One newly lnched pany is releasg "Gay Water" a rponse to the backlash Bud Light suffered after partnerg wh trans TikTok star Dylan Mulvaney.
Contents:
- ISLAND HOE STAFF SAYS “KEEP KEY WT GAY”
- COMPANY GO FULL-ON BUD LIGHT WH ‘GAY WATER’ RELEASE
- GAY WATER, A NEW NNED CKTAIL, WANTS TO BE THE ANTI-BUD LIGHT
- CANNED COCKTAIL GAY WATER AIMS TO RIGHT BUD LIGHT'S LACK OF LGBTQ+ SUPPORT
ISLAND HOE STAFF SAYS “KEEP KEY WT GAY”
"Tiger Kg" star says Budweiser uld sell more beer by "puttg the world's favore transphobic gay redneck on a n." * gay person on budweiser can *
Inrcerated Tiger Kg star Joe Exotic has wad to the ongog Bud Light fallout wh a pch to Budweiser featurg a mocked-up image of a beer n and a msage about the attractn of the "world's favore transphobic gay redneck.
"Exotic, whose real name is Joseph Allen Maldonado, 60, teased Budweiser boss wh a tweet posted by his team that hted at how s parent pany Anhser-Bch uld sell more beer as ctomers turn away om Bud tweet on Saturday, Maldonado's team said: "Budweiser-Try puttg the world's favore transphobic gay redneck on a n and get back to sellg beer. In a sea of nned cktails, Gay Water wants to stand out. In other words, where Bud Light has buckled unr prsure as bigotry grows agast the LGBTQ+ muny, Gay Water’s creator Spencer Hodson wants his new boozy brand to be the anthis of that.
COMPANY GO FULL-ON BUD LIGHT WH ‘GAY WATER’ RELEASE
* gay person on budweiser can *
“The key issue that Bud Light tapped to was the fact that they didn’t unrstand their re dience and know enough about them,” Hodson, a gay man, told CNN about the ntroversy that began when the Anhser-Bch beer brand sent fluencer Dylan Mulvaney a n of beer. Gay Water, however, is out and proud. The nned cktail is named after a lloquialism given to the popular mixed drk (vodka and soda) orred at bars by the gay muny.
“Puttg a product wh the word gay the tle is reprentatn self,” which he hop reclaims the word om the negativy ’s sometim associated wh.
GAY WATER, A NEW NNED CKTAIL, WANTS TO BE THE ANTI-BUD LIGHT
Eric Bach is an openly gay broadster for the Frericksburg Natnals. He has major league aspiratns, but his path has been much lonelier than he would prefer. * gay person on budweiser can *
He thought of creatg Gay Water about a year ago while on a vatn wh his iend that had got a job wh the beverage dtry. The two chatted about the limed amount of gay people wh , and wh Hodson burnt out om his tradnal day job tech, started the nned cktail. Hodson built up a strong social media followg on TikTok and Instagram durg Covid-19 and is g some of the money om that (as well as om iends and fay) to help fund Gay Water.
CANNED COCKTAIL GAY WATER AIMS TO RIGHT BUD LIGHT'S LACK OF LGBTQ+ SUPPORT
“Gay is an umbrella term and the ia behd the brand is to be as clive as possible, which means we want alli, we want straight people to be part of this muny we’re buildg.”.
For now, Gay Water is sold largely onle (wh a few retailers) and four sugar-ee flavors — watermelon, lime, peach and grapeu — at lnch. Gay Water might not have the ep pockets pared to s petors, like Whe Claw, but “even at small sle, pani of many siz are havg succs makg spir-based seltzers and premixed cktails,” Bryan Roth, an analyst for Feel Goods Company and edor of the alhol beverage newsletter, Sightl+, told CNN. “There’s lots of space the spir-based seltzer tegory which Gay Water n play, pecially if the brand n offer a cultural or emotnal nnectn that will feel more excg than the prospect of another peapple-flavored vodka seltzer om natnal or ternatnal rporatns,” Roth said.