Canned cktail 'Gay Water' aims to sh on Bud Light's mistak

Contents:

• CANNED CKTAIL ‘GAY WATER’ AIMS TO SH ON BUD LIGHT’S DYLAN MULVANEY DISASTER
• GAY (HOMOSEXUAL) AND GAY (HAPPY)
• KEV MAXEN BE FIRST MALE ACH A US MEN’S PROFSNAL SPORTS LEAGUE TO PUBLICLY E OUT AS GAY
• HOW ‘GAY’ GOT S RABOW: WHAT ONCE MEANT MERRY IS NOW A BADGE OF INTY FOR HOMOSEXUALS HDTAN TIM | BYPOULOMI BANERJEE SEP 21, 2018 04:18 PM IST SHARE VIA COPY LK THE DICTNARY TRAC THE ORIG OF GAY TO THE FRENCH WORD GAI. BUT HOW DID SOMETHG THAT MEANT CHEERFUL BEE SYNONYMO WH HOMOSEXUALS, WHO HAVE HAD TO FIGHT LONG AND HARD FOR THEIR INTY? IF (ISDEVICEENABLED('SMALL') || ISDEVICEENABLED('MEDIUM') && !ADFREE) { (FUNCTN () { GOOGLETAG.DISPLAY('DIV-GPT-AD-1524814893923-0'); }); } ON THURSDAY, AS THE SUPREME COURT CRIMALISED HOMOSEXUALY, READG DOWN THE NTROVERSIAL BRISH-ERA SECTN 377 OF THE PENAL , MUMBAI-BASED ARNAB NANDY TOOK TO SOCIAL MEDIA TO EXPRS HIS JOY, AS MANY ACROSS THE UNTRY AND THE WORLD WERE DOG. “I AM SO GAY TODAY…” HE WROTE A G-OUT POST THAT HAS SCE GONE VIRAL. BUT WHILE NANDY’S CHOICE OF WORD WAS BANG ON THAT DAY, HOW DID A WORD THAT HAD ORIGALLY MEANT LIGHT-HEARTED, REEE OR CHEERFUL, BEE ASSOCIATED WH A MUNY WHOSE LIFE HAS BEEN OFTEN BEEN ANYTHG BUT? CARY GRANT AND KATHARE HEPBURN THE 1938 FILM BRGG UP BABY, WHERE GRANT ED THE WORD ‘GAY’ ON SCREEN. OPN IS DIVID THOUGH, ON WHETHER HE ED TO MEAN HOMOSEXUAL OR HAPPY AND CHEERFUL.(ALAMY STOCK PHOTO) THE OXFORD ENGLISH DICTNARY TRAC THE HISTORY OF THE WORD ‘GAY’ TO THE FRENCH WORD GAI. MERRIAM WEBSTER TAK FURTHER BACK TO A GERMANIC ORIG “AK TO THE OLD HIGH GERMAN GAHI” THAT MEANT “QUICK OR SUDN”. ACRDG TO BOTH DICTNARI, ENGLISH THE E OF ‘GAY’ TO MEAN HAPPY, EXCED, MERRY, REEE OR BRIGHT STARTED THE MIDDLE ENGLISH PERD THAT STRETCH BETWEEN THE 12TH AND THE 16TH CENTURY. ALL FOR AN INTY WHILE SOME BOOKS AND WEBS ON THE HISTORY OF THE GLOBAL HOMOSEXUAL MOVEMENT CLAIM THE WORD GAY WAS ED AS A SECRET BY HOMOSEXUALS TO INTIFY THEMSELV EVEN AS FAR BACK AS THE EARLY TWENTIETH CENTURY, PROFSOR ASHLEY TELLIS SAYS “ WAS THE 1960S THAT THE WORD ME TO BE POPULARLY ASSOCIATED WH THE MUNY”. R RAJ RAO, WRER AND PROFSOR OF ENGLISH AT PUNE UNIVERSY, ADDS: “THE STONEWALL RTS (A SERI OF VLENT NONTATNS BETWEEN MEMBERS OF THE LGBT MUNY AND THE POLICE NEW YORK 1969) ARE THE BEGNG OF MOST GAY-RIGHTS MOVEMENTS THE WORLD. IT WAS AROUND THIS TIME THAT THE MUNY STARTED G THE WORD GAY TO INTIFY SELF. IN THE BEGNG, GAY WAS ALSO AN ACRONYM FOR ‘GOOD AS YOU’.” IN INDIA, WHILE TELLIS SAYS THE E OF THE WORD GAY TO MEAN HOMOSEXUALS STARTED THE 1970S AND ’80S WH INDIAN MEN WHO TRAVELLED TO THE WT AND ME BACK, RAO AND WRER HOSHANG MERCHANT SAY THE WORD STARTED GETTG ED HERE THE 1990S AFTER THE SETTG UP OF BOMBAY DOST, THE UNTRY’S FIRST LGBT MAGAZE, BY ACTIVIST ASHOK ROW KAVI. GLOBALLY, THE MUNY PREFERRED GAY TO HOMOSEXUAL, SAYS TELLIS, BEE THE LATTER HAD A NEGATIVE FEEL TO – WAS A MORE CLIL TERM, SUGGTIVE OF A MEDIL NDN. AS AN ARTICLE ON THE WEBSE OF THE NEW ENGLAND JOURNAL OF MEDICE MENTNS, WAS ONLY 1980 THAT HOMOSEXUALY WAS LETED OM THE DIAGNOSTIC AND STATISTIL MANUAL OF THE AMERIN PSYCHIATRIC ASSOCIATN, TH CHANGG THE VIEW THAT WAS A BEHAVURAL DISORR. ““WHEREAS HOMOSEXUALY IS JT A WORD NOTG A SEXUAL PREFERENCE OR TENNCY AND ED ROGATORILY, GAY IS AN INTY. EVER SCE STONEWALL, SEXUAL POLICS HAD E TO PLAY AND INTIFYG AS GAY WAS A WAY FOR THE MUNY TO BE A PART OF THAT POLICS,” SAYS RAO. “IT WAS A SUBVERSN OF THE TABLISHED VOBULARY BY THE MUNY. THE SAME WAY THAT ‘QUEER’ WOULD BE ED, LATER ON,” HE ADDS. “WHILE THE NVENTNAL MEANG OF QUEER IS WEIRD, AND IS A DISCRIMATORY TERM SELF, THE MUNY HAS BEEN G AS AN INTY,” HE POTS OUT. THE LGBTQ HAVE THEIR OWN VOBULARY, ONE THAT OFTEN VARI OM CY TO CY, AND HAS TAKEN ON REGULAR WORDS THAT MEAN SOMETHG QUE DIFFERENT WHEN APPLIED TO THEMSELV OR ED WH THE MUNY, SAYS ASHOK ROW KAVI. “IN BOMBAY FOR EXAMPLE, THE LGBTQ MUNY THE WORD ‘GHODI’ TO MEAN A PLACLOTH POLICEMAN,” HE EXPLAS. A NEW USE

