Menu</tle><path d="M8 10h16v2H8v-2zm0 5h16v2H8v-2zm0 5h16v2H8v-2z" fill-le="evenodd"></path></svg></div></button><div class="AlertWrapper-gvFATk fKRrWH StandardNavigatnDrawerBookmarkAlert-irmtYV pYBCk" data-ttid="BookmarkAlertMobile" role="tooltip"><div aria-hidn="te" role="prentatn" class="AlertArrow-daOgye iyDCNz alert-arrow"></div><div aria-hidn="te" role="prentatn" class="AlertInWrapper-iHNVmf ctTYj"><svg class="in in-bookmark in-bookmark--activated" width="24" height="24" viewBox="-0.5 -9 10 32" fill="none" xmlns="><tle>Story Saved</tle><path class="in-bookmark-fill in-bookmark--activated-checkmark" fill-le="evenodd" clip-le="evenodd" d="M0 0h9.588v14.345L4.794 11.46 0 14.345V0z" fill="#fff"></path><path class="in-bookmark--activated-checkmark-stroke" d="M2 6.5L3.364 8 7 4" stroke="#000000"></path></svg></div><div class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ AlertMsage-jgAjgo bVCFRm gUcrnm exgzpS alert-msage"><span class="AlertDangeroBookmarkMsage-yzlJS jkHbqc"><p>To revist this article, vis My Profile, then <a href="/acunt/saved">View saved stori</a>.</p></span></div><button class="BaseButton-bLlsy ButtonWrapper-xCepQ fhIjxp bYQCYL button button--utily close-alert-button" data-event-click="{"element":"Button"}" data-ttid="Button" role="button" type="button"><span class="ButtonLabel-cjAuJN bBWXSg button__label">Close Alert</span><div class="ButtonInWrapper-gFdzAL bPDyTT button__in-ntaer"><svg class="ButtonIn-YqaGo iwlhuX button-in in in-close" focable="false" viewBox="0 0 32 32" width="32" height="32" xmlns="><path d="M16 14.586l6.364-6.364 1.414 1.414L17.414 16l6.364 6.364-1.414 1.414L16 17.414l-6.364 6.364-1.414-1.414L14.586 16 8.222 9.636l1.414-1.414z" fill-le="nonzero"></path></svg></div></button></div></div><div class="StandardNavigatnSectnLogo-bghSeq CqpGl"><a href="/" data-ttid="Logo" class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BaseLk-eNWuiM StandardNavigatnLogoLk-bfpyLL iUEiRd kZoQA-D jSvUDd jYKccq"><span class="SpanWrapper-umhxW jvZaPI rponsive-asset StandardNavigatnLogoImage-kyNDxs jVwXYs"><picture class="RponsiveImagePicture-cWuUZO dUOtEa StandardNavigatnLogoImage-kyNDxs jVwXYs rponsive-image"><img alt="WIRED" class="RponsiveImageContaer-eybHBd fptoWY rponsive-image__image" src="/verso/static/wired/assets/" srcSet="" siz="100vw"/></picture></span></a></div><div data-ttid="StandardNavigatnHeadLeBlock" class="StandardNavigatnHeadLeBlock-kwGkqn dqfBFX"><div aria-hidn="te" class="StandardNavigatnHeadLeBlockHeadLe-dfABRF evWWpd">Spotify Is Ready to Move Mic Way Past the Jebox Mol</div><div class="StandardNavigatnHeadLeBlockChannelNavigatn-ccHZSK fkgYDz"><div class="StandardNavigatnSectnPrimaryLks-eSbMKK jcIzEI"><nav aria-label="Primary" class="NavigatnWrapper-bFftAs fKSZRK StandardNavigatnNavPrimaryLks-envmpy dktYVh" data-ttid="navigatn"><ul class="NavigatnListWrapper-gWXLVS eMPBBw navigatn__list" data-ttid="navigatn__list"><li class="NavigatnListItemWrapper-cxLZKD dsgTQs navigatn__list-em" data-ttid="navigatn__list-em"><a class="NavigatnInternalLk-cWEaeo knabMb navigatn__lk" href="/tegory/backchannel/" data-ttid="navigatn__ternal-lk" role="lk">Backchannel</a></li><li class="NavigatnListItemWrapper-cxLZKD dsgTQs navigatn__list-em" data-ttid="navigatn__list-em"><a class="NavigatnInternalLk-cWEaeo knabMb navigatn__lk" href="/tegory/bs/" data-ttid="navigatn__ternal-lk" role="lk">Bs</a></li><li class="NavigatnListItemWrapper-cxLZKD dsgTQs navigatn__list-em" data-ttid="navigatn__list-em"><a class="NavigatnInternalLk-cWEaeo knabMb navigatn__lk" href="/tegory/culture/" data-ttid="navigatn__ternal-lk" role="lk">Culture</a></li><li class="NavigatnListItemWrapper-cxLZKD dsgTQs navigatn__list-em" data-ttid="navigatn__list-em"><a class="NavigatnInternalLk-cWEaeo knabMb navigatn__lk" href="/tegory/gear/" data-ttid="navigatn__ternal-lk" role="lk">Gear</a></li><li class="NavigatnListItemWrapper-cxLZKD dsgTQs navigatn__list-em" data-ttid="navigatn__list-em"><a class="NavigatnInternalLk-cWEaeo knabMb navigatn__lk" href="/tegory/ias/" data-ttid="navigatn__ternal-lk" role="lk">Ias</a></li><li class="NavigatnListItemWrapper-cxLZKD dsgTQs navigatn__list-em" data-ttid="navigatn__list-em"><a class="NavigatnInternalLk-cWEaeo knabMb navigatn__lk" href="/tegory/science/" data-ttid="navigatn__ternal-lk" role="lk">Science</a></li><li class="NavigatnListItemWrapper-cxLZKD dsgTQs navigatn__list-em" data-ttid="navigatn__list-em"><a class="NavigatnInternalLk-cWEaeo knabMb navigatn__lk" href="/tegory/secury/" data-ttid="navigatn__ternal-lk" role="lk">Secury</a></li></ul></nav><span class="NavigatnDivir-fEDnwq ixXXMs navigatn__divir"></span><div><div class="MoreDropdownWrapper-dDKmCE TStzq"><button data-ttid="MoreDropdownLabel" aria-expand="false" type="button" class="MoreDropdownLabel-hfApoZ blSxWO">More<i class="AcuntDropdownToggleIn-cZvvYy jiAW"><svg class="in in-chevron" focable="false" viewBox="0 0 32 32" width="32" height="32" xmlns="><tle>Chevron</tle><path d="M19.071 16L12 8.929l1.414-1.414L21.9 16l-8.485 8.485L12 23.071z" fill-le="nonzero"></path></svg></i></button><div data-ttid="StandardNavigatnDropdown" class="StandardNavigatnDropdown-iQQRZT bGZNnK"></div></div></div></div></div></div><div class="StandardNavigatnSectnUtilyLks-ecAXBS iOQxbm"><div class="standard-navigatn-acunt standard-navigatn__sectn--utily-lks-log"><div class="AlertWrapper-gvFATk fKRrWH AcuntDropdownBookmarkAlert-gjKEYt jsfpOb" data-ttid="BookmarkAlertDktop" role="tooltip"><div aria-hidn="te" role="prentatn" class="AlertArrow-daOgye iyDCNz alert-arrow"></div><div aria-hidn="te" role="prentatn" class="AlertInWrapper-iHNVmf ctTYj"><svg class="in in-bookmark in-bookmark--activated" width="24" height="24" viewBox="-0.5 -9 10 32" fill="none" xmlns="><tle>Story Saved</tle><path class="in-bookmark-fill in-bookmark--activated-checkmark" fill-le="evenodd" clip-le="evenodd" d="M0 0h9.588v14.345L4.794 11.46 0 14.345V0z" fill="#fff"></path><path class="in-bookmark--activated-checkmark-stroke" d="M2 6.5L3.364 8 7 4" stroke="#000000"></path></svg></div><div class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ AlertMsage-jgAjgo bVCFRm gUcrnm exgzpS alert-msage"><span class="AlertDangeroBookmarkMsage-yzlJS jkHbqc"><p>To revist this article, vis My Profile, then <a href="/acunt/saved">View saved stori</a>.</p></span></div><button class="BaseButton-bLlsy ButtonWrapper-xCepQ fhIjxp bYQCYL button button--utily close-alert-button" data-event-click="{"element":"Button"}" data-ttid="Button" role="button" type="button"><span class="ButtonLabel-cjAuJN bBWXSg button__label">Close Alert</span><div class="ButtonInWrapper-gFdzAL bPDyTT button__in-ntaer"><svg class="ButtonIn-YqaGo iwlhuX button-in in in-close" focable="false" viewBox="0 0 32 32" width="32" height="32" xmlns="><path d="M16 14.586l6.364-6.364 1.414 1.414L17.414 16l6.364 6.364-1.414 1.414L16 17.414l-6.364 6.364-1.414-1.414L14.586 16 8.222 9.636l1.414-1.414z" fill-le="nonzero"></path></svg></div></button></div><a href="/th/iate?redirectURL=%2F2016%2F01%2Fspotify-is-ready-to-move-mic-way-past-the-jebox-mol%2F&source=VERSO_NAVIGATION" rel="nofollow" data-ttid="signIn" class="StandardNavigatnAcuntLabel-pyqL dtjrRc">Sign In</a></div><nav aria-label="Utily" class="NavigatnWrapper-bFftAs fKSZRK StandardNavigatnNavUtilyLks-bnFfCi ixxmNg" data-ttid="navigatn"><ul class="NavigatnListWrapper-gWXLVS eMPBBw navigatn__list" data-ttid="navigatn__list"></ul></nav><span class="NavigatnDivir-fEDnwq ixXXMs navigatn__divir"></span><div class="StandardNavigatnConsumerMarketgUnWrapper-iemhjj dZqPLK"><div class="ConsumerMarketgUnThemedWrapper-iUTMTf jssHut nsumer-marketg-un nsumer-marketg-un--nav-dialog" role="prentatn" aria-hidn="te"><div class="nsumer-marketg-un__slot nsumer-marketg-un__slot--nav-dialog"></div><div class="journey-un"></div></div><div class="ConsumerMarketgUnThemedWrapper-iUTMTf jssHut nsumer-marketg-un nsumer-marketg-un--nav-cta" role="prentatn" aria-hidn="te"><div class="nsumer-marketg-un__slot nsumer-marketg-un__slot--nav-cta"></div><div class="journey-un"></div></div><div class="ConsumerMarketgUnThemedWrapper-iUTMTf jssHut nsumer-marketg-un nsumer-marketg-un--nav-rollover" role="prentatn"><div class="nsumer-marketg-un__slot nsumer-marketg-un__slot--nav-rollover"></div><div class="journey-un"></div></div></div><div class="ConsumerMarketgUnThemedWrapper-iUTMTf jssHut nsumer-marketg-un nsumer-marketg-un--nav-gift" role="prentatn" aria-hidn="te"><div class="nsumer-marketg-un__slot nsumer-marketg-un__slot--nav-gift"></div><div class="journey-un"></div></div></div><a href="/search/" aria-label="Search" class="BaseButton-bLlsy ButtonWrapper-xCepQ fhIjxp cTysQH button button--utily StandardNavigatnSearchButton-bhoYY hhlygD" data-event-click="{"element":"Button","outgogURL":"/search/"}" data-ttid="Button" type=""><span class="ButtonLabel-cjAuJN bBWXSg button__label">Search</span><div class="ButtonInWrapper-gFdzAL bPDyTT button__in-ntaer"><svg class="ButtonIn-YqaGo iwlhuX button-in in in-search" focable="false" viewBox="0 0 32 32" width="32" height="32" xmlns=" data-ttid="inSearch"><tle>Search</tle><path d="M14.5 10a4.5 4.5 0 1 0 0 9 