Homo: The Gay Brand Borne From a Cha of All-Amerin Gas Statns</tle><meta name="tle" ntent="Homo: The Gay Brand Borne From a Cha of All-Amerin Gas Statns" /><meta name="scriptn" ntent="Homo arose om the ash of a funct, fay-n bs, and now, ph menswear om the margs to the mastream " /><meta name="keywords" ntent /><meta property="og:type" ntent="webse" /><meta name="theme-lor" ntent="#000000" /><lk href="/_assets/sign-tokens/quire/static/imag/" rel="in" /><meta property="og:se_name" ntent="Esquire" /><meta name="fb:app_id" ntent="1643411472613830" property="fb:app_id" /><meta name="article:publisher" ntent=" property="article:publisher" /><meta name="twter:se" ntent="@EsquireUK" /><meta name="google-se-verifitn" ntent="1vf5i9wM7chlCFc_0XI_e-oCfDf4sEvp32sTGKokQ" /><meta property="og:tle" ntent="The Queer Case of the All-Amerin Gas Statn Turned LGBTQ+ Brand" /><meta property="og:scriptn" ntent="Homo arose om the ash of a funct, fay-n bs, and now, ph menswear om the margs to the mastream " /><meta name="robots" ntent="max-image-preview:large,max-snippet:-1,max-vio-preview:30" /><lk rel="apple-touch-in" href="/_assets/sign-tokens/quire/static/imag/" /><meta property="og:image" ntent="" /><meta property="og:image:width" ntent="1200" /><meta property="og:image:height" ntent="600" /><meta name="thumbnail" ntent="" /><meta name="" ntent="" /><meta name="" ntent=" /><meta name="twter:image" ntent="" /><meta ntent=" property="og:url" /><meta name="to-publish" ntent="timely" /><meta property="og:type" ntent="article" /><meta name="twter:rd" ntent="summary_large_image" /><meta name="article:opn" property="article:opn" /><meta ntent="Style" property="article:sectn" /><meta ntent="2023-04-06T10:11:31Z" property="article:modified_time" /><meta ntent="2021-02-23T07:53:00Z" property="article:published_time" /><meta name="sailth.excerpt" ntent="Gay men are bilgual. 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8wyh98">{-webk-align-ems:center;-webk-box-align:center;-ms-flex-align:center;align-ems:center;display:-webk-box;display:-webk-flex;display:-ms-flexbox;display:flex;height:1.875rem;width:to;marg:0 0 0 to;paddg-left:1.05rem;paddg-right:1.05rem;text-align:center;-webk-text-ratn:none;text-ratn:none;paddg-top:0.125rem;font-fay:Lsanne,Lsanne-fallback,Arial,sans-serif;text-transform:upperse;lor:#000;borr:th solid #FF3A30;background-lor:#FF3A30;-webk-transn:all 0.3s ease--out;transn:all 0.3s ease--out;borr-radi:2rem;background:#FF3A30;font-size:0.875rem;le-height:1.3;letter-spacg:0.04rem;} {width:unset;word-spacg:unset;}@media (any-hover: hover){{-webk-transn:box-shadow 0.2s lear,background 0.2s lear;transn:box-shadow 0.2s lear,background 0.2s lear;}{;;}}{outle-lor:#000000;} svg>path{fill:#000000;}{background-lor:#ffffff;lor:#000;borr:th solid #FF3A30;} svg{fill:#000000;} svg>path{fill:#000000;}{outle:0.125rem dotted #000000;outle-offset:0.2rem;} svg{fill:#000000;}</style><a target="_blank" rel="noopener" href=" class="css-8wyh98 e1c1bym14">Subscribe</a><style data-emotn="css 1y41cbl">{paddg-right:0.9375rem;posn:relative;}@media(m-width: 40.625rem) and (max-width: 90rem){{paddg-right:2.5rem;}}@media(m-width: 90rem){{paddg-right:0rem;}}</style><div class="css-1y41cbl e7dmux20"><style data-emotn="css 90yh27">{-webk-align-ems:center;-webk-box-align:center;-ms-flex-align:center;align-ems:center;display:-webk-box;display:-webk-flex;display:-ms-flexbox;display:flex;font-fay:Lsanne,Lsanne-fallback,Arial,sans-serif;font-size:0.75rem;letter-spacg:0.04rem;le-height:2rem;marg-left:0.3125rem;-webk-text-ratn:none;text-ratn:none;text-transform:upperse;}@media(m-width: 48rem){{marg-left:0.9375rem;}}</style><a href=" class="css-90yh27 e1c1bym14"><style data-emotn="css 1o5u0ki">{whe-space:nowrap;font-fay:Lsanne,Lsanne-fallback,Arial,sans-serif;font-size:0.75rem;le-height:2rem;letter-spacg:0.04rem;text-transform:upperse;}</style><span class="css-1o5u0ki 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e4zgqv">{-webk-align-ems:center;-webk-box-align:center;-ms-flex-align:center;align-ems:center;display:-webk-box;display:-webk-flex;display:-ms-flexbox;display:flex;marg:to;font-fay:Lsanne,Lsanne-fallback,Arial,sans-serif;font-size:0.75rem;le-height:2rem;letter-spacg:0.04rem;text-transform:upperse;} a{display:-webk-box;display:-webk-flex;display:-ms-flexbox;display:flex;-webk-text-ratn:none;text-ratn:none;paddg:0.9375rem 1.2rem;-webk-transn:lor 0.3s ease--out;transn:lor 0.3s ease--out;} a::after{-webk-align-ems:center;-webk-box-align:center;-ms-flex-align:center;align-ems:center;lor:#CDCDCD;ntent:"|";display:-webk-box;display:-webk-flex;display:-ms-flexbox;display:flex;left:1rem;posn:relative;} nav:last-child>a:after{display:none;} a:hover{lor:#6F6F6F;}</style><nav class="css-e4zgqv e1go836y0"></nav></div></div><style data-emotn="css 179grqf">{background-lor:#E8E8E8;lor:#000;display:none;m-width:45.5rem;paddg:0.9375rem 0;text-align:center;width:100%;}@media prt{{display:none!important;}}@media(m-width: 48rem){{m-height:121px;}}@media(m-width: 61.25rem){{display:block;}}</style><div id="gpt-learboard-ad" class="css-179grqf e1hka4w80"></div><style data-emotn="css joveom">{width:100%;max-width:100vw;display:grid;marg-bottom:0.9375rem;posn:relative;z-x:to;}@media prt{{max-width:100%;}} .ejku7p03{top:0.75rem;right:0.75rem;bottom:to;}</style><hear class="css-joveom exadjwu12"><style data-emotn="css 1s0pb9c">{marg:to lc(50% - 50vw) 0.9375rem;width:100vw;}</style><div class="css-1s0pb9c m8yu71"><style data-emotn="css 8atqhb">{width:100%;}</style><div class="css-8atqhb exadjwu5"><style data-emotn="css 1pypu">{width:100%;posn:relative;} text-unr-hear-imagewidth{props:width;sle:siz;} text-unr-hear-imagewidth transform:functn sleTransform(sle, value, props, sx){nstbase = sle && typeof sle === 'object' ? || DEFAULT_SCALE :DEFAULT_SCALE;} height{props:height;sle:siz;} height transform:functn sleTransform(sle, value, props, sx){nstbase = sle && typeof 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sle && typeof sle === 'object' ? || DEFAULT_SCALE :DEFAULT_SCALE;} margLeft{props:margLeft;sle:space;} margLeft transform:functn sleTransform(sle, value, props, sx){nstbase = sle && typeof sle === 'object' ? || DEFAULT_SCALE :DEFAULT_SCALE;} ml{props:margLeft;sle:space;} ml transform:functn sleTransform(sle, value, props, sx){nstbase = sle && typeof sle === 'object' ? || DEFAULT_SCALE :DEFAULT_SCALE;} margX{props:margLeft;props:margRight;sle:space;} margX transform:functn sleTransform(sle, value, props, sx){nstbase = sle && typeof sle === 'object' ? || DEFAULT_SCALE :DEFAULT_SCALE;} mx{props:margLeft;props:margRight;sle:space;} mx transform:functn sleTransform(sle, value, props, sx){nstbase = sle && typeof sle === 'object' ? || DEFAULT_SCALE :DEFAULT_SCALE;} margY{props:margTop;props:margBottom;sle:space;} margY transform:functn sleTransform(sle, value, props, sx){nstbase = sle && typeof sle === 'object' ? || DEFAULT_SCALE :DEFAULT_SCALE;} my{props:margTop;props:margBottom;sle:space;} my transform:functn sleTransform(sle, value, props, sx){nstbase = sle && typeof sle === 'object' ? || DEFAULT_SCALE :DEFAULT_SCALE;} margBlockEnd{props:margBlockEnd;sle:space;} margBlockEnd transform:functn sleTransform(sle, value, props, sx){nstbase = sle && typeof sle === 'object' ? || DEFAULT_SCALE :DEFAULT_SCALE;} margBlockStart{props:margBlockStart;sle:space;} margBlockStart transform:functn sleTransform(sle, value, props, sx){nstbase = sle && typeof sle === 'object' ? || DEFAULT_SCALE :DEFAULT_SCALE;} top{props:top;sle:space;} top transform:functn sleTransform(sle, value, props, sx){nstbase = sle && typeof sle === 'object' ? || DEFAULT_SCALE :DEFAULT_SCALE;} right{props:right;sle:space;} right transform:functn sleTransform(sle, value, props, sx){nstbase = sle && typeof sle === 'object' ? || DEFAULT_SCALE :DEFAULT_SCALE;} bottom{props:bottom;sle:space;} bottom transform:functn sleTransform(sle, value, props, sx){nstbase = sle && typeof sle === 'object' ? || DEFAULT_SCALE :DEFAULT_SCALE;} left{props:left;sle:space;} left transform:functn sleTransform(sle, value, props, sx){nstbase = sle && typeof sle === 'object' ? || DEFAULT_SCALE :DEFAULT_SCALE;} posn{props:posn;sle:posn;} zInx{props:zInx;sle:zIndic;} clear{props:clear;sle:clear;} set{props:set;sle:set;} img{object-f:ver;vertil-align:top;}</style><style data-emotn="css xluzk0">{width:100%;posn:relative;} text-unr-hear-imagewidth{props:width;sle:siz;} text-unr-hear-imagewidth transform:functn sleTransform(sle, value, props, sx){nstbase = sle && typeof sle === 'object' ? || DEFAULT_SCALE :DEFAULT_SCALE;} height{props:height;sle:siz;} height transform:functn sleTransform(sle, value, props, sx){nstbase = sle && typeof sle === 'object' ? || DEFAULT_SCALE :DEFAULT_SCALE;} mWidth{props:mWidth;sle:siz;} mWidth transform:functn sleTransform(sle, value, props, sx){nstbase = sle && typeof sle === 'object' ? || DEFAULT_SCALE :DEFAULT_SCALE;} mHeight{props:mHeight;sle:siz;} mHeight transform:functn sleTransform(sle, value, props, sx){nstbase = sle && typeof sle === 'object' ? || DEFAULT_SCALE :DEFAULT_SCALE;} maxWidth{props:maxWidth;sle:siz;} maxWidth transform:functn sleTransform(sle, value, props, sx){nstbase = sle && typeof sle === 'object' ? || DEFAULT_SCALE :DEFAULT_SCALE;} maxHeight{props:maxHeight;sle:siz;} maxHeight transform:functn sleTransform(sle, value, props, sx){nstbase = sle && typeof sle === 'object' ? || DEFAULT_SCALE :DEFAULT_SCALE;} size{props:width;props:height;sle:siz;} size transform:functn sleTransform(sle, value, props, sx){nstbase = sle && typeof sle === 'object' ? || DEFAULT_SCALE :DEFAULT_SCALE;} overflow{props:overflow;sle:overflow;} overflowX{props:overflowX;sle:overflowX;} overflowY{props:overflowY;sle:overflowY;} vertilAlign{props:vertilAlign;sle:vertilAlign;} objectF{props:objectF;sle:objectF;} objectPosn{props:objectPosn;sle:objectPosn;} WebkLeClamp{props:WebkLeClamp;sle:WebkLeClamp;} WebkBoxOrient{props:WebkBoxOrient;sle:WebkBoxOrient;} mask{props:mask;sle:mask;} listStyle{props:listStyle;sle:listStyle;} listStyleType{props:listStyleType;sle:listStyleType;} unterRet{props:unterRet;sle:unterRet;} unterIncrement{props:unterIncrement;sle:unterIncrement;} cursor{props:cursor;sle:cursor;} poterEvents{props:poterEvents;sle:poterEvents;} lumnCount{props:lumnCount;sle:lumnCount;} lumnGap{props:lumnGap;sle:lumnGap;} appearance{props:appearance;sle:appearance;} ntaer{props:ntaer;sle:ntaer;} marg{props:marg;sle:space;} marg transform:functn sleTransform(sle, value, props, sx){nstbase = sle && typeof sle === 'object' ? || DEFAULT_SCALE :DEFAULT_SCALE;} m{props:marg;sle:space;} m transform:functn sleTransform(sle, value, props, sx){nstbase = sle && typeof sle === 'object' ? || DEFAULT_SCALE :DEFAULT_SCALE;} margTop{props:margTop;sle:space;} margTop transform:functn sleTransform(sle, value, props, sx){nstbase = sle && typeof sle === 'object' ? || DEFAULT_SCALE :DEFAULT_SCALE;} mt{props:margTop;sle:space;} mt transform:functn sleTransform(sle, value, props, sx){nstbase = sle && typeof sle === 'object' ? || DEFAULT_SCALE :DEFAULT_SCALE;} margRight{props:margRight;sle:space;} margRight transform:functn sleTransform(sle, value, props, sx){nstbase = sle && typeof sle === 'object' ? || DEFAULT_SCALE :DEFAULT_SCALE;} mr{props:margRight;sle:space;} mr transform:functn sleTransform(sle, value, props, sx){nstbase = sle && typeof sle === 'object' ? || DEFAULT_SCALE :DEFAULT_SCALE;} margBottom{props:margBottom;sle:space;} margBottom transform:functn sleTransform(sle, value, props, sx){nstbase = sle && typeof sle === 'object' ? || DEFAULT_SCALE :DEFAULT_SCALE;} mb{props:margBottom;sle:space;} mb transform:functn sleTransform(sle, value, props, sx){nstbase = sle && typeof sle === 'object' ? || DEFAULT_SCALE :DEFAULT_SCALE;} margLeft{props:margLeft;sle:space;} margLeft transform:functn sleTransform(sle, value, props, sx){nstbase = sle && typeof sle === 'object' ? || DEFAULT_SCALE :DEFAULT_SCALE;} ml{props:margLeft;sle:space;} ml transform:functn sleTransform(sle, value, props, sx){nstbase = sle && typeof sle === 'object' ? || DEFAULT_SCALE :DEFAULT_SCALE;} margX{props:margLeft;props:margRight;sle:space;} margX transform:functn sleTransform(sle, value, props, sx){nstbase = sle && typeof sle === 'object' ? || DEFAULT_SCALE :DEFAULT_SCALE;} mx{props:margLeft;props:margRight;sle:space;} mx transform:functn sleTransform(sle, value, props, sx){nstbase = sle && typeof sle === 'object' ? || DEFAULT_SCALE :DEFAULT_SCALE;} margY{props:margTop;props:margBottom;sle:space;} margY transform:functn sleTransform(sle, value, props, sx){nstbase = sle && typeof sle === 'object' ? || DEFAULT_SCALE :DEFAULT_SCALE;} my{props:margTop;props:margBottom;sle:space;} my transform:functn sleTransform(sle, value, props, sx){nstbase = sle && typeof sle === 'object' ? || DEFAULT_SCALE :DEFAULT_SCALE;} margBlockEnd{props:margBlockEnd;sle:space;} margBlockEnd transform:functn sleTransform(sle, value, props, sx){nstbase = sle && typeof sle === 'object' ? || DEFAULT_SCALE :DEFAULT_SCALE;} margBlockStart{props:margBlockStart;sle:space;} margBlockStart transform:functn sleTransform(sle, value, props, sx){nstbase = sle && typeof sle === 'object' ? || DEFAULT_SCALE :DEFAULT_SCALE;} top{props:top;sle:space;} top transform:functn sleTransform(sle, value, props, sx){nstbase = sle && typeof sle === 'object' ? || DEFAULT_SCALE :DEFAULT_SCALE;} right{props:right;sle:space;} right transform:functn sleTransform(sle, value, props, sx){nstbase = sle && typeof sle === 'object' ? || DEFAULT_SCALE :DEFAULT_SCALE;} bottom{props:bottom;sle:space;} bottom transform:functn sleTransform(sle, value, props, sx){nstbase = sle && typeof sle === 'object' ? || DEFAULT_SCALE :DEFAULT_SCALE;} left{props:left;sle:space;} left transform:functn sleTransform(sle, value, props, sx){nstbase = sle && typeof sle === 'object' ? || DEFAULT_SCALE :DEFAULT_SCALE;} posn{props:posn;sle:posn;} zInx{props:zInx;sle:zIndic;} clear{props:clear;sle:clear;} set{props:set;sle:set;} img{object-f:ver;vertil-align:top;}</style><img fetchPrry="high" alt="homo gay brand" tle="homo gay brand" width="1600" height="1264" dg="async" data-nimg="1" style="lor: transparent; width: 100%; height: to;" siz="100vw" srcSet=" 640w, 980w, 1120w, 1200w, 1920w" src="" class="exadjwu13 css-xluzk0 exi4f7p0" /><style data-emotn="css 13l7o78">{paddg-left:0.625rem;}</style><div class="css-13l7o78 m8yu70"><style data-emotn="css 1am3yn9">{paddg-left:0rem;le-height:1;}</style><figptn class="css-1am3yn9 enfs9c50"><style data-emotn="css 1mcfn5x">{lor:#595959;font-fay:Lsanne,Lsanne-fallback,Arial,sans-serif;paddg-right:0.3125rem;}@media(max-width: 48rem){{font-size:0.70028rem;le-height:1.2;}}@media(m-width: 48rem){{font-size:0.70028rem;le-height:1.2;}}@media(m-width: 64rem){{font-size:0.75rem;le-height:1.3;}}</style><span class="css-1mcfn5x e6iqd2">Homo/Richie Talboy</span></figptn></div></div><style data-emotn="css mktybr">{marg:0 to;max-width:75rem;paddg:0 0.938rem;text-align:center;}@media(m-width: 64rem){[data-has-sponsor] {text-align:start;}}@media(m-width: 40.625rem){{paddg:0 2.5rem;}}@media(m-width: 48rem){{paddg:0.9375rem 1.875rem;}}@media(m-width: 64rem){{paddg:0 1.875rem;}}</style><div class="css-mktybr exadjwu4"><nav aria-label="breadcmbs" class="css-0 e9l0kn03"><style data-emotn="css 4j90ja">{lor:#595959;font-fay:Lsanne,Lsanne-fallback,Arial,sans-serif;font-size:0.70284rem;le-height:1.3;list-style:none;marg:0 to;max-width:75rem;paddg:1.25rem 1.25rem 0 1.6875rem;}@media(m-width: 40.625rem){{paddg:1.25rem 2.5rem 0 3.3125rem;}}@media(m-width: 90rem){{paddg:1.25rem 0 0 0.8125rem;}}</style><ol emSpe emType=" class="css-4j90ja e9l0kn02"><style data-emotn="css zxq36b">{display:le;}{paddg:0.25rem;ntent:">";}</style><li emProp="emListElement" emSpe emType=" class="css-zxq36b e9l0kn01"><style data-emotn="css rg26">{-webk-transn:all 0.3s ease--out;transn:all 0.3s 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data-vars-ga-ll-to-actn="The Queer Case of the All-Amerin Gas Statn Turned LGBTQ+ Brand" data-vars-ga-outbound-lk=" class="e9l0kn00 css-10asp0m e1c1bym14"><span emProp="name">The Queer Case of the All-Amerin Gas Statn Turned LGBTQ+ Brand</span></a><meta emProp="posn" ntent="2" /></li></ol></nav><style data-emotn="css g4r5va">{font-fay:Glanz,Glanz-fallback,Tim,Serif;font-weight:normal;grid-lumn:1/-1;marg-bottom:0.9375rem;marg-top:0.9375rem;}@media(max-width: 48rem){{font-size:2rem;le-height:1.25;}}@media(m-width: 48rem){{font-size:2.625rem;le-height:1.1;}}@media(m-width: 64rem){{font-size:3.125rem;le-height:1.1;}}@media(m-width: 73.75rem){{font-size:3.37499rem;le-height:1.1;}}</style><h1 class="css-g4r5va exadjwu10"><span aria-hidn="te" class="css-0 eagam8p0"></span>The Queer Case of the All-Amerin Gas Statn Turned LGBTQ+ Brand<span aria-hidn="te" class="css-0 eagam8p1"></span></h1><style data-emotn="css 2qf7xf">{lor:#515150;font-fay:Lsanne,Lsanne-fallback,Arial,sans-serif;font-weight:normal;marg-bottom:0.625rem;}@media(max-width: 48rem){{font-size:1.0625rem;le-height:1.2;}}@media(m-width: 48rem){{font-size:1.3125rem;le-height:1.2;}}@media(m-width: 64rem){{font-size:1.3125rem;le-height:1.3;}} a{-webk-text-ratn:unrle;text-ratn:unrle;text-ratn-thickns:0.0625rem;text-ratn-lor:#FF3A30;text-unrle-offset:0.25rem;lor:#000000;-webk-transn:all 0.3s ease--out;transn:all 0.3s ease--out;} a:hover{lor:#595959;text-ratn-lor:borr-lk-body-hover;}</style><div class="css-2qf7xf exadjwu8"><p>Homo arose om the ash of a funct, fay-n bs, and now, ph menswear om the margs to the mastream </p></div><style data-emotn="css 18k4ks7">{lor:#161616;font-fay:Lsanne,Lsanne-fallback,Arial,sans-serif;letter-spacg:0.02rem;marg-bottom:0.625rem;paddg-right:0.3125rem;text-transform:upperse;}@media(max-width: 48rem){{font-size:0.70003rem;le-height:1.4;}}@media(m-width: 40.625rem){{font-size:0.70003rem;le-height:1.3;}} span{font-fay:Lsanne,Lsanne-fallback,Arial,sans-serif;letter-spacg:0rem;text-transform:palize;}@media(max-width: 48rem){ span{le-height:2rem;font-size:0.875rem;}}@media(m-width: 48rem){ span{le-height:2rem;font-size:0.875rem;}}@media(m-width: 64rem){ span{le-height:2rem;font-size:0.875rem;}}</style><div class="css-18k4ks7 exadjwu7"><style data-emotn="css 1eqkg5m">{lor:#161616;font-fay:Lsanne,Lsanne-fallback,Arial,sans-serif;font-style:normal;letter-spacg:0.02rem;paddg-right:0.3125rem;text-transform:upperse;-webk-text-stroke:0.005rem;}@media(max-width: 48rem){{font-size:0.70003rem;le-height:1.4;}}@media(m-width: 40.625rem){{font-size:0.70003rem;le-height:1.3;}}</style><addrs class="css-1eqkg5m ehvvd9m2"><style data-emotn="css 19e0noj">{lor:#161616;font-fay:Lsanne,Lsanne-fallback,Arial,sans-serif;letter-spacg:0.02rem;paddg-right:0.3125rem;text-transform:upperse;-webk-text-stroke:0.005rem;}@media(max-width: 48rem){{font-size:0.70003rem;le-height:1.4;}}@media(m-width: 40.625rem){{font-size:0.70003rem;le-height:1.3;}}</style><span class="css-19e0noj ehvvd9m1"><style data-emotn="css 1sa04t">{borr-radi:50%;vertil-align:middle;marg-right:0.3125rem;object-f:ver;}</style><img src="" alt="Headshot of Murray Clark" tle="Headshot of Murray Clark" width="40" height="40" dg="async" fetchPrry="high" class=" css-1sa04t ehvvd9m0" />By <style data-emotn="css 7l5upj">{-webk-text-ratn:unrle;text-ratn:unrle;text-ratn-thickns:0.0625rem;text-ratn-lor:her;text-unrle-offset:0.25rem;lor:her;-webk-transn:all 0.3s ease--out;transn:all 0.3s ease--out;}{lor:#595959;text-ratn-lor:borr-lk-body-hover;}</style><a href="//thor/219168/murray-clark/" class="css-7l5upj e1c1bym14">Murray Clark</a></span><style data-emotn="css 1bcsdhu">{display:le-block;font-fay:Lsanne,Lsanne-fallback,Arial,sans-serif;marg-left:0.625rem;text-transform:upperse;}@media(max-width: 48rem){{font-size:0.75rem;le-height:1.3;}}@media(m-width: 48rem){{font-size:0.75rem;le-height:1.3;}}@media(m-width: 64rem){{font-size:0.75rem;le-height:1.3;}}</style><time class="css-1bcsdhu exadjwu6">Published: 23 Febary 2021</time></addrs></div></div></div></hear><style data-emotn="css k008qs">{display:-webk-box;display:-webk-flex;display:-ms-flexbox;display:flex;}</style><div class="css-k008qs ewisyje0"><style data-emotn="css 7ce51e">{marg-bottom:0.9375rem;posn:relative;}@media(max-width: 64rem){{max-width:lc(100vw - (1rem * 2));marg-left:1rem;marg-right:1rem;} .e152u5os0{width:100vw;marg-left:lc(-1 * 1rem);}}@media(m-width: 48rem) and (max-width: 61.25rem){{marg-left:to;marg-right:to;} .e152u5os0{width:100vw;marg-left:lc((100vw - (lc(20.625rem * 2 - 1rem) - 2 * 1rem)) / -2);}}@media(m-width: 61.25rem) and (max-width: 90rem){{max-width:lc(20.625rem * 2 - 1rem);marg-left:lc((100vw - lc(20.625rem * 2 - 1rem) - 1rem - 20.625rem) / 2);paddg-left:1rem;paddg-right:1rem;} .e152u5os0{width:100vw;marg-left:lc(lc((100vw - lc(20.625rem * 2 - 1rem) - 1rem - 20.625rem) / -2) - 1rem);}}@media(m-width: 90rem){{marg-left:lc((100vw - lc(20.625rem * 2 - 1rem)) / 2);max-width:lc(20.625rem * 2 - 1rem);paddg-left:1rem;paddg-right:1rem;} .e152u5os0{width:100vw;marg-left:lc(lc((100vw - lc(20.625rem * 2 + 1rem)) / -2) - lc(2 * 1rem));}[data-has-sponsor] {marg-left:lc((100vw - lc(20.625rem * 2 - 1rem)) / 4);marg-right:lc((100vw - lc(20.625rem * 2 - 1rem)) / 4);}}</style><div class="standard-ntaer ntent-ntaer article-ntaer css-7ce51e ewisyje3"><style data-emotn="css woto36">{font-fay:Charter,Geia,Tim,Serif;font-size:1.1875rem;le-height:1.6;paddg-left:0rem;paddg-right:0rem;posn:relative;}@media(m-width: 48rem){{paddg-left:3.5rem;paddg-right:3.5rem;}}@media(m-width: 48rem) and (max-width: 61.25rem){{max-width:45.25rem;marg-left:to;marg-right:to;}}@media(m-width: 61.25rem){{paddg-left:0rem;paddg-right:0rem;}}@media(m-width: 73.75rem) and (max-width: 100rem){{paddg-left:0rem;paddg-right:0rem;}}@media(m-width: 90rem){{paddg-left:0rem;paddg-right:0rem;}} em{font-style:alic;font-fay:Charter,Geia,Tim,Serif;} strong{font-fay:Charter,Geia,Tim,Serif;font-weight:bold;}{clear:both;ntent:" ";display:block;font-size:0.7rem;le-height:1.5rem;height:0rem;visibily:hidn;}</style><div class="article-body-ntent article-body standard-body-ntent css-woto36 ewisyje7"><style data-emotn="css am5pt0">{font-fay:Charter,Geia,Tim,Serif;font-size:1.1875rem;le-height:1.6;}{float:left;text-transform:upperse;font-weight:bold;marg-right:0.9375rem;marg-bottom:-0.625rem;marg-top:0;}{font-fay:Glanz,Glanz-fallback,Tim,Serif;font-size:6.25rem;font-weight:normal;le-height:0.75;marg-right:0;paddg:0.6rem 0.75rem 0 0;}@-moz-document url-prefix(){{marg-top:0.625rem;}}@media(max-width: 48rem){{marg-right:0.3125rem;}}@media(m-width: 64rem){{le-height:0.75;}} strong{font-fay:Charter,Geia,Tim,Serif;font-weight:bold;} em{font-style:alic;font-fay:Charter,Geia,Tim,Serif;}</style><p data-no-id="0" class="body-dropp css-am5pt0 et3p2gv0">Gay men are bilgual. Unlike most polyglots, however, a brother tongue isn't always mastered durg a year abroad a place wh cheaper rent and better food. It's learnt on the job. Bee, durg untls eras of margalisatn, queer men had to munite wh a plex, clanste lexin of verbal and non-verbal cu to seek out like-md others; men who were also hidg pla sight. Bandanas a specific lour hangg om a specific back pocket signalled certa kks. Osr Wil's green rnatn beme a vert signpost of queerns, and a seedlg to the 'pansy' slur that followed. Even entire vernaculars were formed, like Polari, which fed Cockney and Romani to create a cryptolect that was exclively tuned to the ears of gay men.