Former SNL Star Fir Back On Garth Brooks' Bud Light Stance - Towleroad Gay News

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One newly lnched pany is releasg "Gay Water" a rponse to the backlash Bud Light suffered after partnerg wh trans TikTok star Dylan Mulvaney.

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COMPANY GO FULL-ON BUD LIGHT WH ‘GAY WATER’ RELEASE

One newly lnched pany is releasg "Gay Water" a rponse to the backlash Bud Light suffered after partnerg wh trans TikTok star Dylan Mulvaney. * bud light gay snl *

An entreprenr lnched a nned cktail this week lled “Gay Water” that’s aimed at LGBTQ drkers — and said he’s lookg to palize on Bud Light’s mistak. But “Gay Water” — which adopts a moniker the gay muny has long given to the simple vodka and soda cktail — has been spired by the dtup to bee even bolr about the dience ’s targetg, founr and CEO Spencer Hodson told The Post.

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Actor PJ Adzima has gog viral wh his song "Bud Light is Gay." * bud light gay snl *

Gay Water — a nned cktail brand that plays on the gay muny’s lloquialism for the vodka-and-soda mixed drk — lnched on Wednday and promis to unrstand s dience better than Bud Light.Spencer Hodson/Instagram. The 30-year-old Hodson said he is g suggtive — albe playful — msagg and imagery Gay Water’s social media and webse, cludg a provotive nod to the 12-ounce n’s 6.1-ch height.

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Budweiser beer has been a staple at gay bars, backrooms and at gay pri celebratns for s. So this year Anhser-Bch Bud Light sends s current… * bud light gay snl *

“Our missn is to -stigmatize the word ‘gay’ and start to create reprentatn spac that tradnally don’t have queer-owned products, let alone products wh the word ‘gay’ their tle,” Hodson told The Post. “When was the last time you saw the word gay at a rtrant, bar, liquor store, or grocery store? The word ‘gay’ origally was fed as happy, and we’re hopg to remd folks of that by beg prent,” he add.

Founr Spencer Hodson, a gay man, says the brand is about reclaimg the word “gay” as a word that “jt means happy.”Spencer Hodson/Instagram.

Gay Water’s brandg is full of playful, suggtive msagg. “Part of the pot of lnchg outsi of Pri month is to rerce the msage that Gay Water is here to make the LGBTQ+ muny more visible 365 days a year, not jt a sgle month,” he said. One newly lnched pany is releasg “Gay Water” a rponse to the backlash Bud Light suffered after partnerg wh transgenr TikTok star Dylan Mulvaney.

BUD LIGHT BOYTT & SNL BEER COMMERCIAL "SCHMTS GAY" #SHORTS

Twelve ns of Gay Water n be purchased onle for a total of $36. The pany also sells “Gay Water” tumblers and tcker hats.

When you really thk about, how many products n you thk about that have ‘gay’ the tle?

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“gay [sic] water has always been a lloquialism for vodka soda, so surprise, that’s our re product. However, we see ourselv as a liftyle brand here to brg back the origal fn of the word gay by puttg our products everywhere – your rtrant, your bar, your liquor store, your grocery store, and your home.

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” Canned cktail ‘Gay Water’ aims to sh on Bud Light’s Dylan Mulvaney disaster — New York Post (@nypost) July 21, 2023 The pany’s founr, Spencer Hodson, told the New York Post that the backlash Bud Light suffered after s cisn to partner wh Mulvaney spir him to be more unapologetic his pro-LGBT stance. In a sea of nned cktails, Gay Water wants to stand out.

In other words, where Bud Light has buckled unr prsure as bigotry grows agast the LGBTQ+ muny, Gay Water’s creator Spencer Hodson wants his new boozy brand to be the anthis of that. “The key issue that Bud Light tapped to was the fact that they didn’t unrstand their re dience and know enough about them,” Hodson, a gay man, told CNN about the ntroversy that began when the Anhser-Bch beer brand sent fluencer Dylan Mulvaney a n of beer.

Gay Water, however, is out and proud. The nned cktail is named after a lloquialism given to the popular mixed drk (vodka and soda) orred at bars by the gay muny. “Puttg a product wh the word gay the tle is reprentatn self,” which he hop reclaims the word om the negativy ’s sometim associated wh.

BROADWAY STAR JOK HE'S SPONSORED BY BUD LIGHT AFTER CALLG BRAND 'GAY'

He thought of creatg Gay Water about a year ago while on a vatn wh his iend that had got a job wh the beverage dtry. The two chatted about the limed amount of gay people wh , and wh Hodson burnt out om his tradnal day job tech, started the nned cktail. Hodson built up a strong social media followg on TikTok and Instagram durg Covid-19 and is g some of the money om that (as well as om iends and fay) to help fund Gay Water.