4.5 4.5 0 0 0 0-9zm5.249 8.335l4.458 4.458-1.414 1.414-4.458-4.458a6.5 6.5 0 1 1 1.414-1.414z" fill-le="nonzero"></path></svg></div></a></hear><div aria-hidn="te" class="StandardNavigatnPrimaryLks-hsfnqT eaOiYu"><ul><li><a aria-hidn="te" tabx="-1" href="/tegory/backchannel/">Backchannel</a></li><li><a aria-hidn="te" tabx="-1" href="/tegory/bs/">Bs</a></li><li><a aria-hidn="te" tabx="-1" href="/tegory/culture/">Culture</a></li><li><a aria-hidn="te" tabx="-1" href="/tegory/gear/">Gear</a></li><li><a aria-hidn="te" tabx="-1" href="/tegory/ias/">Ias</a></li><li><a aria-hidn="te" tabx="-1" href="/tegory/science/">Science</a></li><li><a aria-hidn="te" tabx="-1" href="/tegory/secury/">Secury</a></li></ul></div><div aria-hidn="te" class="StandardNavigatnSendaryLks-UJYFF giBLkc"><ul><li><a aria-hidn="te" tabx="-1" href="/podsts/">Podsts</a></li><li><a aria-hidn="te" tabx="-1" href="/vio/">Vio</a></li><li><a aria-hidn="te" tabx="-1" href=">Artificial Intelligence</a></li><li><a aria-hidn="te" tabx="-1" href=">Climate</a></li><li><a aria-hidn="te" tabx="-1" href=">Gam</a></li><li><a aria-hidn="te" tabx="-1" href=">Newsletters</a></li><li><a aria-hidn="te" tabx="-1" href=">Magaze</a></li><li><a aria-hidn="te" tabx="-1" href=">Events</a></li><li><a aria-hidn="te" tabx="-1" href="/tegory/wiredsir/">Wired Insir</a></li><li><a aria-hidn="te" tabx="-1" href=">Jobs</a></li><li><a aria-hidn="te" tabx="-1" href=">Coupons</a></li></ul></div></div><div class="PersistentBottomWrapper-eddooY bIieWF persistent-bottom" data-journey-hook="persistent-bottom"><asi class="PaywallBarWrapper-hbEokK gbKhBH paywall-bar"><div class="ConsumerMarketgUnThemedWrapper-iUTMTf jssHut paywall-bar__nsumer-marketg-un nsumer-marketg-un nsumer-marketg-un--paywall-bar-ll-to-actn" role="prentatn" aria-live="pole" aria-hidn="te"><div class="nsumer-marketg-un__slot nsumer-marketg-un__slot--paywall-bar-ll-to-actn"></div><div class="journey-un"></div></div></asi></div><div class="SpaceHolr-oayp fXtswJ ad-height-hold"></div><div class="StickyHeroAdWrapper-eNLJUc gStsdY ad-stickyhero ad-stickyhero--standard ad-stickyhero-enable-mobile should-hold-space"><div class="AdWrapper-dQtivb fZrssQ ad ad--hero"><div class="ad__slot ad__slot--hero" data-no-id="nor2f"></div></div><div class="ConsumerMarketgUnThemedWrapper-iUTMTf jssHut nsumer-marketg-un nsumer-marketg-un--display-hero" role="prentatn" aria-hidn="te"><div class="nsumer-marketg-un__slot nsumer-marketg-un__slot--display-hero"></div><div class="journey-un"></div></div></div><div class="SpaceHolr-oayp fXtswJ ad-height-hold"></div><ma id="ma-ntent" tabx="-1" class="BasePageMaContent-kFvAuh ewPCZH page__ma-ntent"><article class="article ma-ntent" lang="en-US"><div class="ArticlePageLeBackground-EufvU tFsh"><hear class="ContentHearWrapper-clujbs hBAptx ntent-hear article__ntent-hear"><div data-ttid="ContentHearContaer" class="ContentHearContaer-cGKRbE knDxNq"><div class="ContentHearHedAccredatnWrapper-GFiQf cDNVlV"><div data-ttid="ContentHearTleBlockWrapper" class="ContentHearTleBlockWrapper-cjmSKp beyFWC"><div data-ttid="ContentHearRubric" class="ContentHearRubricBlock-LmpbT btuQxh"><div data-ttid="BylWrapper" class="BylWrapper-KIudk irTIfE byl byl--led-wh-bg ContentHearByl-cZqgyJ bHLeKI"><p class="ByleWrapper-jWHrLH hAfVoD byle byl__byle" data-ttid="ByleWrapper" emProp="thor" emType="><span emProp="name" class="ByleNamWrapper-jbHncj fuDQVo"><span data-ttid="ByleName" class="ByleName-kwmrLn cVPPwi byle__name"><a class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BaseLk-eNWuiM ByleLk-gEnFiw iUEiRd kZoQA-D ecbzIP BDKtv byle__name-lk button" href="/thor/david-pierce">David Pierce</a></span></span></p></div><div data-ttid="ContentHearRubricDateBlock" class="ContentHearRubricDateBlock-kAQcZP fTFWxD"><div class="RubricWrapper-dKmCNX gmxdsS bric ContentHearRubricContaer-eTudtt edKnIL"><a class="RubricLk-gRWSOU fTtYjx bric__lk" href="/tegory/bs"><span class="RubricName-fVtemz cLxcNi">Bs</span></a></div><time data-ttid="ContentHearPublishDate" dateTime="2016-01-20T06:00:32-05:00" class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ ContentHearTleBlockPublishDate-hYmSqb iUEiRd kwGwWM cXawal">Jan 20, 2016 6:00 AM</time></div></div><h1 data-ttid="ContentHearHed" class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ ContentHearHed-NCyCC iUEiRd ezNyYX kctZMs">Spotify Is Ready to Move Mic Way Past the Jebox Mol</h1></div><div class="ContentHearAccredatn-lfctVB etVsnJ ntent-hear__accredatn" data-ttid="ContentHearAccredatn"><div class="ContentHearDek-bIqFFZ dHmGIY">The streamg mic giant's latt acquisns are a regnn that havg 30 ln tracks your library isn't enough.</div></div></div><div class="ContentHearLeadAsset-hGbumP cAlrhp lead-asset ContentHearLeadAssetWrapper-hfXHEc bjtV lead-asset--width-small" data-ttid="ContentHearLeadAsset"><figure class="ContentHearLeadAssetContent-kOfYSG dRGWbI"><div class="ContentHearLeadAssetContentMedia-bLEIpi jjhWdS lead-asset__ntent__photo"><span class="SpanWrapper-umhxW jvZaPI rponsive-asset ContentHearRponsiveAsset-bREgIb cZenhb"><div data-tt="aspect-rat-ntaer" class="AspectRatContaer-bJHpJz kQMzrw"><div class="aspect-rat--overlay-ntaer"><picture class="RponsiveImagePicture-cWuUZO dUOtEa ContentHearRponsiveAsset-bREgIb cZenhb rponsive-image"><source media="(max-width: 767px)" srcSet=" 120w, 240w, 320w, 640w, 960w" siz="100vw"/><source media="(m-width: 768px)" srcSet=" 120w, 240w, 320w, 640w, 960w, 1280w, 1600w, 1920w, 2240w" siz="100vw"/><img alt="spotifystory" class="RponsiveImageContaer-eybHBd fptoWY rponsive-image__image" src="></picture></div></div></span><div class="CaptnWrapper-jSZdqE kJoQGV ptn ContentHearLeadAssetCaptn-hPWmSN cZMGrQ"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ CaptnCred-ejegDm iUEiRd iggRJP fNaHcW ptn__cred">Spotify</span></div></div></figure><div data-ttid="ContentHearLeadRailAnchor" class="ContentHearLeadRailAnchor-jYVcDc djtEof"></div></div></div></hear></div><div data-attribute-verso-pattern="article-body" class="ArticlePageContentBackGround-cNiFNN gVjmSM article-body__ntent"><div class="ActnBarWrapperContent-lasBkU cAHp"><div class="ActnBarWrapperComponent-cjwxLS bEeSLb"><div data-attr-viewport-monor="" class="ActnBarWrapper-dhxmQh bnoUoi viewport-monor-anchor"><button id="bookmark" aria-label="Save" class="ActnBarButton-dyFOZU hqsiKz bookmark large-screen"><span class="ActnBarSendaryButtonPrimaryIn-isbvyN cAwccV bookmark-button-in"><svg class="in in-bookmark" width="24" height="24" viewBox="0 0 24 24" fill="none" xmlns="><tle>Save this story</tle><path class="in-bookmark-stroke" d="M11.7661 16.3228L4.5 20.1695V3.5H19.5V20.1695L12.2339 16.3228L12 16.199L11.7661 16.3228Z" stroke-lep="square"/></svg></span><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ ActnBarButtonText-bYXYuh iUEiRd kYEynM gkccfO">Save</span></button></div><div data-attr-viewport-monor="" class="ActnBarWrapper-dhxmQh gEnp viewport-monor-anchor"><button id="bookmark" aria-label="Save" class="ActnBarButton-dyFOZU cyZIvv bookmark mobile"><span class="ActnBarSendaryButtonPrimaryIn-isbvyN cAwccV bookmark-button-in"><svg class="in in-bookmark" width="24" height="24" viewBox="0 0 24 24" fill="none" xmlns="><tle>Save this story</tle><path class="in-bookmark-stroke" d="M11.7661 16.3228L4.5 20.1695V3.5H19.5V20.1695L12.2339 16.3228L12 16.199L11.7661 16.3228Z" stroke-lep="square"/></svg></span><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ ActnBarButtonText-bYXYuh iUEiRd kYEynM gkccfO">Save</span></button></div></div></div><div class="ArticlePageChunksContent-etcMtP bwyLBj"><div data-ttid="ArticlePageChunks" class="ArticlePageChunks-fLyCVG eOdfIs"><div class="GridWrapper-cAzTTK kHBDeH grid grid-margs grid-ems-2 ArticlePageChunksGrid-hfxa bjczjj grid-layout--adrail narrow wi-adrail"><div class="GridItem-buujkM stRKV grid--em grid-layout__ntent"><div class="BodyWrapper-kufPGa jcsZmt body body__ntaer article__body" data-journey-hook="client-ntent" data-ttid="BodyWrapper"><div class="body__ner-ntaer"><p><span class="lead--text-llout">Spotify announced today</span> that 's acquirg two pani: Soundwave and Cord Project. Both are small-ish startups, found the last uple of years, that have won aclas for their sign chops. Soundwave particular mak perfect sense for Spotify. It's a social tool for fdg, sharg, and talkg about mic, which are all thgs Spotify would like to be as well. Cord Project is a more cur f: 's an d-first msagg app, a sort of walkie-talkie for the smartphone age. It had apps for Android, iOS, and the Apple Watch, all wh a tap-and-talk voice msagg system at their re. What do Spotify want wh a msagg app?</p><div class="GenericCalloutWrapper-tojWn ftdwXT llout--has-top-borr" data-ttid="GenericCallout"><asi class="Sibar-pgAgH kJWjjR" data-ttid="SibarEmbed"><blockquote class="BlockquoteEmbedWrapper-sc-SdiGL gzzTVu paywall blockquote-embed"><div class="BlockquoteEmbedContent-RbGs ea-DDJW blockquote-embed__ntent"><p>It's not enough to have 30 ln tracks your library anymore.