Create Healthy Cottage Recip wh Gay Lea

Contents:

• CARBS GAY LEA SMOOTH PLA COTTAGE CHEE
• CREATE HEALTHY COTTAGE CHEE RECIP WH GAY LEA #GAYLEAMOM
• GAY LEA

CARBS GAY LEA SMOOTH PLA COTTAGE CHEE

But Gay Lea’s latt offerg is velvety smooth, givg the dairy product broar appeal. Cottage Chee | Gay Lea. Gay Lea.

CREATE HEALTHY COTTAGE CHEE RECIP WH GAY LEA #GAYLEAMOM

Gay Lea Foods Plated.

GAY LEA

5-ln drop om jt five years Ty taste of Nordi ttage chee packs big flavourWhen Gay Lea Foods, the Canadian dairy product producer, nducted a study of s products, found ttage chee was perceived as “grandma’s food” and the chewy texture didn’t appeal to younger ctomers. “People would say: ‘I jt n’t put my mouth, ’ ” says Rob London, a senr product manager wh Gay pany's product was losg much sought-after shelf space to yogurt, which has adapted to ctomer tast wh an abundance of flavours, siz and forms: chuggable bottl, the Greek yogurt vasn. Several years ago, Gay Lea tried addg u on the bottom—such as peach—to s Nordi brand ttage chee, but didn’t take off.

To w back shoppers, there was only one fix: get rid of the a year and a half of velopment, Gay Lea recently unveiled a smooth ttage chee—one wh the same nutrnal benefs, but wh a pleasg new texture, and flavours such as salted ramel, vanilla bean and lemon. Rob London, senr product manager wh Gay Lea Foods Mississga, Ont., said only about 46% of the Canadian populatn eats ttage chee, wh the remag 54% refg to try bee of aforementned factors like texture, appearance, mouth feel, etc. Gay Lea’s Nordi brand is attemptg to smooth away some of the obstacl to nsumer acceptance wh the lnch of Nordi Smooth.

To bat nsumer reticence about tryg ttage chee of any type, Gay Lea has lnched a new mpaign om Toronto’s Agency59 that urg people to take jt a ty taste of the new Nordi Smooth product before makg up their md.