</p><div supprsHydratnWarng data-no-id="1" data-embed="edorial-lk" class="embed css-0 e9hzx6g0"><style data-emotn="css 1643r8a">{borr:none;marg-top:1.875rem;marg-bottom:1.875rem;paddg:0rem;}</style><asi class="css-1643r8a e6pr2lz5"><style data-emotn="css l3w2xc">{display:le-block;font-weight:normal;marg:0rem;borr-top:0.25rem solid #15263D;paddg-right:1.1rem;paddg-top:0.4375rem;text-transform:lowerse;font-fay:Lsanne,Lsanne-fallback,Arial,sans-serif;font-size:0.875rem;le-height:1.3;}</style><h6 class="css-l3w2xc e6pr2lz3"><style data-emotn="css 156fvc1">{borr-bottom:0.4375rem solid #FF3A30;borr-right:0.4375rem solid transparent;ntent:'';display:le-block;height:0;marg-right:0.5rem;width:0;}</style><span aria-hidn="te" class="css-156fvc1 eagam8p0"></span><style data-emotn="css 8lle59">{max-width:lc(100% - 120px - .625rem);}</style><span class="css-8lle59 e6pr2lz1">Related Stori</span><span aria-hidn="te" class="css-0 eagam8p1"></span></h6><style data-emotn="css c4s2gi">{paddg:0rem;marg:0rem;list-style:none;}</style><ul class="css-c4s2gi e6pr2lz4"><style data-emotn="css 79zw4t">{font-fay:Lsanne,Lsanne-fallback,Arial,sans-serif;font-size:1rem;le-height:2rem;paddg-top:0.625rem;}@media(max-width: 48rem){{font-size:0.9375rem;le-height:1.3;}}@media(m-width: 48rem){{le-height:1.4;}}@media(m-width: 64rem){{le-height:1.4;}} a{-webk-text-ratn:none;text-ratn:none;lor:her;-webk-transn:all 0.3s ease--out;transn:all 0.3s ease--out;} a:hover{lor:#595959;}</style><li class="css-79zw4t e6pr2lz2"><style data-emotn="css 1bn7a5e">{-webk-text-ratn:none;text-ratn:none;display:-webk-box;display:-webk-flex;display:-ms-flexbox;display:flex;-webk-box-flex-wrap:wrap;-webk-flex-wrap:wrap;-ms-flex-wrap:wrap;flex-wrap:wrap;-webk-flex-directn:row;-ms-flex-directn:row;flex-directn:row;-webk-box-pack:start;-ms-flex-pack:start;-webk-jtify-ntent:flex-start;jtify-ntent:flex-start;-webk-align-ems:center;-webk-box-align:center;-ms-flex-align:center;align-ems:center;}</style><a href="//style/a32942134/pri-month-tom-of-fland-menswear/" data-vars-ga-ll-to-actn="There's A Gay Porno Mag Stashed In Your Wardrobe" data-vars-ga-ux-element="Edorial Lks" data-vars-ga-outbound-lk=" class="css-1bn7a5e e1c1bym14"><span aria-hidn="te" class="css-0 eagam8p0"></span><style data-emotn="css 1l0u1">{marg-right:0.625rem;height:to;}</style><img src="" alt="tom of fland jw anrson pri" tle="tom of fland jw anrson pri" width="120" height="100%" dg="async" loadg="lazy" image-align="left" class="css-1l0u1 e6pr2lz0" /><span class="css-8lle59 e6pr2lz1">There's A Gay Porno Mag Stashed In Your Wardrobe</span><span aria-hidn="te" class="css-0 eagam8p1"></span></a></li><li class="css-79zw4t e6pr2lz2"><a href="//style/fashn/a35431144/ree-oper-terview/" data-vars-ga-ll-to-actn="Ree Cooper on Ra, Great Dign and LA Style" data-vars-ga-ux-element="Edorial Lks" data-vars-ga-outbound-lk=" class="css-1bn7a5e e1c1bym14"><span aria-hidn="te" class="css-0 eagam8p0"></span><img src="" alt="ree oper" tle="Ree Cooper on Ra, Great Dign and LA Style" width="120" height="100%" dg="async" loadg="lazy" image-align="left" class="css-1l0u1 e6pr2lz0" /><span class="css-8lle59 e6pr2lz1">Ree Cooper on Ra, Great Dign and LA Style</span><span aria-hidn="te" class="css-0 eagam8p1"></span></a></li><li class="css-79zw4t e6pr2lz2"><a href="//style/groomg/g20647391/bt-mens-summer-agranc-logn/" data-vars-ga-ll-to-actn="The Bt Men's Sprg and Summer Fragranc" data-vars-ga-ux-element="Edorial Lks" data-vars-ga-outbound-lk=" class="css-1bn7a5e e1c1bym14"><span aria-hidn="te" class="css-0 eagam8p0"></span><img src="" alt="summer agranc for men" tle="summer agranc for men" width="120" height="100%" dg="async" loadg="lazy" image-align="left" class="css-1l0u1 e6pr2lz0" /><span class="css-8lle59 e6pr2lz1">The Bt Men's Sprg and Summer Fragranc</span><span aria-hidn="te" class="css-0 eagam8p1"></span></a></li></ul></asi></div><style data-emotn="css aeyldl">{font-fay:Charter,Geia,Tim,Serif;font-size:1.1875rem;le-height:1.6;} strong{font-fay:Charter,Geia,Tim,Serif;font-weight:bold;} em{font-style:alic;font-fay:Charter,Geia,Tim,Serif;}</style><p data-no-id="2" class="css-aeyldl et3p2gv0">The days, much of the Wt, safety exists beyond the shadows. But a send language of sorts is still ed, even as technology mocratis and digis gay life; on Grdr, terms unfaiar to the straights are exchanged the qut for a hook-up (or perhaps somethg more). Siar words are ckled on Gay Twter, and the barbed judgg procs of <em>RuPl's Drag Race. </em>It’s also prent the top nav of <style data-emotn="css umdwtv">{-webk-text-ratn:unrle;text-ratn:unrle;text-ratn-thickns:.0625rem;text-ratn-lor:#FF3A30;text-unrle-offset:0.25rem;lor:her;-webk-transn:background 0.4s;transn:background 0.4s;background:lear-gradient(#ffffff, #ffffff 50%, #d5dbe3 50%, #d5dbe3);-webk-background-size:100% 200%;background-size:100% 200%;}{lor:#000000;text-ratn-lor:borr-lk-body-hover;-webk-background-posn:100% 100%;background-posn:100% 100%;}</style><a href=" target="_blank" data-vars-ga-outbound-lk=" data-vars-ga-ux-element="Hyperlk" data-vars-ga-ll-to-actn="Homo" class="body-lk css-umdwtv et3p2gv0">Homo</a>, a menswear brand that is unrervedly queer purpose, but not always appearance. Click the drop-down menu and a double entendre mak clear what's on sale, and who's buyg : 'versatile tops' and 'power bottoms'. Or perhaps not so clear.</p><style data-emotn="css rw1kpk">{--data-embed-display:flex;-webk-align-ems:center;-webk-box-align:center;-ms-flex-align:center;align-ems:center;display:-webk-box;display:-webk-flex;display:-ms-flexbox;display:flex;marg-bottom:0.9375rem;}@media(m-width: 20rem){{clear:both;marg-left:to;marg-right:to;width:100%;}}@media(m-width: 30rem){{clear:both;marg-left:to;marg-right:to;width:100%;}}@media(m-width: 40.625rem){{width:60%;marg-left:1rem;marg-right:0rem;float:right;clear:right;}}@media(m-width: 48rem){{width:60%;marg-left:1rem;marg-right:0rem;float:right;clear:right;}}@media(m-width: 64rem){{width:50%;marg-left:1rem;marg-right:0rem;float:right;clear:right;}}@media(m-width: 73.75rem){{width:50%;marg-left:1rem;marg-right:0rem;float:right;clear:right;}}@media(m-width: 75rem){{width:60%;marg-left:1rem;marg-right:0rem;float:right;clear:right;}}@media(m-width: 90rem){{width:60%;marg-left:1rem;marg-right:0rem;float:right;clear:right;}} a span{right:1rem;} img{width:to;height:85vh;} a{display:-webk-le-box;display:-webk-le-flex;display:-ms-le-flexbox;display:le-flex;posn:var(--posn, relative);} img:not(.ewcw41w1){display:block;width:100%;height:to;-webk-align-self:flex-start;-ms-flex-em-align:flex-start;align-self:flex-start;}</style><div size="large" data-embed="body-image" data-no-id="3" class="align-right size-large embed css-rw1kpk e1xqj1sx4"><style data-emotn="css uwraif">{width:100%;display:-webk-le-box;display:-webk-le-flex;display:-ms-le-flexbox;display:le-flex;-webk-flex-directn:lumn;-ms-flex-directn:lumn;flex-directn:lumn;marg-left:to;marg-right:to;-webk-box-pack:center;-ms-flex-pack:center;-webk-jtify-ntent:center;jtify-ntent:center;}</style><div class="css-uwraif e1xqj1sx3"><img alt="homo gay brand" tle="homo gay brand" loadg="lazy" width="1152" height="1440" dg="async" data-nimg="1" style="lor: transparent; width: 100%; height: to;" siz="100vw" srcSet=" 640w, 980w, 1120w, 1200w, 1920w" src="" class="css-0 exi4f7p0" /><style data-emotn="css 78jldq">{paddg-left:0rem;}</style><div class="css-78jldq e1xqj1sx2"><style data-emotn="css 8h7i7x">{width:0;m-width:100%;paddg-top:0.625rem;letter-spacg:0.02rem;font-fay:Lsanne,Lsanne-fallback,Arial,sans-serif;font-size:0.875rem;le-height:1.3;} em, i{font-fay:her;font-style:alic;}</style><div class="css-8h7i7x e1xqj1sx1">Part of Homo’s llab wh Tom of Fland, signed by illtrator This Is Am</div><figptn class="css-1am3yn9 enfs9c50"><span class="css-1mcfn5x e6iqd2">Logan Jackson</span></figptn></div></div></div><p data-no-id="4" class="css-aeyldl et3p2gv0">"I like the layers of sexual humour the brand, but that's not what the brand rts on," says Daniel DuGoff, a voluble DC transplant NYC, and Homo's founr. "It's layered, and 's more gratifyg to me when people don't necsarily thk 'that's a gay brand'. Somebody who don't get the joke of tops and bottoms n still take meang om the product name. It's a wk and a nod that lets enjoy the brand a way that a jockstrap wh a dirty msage on don't. That is what is. You get . But wh Homo 's like, ‘oh, that's ol, why is there a gas statn motif?’ Then you realise, oh 's gay." Homo self is shorthand for 'Homm Oil Company', a remix of the origal name of a cha of gas statns his fay once owned.</p><p data-no-id="5" class="css-aeyldl et3p2gv0">DuGoff's venture is ed the end product of much layerg. Like menswear upage, the signer has stacked elements of the past (his fay's), the profsnal (his archecture unrgrad gree; his work wh Marc Jabs) and the future (his general style outlook), fasteng altogether a label that's part Alan Fletcher, part small town pumpg statn, and more than a ltle <a href=" data-vars-ga-outbound-lk=" data-vars-ga-ux-element="Hyperlk" data-vars-ga-ll-to-actn="Boys In The Band" class="body-lk css-umdwtv et3p2gv0"><em><u>Boys In The Band</u></em></a>. It sounds msy. But the signer didn't pluck Homo om the ether, nor is the illtrated oil n (a recurrent theme the <a href=" data-vars-ga-outbound-lk=" data-vars-ga-ux-element="Hyperlk" data-vars-ga-ll-to-actn="workwear" class="body-lk css-umdwtv et3p2gv0"><u>workwear</u></a>-tged clothg) whout meang.</p><style data-emotn="css 1xr0550">{--data-embed-display:flex;-webk-align-ems:center;-webk-box-align:center;-ms-flex-align:center;align-ems:center;clear:both;display:-webk-box;display:-webk-flex;display:-ms-flexbox;display:flex;marg-bottom:0.9375rem;marg-left:to;marg-right:to;width:100%;}@media(m-width: 20rem){{marg:to lc(50% - 50vw) 0.9375rem;width:100vw;}}@media(m-width: 30rem){{marg:to lc(50% - 50vw) 0.9375rem;width:100vw;}}@media(m-width: 40.625rem){{marg:to lc(50% - 50vw) 0.9375rem;width:100vw;}}@media(m-width: 48rem){{marg:to lc(50% - 50vw) 0.9375rem;width:100vw;}}@media(m-width: 64rem){{width:100%;marg:0 to 0.9375rem;}}@media(m-width: 73.75rem){{width:100%;marg:0 to 0.9375rem;}}@media(m-width: 75rem){{width:100%;marg:0 to 0.9375rem;}}@media(m-width: 90rem){{width:100%;marg:0 to 0.9375rem;}} a span{right:1rem;} img{width:to;height:85vh;} a{display:-webk-le-box;display:-webk-le-flex;display:-ms-le-flexbox;display:le-flex;posn:var(--posn, relative);} img:not(.ewcw41w1){display:block;width:100%;height:to;-webk-align-self:flex-start;-ms-flex-em-align:flex-start;align-self:flex-start;}</style><div size="large" data-embed="body-image" data-no-id="6" class="align-center size-large embed css-1xr0550 e1xqj1sx4"><div class="css-uwraif e1xqj1sx3"><img alt="homo gay brand" tle="homo gay brand" loadg="lazy" width="1000" height="618" dg="async" data-nimg="1" style="lor: transparent; width: 100%; height: to;" siz="100vw" srcSet=" 640w, 980w, 1120w, 1200w, 1920w" src="" class="css-0 exi4f7p0" /><style data-emotn="css fw50lw">@media(m-width: 20rem){{paddg-left:1rem;}}@media(m-width: 30rem){{paddg-left:1rem;}}@media(m-width: 40.625rem){{paddg-left:1rem;}}@media(m-width: 48rem){{paddg-left:1rem;}}@media(m-width: 64rem){{paddg-left:0rem;}}@media(m-width: 73.75rem){{paddg-left:0rem;}}@media(m-width: 75rem){{paddg-left:0rem;}}@media(m-width: 90rem){{paddg-left:0rem;}}</style><div class="css-fw50lw e1xqj1sx2"><figptn class="css-1am3yn9 enfs9c50"><span class="css-1mcfn5x e6iqd2">Homo</span></figptn></div></div></div><p data-no-id="7" class="css-aeyldl et3p2gv0">The brand, wh s <a href=" target="_blank" data-vars-ga-outbound-lk=" data-vars-ga-ux-element="Hyperlk" data-vars-ga-ll-to-actn="baseball ps" class="body-lk css-umdwtv et3p2gv0">baseball ps</a> and easy-to-wear <a href=" target="_blank" data-vars-ga-outbound-lk=" data-vars-ga-ux-element="Hyperlk" data-vars-ga-ll-to-actn="summer T-shirts" class="body-lk css-umdwtv et3p2gv0">summer T-shirts</a>, is actually on s send wd. "I never thought, ‘Homo is gog to be X’. I had one strand, and another strand, and another strand, and when they were put together, was somethg different to my prev label," says DuGoff, touchg upon an eponymo menswear le that "wasn’t a failure but... never dog good enough to make sense". It was a fay joke that plaed all the ias together. "We had a gas statn cha that dissolved when I was a ltle kid, and was lled Homo. There are all the queer people my extend fay and ’s this si thg that we wk and nudge about but nobody’s done anythg wh , and I thought all of the thgs I wanna do make sense if was lled Homo."