJECT TO RAISE AWARENS ABOUT THE ANIZATN'S IMPORTANT WORK AND MA A $50,000 DONATN TO AID EFFORTS.MORE: MARIAH CAREY DROPS EXCLIVE PRI MONTH MERCHSTARFACESEE HOW BRANDS ARE CELEBRATG AND SUPPORTG GAY PRI AND LGBTQ+ MUNI.STARFACESTARFACE IS CELEBRATG PRI ALL YEAR LONG WH THE BRAND'S RABOW HYDRO-STARS PIMPLE PATCH -- WHICH ARE A PERMANENT PART OF THE BRAND'S PRODUCT LP.ALL PROCEEDS OM RABOW HYDRO-STARS WILL BE DONATED TO THE BLACK-LED MOVEMENT FUND AND THE HETRICK-MART INSTUTE FOR LGBTQ YOUTH.GAPSEE HOW BRANDS ARE CELEBRATG AND SUPPORTG GAY PRI AND LGBTQ+ MUNI.GAPGAP'S LATT PRI PSULE HIGHLIGHTS A RANGE OF MEANGFUL SIGNS BY ARTISTS STAR CASIMIR, RACHEL LDSEY AND ABAYOMI "AC" CAREY​ -- ALL MEMBERS OF G.E.A.R., GAP INC.'S EMPLOYEE ROURCE GROUP THAT AIMS TO CREATE AN CLIVE AND SUPPORTIVE ENVIRONMENT.TO FURTHER AMPLIFY THE VOIC AND CELEBRATE THE EXPRSIVE SIGNS, GAP IS ALSO DONATG $50,000 TO GLAAD.TEVASEE HOW BRANDS ARE CELEBRATG AND SUPPORTG GAY PRI AND LGBTQ+ MUNI.TEVATHIS YEAR, THE FOOTWEAR BRAND HAS UNVEILED A LP OF ALL-GENR SANDALS AND ACCSORI THAT AIM TO CELEBRATE DIVIDUALY AND EQUALY. ADDNALLY, TEVA IS DONATG $35,000 TO THE HUMAN RIGHTS CAMPAIGN FOUNDATN SUPPORT OF THE LGBTQ MUNY.FOSSILSEE HOW BRANDS ARE CELEBRATG AND SUPPORTG GAY PRI AND LGBTQ+ MUNI.FOSSILFOSSIL HAS UNVEILED A LIMED-EDN PRI WATCH LLECTN SIGNED TO CELEBRATE DIVIDUALY, THE SPIR OF LOVE AND EQUALY. THE LATT ERATN FEATUR THE BRAND'S BT-SELLG MIMALIST 40MM WATCH SE, REIMAGED WH RABOW FLAG-SPIRED X AND 10 VIBRANT STRAPS.THE BRAND HAS ALSO MTED TO DONATG 100% OF PROCEEDS OM SAL MA OM THE PRI WATCH SE AND STRAPS TO THE TREVOR PROJECT -- WH A MIMUM DONATN OF $25,000.MORE: CHRISTA AGUILERA UNVEILS NEW RABOW MERCHANDISE AHEAD OF PRI MONTHHARPER WILSEE HOW BRANDS ARE CELEBRATG AND SUPPORTG GAY PRI AND LGBTQ+ MUNI.HARPER WILHARPER WIL HAS BUTED A PRI PSULE LE FEATURG A LIMED-EDN TOTE AND THE PANY'S BT-SELLG THE BLISS BRALETTE. FIFTEEN PERCENT OF PROCEEDS WILL BE DONATED TO THE TREVOR PROJECT.REEBOKSEE HOW BRANDS ARE CELEBRATG AND SUPPORTG GAY PRI AND LGBTQ+ MUNIREEBOKREEBOK HAS RELEASED S "ALL TYP OF LOVE" PRI FOOTWEAR AND APPAREL LLECTN SIGNED BY THE FOOTWEAR PANY'S LGBTQ EMPLOYEE MUNY, COLORFUL SOL, WHICH PARTNERED WH INIC BALLROOM HOE OF NJA TO PAY HOMAGE TO BALLROOM CULTURE AND WHAT HAS BROUGHT TO THE LGBTQ MUNY AS WELL AS HUMANY AS A WHOLE ON A GLOBAL SLE.THE BRAND IS ALSO DONATG $75,000 TO THE SYLVIA RIVERA LAW PROJECT, AN ANIZATN WORKG TO GUARANTEE THAT ALL PEOPLE ARE EE TO SELF-TERME THEIR GENR INTY AND EXPRSN, REGARDLS OF E OR RACE AND WHOUT FACG HARASSMENT, DISCRIMATN OR VLENCE.BH COSMETICSSEE HOW BRANDS ARE CELEBRATG AND SUPPORTG GAY PRI AND LGBTQ+ MUNIBH COSMETICSBH COSMETICS IS UNVEILG AN EXCG LIMED-EDN GIVE BACK 12 COLOR SHADOW PALETTE FOR PRI MONTH STARTG ON JUNE 9, AND $10 OM EVERY PURCHASE OF THE NEW SHADOW PALETTE WILL BE DONATED TO THE TREVOR PROJECT.EDOR’S PICKSCHRISTA AGUILERA UNVEILS NEW RABOW MERCHANDISE AHEAD OF PRI MONTHMAY 18, 2021MARIAH CAREY DROPS EXCLIVE PRI MONTH MERCHMAY 11, 2021DISNEY UNVEILS PRI 2021 LLECTN FEATURG APPAREL, ACCSORI AND MOREMAY 03, 2021UP NEXT STYLE—FLORENCE PUGH