(PDF) Out of the Closet: The Role of Gay Men as Reflected the Philippe Advertisements | Aileen Btista

Contents:

• IS GAY WDOW ADVERTISG OUT OF THE CLOSET?
• OUT OF THE CLOSET: THE ROLE OF GAY MEN AS REFLECTED THE PHILIPPE ADVERTISEMENTSOUT OF THE CLOSET: THE ROLE OF GAY MEN AS REFLECTED THE PHILIPPE ADVERTISEMENTSOUT OF THE CLOSET: THE ROLE OF GAY MEN AS REFLECTED THE PHILIPPE ADVERTISEMENTSOUT OF THE CLOSET: THE ROLE OF GAY MEN AS REFLECTED THE PHILIPPE ADVERTISEMENTSOUT OF THE CLOSET: THE ROLE OF GAY MEN AS REFLECTED THE PHILIPPE ADVERTISEMENTS

IS GAY WDOW ADVERTISG OUT OF THE CLOSET?

From ads that sailed below the radar for straight folks to glter and rabows galore, the tone, targetg and imagery of LGBTQ+ reprentatn advertisements has gone through untls eratns as the muny faced pivotal moments like the AIDS epimic and changg there was queerbag, there was “gay vague. The ncept of g below the radar language and symbols targetg specifilly queer nsumers was referred to as gay wdow the ntrary, Ikea took the road ls travelled. In 1994, the brand featured a gay uple, shoppg for a dg table, the mercial stirred up passnate nversatn followed by a sense of motn.

Ined, the terms of reprentatn require novel cril attentn today precisely bee of their formative and transformative power, ” wre Tourmale, Eric A Stanley, and Johanna Burton the troductn to Trap Door, a cril anthology of wrg on trans cultural productn and the polics of Sharma, Marketg Director, Blued India, the world’s largt gay datg social media app, believ that some pani e the queer muny as a hot-sellg panke for some pk money or to make ntroversial ads to ga visibily and to get the name out more, they apologise and they take down such ads, but they never fight for the jtice or stand alongsi the is hypocril of as an entire society, brands, marketers, polil system and systematic homophobia which is all prejudice, adds Sharma. The media has laid bare the dichotomy between visibily and than lookg at the clive mercials as fascatg, the cricism that emerged out of this social nstctivism showed how homophobia is systematilly traversg Mathew/ Maya the Drag Queen (TEDx speaker, Drag in, fluencer and actor) shar, “I me across an advertisement by Shoppers Stop where they featured a Drag Queen but tell me when did the brand give a genr-ntral changg room.

I want to discs the ia of "gay wdow advertisg". For those of you who don't know what this means Kathere Senr scrib the text Genr, Race, and Class Media as advertisements "where imag are d wh subtexts which are tend to be unrstood by lbian, gay, and bisexual rears as 'lbian' and/or 'gay' and/or 'bisexual' texts, but which are assumed to rema nocuo to heterosexual rears.

OUT OF THE CLOSET: THE ROLE OF GAY MEN AS REFLECTED THE PHILIPPE ADVERTISEMENTSOUT OF THE CLOSET: THE ROLE OF GAY MEN AS REFLECTED THE PHILIPPE ADVERTISEMENTSOUT OF THE CLOSET: THE ROLE OF GAY MEN AS REFLECTED THE PHILIPPE ADVERTISEMENTSOUT OF THE CLOSET: THE ROLE OF GAY MEN AS REFLECTED THE PHILIPPE ADVERTISEMENTSOUT OF THE CLOSET: THE ROLE OF GAY MEN AS REFLECTED THE PHILIPPE ADVERTISEMENTS

303) This ia is also wily referred to as "gay vague". Through "gay wdow advertisg" is ma possible for the gay, lbian, and bisexual muny to feel reprented the advertisement and ma to feel like the product is ma for them as well.

This leav the heterosexual nsumers thkg the two men are simply iends, but also allows homosexual nsumers to read the two men as a gay uple. This is a more obv example of an image geared towards the gay, lbian, or bisexual, mercial is also an example, however, that supports an argument sayg that "gay wdow advertisg" perpetuat homosexual stereotyp and prents role mols for gay, lbian, and bisexual nsumers that are not realistic and are simply there bee they appeal to mastream. I agree that the sal-man is prented as a stereotypil, overly feme, gay man and that this stereotype is one that entertas mastream nsumers.

However, I thk is crazy to argue that this is only a problem for the homosexual muny. And wh a newly targeted group of nsumers like the gay, lbian, and bisexual muny n be hoped, but not be expected to be so wily exampl of ways both heterosexual and homosexual ials and stereotyp are equally perpetuated are through magaze and billboard ads.