Company Go Full-On Bud Light Wh ‘Gay Water’ Release | The Daily Caller

Contents:

• BROADWAY ACTOR SGS HILAR ‘BUD LIGHT IS GAY’ SONG AMID DYLAN MULVANEY ANTI-TRANS BACKLASH
• MOVE OVER BUD LIGHT, GAY WATER IS HERE AND IT’S QUEER
• CHARL BARKLEY FENDS LGBTQIA+ MUNY, BUD LIGHT EXPLETIVE-FILLED RANT: ‘IF YOU’RE GAY, GOD BLS YOU’
• HEY BUD LIGHT BOYTTERS, PROTTG BEER IS ACTUALLY REALLY GAY
• GAY WATER, A NEW NNED CKTAIL, WANTS TO BE THE ANTI-BUD LIGHT
• ISLAND HOE STAFF SAYS “KEEP KEY WT GAY”
• BUD LIGHT PROUDLY SUPPORTS GAY MARRIAGE AD PARTNERSHIP WH ELLEN
• RON DESANTIS CONSIRS SUG BUD LIGHT OVER ANTI-GAY BOYTTS BEE WHY NOT?
• COMPANY GO FULL-ON BUD LIGHT WH ‘GAY WATER’ RELEASE

BROADWAY ACTOR SGS HILAR ‘BUD LIGHT IS GAY’ SONG AMID DYLAN MULVANEY ANTI-TRANS BACKLASH

In two s of partnerg wh GLAAD (formerly the Gay & Lbian Alliance Agast Defamatn), Bud Light hasn’t let the gay muny down. This year marks the 50th anniversary of the rts at New York’s Stonewall Inn that lnched the gay rights movement. " Ball lik to pot out that rporatns are far om perfect, wh disturbgly homogeno workplac that are far om beg tly diverse, clive or equal.

A Harvard Universy study that analyzed data om over 4 ln tts of attus between 2007 and 2016 found anti-gay bias had creased by 33% over the 10-year perd. In an terview on 60 Mut 1997, Disney CEO Michael Eisner fend his pany's clive stance: "We do not put up signs that say, 'No Blacks Allowed, No Jews Allowed, No Homosexuals Allowed'... In a sea of nned cktails, Gay Water wants to stand out.

In other words, where Bud Light has buckled unr prsure as bigotry grows agast the LGBTQ+ muny, Gay Water’s creator Spencer Hodson wants his new boozy brand to be the anthis of that. “The key issue that Bud Light tapped to was the fact that they didn’t unrstand their re dience and know enough about them,” Hodson, a gay man, told CNN about the ntroversy that began when the Anhser-Bch beer brand sent fluencer Dylan Mulvaney a n of beer.

MOVE OVER BUD LIGHT, GAY WATER IS HERE AND IT’S QUEER

Gay Water, however, is out and proud.

CHARL BARKLEY FENDS LGBTQIA+ MUNY, BUD LIGHT EXPLETIVE-FILLED RANT: ‘IF YOU’RE GAY, GOD BLS YOU’

The nned cktail is named after a lloquialism given to the popular mixed drk (vodka and soda) orred at bars by the gay muny. “Puttg a product wh the word gay the tle is reprentatn self,” which he hop reclaims the word om the negativy ’s sometim associated wh. He thought of creatg Gay Water about a year ago while on a vatn wh his iend that had got a job wh the beverage dtry.

The two chatted about the limed amount of gay people wh , and wh Hodson burnt out om his tradnal day job tech, started the nned cktail. Hodson built up a strong social media followg on TikTok and Instagram durg Covid-19 and is g some of the money om that (as well as om iends and fay) to help fund Gay Water.

“Gay is an umbrella term and the ia behd the brand is to be as clive as possible, which means we want alli, we want straight people to be part of this muny we’re buildg.”. For now, Gay Water is sold largely onle (wh a few retailers) and four sugar-ee flavors — watermelon, lime, peach and grapeu — at lnch. Gay Water might not have the ep pockets pared to s petors, like Whe Claw, but “even at small sle, pani of many siz are havg succs makg spir-based seltzers and premixed cktails,” Bryan Roth, an analyst for Feel Goods Company and edor of the alhol beverage newsletter, Sightl+, told CNN.