TALKS EMBRACG HER BODY AND 'NOT TRYG TO HI' AUGT 31, 2023KIM KARDASHIAN WEARS BLUNT BANGS TO SUMMER SOIREEAUGT 30, 2023HAILEY BIEBER, KATE MOSS AND ZOE KRAVZ POSE NEW SAT LRENT MPAIGNAUGT 29, 202314 GOG-OUT TOPS TO F EVERY STYLE ATHETIC, MOOD AND OCSNAUGT 24, 2023UP NEXT STYLE—FLORENCE PUGH TALKS EMBRACG HER BODY AND 'NOT TRYG TO HI' AUGT 31, 2023KIM KARDASHIAN WEARS BLUNT BANGS TO SUMMER SOIREEAUGT 30, 2023HAILEY BIEBER, KATE MOSS AND ZOE KRAVZ POSE NEW SAT LRENT MPAIGNAUGT 29, 202314 GOG-OUT TOPS TO F EVERY STYLE ATHETIC, MOOD AND OCSNAUGT 24, 2023

Every Pri month, nsumers see their favore brands add rabow strip to their logos, fly flags om their headquarters buildgs and add attractive gay and lbian upl to their ads. Of urse, e next week, the lendar will flip to July, and 's buhbye to all the cute gays, sparkly rabows and boldly-lored banners flown by big bs.

*BEAR-MAGAZINE.COM* PRIDE MONTH COMPANY LOGOS

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McDarrah/Getty Imag</span></div></div></figure><div data-ttid="ContentHearLeadRailAnchor" class="ContentHearLeadRailAnchor-jYVcDc djtEof"></div></div></div></hear></div><div data-attribute-verso-pattern="article-body" class="ArticlePageContentBackGround-cNiFNN kbAoLA article-body__ntent"><div class="ActnBarWrapperContent-lasBkU cAHp"><div class="ActnBarWrapperComponent-cjwxLS bEeSLb"><div data-attr-viewport-monor="" class="ActnBarWrapper-dhxmQh SFwwF viewport-monor-anchor"><button id="bookmark" aria-label="Save" class="ActnBarButton-dyFOZU dPbgNk bookmark large-screen"><span class="ActnBarSendaryButtonPrimaryIn-isbvyN cAwccV bookmark-button-in"><svg class="in in-bookmark" width="24" height="24" viewBox="0 0 24 24" fill="none" xmlns="><tle>Save this story</tle><path class="in-bookmark-stroke" d="M11.7661 16.3228L4.5 20.1695V3.5H19.5V20.1695L12.2339 16.3228L12 16.199L11.7661 16.3228Z" stroke-lep="square"/></svg></span><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ ActnBarButtonText-bYXYuh iUEiRd fcKlBk gkccfO">Save</span></button></div><div data-attr-viewport-monor="" class="ActnBarWrapper-dhxmQh fOiOQm viewport-monor-anchor"><button id="bookmark" aria-label="Save" class="ActnBarButton-dyFOZU gdCxmM bookmark mobile"><span class="ActnBarSendaryButtonPrimaryIn-isbvyN cAwccV bookmark-button-in"><svg class="in in-bookmark" width="24" height="24" viewBox="0 0 24 24" fill="none" xmlns="><tle>Save this story</tle><path class="in-bookmark-stroke" d="M11.7661 16.3228L4.5 20.1695V3.5H19.5V20.1695L12.2339 16.3228L12 16.199L11.7661 16.3228Z" stroke-lep="square"/></svg></span><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ ActnBarButtonText-bYXYuh iUEiRd fcKlBk gkccfO">Save</span></button></div></div></div><div class="ArticlePageChunksContent-etcMtP bwyLBj"><div data-ttid="ArticlePageChunks" class="ArticlePageChunks-fLyCVG eOdfIs"><div class="GridWrapper-cAzTTK kHBDeH grid grid-margs grid-ems-2 ArticlePageChunksGrid-hfxa bjczjj grid-layout--adrail narrow wi-adrail"><div class="GridItem-buujkM stRKV grid--em grid-layout__ntent"><div class="BodyWrapper-kufPGa dUONRr body body__ntaer