</p></div></blockquote></asi></div><p class="paywall">What Cord really did---what founrs Thomas Gayno and Jeff Baxter do bt---is sign d experienc. Over the last 18 months or so, as they've built Cord, they've also lnched <a data-offer-url=" class="external-lk" data-event-click="{"element":"ExternalLk","outgogURL":"" href=" rel="nofollow noopener" target="_blank">Chhirp</a>, which was basilly a big microphone button you'd e to upload 12-send d clips to Twter. And there was <a data-offer-url=" class="external-lk" data-event-click="{"element":"ExternalLk","outgogURL":"" href=" rel="nofollow noopener" target="_blank">Shhout</a> (the nam!), where you'd jt flip your phone upsi down to activate the microphone and send a msage to everyone who follows you. "We found ways to create really pellg experienc around the productn of d," Gayno says.</p><p class="paywall">They'd also been thkg about the other si of the equatn: how we listen to d. Turns out Spotify was terted the same thg, wh mic particular. "For years," Gayno says, "we've been listeng to mic on phon and on laptops kd of the way we listen to mic on our hifi stereo, by jt lookg for a song and htg play." We fd and listen to mic like we're at the world's biggt jebox. Spotify has recently <a href=">started experimentg</a> wh variatns on that form, wh featur like Runng and Party and the brand-new Behd the Lyrics feature created wh the folks at Geni. They're tryg to do more than jt fd you mic you'll like---they want to change the way you experience altogether. That's a hard problem to solve.</p><div role="headg" aria-level="3" class="paywall headg-h3">Not Jt Mic</div><p class="paywall">The two pani began talkg late 2015, sort of by accint. Cord was the middle of tryg to raise a Seri A round of fundg, and wasn't gog well. They'd been approached by "a large technology pany" (they won't say which one) about an acquisn, and then all at once their vtors wanted to troduce them to Spotify. The first time they talked---while Gayno was the materny ward wh his new baby---they clicked. "They'd been kd of the ad-hoc thgs," Baxter says of Runng, Party, and the other experiments Spotify had been nng. "And they'd been thkg of startg a group around that. And here we were!"</p><div class="GenericCalloutWrapper-tojWn ftdwXT llout--has-top-borr" data-ttid="GenericCallout"><asi class="Sibar-pgAgH kJWjjR" data-ttid="SibarEmbed"><div role="headg" aria-level="4" class="paywall headg-h4">More Spotify</div><div class="ExternalLkEmbedWrapper-hNDkqw cDXXLC" data-ttid="external-lk-embed--le"><div class="ExternalLkEmbedText-glBTSy gjWKZM"><a aria-label="Spotify Party Is Your New Algorhm-Fueled Soirée DJ" class="external-lk external-lk-embed__hed-lk button" data-event-click="{"element":"ExternalLk","outgogURL":"" href=" rel="nofollow noopener" target="_blank"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ ExternalLkEmbedHed-dSIMOS iUEiRd hOSnVR ldPVhb">Spotify Party Is Your New Algorhm-Fueled Soirée DJ</span></a><svg class="ExternalLkEmbedArrowIn-kYztoV lgEWvg in in-arrow" focable="false" viewBox="0 0 32 32" width="32" height="32" xmlns="><tle>Arrow</tle><path d="M21.071 15L15 8.929l1.414-1.414L24.9 16l-8.485 8.485L15 23.071 21.071 17H8v-2z" fill-le="nonzero"></path></svg></div><a aria-label="Spotify Party Is Your New Algorhm-Fueled Soirée DJ" class="external-lk external-lk-embed__image-lk" data-event-click="{"element":"ExternalLk","outgogURL":"" href=" rel="nofollow noopener" target="_blank"><picture class="RponsiveImagePicture-cWuUZO dUOtEa ExternalLkEmbedRponsiveImage-iGydLQ dGzCDw rponsive-image"><img alt="" class="RponsiveImageContaer-eybHBd fptoWY rponsive-image__image" src=" srcSet=" 120w, 240w, 320w, 640w" siz="100vw"/></picture></a></div><div class="ExternalLkEmbedWrapper-hNDkqw cDXXLC" data-ttid="external-lk-embed--le"><div class="ExternalLkEmbedText-glBTSy gjWKZM"><a aria-label="You Can’t Do Squat About Spotify’s Eerie New Privacy Policy (UPDATED)" class="external-lk external-lk-embed__hed-lk button" data-event-click="{"element":"ExternalLk","outgogURL":"" href=" rel="nofollow noopener" target="_blank"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ ExternalLkEmbedHed-dSIMOS iUEiRd hOSnVR ldPVhb">You Can’t Do Squat About Spotify’s Eerie New Privacy Policy (UPDATED)</span></a><svg class="ExternalLkEmbedArrowIn-kYztoV lgEWvg in in-arrow" focable="false" viewBox="0 0 32 32" width="32" height="32" xmlns="><tle>Arrow</tle><path d="M21.071 15L15 8.929l1.414-1.414L24.9 16l-8.485 8.485L15 23.071 21.071 17H8v-2z" fill-le="nonzero"></path></svg></div><a aria-label="You Can’t Do Squat About Spotify’s Eerie New Privacy Policy (UPDATED)" class="external-lk external-lk-embed__image-lk" data-event-click="{"element":"ExternalLk","outgogURL":"" href=" rel="nofollow noopener" target="_blank"><picture class="RponsiveImagePicture-cWuUZO dUOtEa ExternalLkEmbedRponsiveImage-iGydLQ dGzCDw rponsive-image"><img alt="" class="RponsiveImageContaer-eybHBd fptoWY rponsive-image__image" src=" srcSet=" 120w, 240w, 320w, 640w" siz="100vw"/></picture></a></div><div class="ExternalLkEmbedWrapper-hNDkqw cDXXLC" data-ttid="external-lk-embed--le"><div class="ExternalLkEmbedText-glBTSy gjWKZM"><a aria-label="Insi Spotify’s Hunt for the Perfect Playlist" class="external-lk external-lk-embed__hed-lk button" data-event-click="{"element":"ExternalLk","outgogURL":"" href=" rel="nofollow noopener" target="_blank"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ ExternalLkEmbedHed-dSIMOS iUEiRd hOSnVR ldPVhb">Insi Spotify’s Hunt for the Perfect Playlist</span></a><svg class="ExternalLkEmbedArrowIn-kYztoV lgEWvg in in-arrow" focable="false" viewBox="0 0 32 32" width="32" height="32" xmlns="><tle>Arrow</tle><path d="M21.071 15L15 8.929l1.414-1.414L24.9 16l-8.485 8.485L15 23.071 21.071 17H8v-2z" fill-le="nonzero"></path></svg></div><a aria-label="Insi Spotify’s Hunt for the Perfect Playlist" class="external-lk external-lk-embed__image-lk" data-event-click="{"element":"ExternalLk","outgogURL":"" href=" rel="nofollow noopener" target="_blank"><picture class="RponsiveImagePicture-cWuUZO dUOtEa ExternalLkEmbedRponsiveImage-iGydLQ dGzCDw rponsive-image"><img alt="" class="RponsiveImageContaer-eybHBd fptoWY rponsive-image__image" src=" srcSet=" 120w, 240w, 320w, 640w" siz="100vw"/></picture></a></div></asi></div><p class="paywall">Cord's many projects will start to wd down over the g weeks, as the team transns to new teams and offic. (Luckily Spotify's New York Cy office happened to be right around the rner.) They're gog to do that quickly, bee they have a lot of work to do. Through <a data-offer-url=" class="external-lk" data-event-click="{"element":"ExternalLk","outgogURL":"" href=" rel="nofollow noopener" target="_blank">The Echo Nt's</a> credibly tailed tech and s years of age data, Spotify has <a href=">a ridiculo trove of data</a> about much more than jt mic. The Cord crew is the start of a new team at Spotify dited to turng that data to entirely new kds of dory experienc, "leveragg all the amazg technology that is available on my MacBook Pro, on my iPhone, all the thgs," Gayno says. "The accelerometer, the geo-lolizatn, all the social work data I have provid, is available for Spotify to create a pellg mic experience."</p><div class="Contaer-bkChBi byNLHx"></div><p class="paywall">Mic is only the begng, too. "Mic is obvly the biggt chunk" of the d dtry, Gayno says, "and where thgs should start." But the long-term plan for Spotify volv podsts, news, even vio. "The place to novate is on the nsumptn si," Baxter says. "So we're still workg on that. It's still, what are unique ways that you n serve up d to people, on phon, but also on vic of the future?" It's not enough to have 30 ln tracks your library anymore. The streamg wars will be won by the pany wh the bt experience, the bt disvery, the bt tools for listeng to the right thg at the right time the right way. Spotify's data and curatn skills go a long way toward creatg perfect playlists, but to soundtrack your life needs a sign that's as adaptable and versatile as the mic self. Two guys wh weird ias about msagg apps and microphon might be perfect.