'Bros' movie box office: It's OK to let gay art bomb - Los Angel Tim

box office gay flop

'Bros', a gay rom , tanks at the box office. Why?

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COMMENTARY: THE REAL LSON OF ‘BROS’: IT’S OK TO LET GAY ART BOMB

Disney's Openly Gay Animated Movie 'Strange World' Flops at Box Office * box office gay flop *

I didn’t want to dimish “the first major stud movie wrten by and starrg a gay man” or spoil s Rotten Tomato sre or dance on the grave of s box-office prospects.

I certaly didn’t want to attack the star of “Billy on the Street” and “Difficult People, ” two of the most succsful screen adaptatns of the gay sensibily recent memory. ”Do that make too the “homophobic weirdos” of Eichner’s nfoundg post-bomb tweet spiral or simply the silent Benedict Arnolds of his self-proclaimed march to the history books? It is emently ldable that Eichner has ma a sexually ank stud edy featurg two gay men, and that he sisted, as wgman/-star/-producer Guy Branum not, on an all-LGBTQ st.

PRO-GAY DISNEY FILM FLOPS AT BOX OFFICE: 'STOP MAKG EVERYTHG SEXUAL'

Its laceratg send-ups of token reprentatn Hallmark Christmas movi; the “hnted hoe of gay trma” that pop culture pass off as queer history; even Eichner’s own public persona are all a potent, knowg nod to the ongog challeng of tellg LGBTQ stori — of livg LGBTQ liv — whout simply repurposg a tired, old, straight the culmatg ame of s fal act, that is, when the image of two nventnally attractive gay men kissg is posned, lerally, as the ldatory bookend to “5, 000 years of gay love stori erased om the history books. And yet, spe the affi Eichner and I share on paper — no, bee of the affi we share on paper — I reil at “Bros’” squanred privilege, bristle at s star’s attempt to hi s shortgs behd the veil of homophobia. It is the eedom to fight over, cricize, even ignore the artworks that claim to reprent — and, on the flip si, the eedom to keep makg and nsumg gay art whether straight people show up for or, when I saw the film a send time this week, at a half-full weeknight screeng at the Sunset 5, what stck me most were the loust lghs and cheers, all directed at the gayt material — the slap fight-turned-sex scene, the Bowen Yang meo, Nile Kidman’s pre-roll ad for AMC.

PRO-GAY DISNEY FILM FLOPS AT BOX OFFICE: 'STOP MAKG EVERYTHG SEXUAL'

” (Universal Pictur) To say “let gay art bomb” is not to say “let gay art languish. It’s simply a remr that — not only for gay art but for art, full stop — mercial failure has often been a sign of creative succs.

It is through the ph and pull of the popular and the avant-gar, the acclaimed and reviled, the celebrated and the spect, that we arrived at the place where “Bros” uld sk or the next quarter century brg still bigger swgs, still more revolutnary cursns to the mastream, still more films and TV seri “too gay, too niche” for straight dienc and not gay enough — never gay enough — for . First Openly Gay Character.

DISNEY'S OPENLY GAY ANIMATED MOVIE 'STRANGE WORLD' FLOPS AT BOX OFFICE

It featur a gay teen romance. Prr to the movie's openg, nservative mentator Ben Shapiro warned parents about Disney's ongog ph at their "not-at-all-secret gay agenda" to target children.

15, Shapiro wrote: "As Disney begs phg 'Strange World' for next week's release, here's the remr that their 'not-at-all-secret gay agenda' to target kids is ongog. As Disney begs phg "Strange World" for next week's release, here's the remr that their "not-at-all-secret gay agenda" to target kids is ongog.

Crics vociferoly mislabeled the parental rights legislatn, which took effect July 1, as the "Don't Say Gay bill, " spe the word "gay" beg absent om the text. "Strange World, " the Disney animated feature film that clud what's believed to be the pany's first-ever openly gay romance between teenagers, flopped at the box office over Thanksgivg weekend, fallg short of $19 ln domtic receipts.

STAR OF 'HISTORIC' GAY MOVIE GETS BACKLASH AFTER BLAMG 'STRAIGHT PEOPLE' FOR OPENG WEEKEND BOX OFFICE FLOP

"Jt saw the very first glimpse to #Disney’s #StrangeWorld at the #Annecy2022 ftival — featur the first openly gay teen romance a disney feature!!!... In an unholy mix of entlement and entertament, the maker of a “historic” (acrdg to The Hollywood Reporter) romantic edy about gay love has ppoted the real problem that ma the movie an expensive box office bomb.

“Everyone who ISN’T a homophobic weirdo should go see BROS tonight! Everyone who ISN’T a homophobic weirdo should go see BROS tonight! “Bros” is an openly gay romantic edy, see, and stars an openly gay man who wrote an openly gay script.

And if that isn’t openly gay historic, what is? Not a homophobic weirdo, but I am not terted that movie.. Perhaps llg homophonic weirdos isn’t great marketg.

DISNEY'S FIRST FILM FEATURG OPENLY GAY MA CHARACTER FLOPS AT BOX OFFICE

Maybe all the crics were aaid to give you an hont review bee you might ll them homophobic weirdos. Durg Newton’s tenure, Disney land the middle of the natn’s culture wars by troducg gay, lbian, transgenr, non-bary, and other mory characters to s animated seri and films. “Strange World, ” an animated film, featured a gay teen romance — a first for the entertament giant.

ACTOR BLAM HOMOPHOBIA FOR GAY ROM- ‘BROS’ HARD FLOP AT BOX OFFICE

Disney's first film to feature an openly gay ma character flopped at the box office, brgg $18. If you didn’t see the gay rom- Bros theaters durg s openg weekend, you’re not alone.

Most folks didn’ acrdg to actor, producer and screenwrer, Billy Eichner, homophobia is to blame for the lack of support of his film that featur an all-LGBTQ+ st. Eichner, who was clearly upset about the film’s failure, prevly wrote onle that anyone who isn’t “a homophobic weirdo” should go see the movie for the sake of “queer folks who don’t get this opportuny often. ”Don’t look like that pch brandg unterted movie-goers gay-hatg creeps was, distributed by Universal films, was marketed as the first gay romantic edy released by a major Hollywood stud.

DISNEY FILM FEATURG GAY MA CHARACTER BOMBS AT BOX OFFICE

Everywhere else, though, was a, is homophobia to blame for s box office crash? Adults who self-intify as lbian, gay, bisexual, transgenr or somethg other than heterosexual has creased to a new high of 7.

Therefore, gay, straight or otherwise, ’s safe to assume that folks jt weren’t terted Bros for var, when qutned about the gay them Bros, Universal print of domtic distributn, Jim Orr, chose to foc stead on how “credibly proud” the stud was of the film and the filmmakers. “Disney is 100% gog to blame STRANGE WORLD's evable bad box office on the fact that there's an openly gay character the movie when realy, 's gog to flop bee they didn't market at all, ” he penned.

”Ethan Cla, played by Jaboie Young-Whe, is Disney’s first openly gay lead character a movie, and although many people saw this as an opportuny for good reprentatn, other (homophobic) people saw as a red the movie aired, already people were plag about the movie beg “woke” and “the woke agenda” so that when was time for the movie to e out, they would have LGBT reprentatn to blame stead of the poor marketg.

*BEAR-MAGAZINE.COM* BOX OFFICE GAY FLOP

Disney's Openly Gay Animated Movie 'Strange World' Flops at Box Office | .

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