article__body" data-journey-hook="client-ntent" data-ttid="BodyWrapper"><div class="body__ner-ntaer"><p>Greetgs, fellow alli, wele to the ja-June of <a href=">Pri Month</a>, an annual celebratn of all thgs un-straight, part social jtice movement, part rporate-marketg vehicle. I wish this were a more jolly piece about the joys of beg a gay. (I thoroughly remend !) But for all the levy, there’s also a gravy to LGBTQ+ life that nnot be ignored. To publicly out yourself, even this day and age, even the most astal ele of towns, is no simple task. At a time when many -closeted people still rry shame and stigma, beg out and proud is fely somethg to celebrate. Equaly for the outed is still a stggle bee ternalized homophobia is very much a thg and we all have to unlearn our early years’ ndng as idts. </p><p>A lot of LGBTQ+ people have opns about the bt way to get a foothold an ever-evasive equaly, whether that’s through anized march, challengg rtrictive legislatn, or an abundance of rabowed merch. Merch n be divisive and tends to rankle people. Somethg about the llisn of the rporate and the celebratory gets unr their sk. Perhaps ’s the gapg discrepancy between the historic and current difficulti faced by LGBTQ+ peopl vers the ceptive simplicy of a T-shirt, say, or a lunchbox or a <a data-offer-url=" class="external-lk" data-event-click="{"element":"ExternalLk","outgogURL":"" href=" rel="nofollow noopener" target="_blank">Lettuce Guac Ban Tomato</a> sandwich. </p><div><div class="ConsumerMarketgUnThemedWrapper-iUTMTf jssHut nsumer-marketg-un nsumer-marketg-un--article-mid-ntent" role="prentatn" aria-hidn="te"><div class="nsumer-marketg-un__slot nsumer-marketg-un__slot--article-mid-ntent nsumer-marketg-un__slot---ntent"></div><div class="journey-un"></div></div></div><p>Am I the only person fdg hard to get properly riled up about the modifitn of gayns? Not jt gayns, of urse, there’s bi-ns, lbian-ns, transgenr-ns, and pl-ns, all of which ntle unr the pri rabow, weatherg the storm of majory heteronormativy. I appreciate the sanctuary the muny offers, and the leaps and stris towards equaly that our righteo anger n achieve. (I for one am happily married to another man.) What I’m stgglg to feel properly irrated about is some of my apps turng rabow for 30 days. Ever sce brands got sentient, the moral state of the pla beme another marketg tactic. </p><div class="Contaer-bkChBi byNLHx"></div><p>Every year durg Pri Month, we see brand after brand slap a rabow on a limed edn box (or boxer shorts, for that matter), and they’re acced of performative lip service to “the muny” whout followg through any tangible way. We’re undated wh those credibly glib “Brands when Pri Month’s over” mem that ridicule the ephemeraly of their efforts, the nod to lazy activism. And brands seemgly return to heterosexualy on July 1, while the rt of live fully round LGBTQ+ liv where every day is gay as hell. </p></div></div></div><div class="GridItem-buujkM fVLMby grid--em grid-layout__asi"><div class="StickyBoxWrapper-jfYB kNleGZ sticky-box"><div class="StickyBoxPrimary-dzWDWL cdhYoN sticky-box__primary"><div class="Contaer-bkChBi