CANNED CKTAIL ‘GAY WATER’ AIMS TO SH ON BUD LIGHT’S DYLAN MULVANEY DISASTER

An entreprenr lnched a nned cktail this week lled “Gay Water” that’s aimed at LGBTQ drkers — and said he’s lookg to palize on Bud Light’s mistak. But “Gay Water” — which adopts a moniker the gay muny has long given to the simple vodka and soda cktail — has been spired by the dtup to bee even bolr about the dience ’s targetg, founr and CEO Spencer Hodson told The Post.

Gay Water — a nned cktail brand that plays on the gay muny’s lloquialism for the vodka-and-soda mixed drk — lnched on Wednday and promis to unrstand s dience better than Bud Light. The 30-year-old Hodson said he is g suggtive — albe playful — msagg and imagery Gay Water’s social media and webse, cludg a provotive nod to the 12-ounce n’s 6.

“Our missn is to -stigmatize the word ‘gay’ and start to create reprentatn spac that tradnally don’t have queer-owned products, let alone products wh the word ‘gay’ their tle, ” Hodson told The Post.

GAY (HOMOSEXUAL) AND GAY (HAPPY)

“When was the last time you saw the word gay at a rtrant, bar, liquor store, or grocery store? The word ‘gay’ origally was fed as happy, and we’re hopg to remd folks of that by beg prent, ” he add. Founr Spencer Hodson, a gay man, says the brand is about reclaimg the word “gay” as a word that “jt means happy.

KEV MAXEN BE FIRST MALE ACH A US MEN’S PROFSNAL SPORTS LEAGUE TO PUBLICLY E OUT AS GAY

Gay Water’s brandg is full of playful, suggtive msagg. “Part of the pot of lnchg outsi of Pri month is to rerce the msage that Gay Water is here to make the LGBTQ+ muny more visible 365 days a year, not jt a sgle month, ” he said. In a sea of nned cktails, Gay Water wants to stand out.