</p></div></div></div><div class="GridItem-buujkM fVLMby grid--em grid-layout__asi"><div class="StickyBoxWrapper-jfYB kNleGZ sticky-box"><div class="StickyBoxPrimary-dzWDWL cdhYoN sticky-box__primary"><div class="Contaer-bkChBi byNLHx"></div><div class="AdWrapper-dQtivb fZrssQ ad ad--rail"><div class="ad__slot ad__slot--rail" data-no-id="f67j"></div></div><div class="ConsumerMarketgUnThemedWrapper-iUTMTf jssHut nsumer-marketg-un nsumer-marketg-un--display-rail" role="prentatn" aria-hidn="te"><div class="nsumer-marketg-un__slot nsumer-marketg-un__slot--display-rail"></div><div class="journey-un"></div></div><div data-attr-viewport-monor="" class="RecircMostPopularWrapper-bRuGTi jkTTgR recirc-most-popular-wrapper viewport-monor-anchor"><div class="RecircMostPopularConter-jiViNn ktrplG recirc-most-popular-sparrow-trackg hi-asi-ad" data-most-popular-id="mod-most-popular-11427"><div class="RecircMostPopularHeadg-iVzhzt jwAffc">Most Popular</div><ul class="RecircMostPopularItems-dCAajf gqcRrp"><li><div class="SummaryItemWrapper-iwvBff dRDJZx summary-em summary-em--has-borr summary-em--ARTICLE summary-em--no-in summary-em--text-align-left summary-em--layout-placement-si-by-si summary-em--layout-posn-image-left summary-em--layout-proportns-33-66 summary-em--si-by-si-align-center summary-em--si-by-si-image-right-mobile-false summary-em--standard RecircMostPopularSummaryItem-jQxxiw QfcSA" role="button" tabx="0"><div class="SummaryItemAssetContaer-gwhFFH VOyg summary-em__asset-ntaer"><a class="SummaryItemImageLk-dshqxb cPpCwE summary-em__image-lk summary-em-trackg__image-lk" href=" aria-hidn="te" tabx="-1" data-ponent-type="recirc-river" data-recirc-id="em-image-1" data-recirc-pattern="summary-em" target="_self"><span class="SpanWrapper-umhxW kGxnNB rponsive-asset SummaryItemRponsiveAsset-hjGIGg egpoQR summary-em__image"><div data-tt="aspect-rat-ntaer" class="AspectRatContaer-bJHpJz gKnDpj"><div class="aspect-rat--overlay-ntaer"><picture class="RponsiveImagePicture-cWuUZO dUOtEa SummaryItemRponsiveAsset-hjGIGg egpoQR summary-em__image rponsive-image"><noscript><source media="(max-width: 767px)" srcSet=" 120w, 240w, 320w, 640w" siz="100vw"/><source media="(m-width: 768px)" srcSet=" 120w, 240w, 320w, 640w" siz="100vw"/><img alt="What Ever Happened to the Ty Hoe Movement?" class="RponsiveImageContaer-eybHBd fptoWY rponsive-image__image" src="></noscript></picture></div></div></span></a></div><div class="SummaryItemContent-eiDYMl clSLtF summary-em__ntent"><div class="RubricWrapper-dKmCNX gmxdsS bric SummaryItemRubric-dguGKN lapGFj summary-em__bric"><span class="RubricName-fVtemz cLxcNi">Science</span></div><a class="SummaryItemHedLk-civM kFnjUG summary-em-trackg__hed-lk summary-em__hed-lk" data-ponent-type="recirc-river" data-recirc-id="em-hed-1" data-recirc-pattern="summary-em" href=" target="_self"><div data-ttid="ClampWrapper" class="ClampWrapper-kZxfkB hTTNGO clamp SummaryItemHedBase-hiFYpQ cJGBzK summary-em__hed"><div class="ClampContent-hilPkr jVhSBH"><div class="SummaryItemHedTag-TWblf gxaOcP" data-ttid="SummaryItemHed">What Ever Happened to the Ty Hoe Movement?</div></div></div></a><div class="SummaryItemByleWrapper-boCfbi hYsZi summary-em__byle-date-in"><div class="SummaryItemBaseByle-fFbXkY iQEKph summary-em__byle"><div class="summary-em__byle__ntent"><div data-ttid="BylWrapper" class="BylWrapper-KIudk irTIfE byl"><p class="ByleWrapper-jWHrLH cExbzu byle byl__byle" data-ttid="ByleWrapper" emProp="thor" emType="><span emProp="name" class="ByleNamWrapper-jbHncj fuDQVo"><span data-ttid="ByleName" class="ByleName-kwmrLn cYaBaU byle__name">Eve Andrews</span></span></p></div></div></div></div></div></div></li><li><div class="SummaryItemWrapper-iwvBff dRDJZx summary-em summary-em--has-borr summary-em--ARTICLE summary-em--no-in summary-em--text-align-left summary-em--layout-placement-si-by-si summary-em--layout-posn-image-left summary-em--layout-proportns-33-66 summary-em--si-by-si-align-center summary-em--si-by-si-image-right-mobile-false summary-em--standard RecircMostPopularSummaryItem-jQxxiw QfcSA" role="button" tabx="0"><div class="SummaryItemAssetContaer-gwhFFH VOyg summary-em__asset-ntaer"><a class="SummaryItemImageLk-dshqxb cPpCwE summary-em__image-lk summary-em-trackg__image-lk" href=" aria-hidn="te" tabx="-1" data-ponent-type="recirc-river" data-recirc-id="em-image-2" data-recirc-pattern="summary-em" target="_self"><span class="SpanWrapper-umhxW kGxnNB rponsive-asset SummaryItemRponsiveAsset-hjGIGg egpoQR summary-em__image"><div data-tt="aspect-rat-ntaer" class="AspectRatContaer-bJHpJz gKnDpj"><div class="aspect-rat--overlay-ntaer"><picture class="RponsiveImagePicture-cWuUZO dUOtEa SummaryItemRponsiveAsset-hjGIGg egpoQR summary-em__image rponsive-image"><noscript><source media="(max-width: 767px)" srcSet=" 120w, 240w, 320w, 640w" siz="100vw"/><source media="(m-width: 768px)" srcSet=" 120w, 240w, 320w, 640w" siz="100vw"/><img alt="Sorry, Your Paper Coffee Cup Is a Toxic Nightmare" class="RponsiveImageContaer-eybHBd fptoWY rponsive-image__image" src="></noscript></picture></div></div></span></a></div><div class="SummaryItemContent-eiDYMl clSLtF summary-em__ntent"><div class="RubricWrapper-dKmCNX gmxdsS bric SummaryItemRubric-dguGKN lapGFj summary-em__bric"><span class="RubricName-fVtemz cLxcNi">Science</span></div><a class="SummaryItemHedLk-civM kFnjUG summary-em-trackg__hed-lk summary-em__hed-lk" data-ponent-type="recirc-river" data-recirc-id="em-hed-2" data-recirc-pattern="summary-em" href=" target="_self"><div data-ttid="ClampWrapper" class="ClampWrapper-kZxfkB hTTNGO clamp SummaryItemHedBase-hiFYpQ cJGBzK summary-em__hed"><div class="ClampContent-hilPkr jVhSBH"><div class="SummaryItemHedTag-TWblf gxaOcP" data-ttid="SummaryItemHed">Sorry, Your Paper Coffee Cup Is a Toxic Nightmare</div></div></div></a><div class="SummaryItemByleWrapper-boCfbi hYsZi summary-em__byle-date-in"><div class="SummaryItemBaseByle-fFbXkY iQEKph summary-em__byle"><div class="summary-em__byle__ntent"><div data-ttid="BylWrapper" class="BylWrapper-KIudk irTIfE byl"><p class="ByleWrapper-jWHrLH cExbzu byle byl__byle" data-ttid="ByleWrapper" emProp="thor" emType="><span emProp="name" class="ByleNamWrapper-jbHncj fuDQVo"><span data-ttid="ByleName" class="ByleName-kwmrLn cYaBaU byle__name">Sabra Weiss</span></span></p></div></div></div></div></div></div></li><li><div class="SummaryItemWrapper-iwvBff dRDJZx summary-em summary-em--has-borr summary-em--ARTICLE summary-em--no-in summary-em--text-align-left summary-em--layout-placement-si-by-si summary-em--layout-posn-image-left summary-em--layout-proportns-33-66 summary-em--si-by-si-align-center summary-em--si-by-si-image-right-mobile-false summary-em--standard RecircMostPopularSummaryItem-jQxxiw QfcSA" role="button" tabx="0"><div class="SummaryItemAssetContaer-gwhFFH VOyg summary-em__asset-ntaer"><a class="SummaryItemImageLk-dshqxb cPpCwE summary-em__image-lk summary-em-trackg__image-lk" href=" aria-hidn="te" tabx="-1" data-ponent-type="recirc-river" data-recirc-id="em-image-3" data-recirc-pattern="summary-em" target="_self"><span class="SpanWrapper-umhxW kGxnNB rponsive-asset SummaryItemRponsiveAsset-hjGIGg egpoQR summary-em__image"><div data-tt="aspect-rat-ntaer" class="AspectRatContaer-bJHpJz gKnDpj"><div class="aspect-rat--overlay-ntaer"><picture class="RponsiveImagePicture-cWuUZO dUOtEa SummaryItemRponsiveAsset-hjGIGg egpoQR summary-em__image rponsive-image"><noscript><source media="(max-width: 767px)" srcSet=" 120w, 240w, 320w, 640w" siz="100vw"/><source media="(m-width: 768px)" srcSet=" 120w, 240w, 320w, 640w" siz="100vw"/><img alt="Apple’s Decisn to Kill Its CSAM Photo-Snng Tool Sparks Frh Controversy" class="RponsiveImageContaer-eybHBd fptoWY rponsive-image__image" src="></noscript></picture></div></div></span></a></div><div class="SummaryItemContent-eiDYMl clSLtF summary-em__ntent"><div class="RubricWrapper-dKmCNX gmxdsS bric SummaryItemRubric-dguGKN lapGFj summary-em__bric"><span class="RubricName-fVtemz cLxcNi">Secury</span></div><a class="SummaryItemHedLk-civM kFnjUG summary-em-trackg__hed-lk summary-em__hed-lk" data-ponent-type="recirc-river" data-recirc-id="em-hed-3" data-recirc-pattern="summary-em" href=" target="_self"><div data-ttid="ClampWrapper" class="ClampWrapper-kZxfkB hTTNGO clamp SummaryItemHedBase-hiFYpQ cJGBzK summary-em__hed"><div class="ClampContent-hilPkr jVhSBH"><div class="SummaryItemHedTag-TWblf gxaOcP" data-ttid="SummaryItemHed">Apple’s Decisn to Kill Its CSAM Photo-Snng Tool Sparks Frh Controversy</div></div></div></a><div class="SummaryItemByleWrapper-boCfbi hYsZi summary-em__byle-date-in"><div class="SummaryItemBaseByle-fFbXkY iQEKph summary-em__byle"><div class="summary-em__byle__ntent"><div data-ttid="BylWrapper" class="BylWrapper-KIudk irTIfE byl"><p class="ByleWrapper-jWHrLH cExbzu byle byl__byle" data-ttid="ByleWrapper" emProp="thor" emType="><span emProp="name" class="ByleNamWrapper-jbHncj fuDQVo"><span data-ttid="ByleName" class="ByleName-kwmrLn cYaBaU byle__name">Lily Hay Newman</span></span></p></div></div></div></div></div></div></li><li><div class="SummaryItemWrapper-iwvBff dRDJZx summary-em summary-em--has-borr summary-em--ARTICLE summary-em--no-in summary-em--text-align-left summary-em--layout-placement-si-by-si summary-em--layout-posn-image-left summary-em--layout-proportns-33-66 summary-em--si-by-si-align-center summary-em--si-by-si-image-right-mobile-false summary-em--standard RecircMostPopularSummaryItem-jQxxiw QfcSA" role="button" tabx="0"><div class="SummaryItemAssetContaer-gwhFFH VOyg summary-em__asset-ntaer"><a class="SummaryItemImageLk-dshqxb cPpCwE summary-em__image-lk summary-em-trackg__image-lk" href=" aria-hidn="te" tabx="-1" data-ponent-type="recirc-river" data-recirc-id="em-image-4" data-recirc-pattern="summary-em" target="_self"><span class="SpanWrapper-umhxW kGxnNB rponsive-asset SummaryItemRponsiveAsset-hjGIGg egpoQR summary-em__image"><div data-tt="aspect-rat-ntaer" class="AspectRatContaer-bJHpJz gKnDpj"><div class="aspect-rat--overlay-ntaer"><picture class="RponsiveImagePicture-cWuUZO dUOtEa SummaryItemRponsiveAsset-hjGIGg egpoQR summary-em__image rponsive-image"><noscript><source media="(max-width: 767px)" srcSet=" 120w, 240w, 320w, 640w" siz="100vw"/><source