One newly lnched pany is releasg "Gay Water" a rponse to the backlash Bud Light suffered after partnerg wh trans TikTok star Dylan Mulvaney.
Contents:
- COMPANY GO FULL-ON BUD LIGHT WH ‘GAY WATER’ RELEASE
- MOVE OVER BUD LIGHT, GAY WATER IS HERE AND IT’S QUEER
- CANNED COCKTAIL GAY WATER AIMS TO RIGHT BUD LIGHT'S LACK OF LGBTQ+ SUPPORT
- GAY WATER CLAPS BACK AT BUD LIGHT'S INSCERE LGBTQ+ SUPPORT
- ARE PEOPLE REALLY SELLG ‘PRE-GAY BUD LIGHT’? BEER NTROVERSY PH SAL
COMPANY GO FULL-ON BUD LIGHT WH ‘GAY WATER’ RELEASE
* gay bud light can image *
One newly lnched pany is releasg “Gay Water” a rponse to the backlash Bud Light suffered after partnerg wh transgenr TikTok star Dylan Mulvaney. Twelve ns of Gay Water n be purchased onle for a total of $36.
The pany also sells “Gay Water” tumblers and tcker hats. When you really thk about, how many products n you thk about that have ‘gay’ the tle? “gay [sic] water has always been a lloquialism for vodka soda, so surprise, that’s our re product.
However, we see ourselv as a liftyle brand here to brg back the origal fn of the word gay by puttg our products everywhere – your rtrant, your bar, your liquor store, your grocery store, and your home. ” Canned cktail ‘Gay Water’ aims to sh on Bud Light’s Dylan Mulvaney disaster — New York Post (@nypost) July 21, 2023 The pany’s founr, Spencer Hodson, told the New York Post that the backlash Bud Light suffered after s cisn to partner wh Mulvaney spir him to be more unapologetic his pro-LGBT stance.
MOVE OVER BUD LIGHT, GAY WATER IS HERE AND IT’S QUEER
Gay Water is here to turn the tis wh a premixed cktail that was tentnally signed for everyone. * gay bud light can image *
'” Coors Light: “The f*** you are, ” wh pictur of both Bud Light’s special Pri edn and Coors Light’s history of backg the LGBTQ+ media advocy anizatn GLAAD has scribed Coors as “among the most progrsive for s employee polici toward gays” and noted that the pany has been advertisg gay papers sce the also claims to be the first brewer to adopt a non-discrimatn policy on sexual orientatn back Irony of Boyttg Bud LightSome people are tellg others to stop drkg Bud Light and start drkg Coors Light bee they thk Bud Light supports transgenr rights. *Photo cred: Gay Water via Instagram. Where Bud Light sks, Gay Water ris to the ocsn.
On Thursday, the brightly-packaged nned alholic beverage Gay Water lnched s way to happy hours. Named after the nickname given to the vodka and soda bo that’s equently orred gay bars, Gay Water wants to be the drk of choice for the queer muny.
Spencer Hodson, a gay man, created the product wh the LGBTQ+ muny md. Hodson created Gay Water to be out, loud, and proud.
CANNED COCKTAIL GAY WATER AIMS TO RIGHT BUD LIGHT'S LACK OF LGBTQ+ SUPPORT
"Tiger Kg" star says Budweiser uld sell more beer by "puttg the world's favore transphobic gay redneck on a n." * gay bud light can image *
And while Gay Water’s four sugar-ee flavors, watermelon, lime, peach and grapeu, n be purchased select retailers, Gay Water’s reach is expand through onle sal.
“Puttg a product wh the word gay the tle is reprentatn self. Sometim great ias start om vatn nversatns, as did the creatn of Gay Water. Wh that, Hodson believ that ’s “exactly the right time” to enter Gay Water to the market.
Gay Water is here to turn the tis wh a premixed cktail that was tentnally signed for everyone. In a sea of nned cktails, Gay Water wants to stand out. In other words, where Bud Light has buckled unr prsure as bigotry grows agast the LGBTQ+ muny, Gay Water’s creator Spencer Hodson wants his new boozy brand to be the anthis of that.
GAY WATER CLAPS BACK AT BUD LIGHT'S INSCERE LGBTQ+ SUPPORT
The new limed-edn bottl will benef GLAAD, the world's largt lbian, gay, bisexual, transgenr and queer media advocy anizatn" emprop="scriptn * gay bud light can image *
“The key issue that Bud Light tapped to was the fact that they didn’t unrstand their re dience and know enough about them,” Hodson, a gay man, told CNN about the ntroversy that began when the Anhser-Bch beer brand sent fluencer Dylan Mulvaney a n of beer. Gay Water, however, is out and proud.
The nned cktail is named after a lloquialism given to the popular mixed drk (vodka and soda) orred at bars by the gay muny. “Puttg a product wh the word gay the tle is reprentatn self,” which he hop reclaims the word om the negativy ’s sometim associated wh.
He thought of creatg Gay Water about a year ago while on a vatn wh his iend that had got a job wh the beverage dtry.
ARE PEOPLE REALLY SELLG ‘PRE-GAY BUD LIGHT’? BEER NTROVERSY PH SAL
The two chatted about the limed amount of gay people wh , and wh Hodson burnt out om his tradnal day job tech, started the nned cktail. Hodson built up a strong social media followg on TikTok and Instagram durg Covid-19 and is g some of the money om that (as well as om iends and fay) to help fund Gay Water. “Gay is an umbrella term and the ia behd the brand is to be as clive as possible, which means we want alli, we want straight people to be part of this muny we’re buildg.”.
For now, Gay Water is sold largely onle (wh a few retailers) and four sugar-ee flavors — watermelon, lime, peach and grapeu — at lnch. Gay Water might not have the ep pockets pared to s petors, like Whe Claw, but “even at small sle, pani of many siz are havg succs makg spir-based seltzers and premixed cktails,” Bryan Roth, an analyst for Feel Goods Company and edor of the alhol beverage newsletter, Sightl+, told CNN.