Amidst the ongog Budlight ntroversy, mors about Anhser-Bch's CEO, Brendan Whworth, beg gay have gaed signifint attentn.
Contents:
- ‘BOOK OF MORMON’ STAR CLAR ‘BUD LIGHT IS GAY’ AMID DYLAN MULVANEY NTROVERSY
- ANHSER-BCH CONFIRMS ALL BUD LIGHT CANS HAVE UNRGONE GAY CONVERSN THERAPY
- CANNED CKTAIL ‘GAY WATER’ AIMS TO SH ON BUD LIGHT’S DYLAN MULVANEY DISASTER
- CHIGO GAY BARS BOYTT ANHSER-BCH AS BREWER SHUNS DYLAN MULVANEY
- WHY FANS THK BRENDAN WHWORTH IS GAY? RUMOURS EXPLAED
- ILLOIS GAY BARS BOYTT BUD LIGHT OVER ANTI-TRANSGENR COMMENTS
- CHIGO GAY BARS BOYTT BUD LIGHT AFTER ANHSER-BCH WALKS BACK DYLAN MULVANEY DISASTER
‘BOOK OF MORMON’ STAR CLAR ‘BUD LIGHT IS GAY’ AMID DYLAN MULVANEY NTROVERSY
ST. LOUIS—In an effort to distance self om a ntroversial marketg mpaign featurg a transgenr fluencer, Anhser-Bch nfirmed Thursday that all ns of Bud Light beer had unrgone gay nversn therapy. “As of today, all of our Bud Light ns, bottl, and kegs have been fully cleansed of all trac… * busch light gay as *
GLAAD, an LGBTQ+ media advocy anizatn, has scribed Coors as "among the most progrsive for s employee polici toward gays. Bud Light, so pafully gay, now I’m gonna chug one for the LGBTQIA.
“OK, I’m not sure I mentned , but Bud Light is gay! LOUIS—In an effort to distance self om a ntroversial marketg mpaign featurg a transgenr fluencer, Anhser-Bch nfirmed Thursday that all ns of Bud Light beer had unrgone gay nversn therapy. “As of today, all of our Bud Light ns, bottl, and kegs have been fully cleansed of all trac of homosexualy through repeated, forced ndng, ” said Anhser-Bch InBev CEO Michel Doeris, addg that the pany had spent lns of dollars stallg special triple filters signed to elimate any hops, gra, or yeast that intified as lbian, bisexual, gay, queer, or transgenr.
“While the procs of reprogrammg our gredients is time-nsumg, mentally and emotnally taxg, and, many stanc, vlent, we at Anhser-Bch want to assure our ctomers that a gay product will never leave our brewery. An entreprenr lnched a nned cktail this week lled “Gay Water” that’s aimed at LGBTQ drkers — and said he’s lookg to palize on Bud Light’s mistak. But “Gay Water” — which adopts a moniker the gay muny has long given to the simple vodka and soda cktail — has been spired by the dtup to bee even bolr about the dience ’s targetg, founr and CEO Spencer Hodson told The Post.
ANHSER-BCH CONFIRMS ALL BUD LIGHT CANS HAVE UNRGONE GAY CONVERSN THERAPY
* busch light gay as *
Gay Water — a nned cktail brand that plays on the gay muny’s lloquialism for the vodka-and-soda mixed drk — lnched on Wednday and promis to unrstand s dience better than Bud Light. The 30-year-old Hodson said he is g suggtive — albe playful — msagg and imagery Gay Water’s social media and webse, cludg a provotive nod to the 12-ounce n’s 6. “Our missn is to -stigmatize the word ‘gay’ and start to create reprentatn spac that tradnally don’t have queer-owned products, let alone products wh the word ‘gay’ their tle, ” Hodson told The Post.
“When was the last time you saw the word gay at a rtrant, bar, liquor store, or grocery store? The word ‘gay’ origally was fed as happy, and we’re hopg to remd folks of that by beg prent, ” he add.
Founr Spencer Hodson, a gay man, says the brand is about reclaimg the word “gay” as a word that “jt means happy.
CANNED CKTAIL ‘GAY WATER’ AIMS TO SH ON BUD LIGHT’S DYLAN MULVANEY DISASTER
Gay Water’s brandg is full of playful, suggtive msagg.