media="(m-width: 768px)" srcSet=" 120w, 240w, 320w, 640w" siz="100vw"/><img alt="Rervatn Dogs Is a Visn of Hollywood’s New Normal" class="RponsiveImageContaer-eybHBd fptoWY rponsive-image__image" src="></noscript></picture></div></div></span></a></div><div class="SummaryItemContent-eiDYMl clSLtF summary-em__ntent"><div class="RubricWrapper-dKmCNX gmxdsS bric SummaryItemRubric-dguGKN lapGFj summary-em__bric"><span class="RubricName-fVtemz cLxcNi">Culture</span></div><a class="SummaryItemHedLk-civM kFnjUG summary-em-trackg__hed-lk summary-em__hed-lk" data-ponent-type="recirc-river" data-recirc-id="em-hed-4" data-recirc-pattern="summary-em" href=" target="_self"><div data-ttid="ClampWrapper" class="ClampWrapper-kZxfkB hTTNGO clamp SummaryItemHedBase-hiFYpQ cJGBzK summary-em__hed"><div class="ClampContent-hilPkr jVhSBH"><div class="SummaryItemHedTag-TWblf gxaOcP" data-ttid="SummaryItemHed"><em>Rervatn Dogs</em> Is a Visn of Hollywood’s New Normal</div></div></div></a><div class="SummaryItemByleWrapper-boCfbi hYsZi summary-em__byle-date-in"><div class="SummaryItemBaseByle-fFbXkY iQEKph summary-em__byle"><div class="summary-em__byle__ntent"><div data-ttid="BylWrapper" class="BylWrapper-KIudk irTIfE byl"><p class="ByleWrapper-jWHrLH cExbzu byle byl__byle" data-ttid="ByleWrapper" emProp="thor" emType="><span emProp="name" class="ByleNamWrapper-jbHncj fuDQVo"><span data-ttid="ByleName" class="ByleName-kwmrLn cYaBaU byle__name">Jason Parham</span></span></p></div></div></div></div></div></div></li><li><div class="AdWrapper-dQtivb fZrssQ RecircMostPopularSummaryItem-jQxxiw kOYCLW ad ad--asi"><div class="ad__slot ad__slot--asi" data-no-id="ol5byk"></div></div></li></ul><div class="RecircMostPopularFooter-enPjgs gvTU"></div></div></div></div><div class="StickyBoxPlaceholr-grPmrg dxAvXx"></div></div></div></div></div><div class="GridWrapper-cAzTTK kHBDeH grid grid-margs grid-ems-2 PaywallInleBarrierWhWrapperGrid-fyrGfS kLQIUk grid-layout--adrail narrow wi-adrail"><div class="GridItem-buujkM stRKV grid--em grid-layout__ntent"><div class="body body__le-barrier article__body"><div class="ntaer ntaer--body"><div class="ntaer--body-ner"><asi class="PaywallInleBarrierWrapper-iBnuqk lfXXa-D" data-ttid="PaywallInleBarrierWrapper"><div class="ConsumerMarketgUnThemedWrapper-iUTMTf jssHut nsumer-marketg-un nsumer-marketg-un--paywall-le-barrier" role="prentatn" aria-live="pole" aria-hidn="te"><div class="nsumer-marketg-un__slot nsumer-marketg-un__slot--paywall-le-barrier"></div><div class="journey-un"></div></div></asi></div></div></div></div></div></div><div class="GridWrapper-cAzTTK kHBDeH grid grid-margs grid-ems-2 ContentWrapperGrid-fvkmBv brYtrA grid-layout--adrail narrow wi-adrail"><div class="GridItem-buujkM stRKV grid--em grid-layout__ntent"><div class="body body__ntaer"><div class="ntaer ntaer--body"><div class="ntaer--body-ner"></div></div></div></div></div></div></article><div class="ContentFooterWrapper-jVNdRG dTJkpP ArticlePageContentFooterGrid-ccsXYy eMZRHU article-body__footer"><div data-ttid="RowWrapper" class="RowWrapper-UmqTg HEhan"><div class="GridWrapper-cAzTTK kHBDeH grid grid-margs grid-ems-2 grid-layout--adrail narrow wi-adrail"><div class="GridItem-buujkM stRKV grid--em grid-layout__ntent"></div></div></div><div data-ttid="RowWrapper" class="RowWrapper-UmqTg HEhan"><div class="GridWrapper-cAzTTK kHBDeH grid grid-margs grid-ems-2 grid-layout--adrail narrow wi-adrail"><div class="GridItem-buujkM stRKV grid--em grid-layout__ntent"><div class="ContributorsWrapper-eNpWFu erLKRC ntributors" data-ttid="Contributors"><div class="ContributorBWrapper-bnVHbt gMon"><div class="ContributorBAvatar-bIGTqf hUHmcH"><a href="/thor/david-pierce"><span class="SpanWrapper-umhxW jvZaPI rponsive-asset"><picture class="RponsiveImagePicture-cWuUZO dUOtEa rponsive-image"><source media="(max-width: 767px)" srcSet=" 120w, 240w" siz="100vw"/><source media="(m-width: 768px)" srcSet=" 120w, 240w" siz="100vw"/><img alt="" class="RponsiveImageContaer-eybHBd fptoWY rponsive-image__image" src="></picture></span></a></div><div class="ContributorBContent-ubQdr jZTSSi"><div class="ContributorBHear-ledood XOIEx"></div><div class="ContributorBB-fBolsO kzXQIh"><a href="/thor/david-pierce">David Pierce</a> is a former senr staff wrer at WIRED, verg personal technology.</div><div class="ContributorBFooter-brqDlv ezUmSv"><span class="ContributorBTle-kCBbCe jIgmsC">Senr Staff Wrer</span><div class="SocialInsWrapper-hKMEXV ffgPVr social-ins social-ins--standard"><ul data-ttid="socialInslist" class="SocialInsList-cHVTIA ivmblD social-ins__list"><li class="SocialInsListItem-mbhR fxaFQj social-ins__list-em social-ins__list-em--facebook social-ins__list-em--standard"><a aria-label="Follow David Pierce on Facebook" class="external-lk SocialInExternalLk-huuzOU cLGRzS social-ins__lk social-ins__lk--facebook" data-event-click="{"element":"ExternalLk","outgogURL":"" href=" rel="nofollow noopener" target="_blank"><div class="SocialInContaer-huXzUC pMzVC social-ins__in-ntaer"><svg class="SocialInNetworkInComponent-cZaKGz dlOAhZ in in-facebook" focable="false" viewBox="0 0 32 32" width="32" height="32" fill="none" xmlns="><tle>Facebook</tle><path d="M13.621 11.099V13.302H12V15.995H13.621V24H16.951V15.995H19.186C19.186 15.995 19.395 14.704 19.496 13.292H16.964V11.45C16.964 11.175 17.327 10.804 17.686 10.804H19.5V8H17.033C13.539 8 13.621 10.696 13.621 11.099Z" fill="black"></path></svg></div></a></li><li class="SocialInsListItem-mbhR fxaFQj social-ins__list-em social-ins__list-em--twter social-ins__list-em--standard"><a aria-label="Follow David Pierce on Twter" class="external-lk SocialInExternalLk-huuzOU cLGRzS social-ins__lk social-ins__lk--twter" data-event-click="{"element":"ExternalLk","outgogURL":"" href=" rel="nofollow noopener" target="_blank"><div class="SocialInContaer-huXzUC pMzVC social-ins__in-ntaer"><svg class="SocialInNetworkInComponent-cZaKGz dlOAhZ in in-twter" focable="false" width="30" height="30" viewBox="0 0 1200 1227" fill="none" xmlns=" style="width:45%;height:45%"><tle>X</tle><path d="M714.163 519.284L1160.89 0H1055.03L667.137 450.887L357.328 0H0L468.492 681.821L0 1226.37H105.866L515.491 750.218L842.672 1226.37H1200L714.137 519.284H714.163ZM569.165 687.828L521.697 619.934L144.011 79.6944H306.615L611.412 515.685L658.88 583.579L1055.08 1150.3H892.476L569.165 687.854V687.828Z" fill="black"></path></svg></div></a></li><li class="SocialInsListItem-mbhR fxaFQj social-ins__list-em social-ins__list-em--tumblr social-ins__list-em--standard"><a aria-label="Follow David Pierce on Tumblr" class="external-lk SocialInExternalLk-huuzOU cLGRzS social-ins__lk social-ins__lk--tumblr" data-event-click="{"element":"ExternalLk","outgogURL":"" href=" rel="nofollow noopener" target="_blank"><div class="SocialInContaer-huXzUC pMzVC social-ins__in-ntaer"><svg class="SocialInNetworkInComponent-cZaKGz dlOAhZ in in-tumblr" focable="false" viewBox="0 0 32 32" width="32" height="32" fill="none" xmlns="><tle>Tumblr</tle><path d="M19.4265 20.7798C19.1292 20.9217 18.56 21.0451 18.1349 21.0564C16.8545 21.0908 16.606 20.1569 16.5947 19.4787V14.4978H19.8078V12.0758H16.607V8H14.2628C14.2244 8 14.1569 8.03372 14.1482 8.11954C14.0112 9.36685 13.4267 11.5564 11 12.4309V14.4975H12.6194V19.7261C12.6194 21.5155 13.9398 24.0584 17.4254 23.999C18.6008 23.9789 19.9066 23.4859 20.1961 23.0617L19.4265 20.7798Z" fill="black"></path></svg></div></a></li><li class="SocialInsListItem-mbhR fxaFQj social-ins__list-em social-ins__list-em--stagram social-ins__list-em--standard"><a aria-label="Follow David Pierce on Instagram" class="external-lk SocialInExternalLk-huuzOU cLGRzS social-ins__lk social-ins__lk--stagram" data-event-click="{"element":"ExternalLk","outgogURL":"" href=" rel="nofollow noopener" target="_blank"><div class="SocialInContaer-huXzUC pMzVC social-ins__in-ntaer"><svg class="SocialInNetworkInComponent-cZaKGz dlOAhZ in in-stagram" focable="false" viewBox="0 0 32 32" width="32" height="32" fill="none" xmlns="><tle>Instagram</tle><path d="M16 8C18.173 8 18.445 8.01 19.298 8.048C20.15 8.087 20.731 8.222 21.24 8.42C21.766 8.624 22.213 8.898 22.657 9.343C23.102 9.787 23.376 10.233 23.58 10.76C23.778 11.269 23.913 11.85 23.952 12.702C23.991 13.555 24 13.827 24 16C24 18.173 23.99 18.445 23.952 19.298C23.913 20.15 23.778 20.731 23.58 21.24C23.379 21.7738 23.064 22.2574 22.657 22.657C22.213 23.102 21.767 23.376 21.24 23.58C20.731 23.778 20.15 23.913 19.298 23.952C18.445 23.991 18.173 24 16 24C13.827 24 13.555 23.99 12.702 23.952C11.85 23.913 11.269 23.778 10.76 23.58C10.2262 23.379 9.74259 23.064 9.343 22.657C8.93593 22.2574 8.62093 21.7738 8.42 21.24C8.222 20.731 8.087 20.15 8.048 19.298C8.01 18.445 8 18.173 8 16C8 13.827 8.01 13.555 8.048 12.702C8.087 11.85 8.222 11.269 8.42 10.76C8.624 10.234 8.898 9.787 9.343 9.343C9.787 8.898 10.233 8.624 10.76 8.42C11.269 8.222 11.85 8.087 12.702 8.048C13.555 8.01 13.827 8 16 8ZM16 10C14.046 10 13.814 10.007 13.043 10.043C12.329 10.075 11.942 10.194 11.683 10.295C11.3657 10.4124 11.0787 10.5993 10.843 10.842C10.586 11.098 10.427 11.342 10.295 11.684C10.195 11.942 10.075 12.329 10.043 13.043C10.007 