</p><p data-no-id="8" class="css-aeyldl et3p2gv0">While dozens of gas statns operated unr the name om the Thirti till the early Neti, "nothg was properly registered beyond land e stuff" says DuGoff, and Homo 2.0 is more a reference than a direct replitn. "My grandmother owns everythg, so I lled her about the ia and she said great! I'm not sure how many layers of the onn she unrstood... but she was supportive. There was no signer or sign guy for the origal Homo, so we went through box of photos that belonged to her and snned hundreds of shots of the old gas statns, and then the nng prts of the oil was actually signed by my nt and was amed my parents' hoe, so I took that, and went om there." Though the fay's petrol pumps have long n dry, Homo is still very much a fay bs; grandma even rponds personally to the brand's marketg email blasts. "She thks they're sent to her directly," DuGoff says.</p><style data-emotn="css 1736von">{--data-embed-display:flex;-webk-align-ems:center;-webk-box-align:center;-ms-flex-align:center;align-ems:center;clear:both;display:-webk-box;display:-webk-flex;display:-ms-flexbox;display:flex;marg-bottom:0.9375rem;marg-left:to;marg-right:to;width:100%;}@media(m-width: 20rem){{width:100%;marg:0 to 0.9375rem;}}@media(m-width: 30rem){{width:100%;marg:0 to 0.9375rem;}}@media(m-width: 40.625rem){{width:100%;marg:0 to 0.9375rem;}}@media(m-width: 48rem){{width:100%;marg:0 to 0.9375rem;}}@media(m-width: 64rem){{width:100%;marg:0 to 0.9375rem;}}@media(m-width: 73.75rem){{width:100%;marg:0 to 0.9375rem;}}@media(m-width: 75rem){{width:100%;marg:0 to 0.9375rem;}}@media(m-width: 90rem){{width:100%;marg:0 to 0.9375rem;}} a span{right:1rem;} img{width:to;height:85vh;} a{display:-webk-le-box;display:-webk-le-flex;display:-ms-le-flexbox;display:le-flex;posn:var(--posn, relative);} img:not(.ewcw41w1){display:block;width:100%;height:to;-webk-align-self:flex-start;-ms-flex-em-align:flex-start;align-self:flex-start;}</style><div size="medium" data-embed="body-image" data-no-id="9" class="align-center size-medium embed css-1736von e1xqj1sx4"><div class="css-uwraif e1xqj1sx3"><img alt="homo gay brand" tle="homo gay brand" loadg="lazy" width="1600" height="1250" dg="async" data-nimg="1" style="lor: transparent; width: 100%; height: to;" siz="100vw" srcSet=" 640w, 980w, 1120w, 1200w, 1920w" src="" class="css-0 exi4f7p0" /><style data-emotn="css swqnqv">@media(m-width: 20rem){{paddg-left:0rem;}}@media(m-width: 30rem){{paddg-left:0rem;}}@media(m-width: 40.625rem){{paddg-left:0rem;}}@media(m-width: 48rem){{paddg-left:0rem;}}@media(m-width: 64rem){{paddg-left:0rem;}}@media(m-width: 73.75rem){{paddg-left:0rem;}}@media(m-width: 75rem){{paddg-left:0rem;}}@media(m-width: 90rem){{paddg-left:0rem;}}</style><div class="css-swqnqv e1xqj1sx2"><figptn class="css-1am3yn9 enfs9c50"><span class="css-1mcfn5x e6iqd2">Homo</span></figptn></div></div></div><p data-no-id="10" class="css-aeyldl et3p2gv0">Bygone Amerina is a clear reference Homo. It's also a smart one. Where other trends swell and ntract (maximalism; sportswear; #menswear of the mid Noughti), workwear has, more or ls, bee a wardrobe staple. Blue llar New England threads are now the uniform of choice for llars of all lours – which was DuGoff's tentnal all along wh the foundatn of a queer-adjacent unisex brand. "We talk about muny stead of sex. There are all the nghty gay <a href=" target="_blank" data-vars-ga-outbound-lk=" data-vars-ga-ux-element="Hyperlk" data-vars-ga-ll-to-actn="unrwear brands" class="body-lk css-umdwtv et3p2gv0">unrwear brands</a> that are like, kda smut-driven? And then there are all of the super expensive luxury Mykonos gay brands that are jt unattaable. If you're gog to take the full market of the entire populatn of nsumers, but only talk to the richt whe gay men that group, or the on who publicly advertise their sexual sir, you're gog after the tit per cent of ctomers vers buildg a brand that n speak to the wist range wh a niche where we n still be muny-driven."</p><style data-emotn="css w4h092">{--data-embed-display:flex;-webk-align-ems:center;-webk-box-align:center;-ms-flex-align:center;align-ems:center;display:-webk-box;display:-webk-flex;display:-ms-flexbox;display:flex;marg-bottom:0.9375rem;}@media(m-width: 20rem){{clear:both;marg-left:to;marg-right:to;width:100%;}}@media(m-width: 30rem){{clear:both;marg-left:to;marg-right:to;width:100%;}}@media(m-width: 40.625rem){{width:60%;marg-right:1rem;marg-left:0rem;float:left;clear:left;}}@media(m-width: 48rem){{width:60%;marg-right:1rem;marg-left:0rem;float:left;clear:left;}}@media(m-width: 64rem){{width:50%;marg-right:1rem;marg-left:0rem;float:left;clear:left;}}@media(m-width: 73.75rem){{width:50%;marg-right:1rem;marg-left:0rem;float:left;clear:left;}}@media(m-width: 75rem){{width:60%;marg-right:1rem;marg-left:0rem;float:left;clear:left;}}@media(m-width: 90rem){{width:60%;marg-right:1rem;marg-left:0rem;float:left;clear:left;}} a span{right:1rem;} img{width:to;height:85vh;} a{display:-webk-le-box;display:-webk-le-flex;display:-ms-le-flexbox;display:le-flex;posn:var(--posn, relative);} img:not(.ewcw41w1){display:block;width:100%;height:to;-webk-align-self:flex-start;-ms-flex-em-align:flex-start;align-self:flex-start;}</style><div size="large" data-embed="body-image" data-no-id="11" class="align-left size-large embed css-w4h092 e1xqj1sx4"><div class="css-uwraif e1xqj1sx3"><img alt="homo gay brand" tle="homo gay brand" loadg="lazy" width="1200" height="1500" dg="async" data-nimg="1" style="lor: transparent; width: 100%; height: to;" siz="100vw" srcSet=" 640w, 980w, 1120w, 1200w, 1920w" src="" class="css-0 exi4f7p0" /><div class="css-78jldq e1xqj1sx2"><figptn class="css-1am3yn9 enfs9c50"><span class="css-1mcfn5x e6iqd2">Richie Talboy </span></figptn></div></div></div><p data-no-id="12" class="css-aeyldl et3p2gv0">In a pre-Covid world, pop-up shops and tnk shows spread Homo's gospel, wh DuGoff and his team travellg to gay vatn spots Ameri wh a brand that subtly celebrated the muny's past. Summer T-shirts the ept sha of Atlantic blue bear the nam of New York's Hell's Kchen ("Don't ll Midtown Wt" the back reads, Stud 54 font), wh other lours of the rabow pned to Provcetown Massachetts, New Jersey's Asbury Park, Los Angel, Palm Sprgs, and, of urse, San Francis, among others. "Those plac, some of them are not as queer today as they ed to be, but others are amazg spots that have the legaci of art and culture," says DuGoff. "The more I dig to , there are plac all over that have the secret histori that are really fun to explore."</p><p data-no-id="13" class="css-aeyldl et3p2gv0">Homo, then, is ntually rootg self the queer past while drsg for s future – though DuGoff mentns that he don't thk the product is revolutnary and of self. It's easy to thk otherwise. Never before has mastream fashn been so unapologetilly queer, om Calv Kle jockstraps to ‘Daddy’ ps to a JW Anrson llab wh the godfather of gay proto-porn, Tom of Fland (<a href=" data-vars-ga-outbound-lk=" data-vars-ga-ux-element="Hyperlk" data-vars-ga-ll-to-actn="Homo also released a crossover wh the artist's foundatn" class="body-lk css-umdwtv et3p2gv0"><u>Homo also released a crossover wh the artist's foundatn</u></a> last summer, which saw a signer This Is Am reterpret the Olympian physiqu of Tom's imagatn). All of the thgs are no longer phed to the g. Wearg a T-shirt emblazoned wh Greenwich Village and the words 'the birthplace of the morn queer rights movement' <em>is</em> somewhat revolutnary, pecially when, 40 years ago, claratns of queerns were whispered.</p><div size="medium" data-embed="body-image" data-no-id="14" class="align-center size-medium embed css-1736von e1xqj1sx4"><div class="css-uwraif e1xqj1sx3"><img alt="homo gay brand" tle="homo gay brand" loadg="lazy" width="720" height="900" dg="async" data-nimg="1" style="lor: transparent; width: 100%; height: to;" siz="100vw" srcSet=" 640w, 980w, 1120w, 1200w, 1920w" src="" class="css-0 exi4f7p0" /><div class="css-swqnqv e1xqj1sx2"><figptn class="css-1am3yn9 enfs9c50"><span class="css-1mcfn5x e6iqd2">Homo</span></figptn></div></div></div><p data-no-id="15" class="css-aeyldl et3p2gv0">Many gay men are now out, and proud about , and ee and safe to wear a brand like Homo that celebrat this fact. But DuGoff don't fet those that ma possible. Alongsi the T-shirts and baseball ps are a range of bandanas, brightly loured, some prted wh the shapely outl of semi-naked men (the Tom of Fland llab) or burgundy cir ns (another partnership, wh the bawdily named Stickett Inn hotel upstate New York). "We live a world where we don't need the signifiers anymore,” says DuGoff. “Magaz would publish the hanky s at the back so newbi uld unrstand why green and yellow meant somethg totally different to green and whe, and 's a great place to remember queer history." Bee, although the language has changed, Homo plays both etymologist and historian, celebratg the s and the sanctuari of the queer past, and th memoratg the men who need them most. Now, they're no longer talkg secret.</p><div supprsHydratnWarng data-no-id="16" data-embed="edorial-lk" class="embed css-0 e9hzx6g0"><asi class="css-1643r8a e6pr2lz5"><h6 class="css-l3w2xc e6pr2lz3"><span aria-hidn="te" class="css-156fvc1 eagam8p0"></span><span class="css-8lle59 e6pr2lz1">Related Story</span><span aria-hidn="te" class="css-0 eagam8p1"></span></h6><ul class="css-c4s2gi e6pr2lz4"><li class="css-79zw4t e6pr2lz2"><a href="//style/g34105504/bt-hawaiian-shirts/" data-vars-ga-ll-to-actn="The 13 Bt Hawaiian Shirts For Sharg the Aloha " data-vars-ga-ux-element="Edorial Lks" data-vars-ga-outbound-lk=" class="css-1bn7a5e e1c1bym14"><span aria-hidn="te" class="css-0 eagam8p0"></span><img src="" alt="bt hawaiian shirts" tle="bt Hawaiian shirts" width="120" height="100%" dg="async" loadg="lazy" image-align="left" class="css-1l0u1 e6pr2lz0" /><span class="css-8lle59 e6pr2lz1">The 13 Bt Hawaiian Shirts For Sharg the Aloha </span><span aria-hidn="te" class="css-0 eagam8p1"></span></a></li></ul></asi></div><p data-no-id="17" class="css-aeyldl et3p2gv0"><strong><em>Like this article? 