Canned cktail 'Gay Water' aims to sh on Bud Light's mistak

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CANNED CKTAIL ‘GAY WATER’ AIMS TO SH ON BUD LIGHT’S DYLAN MULVANEY DISASTER

Kev Maxen has bee the first male ach a US men’s profsnal sports league to e out as gay. * gay for her *

An entreprenr lnched a nned cktail this week lled “Gay Water” that’s aimed at LGBTQ drkers — and said he’s lookg to palize on Bud Light’s mistak. But “Gay Water” — which adopts a moniker the gay muny has long given to the simple vodka and soda cktail — has been spired by the dtup to bee even bolr about the dience ’s targetg, founr and CEO Spencer Hodson told The Post.

Gay Water — a nned cktail brand that plays on the gay muny’s lloquialism for the vodka-and-soda mixed drk — lnched on Wednday and promis to unrstand s dience better than Bud Light. The 30-year-old Hodson said he is g suggtive — albe playful — msagg and imagery Gay Water’s social media and webse, cludg a provotive nod to the 12-ounce n’s 6.

“Our missn is to -stigmatize the word ‘gay’ and start to create reprentatn spac that tradnally don’t have queer-owned products, let alone products wh the word ‘gay’ their tle, ” Hodson told The Post. “When was the last time you saw the word gay at a rtrant, bar, liquor store, or grocery store?

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The word ‘gay’ origally was fed as happy, and we’re hopg to remd folks of that by beg prent, ” he add. Founr Spencer Hodson, a gay man, says the brand is about reclaimg the word “gay” as a word that “jt means happy.

Gay Water’s brandg is full of playful, suggtive msagg. “Part of the pot of lnchg outsi of Pri month is to rerce the msage that Gay Water is here to make the LGBTQ+ muny more visible 365 days a year, not jt a sgle month, ” he said. Kev Maxen has bee the first male ach a US men’s profsnal sports league to e out as gay.

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Per Outsports, as of September 2022, there have only ever been 16 players NFL history to publicly e out as gay or bisexual. Carl Nassib beme the first active NFL player league history to announce that he is gay 2021. Per Outsports, Maxen is the “first publicly out male ach a major Amerin men’s pro sports league, ” wh WNBA ach Curt Miller, who publicly me out to the media as gay 2015, also a publicly out male ach an Amerin profsnal sports league.

In a sea of nned cktails, Gay Water wants to stand out. In other words, where Bud Light has buckled unr prsure as bigotry grows agast the LGBTQ+ muny, Gay Water’s creator Spencer Hodson wants his new boozy brand to be the anthis of that.

“The key issue that Bud Light tapped to was the fact that they didn’t unrstand their re dience and know enough about them, ” Hodson, a gay man, told CNN about the ntroversy that began when the Anhser-Bch beer brand sent fluencer Dylan Mulvaney a n of beer. Gay Water, however, is out and proud.

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The nned cktail is named after a lloquialism given to the popular mixed drk (vodka and soda) orred at bars by the gay muny. “Puttg a product wh the word gay the tle is reprentatn self, ” which he hop reclaims the word om the negativy ’s sometim associated wh.

He thought of creatg Gay Water about a year ago while on a vatn wh his iend that had got a job wh the beverage dtry. The two chatted about the limed amount of gay people wh , and wh Hodson burnt out om his tradnal day job tech, started the nned cktail. Hodson built up a strong social media followg on TikTok and Instagram durg Covid-19 and is g some of the money om that (as well as om iends and fay) to help fund Gay Water.

“Gay is an umbrella term and the ia behd the brand is to be as clive as possible, which means we want alli, we want straight people to be part of this muny we’re buildg. For now, Gay Water is sold largely onle (wh a few retailers) and four sugar-ee flavors — watermelon, lime, peach and grapeu — at lnch. Gay Water might not have the ep pockets pared to s petors, like Whe Claw, but “even at small sle, pani of many siz are havg succs makg spir-based seltzers and premixed cktails, ” Bryan Roth, an analyst for Feel Goods Company and edor of the alhol beverage newsletter, Sightl+, told CNN.

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“There’s lots of space the spir-based seltzer tegory which Gay Water n play, pecially if the brand n offer a cultural or emotnal nnectn that will feel more excg than the prospect of another peapple-flavored vodka seltzer om natnal or ternatnal rporatns, ” Roth said. Of urse, other drks e the word “gay, ” too, cludg Gay Beer and So Gay Rosé, Hodson noted, which are also tryg to reach the queer muny and offer them an alternative the straight-domated space. WASHINGTON – A feral appeals urt has led that a Catholic high school Indianapolis was ee to fire a gay guidance unselor bee she performed at least some relig duti, the latt legal setback for LGBTQ+ rights when they nflict wh Fzgerald had worked for 14 years as a guidance unselor at Ronlli High School when school officials disvered she was married to another woman.

Sometim a woman may have been a heterosexual relatnship for years and yet feel somethg is somehow "off;" and she may fd herself askg, "Is my hband gay? " Many women fd this qutn unthkable but acrdg to Bonnie Kaye,, an expert women married to gay men, is timated that 4 ln women have been, or are, married to gay men. If a hband is gay, n vastate not only the relatnship but the straight wife as well.

Signs of a Gay Hband – Is My Man Gay? The cleart way to know if your hband is gay is if he tells you. If the hband is hont wh both you and wh himself (read: How Do I Know If I Am Gay?

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Signs You Are Gay), that is when you n tly know that he is gay. Unfortunately, is timated that 50% of gay hbands hi their homosexualy om their wiv and don't reach this place of honty on their own. In many s, is the wife, who after spectg that somethg is wrong, mt nont the gay hband wh the evince, and only then n hontly be achieved.

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Kev Maxen be first male ach a US men’s pro sports league to publicly e out as gay | CNN .

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