13.814 10 14.046 10 16C10 17.954 10.007 18.186 10.043 18.957C10.075 19.671 10.194 20.058 10.295 20.317C10.427 20.658 10.586 20.902 10.842 21.157C11.098 21.414 11.342 21.573 11.684 21.705C11.942 21.805 12.329 21.925 13.043 21.957C13.814 21.993 14.046 22 16 22C17.954 22 18.186 21.993 18.957 21.957C19.671 21.925 20.058 21.806 20.317 21.705C20.658 21.573 20.902 21.414 21.157 21.158C21.414 20.902 21.573 20.658 21.705 20.316C21.805 20.058 21.925 19.671 21.957 18.957C21.993 18.186 22 17.954 22 16C22 14.046 21.993 13.814 21.957 13.043C21.925 12.329 21.806 11.942 21.705 11.683C21.5876 11.3657 21.4007 11.0787 21.158 10.843C20.9219 10.5997 20.6341 10.4124 20.316 10.295C20.058 10.195 19.671 10.075 18.957 10.043C18.186 10.007 17.954 10 16 10ZM16 11.768C16.5558 11.768 17.1061 11.8775 17.6195 12.0901C18.133 12.3028 18.5995 12.6145 18.9925 13.0075C19.3855 13.4005 19.6972 13.867 19.9099 14.3805C20.1225 14.8939 20.232 15.4442 20.232 16C20.232 16.5558 20.1225 17.1061 19.9099 17.6195C19.6972 18.133 19.3855 18.5995 18.9925 18.9925C18.5995 19.3855 18.133 19.6972 17.6195 19.9099C17.1061 20.1225 16.5558 20.232 16 20.232C14.8776 20.232 13.8012 19.7861 13.0075 18.9925C12.2139 18.1988 11.768 17.1224 11.768 16C11.768 14.8776 12.2139 13.8012 13.0075 13.0075C13.8012 12.2139 14.8776 11.768 16 11.768ZM16 18.368C16.628 18.368 17.2303 18.1185 17.6744 17.6744C18.1185 17.2303 18.368 16.628 18.368 16C18.368 15.372 18.1185 14.7697 17.6744 14.3256C17.2303 13.8815 16.628 13.632 16 13.632C15.372 13.632 14.7697 13.8815 14.3256 14.3256C13.8815 14.7697 13.632 15.372 13.632 16C13.632 16.628 13.8815 17.2303 14.3256 17.6744C14.7697 18.1185 15.372 18.368 16 18.368ZM21.3 11.85C21.3 12.155 21.1788 12.4475 20.9632 12.6632C20.7475 12.8788 20.455 13 20.15 13C19.845 13 19.5525 12.8788 19.3368 12.6632C19.1212 12.4475 19 12.155 19 11.85C19 11.545 19.1212 11.2525 19.3368 11.0368C19.5525 10.8212 19.845 10.7 20.15 10.7C20.455 10.7 20.7475 10.8212 20.9632 11.0368C21.1788 11.2525 21.3 11.545 21.3 11.85Z" fill="black"></path></svg></div></a></li></ul></div></div></div></div></div></div></div></div><div data-ttid="RowWrapper" class="RowWrapper-UmqTg HEhan"><div class="GridWrapper-cAzTTK kHBDeH grid grid-margs grid-ems-2 grid-layout--adrail narrow wi-adrail"><div class="GridItem-buujkM stRKV grid--em grid-layout__ntent"><div data-ttid="TagCloudWrapper" class="TagCloudWrapper-gGgndx ctyZyK ContentFooterTagCloud-krQmRG ZLGh"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ TagCloudSectnHear-cOforY iUEiRd eCzwvr kQQRmu">Topics</span><a href="/tag/mic/" class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BaseLk-eNWuiM TagCloudLk-kvjZFu iUEiRd kZoQA-D vGViI hIhJOI"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ TagCloudName-eAUnLd iUEiRd feGzY bUkXwu">Mic</span></a><a href="/tag/spotify/" class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BaseLk-eNWuiM TagCloudLk-kvjZFu iUEiRd kZoQA-D vGViI hIhJOI"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ TagCloudName-eAUnLd iUEiRd feGzY bUkXwu">Spotify</span></a></div></div></div></div><div data-ttid="ContentFooterBottom" class="ContentFooterBottom-jwWZfC kcbyiW"><div class="ntent-bottom-anchor"></div><div class="ConsumerMarketgUnThemedWrapper-iUTMTf jssHut nsumer-marketg-un nsumer-marketg-un--article-footer" role="prentatn" aria-hidn="te"><div class="nsumer-marketg-un__slot nsumer-marketg-un__slot--article-footer"></div><div class="journey-un"></div></div><div data-attr-viewport-monor="" class="recirc-list-wrapper viewport-monor-anchor"><div data-ttid="RowWrapper" class="RowWrapper-UmqTg HEhan ContentFooterRelated-kEBiFe kVUuwq"><div class="GridWrapper-cAzTTK eRggVV grid grid-margs grid-ems-0 SummaryCollectnGridComponent-ktyEog bdTTVU summary-llectn-grid RecircListDefltOverlaySummaryCollectnGrid-AHJhY bEaXiL recirc-list__ems summary-llectn-grid--four-lumns summary-llectn-grid--TextBelowLeft"><div class="GridItem-buujkM kHPPIF grid--em"><div class="SummaryCollectnGridContent-eVUpRm gOErDJ"><div class="SectnTleRoot-dBGvdq iNarkX SummaryCollectnGridSectnTle-fCmYwG izjbVn" data-ttid="SectnTle"><hear class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ SectnTleHed-dKqZet dxqEAa iBSm jttyjJ">More om WIRED</hear></div><div class="SummaryCollectnGridItems-DZShR jMTkDP hi-read-more-ad" data-ttid="SummaryCollectnGridItems"><div class="SummaryItemWrapper-iwvBff fRsdsD summary-em summary-em--ARTICLE summary-em--no-in summary-em--text-align-left summary-em--layout-placement-text-below summary-em--layout-posn-image-left summary-em--layout-proportns-50-50 summary-em--si-by-si-align-center summary-em--si-by-si-image-right-mobile-false summary-em--standard SummaryCollectnGridSummaryItem-WColm gPHrvn" role="button" tabx="0"><div class="SummaryItemAssetContaer-gwhFFH VOyg summary-em__asset-ntaer"><a class="SummaryItemImageLk-dshqxb cPpCwE summary-em__image-lk summary-em-trackg__image-lk" href=" aria-hidn="te" tabx="-1" data-ponent-type="recirc-river" data-recirc-id="em-image-1" data-recirc-pattern="summary-em" target="_self"><span class="SpanWrapper-umhxW kGxnNB rponsive-asset SummaryItemRponsiveAsset-hjGIGg bDvSkO summary-em__image"><div data-tt="aspect-rat-ntaer" class="AspectRatContaer-bJHpJz gKnDpj"><div class="aspect-rat--overlay-ntaer"><picture class="RponsiveImagePicture-cWuUZO dUOtEa SummaryItemRponsiveAsset-hjGIGg bDvSkO summary-em__image rponsive-image"><noscript><source media="(max-width: 767px)" srcSet=" 120w, 240w, 320w, 640w" siz="100vw"/><source media="(m-width: 768px)" srcSet=" 120w, 240w, 320w, 640w" siz="100vw"/><img alt="Smell Your Way Out of the Unnny Valley" class="RponsiveImageContaer-eybHBd fptoWY rponsive-image__image" src="></noscript></picture></div></div></span></a></div><div class="SummaryItemContent-eiDYMl clSLtF summary-em__ntent summary-em__ntent--no-bric"><a class="SummaryItemHedLk-civM ejgyuy summary-em-trackg__hed-lk summary-em__hed-lk" data-ponent-type="recirc-river" data-recirc-id="em-hed-1" data-recirc-pattern="summary-em" href=" target="_self"><div data-ttid="ClampWrapper" class="ClampWrapper-kZxfkB hTTNGO clamp SummaryItemHedBase-hiFYpQ hEVeCr summary-em__hed"><div class="ClampContent-hilPkr jVhSBH"><div class="SummaryItemHedTag-TWblf gxaOcP" data-ttid="SummaryItemHed">Smell Your Way Out of the Unnny Valley</div></div></div></a><div class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ SummaryItemDek-CRfsi iUEiRd dyJpMk htqA summary-em__k summary-em__k--extra-spacg">In simulated environments, smell is often the neglected sense. Scentient’s wearable vice aims to brg a whiff of thenticy to virtual realy.</div><div class="SummaryItemByleWrapper-boCfbi hYsZi summary-em__byle-date-in"><div class="SummaryItemBaseByle-fFbXkY iQEKph summary-em__byle"><div class="summary-em__byle__ntent"><div data-ttid="BylWrapper" class="BylWrapper-KIudk irTIfE byl"><p class="ByleWrapper-jWHrLH cExbzu byle byl__byle" data-ttid="ByleWrapper" emProp="thor" emType="><span emProp="name" class="ByleNamWrapper-jbHncj fuDQVo"><span data-ttid="ByleName" class="ByleName-kwmrLn cYaBaU byle__name">Andrew Kersley</span></span></p></div></div></div></div></div></div><div class="SummaryItemWrapper-iwvBff fRsdsD summary-em summary-em--ARTICLE summary-em--no-in summary-em--text-align-left summary-em--layout-placement-text-below summary-em--layout-posn-image-left summary-em--layout-proportns-50-50 summary-em--si-by-si-align-center summary-em--si-by-si-image-right-mobile-false summary-em--standard SummaryCollectnGridSummaryItem-WColm gPHrvn" role="button" tabx="0"><div class="SummaryItemAssetContaer-gwhFFH VOyg summary-em__asset-ntaer"><a class="SummaryItemImageLk-dshqxb cPpCwE summary-em__image-lk summary-em-trackg__image-lk" href=" aria-hidn="te" tabx="-1" data-ponent-type="recirc-river" data-recirc-id="em-image-2" data-recirc-pattern="summary-em" target="_self"><span class="SpanWrapper-umhxW kGxnNB rponsive-asset SummaryItemRponsiveAsset-hjGIGg bDvSkO summary-em__image"><div data-tt="aspect-rat-ntaer" class="AspectRatContaer-bJHpJz gKnDpj"><div class="aspect-rat--overlay-ntaer"><picture class="RponsiveImagePicture-cWuUZO dUOtEa SummaryItemRponsiveAsset-hjGIGg bDvSkO summary-em__image rponsive-image"><noscript><source media="(max-width: 767px)" srcSet=" 120w, 240w, 320w, 640w" siz="100vw"/><source media="(m-width: 768px)" srcSet=" 120w, 240w, 320w, 640w" siz="100vw"/><img alt="Robotaxis Can Now Work the Streets of San Francis 24/7" class="RponsiveImageContaer-eybHBd fptoWY rponsive-image__image" src="></noscript></picture></div></div></span></a></div><div class="SummaryItemContent-eiDYMl clSLtF summary-em__ntent summary-em__ntent--no-bric"><a class="SummaryItemHedLk-civM ejgyuy summary-em-trackg__hed-lk summary-em__hed-lk" data-ponent-type="recirc-river" data-recirc-id="em-hed-2" data-recirc-pattern="summary-em" href=" target="_self"><div data-ttid="ClampWrapper" class="ClampWrapper-kZxfkB hTTNGO clamp SummaryItemHedBase-hiFYpQ hEVeCr summary-em__hed"><div class="ClampContent-hilPkr jVhSBH"><div class="SummaryItemHedTag-TWblf gxaOcP" data-ttid="SummaryItemHed">Robotaxis Can Now Work the Streets of San Francis 24/7</div></div></div></a><div class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ SummaryItemDek-CRfsi iUEiRd dyJpMk htqA summary-em__k summary-em__k--extra-spacg">Robotaxis n offer paid ris San Francis around the clock after Alphabet’s Waymo and GM’s Cise got approval om the California Public Utili Commissn.