byNLHx"></div><div class="AdWrapper-dQtivb fZrssQ ad ad--rail"><div class="ad__slot ad__slot--rail" data-no-id="01uuvd"></div></div><div class="ConsumerMarketgUnThemedWrapper-iUTMTf jssHut nsumer-marketg-un nsumer-marketg-un--display-rail" role="prentatn" aria-hidn="te"><div class="nsumer-marketg-un__slot nsumer-marketg-un__slot--display-rail"></div><div class="journey-un"></div></div></div><div class="StickyBoxPlaceholr-grPmrg dxAvXx"></div></div></div></div><div data-ttid="RowWrapper" class="RowWrapper-UmqTg HEhan full-bleed-ad row-mid-ntent-ad"><div class="StickyMidContentAdWrapper-fSBzwl drzyIa ad-stickymidntent"><div class="AdWrapper-dQtivb fZrssQ ad ad--mid-ntent should-hold-space"><div class="ad__slot ad__slot--mid-ntent" data-no-id="notx4"></div></div></div></div><div class="GridWrapper-cAzTTK kHBDeH grid grid-margs grid-ems-2 ArticlePageChunksGrid-hfxa bjczjj grid-layout--adrail narrow wi-adrail"><div class="GridItem-buujkM stRKV grid--em grid-layout__ntent"><div class="BodyWrapper-kufPGa dUONRr body body__ntaer article__body" data-journey-hook="client-ntent" data-ttid="BodyWrapper"><div class="body__ner-ntaer"><p>Brands claim to be raisg awarens wh their Pri Month output, but awarens self is a nebulo ia. I don’t want to pat as overly woke, but is anyone still <em>not aware</em> that beg lbian, bi, gay, trans, pl isn’t always a bed of ros? I feel like I have to say explicly that homophobia and transphobia are bad thgs and that some addnal awarens isn’t a bad thg exactly, but ’s not awarens that the muny still needs at this pot, ’s actn. </p><div class="AdWrapper-dQtivb fZrssQ ad ad---ntent"><div class="ad__slot ad__slot---ntent" data-no-id="dyysz"></div></div><p>Actn is key. It’s not jt the public-facg mpaigns that need work. I want the ternal workgs of a brand to reflect the muni they’re claimg to support. I want a gay CEO and lbian CFO and a percentage of trans people on the board that reflects society now. I want to see gay people prosper. I want to see gay people excel. I also want them to live quiet, unshowy liv and raise cent kids—or slightly problematic on, if that sus. </p><p>That, for me, is te equaly: not the optn to ascend unencumbered to the hight heights but also the choice of any type of life where each cisn en route didn’t feel like a battle. </p><figure class="CneVioEmbedFigure-kCfJjN hdJOda e-vio-embed"><div data-ttid="script-ntaer"></div></figure></div></div></div><div class="GridItem-buujkM fVLMby grid--em grid-layout__asi"><div class="StickyBoxWrapper-jfYB jxBcTH sticky-box"><div class="StickyBoxPrimary-dzWDWL cdhYoN sticky-box__primary"><div class="AdWrapper-dQtivb fZrssQ ad ad--rail"><div class="ad__slot ad__slot--rail" data-no-id="75v6hd"></div></div><div class="ConsumerMarketgUnThemedWrapper-iUTMTf jssHut nsumer-marketg-un nsumer-marketg-un--display-rail" role="prentatn" aria-hidn="te"><div class="nsumer-marketg-un__slot nsumer-marketg-un__slot--display-rail"></div><div class="journey-un"></div></div></div><div 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data-ttid="RowWrapper" class="RowWrapper-UmqTg HEhan"><asi