Canned cktail 'Gay Water' aims to sh on Bud Light's mistak

Contents:

• COMPANY GO FULL-ON BUD LIGHT WH ‘GAY WATER’ RELEASE
• CANNED CKTAIL ‘GAY WATER’ AIMS TO SH ON BUD LIGHT’S DYLAN MULVANEY DISASTER
• GAY WATER CLAPS BACK AT BUD LIGHT'S INSCERE LGBTQ+ SUPPORT
• CHARL BARKLEY FENDS LGBTQIA+ MUNY, BUD LIGHT EXPLETIVE-FILLED RANT: ‘IF YOU’RE GAY, GOD BLS YOU’
• RABOW GAY BAR NEON SIGN, LED GAY ART RABOW NEON LIGHTS SIGN FOR WALL DER, USB POWERED FOR BEDROOM MAN CAVE ROOM BAR LOUNGE OFFICE PARTY CHRISTMAS WEDDG BIRTHDAY(16.9 * 11)
• WHAT DO THE RABOW MEAN FOR GAYS?

COMPANY GO FULL-ON BUD LIGHT WH ‘GAY WATER’ RELEASE

One newly lnched pany is releasg “Gay Water” a rponse to the backlash Bud Light suffered after partnerg wh transgenr TikTok star Dylan Mulvaney.

Twelve ns of Gay Water n be purchased onle for a total of $36.

The pany also sells “Gay Water” tumblers and tcker hats.

CANNED CKTAIL ‘GAY WATER’ AIMS TO SH ON BUD LIGHT’S DYLAN MULVANEY DISASTER

When you really thk about, how many products n you thk about that have ‘gay’ the tle? “gay [sic] water has always been a lloquialism for vodka soda, so surprise, that’s our re product.

However, we see ourselv as a liftyle brand here to brg back the origal fn of the word gay by puttg our products everywhere – your rtrant, your bar, your liquor store, your grocery store, and your home.

” Canned cktail ‘Gay Water’ aims to sh on Bud Light’s Dylan Mulvaney disaster — New York Post (@nypost) July 21, 2023 The pany’s founr, Spencer Hodson, told the New York Post that the backlash Bud Light suffered after s cisn to partner wh Mulvaney spir him to be more unapologetic his pro-LGBT stance. An entreprenr lnched a nned cktail this week lled “Gay Water” that’s aimed at LGBTQ drkers — and said he’s lookg to palize on Bud Light’s mistak. But “Gay Water” — which adopts a moniker the gay muny has long given to the simple vodka and soda cktail — has been spired by the dtup to bee even bolr about the dience ’s targetg, founr and CEO Spencer Hodson told The Post.

GAY WATER CLAPS BACK AT BUD LIGHT'S INSCERE LGBTQ+ SUPPORT

Gay Water — a nned cktail brand that plays on the gay muny’s lloquialism for the vodka-and-soda mixed drk — lnched on Wednday and promis to unrstand s dience better than Bud Light. The 30-year-old Hodson said he is g suggtive — albe playful — msagg and imagery Gay Water’s social media and webse, cludg a provotive nod to the 12-ounce n’s 6.

“Our missn is to -stigmatize the word ‘gay’ and start to create reprentatn spac that tradnally don’t have queer-owned products, let alone products wh the word ‘gay’ their tle, ” Hodson told The Post. “When was the last time you saw the word gay at a rtrant, bar, liquor store, or grocery store? The word ‘gay’ origally was fed as happy, and we’re hopg to remd folks of that by beg prent, ” he add.

Founr Spencer Hodson, a gay man, says the brand is about reclaimg the word “gay” as a word that “jt means happy. Gay Water’s brandg is full of playful, suggtive msagg.

CHARL BARKLEY FENDS LGBTQIA+ MUNY, BUD LIGHT EXPLETIVE-FILLED RANT: ‘IF YOU’RE GAY, GOD BLS YOU’

“Part of the pot of lnchg outsi of Pri month is to rerce the msage that Gay Water is here to make the LGBTQ+ muny more visible 365 days a year, not jt a sgle month, ” he said. In a sea of nned cktails, Gay Water wants to stand out.

In other words, where Bud Light has buckled unr prsure as bigotry grows agast the LGBTQ+ muny, Gay Water’s creator Spencer Hodson wants his new boozy brand to be the anthis of that.

“The key issue that Bud Light tapped to was the fact that they didn’t unrstand their re dience and know enough about them,” Hodson, a gay man, told CNN about the ntroversy that began when the Anhser-Bch beer brand sent fluencer Dylan Mulvaney a n of beer. Gay Water, however, is out and proud.

RABOW GAY BAR NEON SIGN, LED GAY ART RABOW NEON LIGHTS SIGN FOR WALL DER, USB POWERED FOR BEDROOM MAN CAVE ROOM BAR LOUNGE OFFICE PARTY CHRISTMAS WEDDG BIRTHDAY(16.9 * 11)

The nned cktail is named after a lloquialism given to the popular mixed drk (vodka and soda) orred at bars by the gay muny. “Puttg a product wh the word gay the tle is reprentatn self,” which he hop reclaims the word om the negativy ’s sometim associated wh.

He thought of creatg Gay Water about a year ago while on a vatn wh his iend that had got a job wh the beverage dtry.

The two chatted about the limed amount of gay people wh , and wh Hodson burnt out om his tradnal day job tech, started the nned cktail. Hodson built up a strong social media followg on TikTok and Instagram durg Covid-19 and is g some of the money om that (as well as om iends and fay) to help fund Gay Water.

WHAT DO THE RABOW MEAN FOR GAYS?

“Gay is an umbrella term and the ia behd the brand is to be as clive as possible, which means we want alli, we want straight people to be part of this muny we’re buildg.”.

For now, Gay Water is sold largely onle (wh a few retailers) and four sugar-ee flavors — watermelon, lime, peach and grapeu — at lnch. Gay Water might not have the ep pockets pared to s petors, like Whe Claw, but “even at small sle, pani of many siz are havg succs makg spir-based seltzers and premixed cktails,” Bryan Roth, an analyst for Feel Goods Company and edor of the alhol beverage newsletter, Sightl+, told CNN.