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data-emotn="css 1p8n2aj">{background-lor:#F5F6F8;borr-bottom:0.125rem solid #FF3A30;lor:#000;height:100%;posn:-webk-sticky;posn:sticky;top:var(--nav-offset, 0);z-x:999;}@media prt{{display:none;}}@media(m-width: 64rem){{posn:-webk-sticky;posn:sticky;top:var(--nav-offset, 0);}}</style><nav data-trackg-id="topNav" class="css-1p8n2aj efnztv77"><style data-emotn="css 1pqs8">{-webk-align-ems:center;-webk-box-align:center;-ms-flex-align:center;align-ems:center;display:-webk-box;display:-webk-flex;display:-ms-flexbox;display:flex;-webk-box-flex-wrap:wrap;-webk-flex-wrap:wrap;-ms-flex-wrap:wrap;flex-wrap:wrap;height:100%;marg:0 to;max-width:75rem;paddg-left:0;paddg-right:0;width:100%;z-x:1;}@media(m-width: 64rem){{-webk-box-flex-wrap:nowrap;-webk-flex-wrap:nowrap;-ms-flex-wrap:nowrap;flex-wrap:nowrap;}}</style><div class="nav-bar-ntaer css-1pqs8 efnztv76"><style data-emotn="css u2qoj2">{le-height:0.7;marg-left:0.9375rem;-webk-text-ratn:none;text-ratn:none;}@media(max-width: 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61.25rem){{paddg-left:2.625rem;}}@media(m-width: 48rem){{paddg-left:3.125rem;}}@media(m-width: 64rem){{paddg-left:0rem;}}</style><ul class="css-xs3857 efnztv72"><style data-emotn="css q9n041">{font-fay:Lsanne,Lsanne-fallback,Arial,sans-serif;font-size:0.75rem;letter-spacg:0.04rem;le-height:2rem;paddg:0 1.875rem 0 1.25rem;text-transform:upperse;whe-space:nowrap;}@media(m-width: 64rem){{paddg:0 1.25rem 0 1.25rem;}}</style><li class="css-q9n041 efnztv71"><style data-emotn="css c8i4ma">{lor:her;display:le-block;le-height:2.58918;m-height:3rem;m-width:3rem;paddg:.5rem 0 .5rem 0;text-align:center;-webk-text-ratn:none;text-ratn:none;-webk-transn:outle 0.3s ease--out,outle-offset 0.3s ease--out;transn:outle 0.3s ease--out,outle-offset 0.3s ease--out;}@media(m-width: 61.25rem){{lor:her;}}{-webk-text-ratn:unrle;text-ratn:unrle;text-ratn-thickns:0.0625rem;text-unrle-offset:0.25rem;}</style><style data-emotn="css 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8wyh98">{-webk-align-ems:center;-webk-box-align:center;-ms-flex-align:center;align-ems:center;display:-webk-box;display:-webk-flex;display:-ms-flexbox;display:flex;height:1.875rem;width:to;marg:0 0 0 to;paddg-left:1.05rem;paddg-right:1.05rem;text-align:center;-webk-text-ratn:none;text-ratn:none;paddg-top:0.125rem;font-fay:Lsanne,Lsanne-fallback,Arial,sans-serif;text-transform:upperse;lor:#000;borr:th solid #FF3A30;background-lor:#FF3A30;-webk-transn:all 0.3s ease--out;transn:all 0.3s ease--out;borr-radi:2rem;background:#FF3A30;font-size:0.875rem;le-height:1.3;letter-spacg:0.04rem;} {width:unset;word-spacg:unset;}@media (any-hover: hover){{-webk-transn:box-shadow 0.2s lear,background 0.2s lear;transn:box-shadow 0.2s lear,background 0.2s lear;}{;;}}{outle-lor:#000000;} svg>path{fill:#000000;}{background-lor:#ffffff;lor:#000;borr:th solid #FF3A30;} svg{fill:#000000;} svg>path{fill:#000000;}{outle:0.125rem dotted #000000;outle-offset:0.2rem;} svg{fill:#000000;}</style><a target="_blank" rel="noopener" href=" class="css-8wyh98 e1c1bym14">Subscribe</a><style data-emotn="css 1y41cbl">{paddg-right:0.9375rem;posn:relative;}@media(m-width: 40.625rem) and (max-width: 90rem){{paddg-right:2.5rem;}}@media(m-width: 90rem){{paddg-right:0rem;}}</style><div class="css-1y41cbl e7dmux20"><style data-emotn="css 90yh27">{-webk-align-ems:center;-webk-box-align:center;-ms-flex-align:center;align-ems:center;display:-webk-box;display:-webk-flex;display:-ms-flexbox;display:flex;font-fay:Lsanne,Lsanne-fallback,Arial,sans-serif;font-size:0.75rem;letter-spacg:0.04rem;le-height:2rem;marg-left:0.3125rem;-webk-text-ratn:none;text-ratn:none;text-transform:upperse;}@media(m-width: 48rem){{marg-left:0.9375rem;}}</style><a href=" class="css-90yh27 e1c1bym14"><style data-emotn="css 1o5u0ki">{whe-space:nowrap;font-fay:Lsanne,Lsanne-fallback,Arial,sans-serif;font-size:0.75rem;le-height:2rem;letter-spacg:0.04rem;text-transform:upperse;}</style><span class="css-1o5u0ki 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e4zgqv">{-webk-align-ems:center;-webk-box-align:center;-ms-flex-align:center;align-ems:center;display:-webk-box;display:-webk-flex;display:-ms-flexbox;display:flex;marg:to;font-fay:Lsanne,Lsanne-fallback,Arial,sans-serif;font-size:0.75rem;le-height:2rem;letter-spacg:0.04rem;text-transform:upperse;} a{display:-webk-box;display:-webk-flex;display:-ms-flexbox;display:flex;-webk-text-ratn:none;text-ratn:none;paddg:0.9375rem 1.2rem;-webk-transn:lor 0.3s ease--out;transn:lor 0.3s ease--out;} a::after{-webk-align-ems:center;-webk-box-align:center;-ms-flex-align:center;align-ems:center;lor:#CDCDCD;ntent:"|";display:-webk-box;display:-webk-flex;display:-ms-flexbox;display:flex;left:1rem;posn:relative;} nav:last-child>a:after{display:none;} a:hover{lor:#6F6F6F;}</style><nav class="css-e4zgqv e1go836y0"></nav></div></div><style data-emotn="css 179grqf">{background-lor:#E8E8E8;lor:#000;display:none;m-width:45.5rem;paddg:0.9375rem 0;text-align:center;width:100%;}@media prt{{display:none!important;}}@media(m-width: 48rem){{m-height:121px;}}@media(m-width: 61.25rem){{display:block;}}</style><div id="gpt-learboard-ad" class="css-179grqf e1hka4w80"></div><style data-emotn="css joveom">{width:100%;max-width:100vw;display:grid;marg-bottom:0.9375rem;posn:relative;z-x:to;}@media prt{{max-width:100%;}} .ejku7p03{top:0.75rem;right:0.75rem;bottom:to;}</style><hear class="css-joveom exadjwu12"><style data-emotn="css 1s0pb9c">{marg:to lc(50% - 50vw) 0.9375rem;width:100vw;}</style><div class="css-1s0pb9c m8yu71"><style data-emotn="css 8atqhb">{width:100%;}</style><div class="css-8atqhb exadjwu5"><style data-emotn="css 1pypu">{width:100%;posn:relative;} text-unr-hear-imagewidth{props:width;sle:siz;} text-unr-hear-imagewidth transform:functn sleTransform(sle, value, props, sx){nstbase = sle && typeof sle === 'object' ? || DEFAULT_SCALE :DEFAULT_SCALE;} height{props:height;sle:siz;} height transform:functn sleTransform(sle, value, props, sx){nstbase = sle && typeof sle === 'object' ? || DEFAULT_SCALE :DEFAULT_SCALE;} mWidth{props:mWidth;sle:siz;} mWidth transform:functn sleTransform(sle, value, props, sx){nstbase = sle && typeof sle === 'object' ? || DEFAULT_SCALE :DEFAULT_SCALE;} mHeight{props:mHeight;sle:siz;} mHeight transform:functn sleTransform(sle, value, props, sx){nstbase = sle && typeof sle === 'object' ? || DEFAULT_SCALE :DEFAULT_SCALE;} maxWidth{props:maxWidth;sle:siz;} maxWidth transform:functn sleTransform(sle, value, props, sx){nstbase = sle && typeof sle === 'object' ? || DEFAULT_SCALE :DEFAULT_SCALE;} maxHeight{props:maxHeight;sle:siz;} maxHeight transform:functn sleTransform(sle, value, props, sx){nstbase = sle && typeof sle === 'object' ? || DEFAULT_SCALE :DEFAULT_SCALE;} size{props:width;props:height;sle:siz;} size transform:functn sleTransform(sle, value, props, sx){nstbase = sle && typeof sle === 'object' ? || DEFAULT_SCALE :DEFAULT_SCALE;} overflow{props:overflow;sle:overflow;} overflowX{props:overflowX;sle:overflowX;} overflowY{props:overflowY;sle:overflowY;} vertilAlign{props:vertilAlign;sle:vertilAlign;} objectF{props:objectF;sle:objectF;} objectPosn{props:objectPosn;sle:objectPosn;} WebkLeClamp{props:WebkLeClamp;sle:WebkLeClamp;} WebkBoxOrient{props:WebkBoxOrient;sle:WebkBoxOrient;} mask{props:mask;sle:mask;} listStyle{props:listStyle;sle:listStyle;} listStyleType{props:listStyleType;sle:listStyleType;} unterRet{props:unterRet;sle:unterRet;} unterIncrement{props:unterIncrement;sle:unterIncrement;} cursor{props:cursor;sle:cursor;} poterEvents{props:poterEvents;sle:poterEvents;} lumnCount{props:lumnCount;sle:lumnCount;} lumnGap{props:lumnGap;sle:lumnGap;} appearance{props:appearance;sle:appearance;} ntaer{props:ntaer;sle:ntaer;} marg{props:marg;sle:space;} marg transform:functn sleTransform(sle, value, props, sx){nstbase = sle && typeof sle === 'object' ? || DEFAULT_SCALE :DEFAULT_SCALE;} m{props:marg;sle:space;} m transform:functn sleTransform(sle, value, props, sx){nstbase = sle && typeof sle === 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sle && typeof sle === 'object' ? || DEFAULT_SCALE :DEFAULT_SCALE;} margLeft{props:margLeft;sle:space;} margLeft transform:functn sleTransform(sle, value, props, sx){nstbase = sle && typeof sle === 'object' ? || DEFAULT_SCALE :DEFAULT_SCALE;} ml{props:margLeft;sle:space;} ml transform:functn sleTransform(sle, value, props, sx){nstbase = sle && typeof sle === 'object' ? || DEFAULT_SCALE :DEFAULT_SCALE;} margX{props:margLeft;props:margRight;sle:space;} margX transform:functn sleTransform(sle, value, props, sx){nstbase = sle && typeof sle === 'object' ? || DEFAULT_SCALE :DEFAULT_SCALE;} mx{props:margLeft;props:margRight;sle:space;} mx transform:functn sleTransform(sle, value, props, sx){nstbase = sle && typeof sle === 'object' ? || DEFAULT_SCALE :DEFAULT_SCALE;} margY{props:margTop;props:margBottom;sle:space;} margY transform:functn sleTransform(sle, value, props, sx){nstbase = sle && typeof sle === 'object' ? || DEFAULT_SCALE :DEFAULT_SCALE;} my{props:margTop;props:margBottom;sle:space;} my transform:functn sleTransform(sle, value, props, sx){nstbase = sle && typeof sle === 'object' ? || DEFAULT_SCALE :DEFAULT_SCALE;} margBlockEnd{props:margBlockEnd;sle:space;} margBlockEnd transform:functn sleTransform(sle, value, props, sx){nstbase = sle && typeof sle === 'object' ? || DEFAULT_SCALE :DEFAULT_SCALE;} margBlockStart{props:margBlockStart;sle:space;} margBlockStart transform:functn sleTransform(sle, value, props, sx){nstbase = sle && typeof sle === 'object' ? || DEFAULT_SCALE :DEFAULT_SCALE;} top{props:top;sle:space;} top transform:functn sleTransform(sle, value, props, sx){nstbase = sle && typeof sle === 'object' ? || DEFAULT_SCALE :DEFAULT_SCALE;} right{props:right;sle:space;} right transform:functn sleTransform(sle, value, props, sx){nstbase = sle && typeof sle === 'object' ? || DEFAULT_SCALE :DEFAULT_SCALE;} bottom{props:bottom;sle:space;} bottom transform:functn sleTransform(sle, value, props, sx){nstbase = sle && typeof sle === 'object' ? || DEFAULT_SCALE :DEFAULT_SCALE;} left{props:left;sle:space;} left transform:functn sleTransform(sle, value, props, sx){nstbase = sle && typeof sle === 'object' ? || DEFAULT_SCALE :DEFAULT_SCALE;} posn{props:posn;sle:posn;} zInx{props:zInx;sle:zIndic;} clear{props:clear;sle:clear;} set{props:set;sle:set;} img{object-f:ver;vertil-align:top;}</style><style data-emotn="css xluzk0">{width:100%;posn:relative;} text-unr-hear-imagewidth{props:width;sle:siz;} text-unr-hear-imagewidth transform:functn sleTransform(sle, value, props, sx){nstbase = sle && typeof sle === 'object' ? || DEFAULT_SCALE :DEFAULT_SCALE;} height{props:height;sle:siz;} height transform:functn sleTransform(sle, value, props, sx){nstbase = sle && typeof sle === 'object' ? || DEFAULT_SCALE :DEFAULT_SCALE;} mWidth{props:mWidth;sle:siz;} mWidth transform:functn sleTransform(sle, value, props, sx){nstbase = sle && typeof sle === 'object' ? || DEFAULT_SCALE :DEFAULT_SCALE;} mHeight{props:mHeight;sle:siz;} mHeight transform:functn sleTransform(sle, value, props, sx){nstbase = sle && typeof sle === 'object' ? || DEFAULT_SCALE :DEFAULT_SCALE;} maxWidth{props:maxWidth;sle:siz;} maxWidth transform:functn sleTransform(sle, value, props, sx){nstbase = sle && typeof sle === 'object' ? || DEFAULT_SCALE :DEFAULT_SCALE;} maxHeight{props:maxHeight;sle:siz;} maxHeight transform:functn sleTransform(sle, value, props, sx){nstbase = sle && typeof sle === 'object' ? || DEFAULT_SCALE :DEFAULT_SCALE;} size{props:width;props:height;sle:siz;} size transform:functn sleTransform(sle, value, props, sx){nstbase = sle && typeof sle === 