</div><div class="SummaryItemByleWrapper-boCfbi hYsZi summary-em__byle-date-in"><div class="SummaryItemBaseByle-fFbXkY iQEKph summary-em__byle"><div class="summary-em__byle__ntent"><div data-ttid="BylWrapper" class="BylWrapper-KIudk irTIfE byl"><p class="ByleWrapper-jWHrLH cExbzu byle byl__byle" data-ttid="ByleWrapper" emProp="thor" emType="><span emProp="name" class="ByleNamWrapper-jbHncj fuDQVo"><span data-ttid="ByleName" class="ByleName-kwmrLn cYaBaU byle__name">Aarian Marshall</span></span></p></div></div></div></div></div></div><div class="SummaryItemWrapper-iwvBff fRsdsD summary-em summary-em--ARTICLE summary-em--no-in summary-em--text-align-left summary-em--layout-placement-text-below summary-em--layout-posn-image-left summary-em--layout-proportns-50-50 summary-em--si-by-si-align-center summary-em--si-by-si-image-right-mobile-false summary-em--standard SummaryCollectnGridSummaryItem-WColm gPHrvn" role="button" tabx="0"><div class="SummaryItemAssetContaer-gwhFFH VOyg summary-em__asset-ntaer"><a class="SummaryItemImageLk-dshqxb cPpCwE summary-em__image-lk summary-em-trackg__image-lk" href=" aria-hidn="te" tabx="-1" data-ponent-type="recirc-river" data-recirc-id="em-image-3" data-recirc-pattern="summary-em" target="_self"><span class="SpanWrapper-umhxW kGxnNB rponsive-asset SummaryItemRponsiveAsset-hjGIGg bDvSkO summary-em__image"><div data-tt="aspect-rat-ntaer" class="AspectRatContaer-bJHpJz gKnDpj"><div class="aspect-rat--overlay-ntaer"><picture class="RponsiveImagePicture-cWuUZO dUOtEa SummaryItemRponsiveAsset-hjGIGg bDvSkO summary-em__image rponsive-image"><noscript><source media="(max-width: 767px)" srcSet=" 120w, 240w, 320w, 640w" siz="100vw"/><source media="(m-width: 768px)" srcSet=" 120w, 240w, 320w, 640w" siz="100vw"/><img alt="Generative AI Is Makg Compani Even More Thirsty for Your Data" class="RponsiveImageContaer-eybHBd fptoWY rponsive-image__image" src="></noscript></picture></div></div></span></a></div><div class="SummaryItemContent-eiDYMl clSLtF summary-em__ntent summary-em__ntent--no-bric"><a class="SummaryItemHedLk-civM ejgyuy summary-em-trackg__hed-lk summary-em__hed-lk" data-ponent-type="recirc-river" data-recirc-id="em-hed-3" data-recirc-pattern="summary-em" href=" target="_self"><div data-ttid="ClampWrapper" class="ClampWrapper-kZxfkB hTTNGO clamp SummaryItemHedBase-hiFYpQ hEVeCr summary-em__hed"><div class="ClampContent-hilPkr jVhSBH"><div class="SummaryItemHedTag-TWblf gxaOcP" data-ttid="SummaryItemHed">Generative AI Is Makg Compani Even More Thirsty for Your Data</div></div></div></a><div class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ SummaryItemDek-CRfsi iUEiRd dyJpMk htqA summary-em__k summary-em__k--extra-spacg">The outcry over Zoom's tweak to s data policy shows how the race to build more powerful AI mols creat new prsure to source trag data—cludg by juicg om ers.</div><div class="SummaryItemByleWrapper-boCfbi hYsZi summary-em__byle-date-in"><div class="SummaryItemBaseByle-fFbXkY iQEKph summary-em__byle"><div class="summary-em__byle__ntent"><div data-ttid="BylWrapper" class="BylWrapper-KIudk irTIfE byl"><p class="ByleWrapper-jWHrLH cExbzu byle byl__byle" data-ttid="ByleWrapper" emProp="thor" emType="><span emProp="name" class="ByleNamWrapper-jbHncj fuDQVo"><span data-ttid="ByleName" class="ByleName-kwmrLn cYaBaU byle__name">Will Knight</span></span></p></div></div></div></div></div></div><div class="AdWrapper-dQtivb fZrssQ SummaryCollectnGridSummaryItem-WColm gPHrvn ad ad--read-more"><div class="ad__slot ad__slot--read-more" data-no-id="qbuy1"></div></div><div class="SummaryItemWrapper-iwvBff fRsdsD summary-em summary-em--ARTICLE summary-em--no-in summary-em--text-align-left summary-em--layout-placement-text-below summary-em--layout-posn-image-left summary-em--layout-proportns-50-50 summary-em--si-by-si-align-center summary-em--si-by-si-image-right-mobile-false summary-em--standard SummaryCollectnGridSummaryItem-WColm gPHrvn" role="button" tabx="0"><div class="SummaryItemAssetContaer-gwhFFH VOyg summary-em__asset-ntaer"><a class="SummaryItemImageLk-dshqxb cPpCwE summary-em__image-lk summary-em-trackg__image-lk" href=" aria-hidn="te" tabx="-1" data-ponent-type="recirc-river" data-recirc-id="em-image-4" data-recirc-pattern="summary-em" target="_self"><span class="SpanWrapper-umhxW kGxnNB rponsive-asset SummaryItemRponsiveAsset-hjGIGg bDvSkO summary-em__image"><div data-tt="aspect-rat-ntaer" class="AspectRatContaer-bJHpJz gKnDpj"><div class="aspect-rat--overlay-ntaer"><picture class="RponsiveImagePicture-cWuUZO dUOtEa SummaryItemRponsiveAsset-hjGIGg bDvSkO summary-em__image rponsive-image"><noscript><source media="(max-width: 767px)" srcSet=" 120w, 240w, 320w, 640w" siz="100vw"/><source media="(m-width: 768px)" srcSet=" 120w, 240w, 320w, 640w" siz="100vw"/><img alt="Uber and Lyft Drivers Have Some Advice for Autonomo Vehicl Set to Swarm the Streets" class="RponsiveImageContaer-eybHBd fptoWY rponsive-image__image" src="></noscript></picture></div></div></span></a></div><div class="SummaryItemContent-eiDYMl clSLtF summary-em__ntent summary-em__ntent--no-bric"><a class="SummaryItemHedLk-civM ejgyuy summary-em-trackg__hed-lk summary-em__hed-lk" data-ponent-type="recirc-river" data-recirc-id="em-hed-4" data-recirc-pattern="summary-em" href=" target="_self"><div data-ttid="ClampWrapper" class="ClampWrapper-kZxfkB hTTNGO clamp SummaryItemHedBase-hiFYpQ hEVeCr summary-em__hed"><div class="ClampContent-hilPkr jVhSBH"><div class="SummaryItemHedTag-TWblf gxaOcP" data-ttid="SummaryItemHed">Uber and Lyft Drivers Have Some Advice for Autonomo Vehicl Set to Swarm the Streets</div></div></div></a><div class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ SummaryItemDek-CRfsi iUEiRd dyJpMk htqA summary-em__k summary-em__k--extra-spacg">San Francis ri-hail drivers are about to share the roads wh robot petors. They say that the self-drivg bs need to work on their traffic skills—and watch out for bodily fluids.</div><div class="SummaryItemByleWrapper-boCfbi hYsZi summary-em__byle-date-in"><div class="SummaryItemBaseByle-fFbXkY iQEKph summary-em__byle"><div class="summary-em__byle__ntent"><div data-ttid="BylWrapper" class="BylWrapper-KIudk irTIfE byl"><p class="ByleWrapper-jWHrLH cExbzu byle byl__byle" data-ttid="ByleWrapper" emProp="thor" emType="><span emProp="name" class="ByleNamWrapper-jbHncj fuDQVo"><span data-ttid="ByleName" class="ByleName-kwmrLn cYaBaU byle__name">Aarian Marshall</span></span></p></div></div></div></div></div></div><div class="SummaryItemWrapper-iwvBff fRsdsD summary-em summary-em--ARTICLE summary-em--no-in summary-em--text-align-left summary-em--layout-placement-text-below summary-em--layout-posn-image-left summary-em--layout-proportns-50-50 summary-em--si-by-si-align-center summary-em--si-by-si-image-right-mobile-false summary-em--standard SummaryCollectnGridSummaryItem-WColm gPHrvn" role="button" tabx="0"><div class="SummaryItemAssetContaer-gwhFFH VOyg summary-em__asset-ntaer"><a class="SummaryItemImageLk-dshqxb cPpCwE summary-em__image-lk summary-em-trackg__image-lk" href=" aria-hidn="te" tabx="-1" data-ponent-type="recirc-river" data-recirc-id="em-image-5" data-recirc-pattern="summary-em" target="_self"><span class="SpanWrapper-umhxW kGxnNB rponsive-asset SummaryItemRponsiveAsset-hjGIGg bDvSkO summary-em__image"><div data-tt="aspect-rat-ntaer" class="AspectRatContaer-bJHpJz gKnDpj"><div class="aspect-rat--overlay-ntaer"><picture class="RponsiveImagePicture-cWuUZO dUOtEa SummaryItemRponsiveAsset-hjGIGg bDvSkO summary-em__image rponsive-image"><noscript><source media="(max-width: 767px)" srcSet=" 120w, 240w, 320w, 640w" siz="100vw"/><source media="(m-width: 768px)" srcSet=" 120w, 240w, 320w, 640w" siz="100vw"/><img alt="How X Is Sug Its Way Out of Acuntabily" class="RponsiveImageContaer-eybHBd fptoWY rponsive-image__image" src="></noscript></picture></div></div></span></a></div><div class="SummaryItemContent-eiDYMl clSLtF summary-em__ntent summary-em__ntent--no-bric"><a class="SummaryItemHedLk-civM ejgyuy summary-em-trackg__hed-lk summary-em__hed-lk" data-ponent-type="recirc-river" data-recirc-id="em-hed-5" data-recirc-pattern="summary-em" href=" target="_self"><div data-ttid="ClampWrapper" class="ClampWrapper-kZxfkB hTTNGO clamp SummaryItemHedBase-hiFYpQ hEVeCr summary-em__hed"><div class="ClampContent-hilPkr jVhSBH"><div class="SummaryItemHedTag-TWblf gxaOcP" data-ttid="SummaryItemHed">How X Is Sug Its Way Out of Acuntabily</div></div></div></a><div class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ SummaryItemDek-CRfsi iUEiRd dyJpMk htqA summary-em__k summary-em__k--extra-spacg">The social media giant filed a lawsu agast a nonprof that rearch hate speech onle. It’s the latt effort to cut off the data need to expose onle platforms’ failgs.