Company Go Full-On Bud Light Wh ‘Gay Water’ Release | The Daily Caller

Contents:

• CANNED CKTAIL ‘GAY WATER’ AIMS TO SH ON BUD LIGHT’S DYLAN MULVANEY DISASTER
• COMPANY GO FULL-ON BUD LIGHT WH ‘GAY WATER’ RELEASE
• CHARL BARKLEY FENDS LGBTQIA+ MUNY, BUD LIGHT EXPLETIVE-FILLED RANT: ‘IF YOU’RE GAY, GOD BLS YOU’
• COMPANY GO FULL-ON BUD LIGHT WH ‘GAY WATER’ RELEASE

CANNED CKTAIL ‘GAY WATER’ AIMS TO SH ON BUD LIGHT’S DYLAN MULVANEY DISASTER

Disney is a particularly pellg se, that ially remaed quiet about Florida’s “Don’t Say Gay” bill and was wily cricized for by LGBTQ groups and advot.

Beyond the 2016 “Labels” spot, the Bud Light Party mpaign also clud a fun ad about gay weddgs. An entreprenr lnched a nned cktail this week lled “Gay Water” that’s aimed at LGBTQ drkers — and said he’s lookg to palize on Bud Light’s mistak.

But “Gay Water” — which adopts a moniker the gay muny has long given to the simple vodka and soda cktail — has been spired by the dtup to bee even bolr about the dience ’s targetg, founr and CEO Spencer Hodson told The Post. Gay Water — a nned cktail brand that plays on the gay muny’s lloquialism for the vodka-and-soda mixed drk — lnched on Wednday and promis to unrstand s dience better than Bud Light. The 30-year-old Hodson said he is g suggtive — albe playful — msagg and imagery Gay Water’s social media and webse, cludg a provotive nod to the 12-ounce n’s 6.

COMPANY GO FULL-ON BUD LIGHT WH ‘GAY WATER’ RELEASE

“Our missn is to -stigmatize the word ‘gay’ and start to create reprentatn spac that tradnally don’t have queer-owned products, let alone products wh the word ‘gay’ their tle, ” Hodson told The Post. “When was the last time you saw the word gay at a rtrant, bar, liquor store, or grocery store? The word ‘gay’ origally was fed as happy, and we’re hopg to remd folks of that by beg prent, ” he add.

CHARL BARKLEY FENDS LGBTQIA+ MUNY, BUD LIGHT EXPLETIVE-FILLED RANT: ‘IF YOU’RE GAY, GOD BLS YOU’

Founr Spencer Hodson, a gay man, says the brand is about reclaimg the word “gay” as a word that “jt means happy.

COMPANY GO FULL-ON BUD LIGHT WH ‘GAY WATER’ RELEASE

Gay Water’s brandg is full of playful, suggtive msagg. “Part of the pot of lnchg outsi of Pri month is to rerce the msage that Gay Water is here to make the LGBTQ+ muny more visible 365 days a year, not jt a sgle month, ” he said.

One newly lnched pany is releasg “Gay Water” a rponse to the backlash Bud Light suffered after partnerg wh transgenr TikTok star Dylan Mulvaney. Twelve ns of Gay Water n be purchased onle for a total of $36.

The pany also sells “Gay Water” tumblers and tcker hats.