HEY BUD LIGHT BOYTTERS, PROTTG BEER IS ACTUALLY REALLY GAY

“There’s lots of space the spir-based seltzer tegory which Gay Water n play, pecially if the brand n offer a cultural or emotnal nnectn that will feel more excg than the prospect of another peapple-flavored vodka seltzer om natnal or ternatnal rporatns,” Roth said.

GAY WATER, A NEW NNED CKTAIL, WANTS TO BE THE ANTI-BUD LIGHT

Of urse, other drks e the word “gay,” too, cludg Gay Beer and So Gay Rosé, Hodson noted, which are also tryg to reach the queer muny and offer them an alternative the straight-domated space.

An entreprenr lnched a nned cktail this week lled “Gay Water” that’s aimed at LGBTQ drkers — and said he’s lookg to palize on Bud Light’s mistak.

ISLAND HOE STAFF SAYS “KEEP KEY WT GAY”

But “Gay Water” — which adopts a moniker the gay muny has long given to the simple vodka and soda cktail — has been spired by the dtup to bee even bolr about the dience ’s targetg, founr and CEO Spencer Hodson told The Post. Gay Water — a nned cktail brand that plays on the gay muny’s lloquialism for the vodka-and-soda mixed drk — lnched on Wednday and promis to unrstand s dience better than Bud Light.Spencer Hodson/Instagram. The 30-year-old Hodson said he is g suggtive — albe playful — msagg and imagery Gay Water’s social media and webse, cludg a provotive nod to the 12-ounce n’s 6.1-ch height.

“Our missn is to -stigmatize the word ‘gay’ and start to create reprentatn spac that tradnally don’t have queer-owned products, let alone products wh the word ‘gay’ their tle,” Hodson told The Post.

“When was the last time you saw the word gay at a rtrant, bar, liquor store, or grocery store? The word ‘gay’ origally was fed as happy, and we’re hopg to remd folks of that by beg prent,” he add. Founr Spencer Hodson, a gay man, says the brand is about reclaimg the word “gay” as a word that “jt means happy.”Spencer Hodson/Instagram.

BUD LIGHT PROUDLY SUPPORTS GAY MARRIAGE AD PARTNERSHIP WH ELLEN

Gay Water’s brandg is full of playful, suggtive msagg.

“Part of the pot of lnchg outsi of Pri month is to rerce the msage that Gay Water is here to make the LGBTQ+ muny more visible 365 days a year, not jt a sgle month,” he said.

RON DESANTIS CONSIRS SUG BUD LIGHT OVER ANTI-GAY BOYTTS BEE WHY NOT?

Claim: Some Bud Light prt advertisg rried gay publitns featured same-sex upl holdg hands. Dear Sats, We received a post om a nservative Christian news anizatn ncerng a new ad beg aired by Anhser Bch showg two men portrayg a homosexual uple drkg beer. ANHEUSER BUSCH UPDATE: Sce my munique yterday, the Anhser Bch Company has now stuted a toll-ee number for people to ll if they disapprove of a new Bud Light mercial featurg two homosexual men.

I jt lled the number before wrg this special update and took me 5 sends to listen to a rerdg that told me I had jt registered a vote agast Anhser Bch about homosexual imag g to our hom through reckls advertisg mpaigns. It is important that we all take actn sce the gay-rights muny is actively llg the pro-gay ad number. Origs: Y, 's te — Anhser-Bch was nng prt ads aimed at securg the gay muny's beer money.

But before you allow yourself to be drawn to the "pro-gay/anti-gay" bate, nsir this: those ads were limed to gay publitns only. Don't expect to see them pop up even middle-of-the-road magaz that happen to draw some of their rearship om the gay muny; the ads aren't meant for that market.

COMPANY GO FULL-ON BUD LIGHT WH ‘GAY WATER’ RELEASE

Falwell's and his followers' ncern about "homosexual imag g to our hom through reckls advertisg mpaigns" is misplaced; unls he and his people have taken to readg gay magaz and newspapers, they'll never. That same-sex pairgs are ed ads appearg gay publitns shouldn't surprise anyone. Anhser-Bch isn't the only large rporatn g same-sex pairgs s gay publitns advertisg.

An Anhser-Bch spokman said, "It's surprisg to that one prt ad placed select gay-oriented magaz has attracted attentn. What to drk if you want to eher support or boytt gay-iendly brewers is a matter open for bate. Of the big three, Coors is the only one to offer domtic partnership benefs to s gay employe, but the Coors fay also supports anizatns that have a history of anti-gay cisns.