ST. LOUIS—In an effort to distance self om a ntroversial marketg mpaign featurg a transgenr fluencer, Anhser-Bch nfirmed Thursday that all ns of Bud Light beer had unrgone gay nversn therapy. “As of today, all of our Bud Light ns, bottl, and kegs have been fully cleansed of all trac…
Contents:
- COMPANY GO FULL-ON BUD LIGHT WH ‘GAY WATER’ RELEASE
- ANHSER-BCH CONFIRMS ALL BUD LIGHT CANS HAVE UNRGONE GAY CONVERSN THERAPY
COMPANY GO FULL-ON BUD LIGHT WH ‘GAY WATER’ RELEASE
One newly lnched pany is releasg "Gay Water" a rponse to the backlash Bud Light suffered after partnerg wh trans TikTok star Dylan Mulvaney. * gay busch light cans *
An entreprenr lnched a nned cktail this week lled “Gay Water” that’s aimed at LGBTQ drkers — and said he’s lookg to palize on Bud Light’s mistak. But “Gay Water” — which adopts a moniker the gay muny has long given to the simple vodka and soda cktail — has been spired by the dtup to bee even bolr about the dience ’s targetg, founr and CEO Spencer Hodson told The Post. Gay Water — a nned cktail brand that plays on the gay muny’s lloquialism for the vodka-and-soda mixed drk — lnched on Wednday and promis to unrstand s dience better than Bud Light.Spencer Hodson/Instagram.
The 30-year-old Hodson said he is g suggtive — albe playful — msagg and imagery Gay Water’s social media and webse, cludg a provotive nod to the 12-ounce n’s 6.1-ch height. “Our missn is to -stigmatize the word ‘gay’ and start to create reprentatn spac that tradnally don’t have queer-owned products, let alone products wh the word ‘gay’ their tle,” Hodson told The Post.
“When was the last time you saw the word gay at a rtrant, bar, liquor store, or grocery store? The word ‘gay’ origally was fed as happy, and we’re hopg to remd folks of that by beg prent,” he add. Founr Spencer Hodson, a gay man, says the brand is about reclaimg the word “gay” as a word that “jt means happy.”Spencer Hodson/Instagram.
ANHSER-BCH CONFIRMS ALL BUD LIGHT CANS HAVE UNRGONE GAY CONVERSN THERAPY
Gay Water’s brandg is full of playful, suggtive msagg. “Part of the pot of lnchg outsi of Pri month is to rerce the msage that Gay Water is here to make the LGBTQ+ muny more visible 365 days a year, not jt a sgle month,” he said.
“I’m not bothered by gay people or transsexual people. In a sea of nned cktails, Gay Water wants to stand out.