class="RecircListTextOverlayWrapper-EAayj ikNPKA ContentFooterRelated-kEBiFe kVUuwq"><div class="recirc-list__ntaer"><hear class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ RecircListTextOverlayHeadg-icEzDE iUEiRd hluSOy gGxTRW">Read More</hear><ul class="RecircListTextOverlayItems-kknlpG lpbERO recirc-list__ems hi-read-more-ad"><li class="RecircListTextOverlayItem-dLTGJZ cMRTNH"><a class="OverlaySummaryItemWrapper-jydJgB ljApWB summary-em-trackg__image-lk" data-ponent-type="recirc-river" data-recirc-id="em-image-1" data-recirc-pattern="summary-em" href="><span class="SpanWrapper-umhxW kGxnNB rponsive-asset OverlaySummaryItemRponsiveAsset-gAMhYK cOqLsu"><picture class="RponsiveImagePicture-cWuUZO dUOtEa OverlaySummaryItemRponsiveAsset-gAMhYK cOqLsu rponsive-image"><div data-tt="aspect-rat-ntaer" class="AspectRatContaer-bJHpJz jgsWEn"><div class="aspect-rat--overlay-ntaer"><noscript><source media="(max-width: 767px)" srcSet="" 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srcSet="" siz="100vw"/><img alt="I Defely Would Have Taken Ozempic to Lose Weight Five Years Ago&-But What Else Would I Have Lost?" class="RponsiveImageContaer-eybHBd fptoWY rponsive-image__image" src="></noscript></div></div></picture></span><div class="OverlaySummaryItemContent-ddGOWz fHZSgO"><div class="RubricWrapper-dKmCNX dUsdoD bric bric--wh-bg BaseWrap-sc-gjQpdd BaseText-ewhhUZ OverlaySummaryItemRubric-bFqsqT iUEiRd cxwGKM cvqxGA"><span class="RubricName-fVtemz cLxcNi">Opn</span></div><div data-ttid="ClampWrapper" class="ClampWrapper-kZxfkB hTTNGO clamp"><div class="ClampContent-hilPkr jVhSBH"><div class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ OverlaySummaryItemHed-cljMtD iUEiRd dMyiUD cRpZRn">I Defely Would Have Taken Ozempic to Lose Weight Five Years Ago—But What Else Would I Have Lost?</div></div></div><div data-ttid="BylWrapper" class="BylWrapper-KIudk irTIfE byl OverlaySummaryItemByl-bogcUE fjwtNK"><p class="ByleWrapper-jWHrLH epKWKp byle byl__byle" data-ttid="ByleWrapper" 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OverlaySummaryItemByl-bogcUE fjwtNK"><p class="ByleWrapper-jWHrLH epKWKp byle byl__byle" data-ttid="ByleWrapper" emProp="thor" emType="><span emProp="name" class="ByleNamWrapper-jbHncj fuDQVo"><span data-ttid="ByleName" class="ByleName-kwmrLn cYaBaU byle__name"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BylePreamble-iJolpQ iUEiRd kxuydN gnILss byle__preamble">By </span>Emma Specter</span></span></p></div></div></a></li><li class="RecircListTextOverlayItem-dLTGJZ cMRTNH"><a class="OverlaySummaryItemWrapper-jydJgB ljApWB summary-em-trackg__image-lk" data-ponent-type="recirc-river" data-recirc-id="em-image-4" data-recirc-pattern="summary-em" href="><span class="SpanWrapper-umhxW kGxnNB rponsive-asset OverlaySummaryItemRponsiveAsset-gAMhYK cOqLsu"><picture class="RponsiveImagePicture-cWuUZO dUOtEa OverlaySummaryItemRponsiveAsset-gAMhYK cOqLsu rponsive-image"><div data-tt="aspect-rat-ntaer" class="AspectRatContaer-bJHpJz jgsWEn"><div class="aspect-rat--overlay-ntaer"><noscript><source 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