Gay Water, a new nned cktail, wants to be the anti-Bud Light - WTOP News

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CANNED CKTAIL ‘GAY WATER’ AIMS TO SH ON BUD LIGHT’S DYLAN MULVANEY DISASTER

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An entreprenr lnched a nned cktail this week lled “Gay Water” that’s aimed at LGBTQ drkers — and said he’s lookg to palize on Bud Light’s mistak. But “Gay Water” — which adopts a moniker the gay muny has long given to the simple vodka and soda cktail — has been spired by the dtup to bee even bolr about the dience ’s targetg, founr and CEO Spencer Hodson told The Post.

Gay Water — a nned cktail brand that plays on the gay muny’s lloquialism for the vodka-and-soda mixed drk — lnched on Wednday and promis to unrstand s dience better than Bud Light. The 30-year-old Hodson said he is g suggtive — albe playful — msagg and imagery Gay Water’s social media and webse, cludg a provotive nod to the 12-ounce n’s 6.

GAY BAR BOYTTS BUD LIGHT AFTER ANHSER-BCH ‘ABANDONED’ QUEER MUNY DYLAN MULVANEY FIAS

Lnchg Thursday is a brightly lored nned vodka and soda beverage lled Gay Water that proudly displays who ’s for, stead of backg off om support for the LGBTQ+ muny like Bud Light did. * gay club lighting *

“Our missn is to -stigmatize the word ‘gay’ and start to create reprentatn spac that tradnally don’t have queer-owned products, let alone products wh the word ‘gay’ their tle, ” Hodson told The Post. “When was the last time you saw the word gay at a rtrant, bar, liquor store, or grocery store?

The word ‘gay’ origally was fed as happy, and we’re hopg to remd folks of that by beg prent, ” he add.

THE SALOON, A MNEAPOLIS GAY BAR, DROPS ANHSER-BCH BEERS FOLLOWG THE BUD LIGHT CONTROVERSY

The downtown nightclub, loted at 18 E Universy Ave, beme Gaville’s first gay club after openg s doors more than 30 years ago. It’s wily regnized as the heart of Gaville’s LGBTQ+ nightlife.  * gay club lighting *

Founr Spencer Hodson, a gay man, says the brand is about reclaimg the word “gay” as a word that “jt means happy. Gay Water’s brandg is full of playful, suggtive msagg.

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A three-storey mosque and Islamic centre, named 'Picdilly Prayer Space,' is set to be tablished wh the Troro, a historic entertament plex London's entertament quarter. However, the cisn to build the mosque has also sparked a bate, wh crics qutng s lotn, also known for s bars, nightclubs, gay venu and strip jots. * gay club lighting *

“Part of the pot of lnchg outsi of Pri month is to rerce the msage that Gay Water is here to make the LGBTQ+ muny more visible 365 days a year, not jt a sgle month, ” he said. In a sea of nned cktails, Gay Water wants to stand out.

In other words, where Bud Light has buckled unr prsure as bigotry grows agast the LGBTQ+ muny, Gay Water’s creator Spencer Hodson wants his new boozy brand to be the anthis of that. “The key issue that Bud Light tapped to was the fact that they didn’t unrstand their re dience and know enough about them,” Hodson, a gay man, told CNN about the ntroversy that began when the Anhser-Bch beer brand sent fluencer Dylan Mulvaney a n of beer. Gay Water, however, is out and proud.

The nned cktail is named after a lloquialism given to the popular mixed drk (vodka and soda) orred at bars by the gay muny. “Puttg a product wh the word gay the tle is reprentatn self,” which he hop reclaims the word om the negativy ’s sometim associated wh.

CHARL BARKLEY FENDS LGBTQIA+ MUNY, BUD LIGHT EXPLETIVE-FILLED RANT: ‘IF YOU’RE GAY, GOD BLS YOU’

He thought of creatg Gay Water about a year ago while on a vatn wh his iend that had got a job wh the beverage dtry. The two chatted about the limed amount of gay people wh , and wh Hodson burnt out om his tradnal day job tech, started the nned cktail.

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Hodson built up a strong social media followg on TikTok and Instagram durg Covid-19 and is g some of the money om that (as well as om iends and fay) to help fund Gay Water. “Gay is an umbrella term and the ia behd the brand is to be as clive as possible, which means we want alli, we want straight people to be part of this muny we’re buildg.”. For now, Gay Water is sold largely onle (wh a few retailers) and four sugar-ee flavors — watermelon, lime, peach and grapeu — at lnch.

GAY WATER, A NEW NNED CKTAIL, WANTS TO BE THE ANTI-BUD LIGHT

Gay Water might not have the ep pockets pared to s petors, like Whe Claw, but “even at small sle, pani of many siz are havg succs makg spir-based seltzers and premixed cktails,” Bryan Roth, an analyst for Feel Goods Company and edor of the alhol beverage newsletter, Sightl+, told CNN. “There’s lots of space the spir-based seltzer tegory which Gay Water n play, pecially if the brand n offer a cultural or emotnal nnectn that will feel more excg than the prospect of another peapple-flavored vodka seltzer om natnal or ternatnal rporatns,” Roth said.

RON DESANTIS CONSIRS SUG BUD LIGHT OVER ANTI-GAY BOYTTS BEE WHY NOT?

Of urse, other drks e the word “gay,” too, cludg Gay Beer and So Gay Rosé, Hodson noted, which are also tryg to reach the queer muny and offer them an alternative the straight-domated space. “If you’re gay, God bls you.

LONDON'S LANDMARK BUILDG DOTTED WH STRIP CLUBS, GAY VENU TO TURN TO MOSQUE

A Mneapolis gay bar is reportedly dumpg Bud Light beer, and Anhser-Bch beverag cg a lack of “tegry” om the pany, acrdg to a lol report. Mneapolis gay bar The Saloon is replacg Anhser-Bch wh lol breweri bee of the way the beer giant handled the backlash over fluencer Dylan Mulvaney, Star Tribune reported Monday.

The Saloon, a gay bar Mneapolis, is no longer servg Anhser-Bch after their sndal wh Dylan Mulvaney.

CHIGO GAY BARS STOP SELLG BUD LIGHT BEER

Some gay bars Chigo have siarly mted to dumpg Bud Light. The Saloon, one of Mneapolis’s most popular gay bars, announced on June 19 that has cut ti wh brewg giant Anhser-Bch, cg the pany’s rponse to the anti-trans backlash agast s marketg mpaign featurg actrs Dylan Mulvaney, as WCCO first reported. The Saloon isn’t the first bar to drop Anhser-Bch beers — a number of Chigo gay bars cut ti May.

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