HOW ‘GAY’ GOT S RABOW: WHAT ONCE MEANT MERRY IS NOW A BADGE OF INTY FOR HOMOSEXUALS HDTAN TIM | BYPOULOMI BANERJEE SEP 21, 2018 04:18 PM IST SHARE VIA COPY LK THE DICTNARY TRAC THE ORIG OF GAY TO THE FRENCH WORD GAI. BUT HOW DID SOMETHG THAT MEANT CHEERFUL BEE SYNONYMO WH HOMOSEXUALS, WHO HAVE HAD TO FIGHT LONG AND HARD FOR THEIR INTY? IF (ISDEVICEENABLED('SMALL') || ISDEVICEENABLED('MEDIUM') && !ADFREE) { (FUNCTN () { GOOGLETAG.DISPLAY('DIV-GPT-AD-1524814893923-0'); }); } ON THURSDAY, AS THE SUPREME COURT CRIMALISED HOMOSEXUALY, READG DOWN THE NTROVERSIAL BRISH-ERA SECTN 377 OF THE PENAL , MUMBAI-BASED ARNAB NANDY TOOK TO SOCIAL MEDIA TO EXPRS HIS JOY, AS MANY ACROSS THE UNTRY AND THE WORLD WERE DOG. “I AM SO GAY TODAY…” HE WROTE A G-OUT POST THAT HAS SCE GONE VIRAL. BUT WHILE NANDY’S CHOICE OF WORD WAS BANG ON THAT DAY, HOW DID A WORD THAT HAD ORIGALLY MEANT LIGHT-HEARTED, REEE OR CHEERFUL, BEE ASSOCIATED WH A MUNY WHOSE LIFE HAS BEEN OFTEN BEEN ANYTHG BUT? CARY GRANT AND KATHARE HEPBURN THE 1938 FILM BRGG UP BABY, WHERE GRANT ED THE WORD ‘GAY’ ON SCREEN. OPN IS DIVID THOUGH, ON WHETHER HE ED TO MEAN HOMOSEXUAL OR HAPPY AND CHEERFUL.(ALAMY STOCK PHOTO) THE OXFORD ENGLISH DICTNARY TRAC THE HISTORY OF THE WORD ‘GAY’ TO THE FRENCH WORD GAI. MERRIAM WEBSTER TAK FURTHER BACK TO A GERMANIC ORIG “AK TO THE OLD HIGH GERMAN GAHI” THAT MEANT “QUICK OR SUDN”. ACRDG TO BOTH DICTNARI, ENGLISH THE E OF ‘GAY’ TO MEAN HAPPY, EXCED, MERRY, REEE OR BRIGHT STARTED THE MIDDLE ENGLISH PERD THAT STRETCH BETWEEN THE 12TH AND THE 16TH CENTURY. ALL FOR AN INTY WHILE SOME BOOKS AND WEBS ON THE HISTORY OF THE GLOBAL HOMOSEXUAL MOVEMENT CLAIM THE WORD GAY WAS ED AS A SECRET BY HOMOSEXUALS TO INTIFY THEMSELV EVEN AS FAR BACK AS THE EARLY TWENTIETH CENTURY, PROFSOR ASHLEY TELLIS SAYS “ WAS THE 1960S THAT THE WORD ME TO BE POPULARLY ASSOCIATED WH THE MUNY”. R RAJ RAO, WRER AND PROFSOR OF ENGLISH AT PUNE UNIVERSY, ADDS: “THE STONEWALL RTS (A SERI OF VLENT NONTATNS BETWEEN MEMBERS OF THE LGBT MUNY AND THE POLICE NEW YORK 1969) ARE THE BEGNG OF MOST GAY-RIGHTS MOVEMENTS THE WORLD. IT