'object' ? || DEFAULT_SCALE :DEFAULT_SCALE;} overflow{props:overflow;sle:overflow;} overflowX{props:overflowX;sle:overflowX;} overflowY{props:overflowY;sle:overflowY;} vertilAlign{props:vertilAlign;sle:vertilAlign;} objectF{props:objectF;sle:objectF;} objectPosn{props:objectPosn;sle:objectPosn;} WebkLeClamp{props:WebkLeClamp;sle:WebkLeClamp;} WebkBoxOrient{props:WebkBoxOrient;sle:WebkBoxOrient;} mask{props:mask;sle:mask;} listStyle{props:listStyle;sle:listStyle;} listStyleType{props:listStyleType;sle:listStyleType;} unterRet{props:unterRet;sle:unterRet;} unterIncrement{props:unterIncrement;sle:unterIncrement;} cursor{props:cursor;sle:cursor;} poterEvents{props:poterEvents;sle:poterEvents;} lumnCount{props:lumnCount;sle:lumnCount;} lumnGap{props:lumnGap;sle:lumnGap;} appearance{props:appearance;sle:appearance;} ntaer{props:ntaer;sle:ntaer;} marg{props:marg;sle:space;} marg transform:functn sleTransform(sle, value, props, sx){nstbase = sle && typeof sle === 'object' ? || DEFAULT_SCALE :DEFAULT_SCALE;} m{props:marg;sle:space;} m transform:functn sleTransform(sle, value, props, sx){nstbase = sle && typeof sle === 'object' ? || DEFAULT_SCALE :DEFAULT_SCALE;} margTop{props:margTop;sle:space;} margTop transform:functn sleTransform(sle, value, props, sx){nstbase = sle && typeof sle === 'object' ? || DEFAULT_SCALE :DEFAULT_SCALE;} mt{props:margTop;sle:space;} mt transform:functn sleTransform(sle, value, props, sx){nstbase = sle && typeof sle === 'object' ? || DEFAULT_SCALE :DEFAULT_SCALE;} margRight{props:margRight;sle:space;} margRight transform:functn sleTransform(sle, value, props, sx){nstbase = sle && typeof sle === 'object' ? || DEFAULT_SCALE :DEFAULT_SCALE;} mr{props:margRight;sle:space;} mr transform:functn sleTransform(sle, value, props, sx){nstbase = sle && typeof sle === 'object' ? || DEFAULT_SCALE :DEFAULT_SCALE;} margBottom{props:margBottom;sle:space;} margBottom transform:functn sleTransform(sle, value, props, sx){nstbase = sle && typeof sle === 'object' ? || DEFAULT_SCALE :DEFAULT_SCALE;} mb{props:margBottom;sle:space;} mb transform:functn sleTransform(sle, value, props, sx){nstbase = sle && typeof sle === 'object' ? || DEFAULT_SCALE :DEFAULT_SCALE;} margLeft{props:margLeft;sle:space;} margLeft transform:functn sleTransform(sle, value, props, sx){nstbase = sle && typeof sle === 'object' ? || DEFAULT_SCALE :DEFAULT_SCALE;} 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clear{props:clear;sle:clear;} set{props:set;sle:set;} img{object-f:ver;vertil-align:top;}</style><img fetchPrry="high" alt="homo gay brand" tle="homo gay brand" width="1600" height="1264" dg="async" data-nimg="1" style="lor: transparent; width: 100%; height: to;" siz="100vw" srcSet=" 640w, 980w, 1120w, 1200w, 1920w" src="" class="exadjwu13 css-xluzk0 exi4f7p0" /><style data-emotn="css 13l7o78">{paddg-left:0.625rem;}</style><div class="css-13l7o78 m8yu70"><style data-emotn="css 1am3yn9">{paddg-left:0rem;le-height:1;}</style><figptn class="css-1am3yn9 enfs9c50"><style data-emotn="css 1mcfn5x">{lor:#595959;font-fay:Lsanne,Lsanne-fallback,Arial,sans-serif;paddg-right:0.3125rem;}@media(max-width: 48rem){{font-size:0.70028rem;le-height:1.2;}}@media(m-width: 48rem){{font-size:0.70028rem;le-height:1.2;}}@media(m-width: 64rem){{font-size:0.75rem;le-height:1.3;}}</style><span class="css-1mcfn5x e6iqd2">Homo/Richie Talboy</span></figptn></div></div><style data-emotn="css mktybr">{marg:0 to;max-width:75rem;paddg:0 0.938rem;text-align:center;}@media(m-width: 64rem){[data-has-sponsor] {text-align:start;}}@media(m-width: 40.625rem){{paddg:0 2.5rem;}}@media(m-width: 48rem){{paddg:0.9375rem 1.875rem;}}@media(m-width: 64rem){{paddg:0 1.875rem;}}</style><div class="css-mktybr exadjwu4"><nav aria-label="breadcmbs" class="css-0 e9l0kn03"><style data-emotn="css 4j90ja">{lor:#595959;font-fay:Lsanne,Lsanne-fallback,Arial,sans-serif;font-size:0.70284rem;le-height:1.3;list-style:none;marg:0 to;max-width:75rem;paddg:1.25rem 1.25rem 0 1.6875rem;}@media(m-width: 40.625rem){{paddg:1.25rem 2.5rem 0 3.3125rem;}}@media(m-width: 90rem){{paddg:1.25rem 0 0 0.8125rem;}}</style><ol emSpe emType=" class="css-4j90ja e9l0kn02"><style data-emotn="css zxq36b">{display:le;}{paddg:0.25rem;ntent:">";}</style><li emProp="emListElement" emSpe emType=" class="css-zxq36b e9l0kn01"><style data-emotn="css rg26">{-webk-transn:all 0.3s ease--out;transn:all 0.3s 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data-vars-ga-ll-to-actn="The Queer Case of the All-Amerin Gas Statn Turned LGBTQ+ Brand" data-vars-ga-outbound-lk=" class="e9l0kn00 css-10asp0m e1c1bym14"><span emProp="name">The Queer Case of the All-Amerin Gas Statn Turned LGBTQ+ Brand</span></a><meta emProp="posn" ntent="2" /></li></ol></nav><style data-emotn="css g4r5va">{font-fay:Glanz,Glanz-fallback,Tim,Serif;font-weight:normal;grid-lumn:1/-1;marg-bottom:0.9375rem;marg-top:0.9375rem;}@media(max-width: 48rem){{font-size:2rem;le-height:1.25;}}@media(m-width: 48rem){{font-size:2.625rem;le-height:1.1;}}@media(m-width: 64rem){{font-size:3.125rem;le-height:1.1;}}@media(m-width: 73.75rem){{font-size:3.37499rem;le-height:1.1;}}</style><h1 class="css-g4r5va exadjwu10"><span aria-hidn="te" class="css-0 eagam8p0"></span>The Queer Case of the All-Amerin Gas Statn Turned LGBTQ+ Brand<span aria-hidn="te" class="css-0 eagam8p1"></span></h1><style data-emotn="css 2qf7xf">{lor:#515150;font-fay:Lsanne,Lsanne-fallback,Arial,sans-serif;font-weight:normal;marg-bottom:0.625rem;}@media(max-width: 48rem){{font-size:1.0625rem;le-height:1.2;}}@media(m-width: 48rem){{font-size:1.3125rem;le-height:1.2;}}@media(m-width: 64rem){{font-size:1.3125rem;le-height:1.3;}} a{-webk-text-ratn:unrle;text-ratn:unrle;text-ratn-thickns:0.0625rem;text-ratn-lor:#FF3A30;text-unrle-offset:0.25rem;lor:#000000;-webk-transn:all 0.3s ease--out;transn:all 0.3s ease--out;} a:hover{lor:#595959;text-ratn-lor:borr-lk-body-hover;}</style><div class="css-2qf7xf exadjwu8"><p>Homo arose om the ash of a funct, fay-n bs, and now, ph menswear om the margs to the mastream </p></div><style data-emotn="css 18k4ks7">{lor:#161616;font-fay:Lsanne,Lsanne-fallback,Arial,sans-serif;letter-spacg:0.02rem;marg-bottom:0.625rem;paddg-right:0.3125rem;text-transform:upperse;}@media(max-width: 48rem){{font-size:0.70003rem;le-height:1.4;}}@media(m-width: 40.625rem){{font-size:0.70003rem;le-height:1.3;}} span{font-fay:Lsanne,Lsanne-fallback,Arial,sans-serif;letter-spacg:0rem;text-transform:palize;}@media(max-width: 48rem){ span{le-height:2rem;font-size:0.875rem;}}@media(m-width: 48rem){ span{le-height:2rem;font-size:0.875rem;}}@media(m-width: 64rem){ span{le-height:2rem;font-size:0.875rem;}}</style><div class="css-18k4ks7 exadjwu7"><style data-emotn="css 1eqkg5m">{lor:#161616;font-fay:Lsanne,Lsanne-fallback,Arial,sans-serif;font-style:normal;letter-spacg:0.02rem;paddg-right:0.3125rem;text-transform:upperse;-webk-text-stroke:0.005rem;}@media(max-width: 48rem){{font-size:0.70003rem;le-height:1.4;}}@media(m-width: 40.625rem){{font-size:0.70003rem;le-height:1.3;}}</style><addrs class="css-1eqkg5m ehvvd9m2"><style data-emotn="css 19e0noj">{lor:#161616;font-fay:Lsanne,Lsanne-fallback,Arial,sans-serif;letter-spacg:0.02rem;paddg-right:0.3125rem;text-transform:upperse;-webk-text-stroke:0.005rem;}@media(max-width: 48rem){{font-size:0.70003rem;le-height:1.4;}}@media(m-width: 40.625rem){{font-size:0.70003rem;le-height:1.3;}}</style><span class="css-19e0noj ehvvd9m1"><style data-emotn="css 1sa04t">{borr-radi:50%;vertil-align:middle;marg-right:0.3125rem;object-f:ver;}</style><img src="" alt="Headshot of Murray Clark" tle="Headshot of Murray Clark" width="40" height="40" dg="async" fetchPrry="high" class=" css-1sa04t ehvvd9m0" />By <style data-emotn="css 7l5upj">{-webk-text-ratn:unrle;text-ratn:unrle;text-ratn-thickns:0.0625rem;text-ratn-lor:her;text-unrle-offset:0.25rem;lor:her;-webk-transn:all 0.3s ease--out;transn:all 0.3s ease--out;}{lor:#595959;text-ratn-lor:borr-lk-body-hover;}</style><a href="//thor/219168/murray-clark/" class="css-7l5upj e1c1bym14">Murray Clark</a></span><style data-emotn="css 1bcsdhu">{display:le-block;font-fay:Lsanne,Lsanne-fallback,Arial,sans-serif;marg-left:0.625rem;text-transform:upperse;}@media(max-width: 48rem){{font-size:0.75rem;le-height:1.3;}}@media(m-width: 48rem){{font-size:0.75rem;le-height:1.3;}}@media(m-width: 64rem){{font-size:0.75rem;le-height:1.3;}}</style><time class="css-1bcsdhu exadjwu6">Published: 23 Febary 2021</time></addrs></div></div></div></hear><style data-emotn="css k008qs">{display:-webk-box;display:-webk-flex;display:-ms-flexbox;display:flex;}</style><div class="css-k008qs ewisyje0"><style data-emotn="css 7ce51e">{marg-bottom:0.9375rem;posn:relative;}@media(max-width: 64rem){{max-width:lc(100vw - (1rem * 2));marg-left:1rem;marg-right:1rem;} .e152u5os0{width:100vw;marg-left:lc(-1 * 1rem);}}@media(m-width: 48rem) and (max-width: 61.25rem){{marg-left:to;marg-right:to;} .e152u5os0{width:100vw;marg-left:lc((100vw - (lc(20.625rem * 2 - 1rem) - 2 * 1rem)) / -2);}}@media(m-width: 61.25rem) and (max-width: 90rem){{max-width:lc(20.625rem * 2 - 1rem);marg-left:lc((100vw - lc(20.625rem * 2 - 1rem) - 1rem - 20.625rem) / 2);paddg-left:1rem;paddg-right:1rem;} .e152u5os0{width:100vw;marg-left:lc(lc((100vw - lc(20.625rem * 2 - 1rem) - 1rem - 20.625rem) / -2) - 1rem);}}@media(m-width: 90rem){{marg-left:lc((100vw - lc(20.625rem * 2 - 1rem)) / 2);max-width:lc(20.625rem * 2 - 1rem);paddg-left:1rem;paddg-right:1rem;} .e152u5os0{width:100vw;marg-left:lc(lc((100vw - lc(20.625rem * 2 + 1rem)) / -2) - lc(2 * 1rem));}[data-has-sponsor] {marg-left:lc((100vw - lc(20.625rem * 2 - 1rem)) / 4);marg-right:lc((100vw - lc(20.625rem * 2 - 1rem)) / 4);}}</style><div class="standard-ntaer ntent-ntaer article-ntaer css-7ce51e ewisyje3"><style data-emotn="css woto36">{font-fay:Charter,Geia,Tim,Serif;font-size:1.1875rem;le-height:1.6;paddg-left:0rem;paddg-right:0rem;posn:relative;}@media(m-width: 48rem){{paddg-left:3.5rem;paddg-right:3.5rem;}}@media(m-width: 48rem) and (max-width: 61.25rem){{max-width:45.25rem;marg-left:to;marg-right:to;}}@media(m-width: 61.25rem){{paddg-left:0rem;paddg-right:0rem;}}@media(m-width: 73.75rem) and (max-width: 100rem){{paddg-left:0rem;paddg-right:0rem;}}@media(m-width: 90rem){{paddg-left:0rem;paddg-right:0rem;}} em{font-style:alic;font-fay:Charter,Geia,Tim,Serif;} strong{font-fay:Charter,Geia,Tim,Serif;font-weight:bold;}{clear:both;ntent:" ";display:block;font-size:0.7rem;le-height:1.5rem;height:0rem;visibily:hidn;}</style><div class="article-body-ntent article-body standard-body-ntent css-woto36 ewisyje7"><style data-emotn="css am5pt0">{font-fay:Charter,Geia,Tim,Serif;font-size:1.1875rem;le-height:1.6;}{float:left;text-transform:upperse;font-weight:bold;marg-right:0.9375rem;marg-bottom:-0.625rem;marg-top:0;}{font-fay:Glanz,Glanz-fallback,Tim,Serif;font-size:6.25rem;font-weight:normal;le-height:0.75;marg-right:0;paddg:0.6rem 0.75rem 0 0;}@-moz-document url-prefix(){{marg-top:0.625rem;}}@media(max-width: 48rem){{marg-right:0.3125rem;}}@media(m-width: 64rem){{le-height:0.75;}} strong{font-fay:Charter,Geia,Tim,Serif;font-weight:bold;} em{font-style:alic;font-fay:Charter,Geia,Tim,Serif;}</style><p data-no-id="0" class="body-dropp css-am5pt0 et3p2gv0">Gay men are bilgual. Unlike most polyglots, however, a brother tongue isn't always mastered durg a year abroad a place wh cheaper rent and better food. It's learnt on the job. Bee, durg untls eras of margalisatn, queer men had to munite wh a plex, clanste lexin of verbal and non-verbal cu to seek out like-md others; men who were also hidg pla sight. Bandanas a specific lour hangg om a specific back pocket signalled certa kks. Osr Wil's green rnatn beme a vert signpost of queerns, and a seedlg to the 'pansy' slur that followed. Even entire vernaculars were formed, like Polari, which fed Cockney and Romani to create a cryptolect that was exclively tuned to the ears of gay men.