ANHSER-BCH CELEBRAT LGBT PRIDE WH BUD LIGHT PARTY GAY WEDDG COMMERCIAL – VIO

“Gay is an umbrella term and the ia behd the brand is to be as clive as possible, which means we want alli, we want straight people to be part of this muny we’re buildg.”.

For now, Gay Water is sold largely onle (wh a few retailers) and four sugar-ee flavors — watermelon, lime, peach and grapeu — at lnch.

CANNED CKTAIL ‘GAY WATER’ AIMS TO SH ON BUD LIGHT’S DYLAN MULVANEY DISASTER

Gay Water might not have the ep pockets pared to s petors, like Whe Claw, but “even at small sle, pani of many siz are havg succs makg spir-based seltzers and premixed cktails,” Bryan Roth, an analyst for Feel Goods Company and edor of the alhol beverage newsletter, Sightl+, told CNN. “There’s lots of space the spir-based seltzer tegory which Gay Water n play, pecially if the brand n offer a cultural or emotnal nnectn that will feel more excg than the prospect of another peapple-flavored vodka seltzer om natnal or ternatnal rporatns,” Roth said. Of urse, other drks e the word “gay,” too, cludg Gay Beer and So Gay Rosé, Hodson noted, which are also tryg to reach the queer muny and offer them an alternative the straight-domated space.

Amid 2023’s wave of anti-trans hate, right-wg beer drkers are llg for a boytt of Bud Light—a beer that gay people fely love—over s recent brand partnership wh transgenr actrs Dylan Mulvaney.

For starters, the mob’s only plat seems to be that Mulvaney is a trans woman—a crime I m every day—but the current movement agast Bud Light don’t seem to know that, historilly speakg, boyttg beer is one of the gayt thgs you n do. On the heels of the Lavenr Sre, when gay and lbian ernment employe were forced om their jobs 1950, protectns for queer people the workplace were virtually nonexistent (the first statewi protectns for LGBT workers me 1982, shout out Wisns).

CHARL BARKLEY FENDS LGBTQIA+ MUNY, BUD LIGHT EXPLETIVE-FILLED RANT: ‘IF YOU’RE GAY, GOD BLS YOU’

The vibe of gay panic ntued well to the 60s and 70s, when the Coors Brewg Company ed polygraph tts to screen job ndidat for what scribed as “potential troublemakers.

Bee of the pany’s reputatn for homophobic hirg practic, unn print Allan Baird reached out to iend and LGBT muny anizer Harvey Milk to help grow the boytt. Milk—who later beme the first publicly gay elected official the Uned Stat—put out an impassned ll his Bay Area Reporter lumn wh the headle “Teamsters Seek Gay Help. They avoid buyg Coors products, while lol advocy groups like Bay Area Gay Liberatn rallied gay nightlife hubs, nvcg bar owners to stop sellg the beer.

Throughout the Coors boytts, protts of the pany beme so synonymo wh gay rights that signs prottg the brewery uld often be seen alongsi other lls for gay rights at pri events. The protts grew across the untry over the next , eventually reachg all the way to Massachsetts—where Harvard stunts chanted, “Racist, sexist, anti-gay! He tried to e his office to retaliate agast Disney for admtg that gay people exist and disvered that Disney is much better at law-talk’ stuff than his merry band of bh leaguers.

COMPANY GO FULL-ON BUD LIGHT WH ‘GAY WATER’ RELEASE

The actor who sang a "Bud Light is Gay" jgle is ntug his alliance wh the brand, suggtg he's also sponsored by them.

Broadway actor PJ Adzima joked he is now sponsored by Bud Light after he released a song on llg the brand "gay. Thank Bud Light, my sponsors, " Adzima said, tiltg his head down to show the mera he's wearg a Bud Light baseball p, the same one he wore while performg "Bud Light is Gay. Other lyrics clu ""Bud Light, so pafully gay, now I'm gonna chug one for the LGBTQIA.

"Bud Light is gay now, and now you n't drk . Bee if 's gay, not only will you not drk but you will be losg your Republin donors so much add, "So the gayer Bud Light is, the gayer Bud Light gets, the better the world is. The gay Tiger Kg star and beer giant are not the strangt bedfellows.

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Anhser-Bch Celebrat LGBT PRIDE Wh Bud Light Party Gay Weddg Commercial - Vio .

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