“Part of the pot of lnchg outsi of Pri month is to rerce the msage that Gay Water is here to make the LGBTQ+ muny more visible 365 days a year, not jt a sgle month, ” he said. Five Chigo gay bars are boyttg Anhser-Bch for distancg self om transgenr social media star Dylan Mulvaney after her Arpil 1 llaboratn drew nservativ’ ire and lls for a Bud Light boytt.
CHIGO GAY BARS BOYTT ANHSER-BCH AS BREWER SHUNS DYLAN MULVANEY
The Bud Light ntroversy is still at s peak, and now the mours have engulfed the CEO of Anhser-Bch as fans thk Brendan Whworth is gay. Now, there are two reasons Whworth’s name is trendg- the first one is mours of him beg gay, and the next one is for the strategi he has e for his pany.
WHY FANS THK BRENDAN WHWORTH IS GAY? RUMOURS EXPLAED
Rumours emerged that Anhser-Bch had lost s LGBTQ+ ratg due to vg to the backlash, and now by some people, the CEO himself is beg lled gay. While Whworth beg gay is not valid, and only the hate he has been receivg, his statement was wily nmned as aquate and lackg substance.
Some Illois gay bars have announced boytts of Bud Light and other Anhser-Bch products for anti-transgenr ments the pany ma followg s partnership wh Dylan Mulvaney, a transgenr fluencer and activist. "Newsweek reached out to the 2Bears Tavern Group via email for further Sitrack bar Chigo, another gay bar, also announced that was planng to "cease" the sale of all Anhser-Bch products, sayg that the pany "wrongfully validat the posn that is acceptable to acquice to the mands of those who do not support the Trans muny and wish to erase LGBTQ+ visibily. In a sea of nned cktails, Gay Water wants to stand out.
In other words, where Bud Light has buckled unr prsure as bigotry grows agast the LGBTQ+ muny, Gay Water’s creator Spencer Hodson wants his new boozy brand to be the anthis of that. “The key issue that Bud Light tapped to was the fact that they didn’t unrstand their re dience and know enough about them, ” Hodson, a gay man, told CNN about the ntroversy that began when the Anhser-Bch beer brand sent fluencer Dylan Mulvaney a n of beer. Gay Water, however, is out and proud.
ILLOIS GAY BARS BOYTT BUD LIGHT OVER ANTI-TRANSGENR COMMENTS
The nned cktail is named after a lloquialism given to the popular mixed drk (vodka and soda) orred at bars by the gay muny. “Puttg a product wh the word gay the tle is reprentatn self, ” which he hop reclaims the word om the negativy ’s sometim associated wh. He thought of creatg Gay Water about a year ago while on a vatn wh his iend that had got a job wh the beverage dtry.
The two chatted about the limed amount of gay people wh , and wh Hodson burnt out om his tradnal day job tech, started the nned cktail. Hodson built up a strong social media followg on TikTok and Instagram durg Covid-19 and is g some of the money om that (as well as om iends and fay) to help fund Gay Water. “Gay is an umbrella term and the ia behd the brand is to be as clive as possible, which means we want alli, we want straight people to be part of this muny we’re buildg.
CHIGO GAY BARS BOYTT BUD LIGHT AFTER ANHSER-BCH WALKS BACK DYLAN MULVANEY DISASTER
For now, Gay Water is sold largely onle (wh a few retailers) and four sugar-ee flavors — watermelon, lime, peach and grapeu — at lnch. Gay Water might not have the ep pockets pared to s petors, like Whe Claw, but “even at small sle, pani of many siz are havg succs makg spir-based seltzers and premixed cktails, ” Bryan Roth, an analyst for Feel Goods Company and edor of the alhol beverage newsletter, Sightl+, told CNN. “There’s lots of space the spir-based seltzer tegory which Gay Water n play, pecially if the brand n offer a cultural or emotnal nnectn that will feel more excg than the prospect of another peapple-flavored vodka seltzer om natnal or ternatnal rporatns, ” Roth said.
Of urse, other drks e the word “gay, ” too, cludg Gay Beer and So Gay Rosé, Hodson noted, which are also tryg to reach the queer muny and offer them an alternative the straight-domated space. “I’m not bothered by gay people or transsexual people.