</p><div supprsHydratnWarng data-no-id="1" data-embed="edorial-lk" class="embed css-0 e9hzx6g0"><style data-emotn="css 1643r8a">{borr:none;marg-top:1.875rem;marg-bottom:1.875rem;paddg:0rem;}</style><asi class="css-1643r8a e6pr2lz5"><style data-emotn="css l3w2xc">{display:le-block;font-weight:normal;marg:0rem;borr-top:0.25rem solid #15263D;paddg-right:1.1rem;paddg-top:0.4375rem;text-transform:lowerse;font-fay:Lsanne,Lsanne-fallback,Arial,sans-serif;font-size:0.875rem;le-height:1.3;}</style><h6 class="css-l3w2xc e6pr2lz3"><style data-emotn="css 156fvc1">{borr-bottom:0.4375rem solid #FF3A30;borr-right:0.4375rem solid transparent;ntent:'';display:le-block;height:0;marg-right:0.5rem;width:0;}</style><span aria-hidn="te" class="css-156fvc1 eagam8p0"></span><style data-emotn="css 8lle59">{max-width:lc(100% - 120px - .625rem);}</style><span class="css-8lle59 e6pr2lz1">Related Stori</span><span aria-hidn="te" class="css-0 eagam8p1"></span></h6><style data-emotn="css c4s2gi">{paddg:0rem;marg:0rem;list-style:none;}</style><ul class="css-c4s2gi e6pr2lz4"><style data-emotn="css 79zw4t">{font-fay:Lsanne,Lsanne-fallback,Arial,sans-serif;font-size:1rem;le-height:2rem;paddg-top:0.625rem;}@media(max-width: 48rem){{font-size:0.9375rem;le-height:1.3;}}@media(m-width: 48rem){{le-height:1.4;}}@media(m-width: 64rem){{le-height:1.4;}} a{-webk-text-ratn:none;text-ratn:none;lor:her;-webk-transn:all 0.3s ease--out;transn:all 0.3s ease--out;} a:hover{lor:#595959;}</style><li class="css-79zw4t e6pr2lz2"><style data-emotn="css 1bn7a5e">{-webk-text-ratn:none;text-ratn:none;display:-webk-box;display:-webk-flex;display:-ms-flexbox;display:flex;-webk-box-flex-wrap:wrap;-webk-flex-wrap:wrap;-ms-flex-wrap:wrap;flex-wrap:wrap;-webk-flex-directn:row;-ms-flex-directn:row;flex-directn:row;-webk-box-pack:start;-ms-flex-pack:start;-webk-jtify-ntent:flex-start;jtify-ntent:flex-start;-webk-align-ems:center;-webk-box-align:center;-ms-flex-align:center;align-ems:center;}</style><a href="//style/a32942134/pri-month-tom-of-fland-menswear/" data-vars-ga-ll-to-actn="There's A Gay Porno Mag Stashed In Your Wardrobe" data-vars-ga-ux-element="Edorial Lks" data-vars-ga-outbound-lk=" class="css-1bn7a5e e1c1bym14"><span aria-hidn="te" class="css-0 eagam8p0"></span><style data-emotn="css 1l0u1">{marg-right:0.625rem;height:to;}</style><img src="" alt="tom of fland jw anrson pri" tle="tom of fland jw anrson pri" width="120" height="100%" dg="async" loadg="lazy" image-align="left" class="css-1l0u1 e6pr2lz0" /><span class="css-8lle59 e6pr2lz1">There's A Gay Porno Mag Stashed In Your Wardrobe</span><span aria-hidn="te" class="css-0 eagam8p1"></span></a></li><li class="css-79zw4t e6pr2lz2"><a href="//style/fashn/a35431144/ree-oper-terview/" data-vars-ga-ll-to-actn="Ree Cooper on Ra, Great Dign and LA Style" data-vars-ga-ux-element="Edorial Lks" data-vars-ga-outbound-lk=" class="css-1bn7a5e e1c1bym14"><span aria-hidn="te" class="css-0 eagam8p0"></span><img src="" alt="ree oper" tle="Ree Cooper on Ra, Great Dign and LA Style" width="120" height="100%" dg="async" loadg="lazy" image-align="left" class="css-1l0u1 e6pr2lz0" /><span class="css-8lle59 e6pr2lz1">Ree Cooper on Ra, Great Dign and LA Style</span><span aria-hidn="te" class="css-0 eagam8p1"></span></a></li><li class="css-79zw4t e6pr2lz2"><a href="//style/groomg/g20647391/bt-mens-summer-agranc-logn/" data-vars-ga-ll-to-actn="The Bt Men's Sprg and Summer Fragranc" data-vars-ga-ux-element="Edorial Lks" data-vars-ga-outbound-lk=" class="css-1bn7a5e e1c1bym14"><span aria-hidn="te" class="css-0 eagam8p0"></span><img src="" alt="summer agranc for men" tle="summer agranc for men" width="120" height="100%" dg="async" loadg="lazy" image-align="left" class="css-1l0u1 e6pr2lz0" /><span class="css-8lle59 e6pr2lz1">The Bt Men's Sprg and Summer Fragranc</span><span aria-hidn="te" class="css-0 eagam8p1"></span></a></li></ul></asi></div><style data-emotn="css aeyldl">{font-fay:Charter,Geia,Tim,Serif;font-size:1.1875rem;le-height:1.6;} strong{font-fay:Charter,Geia,Tim,Serif;font-weight:bold;} em{font-style:alic;font-fay:Charter,Geia,Tim,Serif;}</style><p data-no-id="2" class="css-aeyldl et3p2gv0">The days, much of the Wt, safety exists beyond the shadows. But a send language of sorts is still ed, even as technology mocratis and digis gay life; on Grdr, terms unfaiar to the straights are exchanged the qut for a hook-up (or perhaps somethg more). Siar words are ckled on Gay Twter, and the barbed judgg procs of <em>RuPl's Drag Race. </em>It’s also prent the top nav of <style data-emotn="css umdwtv">{-webk-text-ratn:unrle;text-ratn:unrle;text-ratn-thickns:.0625rem;text-ratn-lor:#FF3A30;text-unrle-offset:0.25rem;lor:her;-webk-transn:background 0.4s;transn:background 0.4s;background:lear-gradient(#ffffff, #ffffff 50%, #d5dbe3 50%, #d5dbe3);-webk-background-size:100% 200%;background-size:100% 200%;}{lor:#000000;text-ratn-lor:borr-lk-body-hover;-webk-background-posn:100% 100%;background-posn:100% 100%;}</style><a href=" target="_blank" data-vars-ga-outbound-lk=" data-vars-ga-ux-element="Hyperlk" data-vars-ga-ll-to-actn="Homo" class="body-lk css-umdwtv et3p2gv0">Homo</a>, a menswear brand that is unrervedly queer purpose, but not always appearance. Click the drop-down menu and a double entendre mak clear what's on sale, and who's buyg : 'versatile tops' and 'power bottoms'. Or perhaps not so clear.</p><style data-emotn="css rw1kpk">{--data-embed-display:flex;-webk-align-ems:center;-webk-box-align:center;-ms-flex-align:center;align-ems:center;display:-webk-box;display:-webk-flex;display:-ms-flexbox;display:flex;marg-bottom:0.9375rem;}@media(m-width: 20rem){{clear:both;marg-left:to;marg-right:to;width:100%;}}@media(m-width: 30rem){{clear:both;marg-left:to;marg-right:to;width:100%;}}@media(m-width: 40.625rem){{width:60%;marg-left:1rem;marg-right:0rem;float:right;clear:right;}}@media(m-width: 48rem){{width:60%;marg-left:1rem;marg-right:0rem;float:right;clear:right;}}@media(m-width: 64rem){{width:50%;marg-left:1rem;marg-right:0rem;float:right;clear:right;}}@media(m-width: 73.75rem){{width:50%;marg-left:1rem;marg-right:0rem;float:right;clear:right;}}@media(m-width: 75rem){{width:60%;marg-left:1rem;marg-right:0rem;float:right;clear:right;}}@media(m-width: 90rem){{width:60%;marg-left:1rem;marg-right:0rem;float:right;clear:right;}} a span{right:1rem;} img{width:to;height:85vh;} a{display:-webk-le-box;display:-webk-le-flex;display:-ms-le-flexbox;display:le-flex;posn:var(--posn, relative);} img:not(.ewcw41w1){display:block;width:100%;height:to;-webk-align-self:flex-start;-ms-flex-em-align:flex-start;align-self:flex-start;}</style><div size="large" data-embed="body-image" data-no-id="3" class="align-right size-large embed css-rw1kpk e1xqj1sx4"><style data-emotn="css uwraif">{width:100%;display:-webk-le-box;display:-webk-le-flex;display:-ms-le-flexbox;display:le-flex;-webk-flex-directn:lumn;-ms-flex-directn:lumn;flex-directn:lumn;marg-left:to;marg-right:to;-webk-box-pack:center;-ms-flex-pack:center;-webk-jtify-ntent:center;jtify-ntent:center;}</style><div class="css-uwraif e1xqj1sx3"><img alt="homo gay brand" tle="homo gay brand" loadg="lazy" width="1152" height="1440" dg="async" data-nimg="1" style="lor: transparent; width: 100%; height: to;" siz="100vw" srcSet=" 640w, 980w, 1120w, 1200w, 1920w" src="" class="css-0 exi4f7p0" /><style data-emotn="css 78jldq">{paddg-left:0rem;}</style><div class="css-78jldq e1xqj1sx2"><style data-emotn="css 8h7i7x">{width:0;m-width:100%;paddg-top:0.625rem;letter-spacg:0.02rem;font-fay:Lsanne,Lsanne-fallback,Arial,sans-serif;font-size:0.875rem;le-height:1.3;} em, i{font-fay:her;font-style:alic;}</style><div class="css-8h7i7x e1xqj1sx1">Part of Homo’s llab wh Tom of Fland, signed by illtrator This Is Am</div><figptn class="css-1am3yn9 enfs9c50"><span class="css-1mcfn5x e6iqd2">Logan Jackson</span></figptn></div></div></div><p data-no-id="4" class="css-aeyldl et3p2gv0">"I like the layers of sexual humour the brand, but that's not what the brand rts on," says Daniel DuGoff, a voluble DC transplant NYC, and Homo's founr. "It's layered, and 's more gratifyg to me when people don't necsarily thk 'that's a gay brand'. Somebody who don't get the joke of tops and bottoms n still take meang om the product name. It's a wk and a nod that lets enjoy the brand a way that a jockstrap wh a dirty msage on don't. That is what is. You get . But wh Homo 's like, ‘oh, that's ol, why is there a gas statn motif?’ Then you realise, oh 's gay." Homo self is shorthand for 'Homm Oil Company', a remix of the origal name of a cha of gas statns his fay once owned.</p><p data-no-id="5" class="css-aeyldl et3p2gv0">DuGoff's venture is ed the end product of much layerg. Like menswear upage, the signer has stacked elements of the past (his fay's), the profsnal (his archecture unrgrad gree; his work wh Marc Jabs) and the future (his general style outlook), fasteng altogether a label that's part Alan Fletcher, part small town pumpg statn, and more than a ltle <a href=" data-vars-ga-outbound-lk=" data-vars-ga-ux-element="Hyperlk" data-vars-ga-ll-to-actn="Boys In The Band" class="body-lk css-umdwtv et3p2gv0"><em><u>Boys In The Band</u></em></a>. It sounds msy. But the signer didn't pluck Homo om the ether, nor is the illtrated oil n (a recurrent theme the <a href=" data-vars-ga-outbound-lk=" data-vars-ga-ux-element="Hyperlk" data-vars-ga-ll-to-actn="workwear" class="body-lk css-umdwtv et3p2gv0"><u>workwear</u></a>-tged clothg) whout meang.</p><style data-emotn="css 1xr0550">{--data-embed-display:flex;-webk-align-ems:center;-webk-box-align:center;-ms-flex-align:center;align-ems:center;clear:both;display:-webk-box;display:-webk-flex;display:-ms-flexbox;display:flex;marg-bottom:0.9375rem;marg-left:to;marg-right:to;width:100%;}@media(m-width: 20rem){{marg:to lc(50% - 50vw) 0.9375rem;width:100vw;}}@media(m-width: 30rem){{marg:to lc(50% - 50vw) 0.9375rem;width:100vw;}}@media(m-width: 40.625rem){{marg:to lc(50% - 50vw) 0.9375rem;width:100vw;}}@media(m-width: 48rem){{marg:to lc(50% - 50vw) 0.9375rem;width:100vw;}}@media(m-width: 64rem){{width:100%;marg:0 to 0.9375rem;}}@media(m-width: 73.75rem){{width:100%;marg:0 to 0.9375rem;}}@media(m-width: 75rem){{width:100%;marg:0 to 0.9375rem;}}@media(m-width: 90rem){{width:100%;marg:0 to 0.9375rem;}} a span{right:1rem;} img{width:to;height:85vh;} a{display:-webk-le-box;display:-webk-le-flex;display:-ms-le-flexbox;display:le-flex;posn:var(--posn, relative);} img:not(.ewcw41w1){display:block;width:100%;height:to;-webk-align-self:flex-start;-ms-flex-em-align:flex-start;align-self:flex-start;}</style><div size="large" data-embed="body-image" data-no-id="6" class="align-center size-large embed css-1xr0550 e1xqj1sx4"><div class="css-uwraif e1xqj1sx3"><img alt="homo gay brand" tle="homo gay brand" loadg="lazy" width="1000" height="618" dg="async" data-nimg="1" style="lor: transparent; width: 100%; height: to;" siz="100vw" srcSet=" 640w, 980w, 1120w, 1200w, 1920w" src="" class="css-0 exi4f7p0" /><style data-emotn="css fw50lw">@media(m-width: 20rem){{paddg-left:1rem;}}@media(m-width: 30rem){{paddg-left:1rem;}}@media(m-width: 40.625rem){{paddg-left:1rem;}}@media(m-width: 48rem){{paddg-left:1rem;}}@media(m-width: 64rem){{paddg-left:0rem;}}@media(m-width: 73.75rem){{paddg-left:0rem;}}@media(m-width: 75rem){{paddg-left:0rem;}}@media(m-width: 90rem){{paddg-left:0rem;}}</style><div class="css-fw50lw e1xqj1sx2"><figptn class="css-1am3yn9 enfs9c50"><span class="css-1mcfn5x e6iqd2">Homo</span></figptn></div></div></div><p data-no-id="7" class="css-aeyldl et3p2gv0">The brand, wh s <a href=" target="_blank" data-vars-ga-outbound-lk=" data-vars-ga-ux-element="Hyperlk" data-vars-ga-ll-to-actn="baseball ps" class="body-lk css-umdwtv et3p2gv0">baseball ps</a> and easy-to-wear <a href=" target="_blank" data-vars-ga-outbound-lk=" data-vars-ga-ux-element="Hyperlk" data-vars-ga-ll-to-actn="summer T-shirts" class="body-lk css-umdwtv et3p2gv0">summer T-shirts</a>, is actually on s send wd. "I never thought, ‘Homo is gog to be X’. I had one strand, and another strand, and another strand, and when they were put together, was somethg different to my prev label," says DuGoff, touchg upon an eponymo menswear le that "wasn’t a failure but... never dog good enough to make sense". It was a fay joke that plaed all the ias together. "We had a gas statn cha that dissolved when I was a ltle kid, and was lled Homo. There are all the queer people my extend fay and ’s this si thg that we wk and nudge about but nobody’s done anythg wh , and I thought all of the thgs I wanna do make sense if was lled Homo."