Gay Water, a new nned cktail, wants to be the anti-Bud Light - East Idaho News

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Eric Bach is an openly gay broadster for the Frericksburg Natnals. He has major league aspiratns, but his path has been much lonelier than he would prefer.

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CANNED CKTAIL ‘GAY WATER’ AIMS TO SH ON BUD LIGHT’S DYLAN MULVANEY DISASTER

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An entreprenr lnched a nned cktail this week lled “Gay Water” that’s aimed at LGBTQ drkers — and said he’s lookg to palize on Bud Light’s mistak. But “Gay Water” — which adopts a moniker the gay muny has long given to the simple vodka and soda cktail — has been spired by the dtup to bee even bolr about the dience ’s targetg, founr and CEO Spencer Hodson told The Post. Gay Water — a nned cktail brand that plays on the gay muny’s lloquialism for the vodka-and-soda mixed drk — lnched on Wednday and promis to unrstand s dience better than Bud Light.

The 30-year-old Hodson said he is g suggtive — albe playful — msagg and imagery Gay Water’s social media and webse, cludg a provotive nod to the 12-ounce n’s 6. “Our missn is to -stigmatize the word ‘gay’ and start to create reprentatn spac that tradnally don’t have queer-owned products, let alone products wh the word ‘gay’ their tle, ” Hodson told The Post.

GAY WATER, A NEW NNED CKTAIL, WANTS TO BE THE ANTI-BUD LIGHT

“When was the last time you saw the word gay at a rtrant, bar, liquor store, or grocery store?

The word ‘gay’ origally was fed as happy, and we’re hopg to remd folks of that by beg prent, ” he add. Founr Spencer Hodson, a gay man, says the brand is about reclaimg the word “gay” as a word that “jt means happy. Gay Water’s brandg is full of playful, suggtive msagg.

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“Part of the pot of lnchg outsi of Pri month is to rerce the msage that Gay Water is here to make the LGBTQ+ muny more visible 365 days a year, not jt a sgle month, ” he said. McCoy for The New York TimHis Sexualy Don’t Defe Him, but It Can Set Him ApartEric Bach is an openly gay broadster for the Frericksburg Natnals.

Three years earlier, while he was studyg journalism at Michigan State Universy, he had publicly e out as gay an say he wrote for the time of the say, he braced for a backlash, but nothg materialized. He worked his way up om ternships to full-time broadstg jobs, and while anyone wh an ter nnectn uld learn he was gay, nobody asked, and he did not say so aga publicly.

It was bil and ugly, filled wh “every gay slur you uld thk of, ” Bach said. It was paful at the time — the worst thg that had happened to him as a gay man, he said — but has reced far enough to his memory that did not e to md an hourlong terview about his experienc as a gay broadster.

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As far as Bach knows — and as far as many of his unterparts wh other teams are aware — there are no other openly gay broadsters the sport. McCoy for The New York TimBorn to BroadstLong before he knew he was gay, Bach knew he wanted to be a sports father was a ach, and a love of sports ran through the fay. ”)He began to accept that he was gay durg his sophomore year of high school, but wh that acceptance me worry.

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