'We're not hidg': Gay and lbian Rsians say a cultural shift is unrway

du gay et al circuit of culture

This chapter asss the extent to which the theoretil-methodologil ‘circu of culture’ approach veloped by Stuart Hall (Du Gay et al., 1997; Essteguy, 2009) sets out fundamental ntributns the buildg of an extend and necsary...

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'WE'RE NOT HIDG': GAY AND LBIAN RSIANS SAY A CULTURAL SHIFT IS UNRWAY

Circu of Culture graphic adapted om Pl Du Gay, Stuart Hall, Lda Jan, Anrs Koed Madsen, Hugh Mackay, and Keh Neg. Dog Cultural Studi: The Story of the Sony Walkman. Sage, 1997. Background map of the ter om the Opte Project, 2003, now on display at the Mm of Morn Art. This is the project se… * du gay et al circuit of culture *

Large sle mpaigns, like the Human Rights Campaign to support Lbian, Gay, Bisexual, and Transgenr (LGBT) rights, have seen msag spread far beyond the untry of orig, and wh that, monstrate the abily to affect advocy mpaigns other untri. The viral nature of some of the mpaigns, like the Human Rights Campaign and Facebook’s mpaign to support Lbian, Gay, Bisexual, and Transgenr (LGBT) rights, have seen msag spread far beyond the untry of orig, highlightg their abily to affect advocy mpaigns other media has been ed for more than a to engage wh ternatnal dienc and enhance awarens of both rporate and non-ernment anisatns’ (NGOs) mpaigns and . Sectn snippetsThe circu of cultureDeveloped by the Open Universy cultural studi team towards the end of the last century (Du Gay, Hall, Jan, Mackay, & Neg, 1997; Hall, 1997) the Circu of Culture is arguably an expansn of Hall’s (1973) tradnal endg-dg mol of munitn, extendg the creatn of meang to five moments: regulatn, productn, nsumptn, reprentatn and inty work together to “create a shared cultural space which meang is created, shaped, modified and recreated” (MethodThe aim of this study is to provi -pth, cril sight to participatory culture wh the ntext of Facebook’s LGBT mpaign early 2015.

One way we n thk about this plex terplay is by lookg at du Gay, et al (1997) notn of the circu of culture. Om du Gay et al 1997.

* du gay et al circuit of culture *

Image (c) du Gay et al, 1997. Fally, lkg together the areas are the arrows – the arrows are very important, bee as du Gay says, none of the variabl n really be nsired isolatn.

Du Gay’s mol is regularly applied to analysg the terplay between munitn and culture wh one cultural suatn.

How then to sign and rry out a rearch project which is ngent wh a cultural studi perspective? Du Gay et al. (1997: 3) have provid a theoretil mol known as the ‘circu of culture’ for the study of how culture operat ntemporary... * du gay et al circuit of culture *

Choose a form of munitn or a media text, and see if you n apply the five variabl du Gay suggts to unrstand that example.

du Gay et al.

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'We're not hidg': Gay and lbian Rsians say a cultural shift is unrway.

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