</p><p data-no-id="8" class="css-aeyldl et3p2gv0">While dozens of gas statns operated unr the name om the Thirti till the early Neti, "nothg was properly registered beyond land e stuff" says DuGoff, and Homo 2.0 is more a reference than a direct replitn. "My grandmother owns everythg, so I lled her about the ia and she said great! I'm not sure how many layers of the onn she unrstood... but she was supportive. There was no signer or sign guy for the origal Homo, so we went through box of photos that belonged to her and snned hundreds of shots of the old gas statns, and then the nng prts of the oil was actually signed by my nt and was amed my parents' hoe, so I took that, and went om there." Though the fay's petrol pumps have long n dry, Homo is still very much a fay bs; grandma even rponds personally to the brand's marketg email blasts. "She thks they're sent to her directly," DuGoff says.</p><style data-emotn="css 1736von">{--data-embed-display:flex;-webk-align-ems:center;-webk-box-align:center;-ms-flex-align:center;align-ems:center;clear:both;display:-webk-box;display:-webk-flex;display:-ms-flexbox;display:flex;marg-bottom:0.9375rem;marg-left:to;marg-right:to;width:100%;}@media(m-width: 20rem){{width:100%;marg:0 to 0.9375rem;}}@media(m-width: 30rem){{width:100%;marg:0 to 0.9375rem;}}@media(m-width: 40.625rem){{width:100%;marg:0 to 0.9375rem;}}@media(m-width: 48rem){{width:100%;marg:0 to 0.9375rem;}}@media(m-width: 64rem){{width:100%;marg:0 to 0.9375rem;}}@media(m-width: 73.75rem){{width:100%;marg:0 to 0.9375rem;}}@media(m-width: 75rem){{width:100%;marg:0 to 0.9375rem;}}@media(m-width: 90rem){{width:100%;marg:0 to 0.9375rem;}} a span{right:1rem;} img{width:to;height:85vh;} a{display:-webk-le-box;display:-webk-le-flex;display:-ms-le-flexbox;display:le-flex;posn:var(--posn, relative);} img:not(.ewcw41w1){display:block;width:100%;height:to;-webk-align-self:flex-start;-ms-flex-em-align:flex-start;align-self:flex-start;}</style><div size="medium" data-embed="body-image" data-no-id="9" class="align-center size-medium embed css-1736von e1xqj1sx4"><div class="css-uwraif e1xqj1sx3"><img alt="homo gay brand" tle="homo gay brand" loadg="lazy" width="1600" height="1250" dg="async" data-nimg="1" style="lor: transparent; width: 100%; height: to;" siz="100vw" srcSet=" 640w, 980w, 1120w, 1200w, 1920w" src="" class="css-0 exi4f7p0" /><style data-emotn="css swqnqv">@media(m-width: 20rem){{paddg-left:0rem;}}@media(m-width: 30rem){{paddg-left:0rem;}}@media(m-width: 40.625rem){{paddg-left:0rem;}}@media(m-width: 48rem){{paddg-left:0rem;}}@media(m-width: 64rem){{paddg-left:0rem;}}@media(m-width: 73.75rem){{paddg-left:0rem;}}@media(m-width: 75rem){{paddg-left:0rem;}}@media(m-width: 90rem){{paddg-left:0rem;}}</style><div class="css-swqnqv e1xqj1sx2"><figptn class="css-1am3yn9 enfs9c50"><span class="css-1mcfn5x e6iqd2">Homo</span></figptn></div></div></div><p data-no-id="10" class="css-aeyldl et3p2gv0">Bygone Amerina is a clear reference Homo. It's also a smart one. Where other trends swell and ntract (maximalism; sportswear; #menswear of the mid Noughti), workwear has, more or ls, bee a wardrobe staple. Blue llar New England threads are now the uniform of choice for llars of all lours – which was DuGoff's tentnal all along wh the foundatn of a queer-adjacent unisex brand. "We talk about muny stead of sex. There are all the nghty gay <a href=" target="_blank" data-vars-ga-outbound-lk=" data-vars-ga-ux-element="Hyperlk" data-vars-ga-ll-to-actn="unrwear brands" class="body-lk css-umdwtv et3p2gv0">unrwear brands</a> that are like, kda smut-driven? And then there are all of the super expensive luxury Mykonos gay brands that are jt unattaable. If you're gog to take the full market of the entire populatn of nsumers, but only talk to the richt whe gay men that group, or the on who publicly advertise their sexual sir, you're gog after the tit per cent of ctomers vers buildg a brand that n speak to the wist range wh a niche where we n still be muny-driven."</p><style data-emotn="css w4h092">{--data-embed-display:flex;-webk-align-ems:center;-webk-box-align:center;-ms-flex-align:center;align-ems:center;display:-webk-box;display:-webk-flex;display:-ms-flexbox;display:flex;marg-bottom:0.9375rem;}@media(m-width: 20rem){{clear:both;marg-left:to;marg-right:to;width:100%;}}@media(m-width: 30rem){{clear:both;marg-left:to;marg-right:to;width:100%;}}@media(m-width: 40.625rem){{width:60%;marg-right:1rem;marg-left:0rem;float:left;clear:left;}}@media(m-width: 48rem){{width:60%;marg-right:1rem;marg-left:0rem;float:left;clear:left;}}@media(m-width: 64rem){{width:50%;marg-right:1rem;marg-left:0rem;float:left;clear:left;}}@media(m-width: 73.75rem){{width:50%;marg-right:1rem;marg-left:0rem;float:left;clear:left;}}@media(m-width: 75rem){{width:60%;marg-right:1rem;marg-left:0rem;float:left;clear:left;}}@media(m-width: 90rem){{width:60%;marg-right:1rem;marg-left:0rem;float:left;clear:left;}} a span{right:1rem;} img{width:to;height:85vh;} a{display:-webk-le-box;display:-webk-le-flex;display:-ms-le-flexbox;display:le-flex;posn:var(--posn, relative);} img:not(.ewcw41w1){display:block;width:100%;height:to;-webk-align-self:flex-start;-ms-flex-em-align:flex-start;align-self:flex-start;}</style><div size="large" data-embed="body-image" data-no-id="11" class="align-left size-large embed css-w4h092 e1xqj1sx4"><div class="css-uwraif e1xqj1sx3"><img alt="homo gay brand" tle="homo gay brand" loadg="lazy" width="1200" height="1500" dg="async" data-nimg="1" style="lor: transparent; width: 100%; height: to;" siz="100vw" srcSet=" 640w, 980w, 1120w, 1200w, 1920w" src="" class="css-0 exi4f7p0" /><div class="css-78jldq e1xqj1sx2"><figptn class="css-1am3yn9 enfs9c50"><span class="css-1mcfn5x e6iqd2">Richie Talboy </span></figptn></div></div></div><p data-no-id="12" class="css-aeyldl et3p2gv0">In a pre-Covid world, pop-up shops and tnk shows spread Homo's gospel, wh DuGoff and his team travellg to gay vatn spots Ameri wh a brand that subtly celebrated the muny's past. Summer T-shirts the ept sha of Atlantic blue bear the nam of New York's Hell's Kchen ("Don't ll Midtown Wt" the back reads, Stud 54 font), wh other lours of the rabow pned to Provcetown Massachetts, New Jersey's Asbury Park, Los Angel, Palm Sprgs, and, of urse, San Francis, among others. "Those plac, some of them are not as queer today as they ed to be, but others are amazg spots that have the legaci of art and culture," says DuGoff. "The more I dig to , there are plac all over that have the secret histori that are really fun to explore."</p><p data-no-id="13" class="css-aeyldl et3p2gv0">Homo, then, is ntually rootg self the queer past while drsg for s future – though DuGoff mentns that he don't thk the product is revolutnary and of self. It's easy to thk otherwise. Never before has mastream fashn been so unapologetilly queer, om Calv Kle jockstraps to ‘Daddy’ ps to a JW Anrson llab wh the godfather of gay proto-porn, Tom of Fland (<a href=" data-vars-ga-outbound-lk=" data-vars-ga-ux-element="Hyperlk" data-vars-ga-ll-to-actn="Homo also released a crossover wh the artist's foundatn" class="body-lk css-umdwtv et3p2gv0"><u>Homo also released a crossover wh the artist's foundatn</u></a> last summer, which saw a signer This Is Am reterpret the Olympian physiqu of Tom's imagatn). All of the thgs are no longer phed to the g. Wearg a T-shirt emblazoned wh Greenwich Village and the words 'the birthplace of the morn queer rights movement' <em>is</em> somewhat revolutnary, pecially when, 40 years ago, claratns of queerns were whispered.</p><div size="medium" data-embed="body-image" data-no-id="14" class="align-center size-medium embed css-1736von e1xqj1sx4"><div class="css-uwraif e1xqj1sx3"><img alt="homo gay brand" tle="homo gay brand" loadg="lazy" width="720" height="900" dg="async" data-nimg="1" style="lor: transparent; width: 100%; height: to;" siz="100vw" srcSet=" 640w, 980w, 1120w, 1200w, 1920w" src="" class="css-0 exi4f7p0" /><div class="css-swqnqv e1xqj1sx2"><figptn class="css-1am3yn9 enfs9c50"><span class="css-1mcfn5x e6iqd2">Homo</span></figptn></div></div></div><p data-no-id="15" class="css-aeyldl et3p2gv0">Many gay men are now out, and proud about , and ee and safe to wear a brand like Homo that celebrat this fact. But DuGoff don't fet those that ma possible. Alongsi the T-shirts and baseball ps are a range of bandanas, brightly loured, some prted wh the shapely outl of semi-naked men (the Tom of Fland llab) or burgundy cir ns (another partnership, wh the bawdily named Stickett Inn hotel upstate New York). "We live a world where we don't need the signifiers anymore,” says DuGoff. “Magaz would publish the hanky s at the back so newbi uld unrstand why green and yellow meant somethg totally different to green and whe, and 's a great place to remember queer history." Bee, although the language has changed, Homo plays both etymologist and historian, celebratg the s and the sanctuari of the queer past, and th memoratg the men who need them most. Now, they're no longer talkg secret.</p><div supprsHydratnWarng data-no-id="16" data-embed="edorial-lk" class="embed css-0 e9hzx6g0"><asi class="css-1643r8a e6pr2lz5"><h6 class="css-l3w2xc e6pr2lz3"><span aria-hidn="te" class="css-156fvc1 eagam8p0"></span><span class="css-8lle59 e6pr2lz1">Related Story</span><span aria-hidn="te" class="css-0 eagam8p1"></span></h6><ul class="css-c4s2gi e6pr2lz4"><li class="css-79zw4t e6pr2lz2"><a href="//style/g34105504/bt-hawaiian-shirts/" data-vars-ga-ll-to-actn="The 13 Bt Hawaiian Shirts For Sharg the Aloha " data-vars-ga-ux-element="Edorial Lks" data-vars-ga-outbound-lk=" class="css-1bn7a5e e1c1bym14"><span aria-hidn="te" class="css-0 eagam8p0"></span><img src="" alt="bt hawaiian shirts" tle="bt Hawaiian shirts" width="120" height="100%" dg="async" loadg="lazy" image-align="left" class="css-1l0u1 e6pr2lz0" /><span class="css-8lle59 e6pr2lz1">The 13 Bt Hawaiian Shirts For Sharg the Aloha </span><span aria-hidn="te" class="css-0 eagam8p1"></span></a></li></ul></asi></div><p data-no-id="17" class="css-aeyldl et3p2gv0"><strong><em>Like this article? 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