WAS AROUND THIS TIME THAT THE MUNY STARTED G THE WORD GAY TO INTIFY SELF. IN THE BEGNG, GAY WAS ALSO AN ACRONYM FOR ‘GOOD AS YOU’.” IN INDIA, WHILE TELLIS SAYS THE E OF THE WORD GAY TO MEAN HOMOSEXUALS STARTED THE 1970S AND ’80S WH INDIAN MEN WHO TRAVELLED TO THE WT AND ME BACK, RAO AND WRER HOSHANG MERCHANT SAY THE WORD STARTED GETTG ED HERE THE 1990S AFTER THE SETTG UP OF BOMBAY DOST, THE UNTRY’S FIRST LGBT MAGAZE, BY ACTIVIST ASHOK ROW KAVI. GLOBALLY, THE MUNY PREFERRED GAY TO HOMOSEXUAL, SAYS TELLIS, BEE THE LATTER HAD A NEGATIVE FEEL TO – WAS A MORE CLIL TERM, SUGGTIVE OF A MEDIL NDN. AS AN ARTICLE ON THE WEBSE OF THE NEW ENGLAND JOURNAL OF MEDICE MENTNS, WAS ONLY 1980 THAT HOMOSEXUALY WAS LETED OM THE DIAGNOSTIC AND STATISTIL MANUAL OF THE AMERIN PSYCHIATRIC ASSOCIATN, TH CHANGG THE VIEW THAT WAS A BEHAVURAL DISORR. ““WHEREAS HOMOSEXUALY IS JT A WORD NOTG A SEXUAL PREFERENCE OR TENNCY AND ED ROGATORILY, GAY IS AN INTY. EVER SCE STONEWALL, SEXUAL POLICS HAD E TO PLAY AND INTIFYG AS GAY WAS A WAY FOR THE MUNY TO BE A PART OF THAT POLICS,” SAYS RAO. “IT WAS A SUBVERSN OF THE TABLISHED VOBULARY BY THE MUNY. THE SAME WAY THAT ‘QUEER’ WOULD BE ED, LATER ON,” HE ADDS. “WHILE THE NVENTNAL MEANG OF QUEER IS WEIRD, AND IS A DISCRIMATORY TERM SELF, THE MUNY HAS BEEN G AS AN INTY,” HE POTS OUT. THE LGBTQ HAVE THEIR OWN VOBULARY, ONE THAT OFTEN VARI OM CY TO CY, AND HAS TAKEN ON REGULAR WORDS THAT MEAN SOMETHG QUE DIFFERENT WHEN APPLIED TO THEMSELV OR ED WH THE MUNY, SAYS ASHOK ROW KAVI. “IN BOMBAY FOR EXAMPLE, THE LGBTQ MUNY THE WORD ‘GHODI’ TO MEAN A PLACLOTH POLICEMAN,” HE EXPLAS. A NEW USE

In other words, where Bud Light has buckled unr prsure as bigotry grows agast the LGBTQ+ muny, Gay Water’s creator Spencer Hodson wants his new boozy brand to be the anthis of that. “The key issue that Bud Light tapped to was the fact that they didn’t unrstand their re dience and know enough about them, ” Hodson, a gay man, told CNN about the ntroversy that began when the Anhser-Bch beer brand sent fluencer Dylan Mulvaney a n of beer. Gay Water, however, is out and proud.