</div><div class="SummaryItemByleWrapper-boCfbi hYsZi summary-em__byle-date-in"><div class="SummaryItemBaseByle-fFbXkY iQEKph summary-em__byle"><div class="summary-em__byle__ntent"><div data-ttid="BylWrapper" class="BylWrapper-KIudk irTIfE byl"><p class="ByleWrapper-jWHrLH cExbzu byle byl__byle" data-ttid="ByleWrapper" emProp="thor" emType="><span emProp="name" class="ByleNamWrapper-jbHncj fuDQVo"><span data-ttid="ByleName" class="ByleName-kwmrLn cYaBaU byle__name">Vtoria Elltt</span></span></p></div></div></div></div></div></div><div class="SummaryItemWrapper-iwvBff fRsdsD summary-em summary-em--ARTICLE summary-em--no-in summary-em--text-align-left summary-em--layout-placement-text-below summary-em--layout-posn-image-left summary-em--layout-proportns-50-50 summary-em--si-by-si-align-center summary-em--si-by-si-image-right-mobile-false summary-em--standard SummaryCollectnGridSummaryItem-WColm gPHrvn" role="button" tabx="0"><div class="SummaryItemAssetContaer-gwhFFH VOyg summary-em__asset-ntaer"><a class="SummaryItemImageLk-dshqxb cPpCwE summary-em__image-lk summary-em-trackg__image-lk" href=" aria-hidn="te" tabx="-1" data-ponent-type="recirc-river" data-recirc-id="em-image-6" data-recirc-pattern="summary-em" target="_self"><span class="SpanWrapper-umhxW kGxnNB rponsive-asset SummaryItemRponsiveAsset-hjGIGg bDvSkO summary-em__image"><div data-tt="aspect-rat-ntaer" class="AspectRatContaer-bJHpJz gKnDpj"><div class="aspect-rat--overlay-ntaer"><picture class="RponsiveImagePicture-cWuUZO dUOtEa SummaryItemRponsiveAsset-hjGIGg bDvSkO summary-em__image rponsive-image"><noscript><source media="(max-width: 767px)" srcSet=" 120w, 240w, 320w, 640w" siz="100vw"/><source media="(m-width: 768px)" srcSet=" 120w, 240w, 320w, 640w" siz="100vw"/><img alt="This Psychologist Wants To Vaccate You Agast Fake News" class="RponsiveImageContaer-eybHBd fptoWY rponsive-image__image" src="></noscript></picture></div></div></span></a></div><div class="SummaryItemContent-eiDYMl clSLtF summary-em__ntent summary-em__ntent--no-bric"><a class="SummaryItemHedLk-civM ejgyuy summary-em-trackg__hed-lk summary-em__hed-lk" data-ponent-type="recirc-river" data-recirc-id="em-hed-6" data-recirc-pattern="summary-em" href=" target="_self"><div data-ttid="ClampWrapper" class="ClampWrapper-kZxfkB hTTNGO clamp SummaryItemHedBase-hiFYpQ hEVeCr summary-em__hed"><div class="ClampContent-hilPkr jVhSBH"><div class="SummaryItemHedTag-TWblf gxaOcP" data-ttid="SummaryItemHed">This Psychologist Wants To Vaccate You Agast Fake News</div></div></div></a><div class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ SummaryItemDek-CRfsi iUEiRd dyJpMk htqA summary-em__k summary-em__k--extra-spacg">Controlled exposure to misrmatn n help protect people om fallg for the future, acrdg to new rearch.</div><div class="SummaryItemByleWrapper-boCfbi hYsZi summary-em__byle-date-in"><div class="SummaryItemBaseByle-fFbXkY iQEKph summary-em__byle"><div class="summary-em__byle__ntent"><div data-ttid="BylWrapper" class="BylWrapper-KIudk irTIfE byl"><p class="ByleWrapper-jWHrLH cExbzu byle byl__byle" data-ttid="ByleWrapper" emProp="thor" emType="><span emProp="name" class="ByleNamWrapper-jbHncj fuDQVo"><span data-ttid="ByleName" class="ByleName-kwmrLn cYaBaU byle__name">Grace Browne</span></span></p></div></div></div></div></div></div><div class="SummaryItemWrapper-iwvBff fRsdsD summary-em summary-em--ARTICLE summary-em--no-in summary-em--text-align-left summary-em--layout-placement-text-below summary-em--layout-posn-image-left summary-em--layout-proportns-50-50 summary-em--si-by-si-align-center summary-em--si-by-si-image-right-mobile-false summary-em--standard SummaryCollectnGridSummaryItem-WColm gPHrvn" role="button" tabx="0"><div class="SummaryItemAssetContaer-gwhFFH VOyg summary-em__asset-ntaer"><a class="SummaryItemImageLk-dshqxb cPpCwE summary-em__image-lk summary-em-trackg__image-lk" href=" aria-hidn="te" tabx="-1" data-ponent-type="recirc-river" data-recirc-id="em-image-7" data-recirc-pattern="summary-em" target="_self"><span class="SpanWrapper-umhxW kGxnNB rponsive-asset SummaryItemRponsiveAsset-hjGIGg bDvSkO summary-em__image"><div data-tt="aspect-rat-ntaer" class="AspectRatContaer-bJHpJz gKnDpj"><div class="aspect-rat--overlay-ntaer"><picture class="RponsiveImagePicture-cWuUZO dUOtEa SummaryItemRponsiveAsset-hjGIGg bDvSkO summary-em__image rponsive-image"><noscript><source media="(max-width: 767px)" srcSet=" 120w, 240w, 320w, 640w" siz="100vw"/><source media="(m-width: 768px)" srcSet=" 120w, 240w, 320w, 640w" siz="100vw"/><img alt="The World Isn’t Ready for the Next De of AI" class="RponsiveImageContaer-eybHBd fptoWY rponsive-image__image" src="></noscript></picture></div></div></span></a></div><div class="SummaryItemContent-eiDYMl clSLtF summary-em__ntent summary-em__ntent--no-bric"><a class="SummaryItemHedLk-civM ejgyuy summary-em-trackg__hed-lk summary-em__hed-lk" data-ponent-type="recirc-river" data-recirc-id="em-hed-7" data-recirc-pattern="summary-em" href=" target="_self"><div data-ttid="ClampWrapper" class="ClampWrapper-kZxfkB hTTNGO clamp SummaryItemHedBase-hiFYpQ hEVeCr summary-em__hed"><div class="ClampContent-hilPkr jVhSBH"><div class="SummaryItemHedTag-TWblf gxaOcP" data-ttid="SummaryItemHed">The World Isn’t Ready for the Next De of AI</div></div></div></a><div class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ SummaryItemDek-CRfsi iUEiRd dyJpMk htqA summary-em__k summary-em__k--extra-spacg">Mtafa Suleyman, founr of DeepMd and Inflectn AI, talks about how AI and other technologi will take over everythg—and possibly threaten the very stcture of the natn-state.</div><div class="SummaryItemByleWrapper-boCfbi hYsZi summary-em__byle-date-in"><div class="SummaryItemBaseByle-fFbXkY iQEKph summary-em__byle"><div class="summary-em__byle__ntent"><div data-ttid="BylWrapper" class="BylWrapper-KIudk irTIfE byl"><p class="ByleWrapper-jWHrLH cExbzu byle byl__byle" data-ttid="ByleWrapper" emProp="thor" emType="><span emProp="name" class="ByleNamWrapper-jbHncj fuDQVo"><span data-ttid="ByleName" class="ByleName-kwmrLn cYaBaU byle__name">Gion Lichfield</span></span></p></div></div></div></div></div></div><div class="SummaryItemWrapper-iwvBff fRsdsD summary-em summary-em--ARTICLE summary-em--no-in summary-em--text-align-left summary-em--layout-placement-text-below summary-em--layout-posn-image-left summary-em--layout-proportns-50-50 summary-em--si-by-si-align-center summary-em--si-by-si-image-right-mobile-false summary-em--standard SummaryCollectnGridSummaryItem-WColm gPHrvn" role="button" tabx="0"><div class="SummaryItemAssetContaer-gwhFFH VOyg summary-em__asset-ntaer"><a class="SummaryItemImageLk-dshqxb cPpCwE summary-em__image-lk summary-em-trackg__image-lk" href=" aria-hidn="te" tabx="-1" data-ponent-type="recirc-river" data-recirc-id="em-image-8" data-recirc-pattern="summary-em" target="_self"><span class="SpanWrapper-umhxW kGxnNB rponsive-asset SummaryItemRponsiveAsset-hjGIGg bDvSkO summary-em__image"><div data-tt="aspect-rat-ntaer" class="AspectRatContaer-bJHpJz gKnDpj"><div class="aspect-rat--overlay-ntaer"><picture class="RponsiveImagePicture-cWuUZO dUOtEa SummaryItemRponsiveAsset-hjGIGg bDvSkO summary-em__image rponsive-image"><noscript><source media="(max-width: 767px)" srcSet=" 120w, 240w, 320w, 640w" siz="100vw"/><source media="(m-width: 768px)" srcSet=" 120w, 240w, 320w, 640w" siz="100vw"/><img alt="YouTube Mic Adds a TikTok-Like Viofeed to Attract Gen Z" class="RponsiveImageContaer-eybHBd fptoWY rponsive-image__image" src="></noscript></picture></div></div></span></a></div><div class="SummaryItemContent-eiDYMl clSLtF summary-em__ntent summary-em__ntent--no-bric"><a class="SummaryItemHedLk-civM ejgyuy summary-em-trackg__hed-lk summary-em__hed-lk" data-ponent-type="recirc-river" data-recirc-id="em-hed-8" data-recirc-pattern="summary-em" href=" target="_self"><div data-ttid="ClampWrapper" class="ClampWrapper-kZxfkB hTTNGO clamp SummaryItemHedBase-hiFYpQ hEVeCr summary-em__hed"><div class="ClampContent-hilPkr jVhSBH"><div class="SummaryItemHedTag-TWblf gxaOcP" data-ttid="SummaryItemHed">YouTube Mic Adds a TikTok-Like Viofeed to Attract Gen Z</div></div></div></a><div class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ SummaryItemDek-CRfsi iUEiRd dyJpMk htqA summary-em__k summary-em__k--extra-spacg">Gregor Dodson, a director of product management, shar why Sampl is the mic streamg app’s newt vio feature.</div><div class="SummaryItemByleWrapper-boCfbi hYsZi summary-em__byle-date-in"><div class="SummaryItemBaseByle-fFbXkY iQEKph summary-em__byle"><div class="summary-em__byle__ntent"><div data-ttid="BylWrapper" class="BylWrapper-KIudk irTIfE byl"><p class="ByleWrapper-jWHrLH cExbzu byle byl__byle" data-ttid="ByleWrapper" emProp="thor" emType="><span emProp="name" class="ByleNamWrapper-jbHncj fuDQVo"><span data-ttid="ByleName" class="ByleName-kwmrLn cYaBaU byle__name">Reece Rogers</span></span></p></div></div></div></div></div></div></div><div class="SummaryCollectnGridToActnWrapper-gnReGN eGayfk"></div></div></div></div></div></div><div data-ttid="RowWrapper" class="RowWrapper-UmqTg HEhan"><div class="TaboolaWrapper-hMVdpE iYfBhy"><div class="TaboolaWidgetWrapper-egPIjc hkSrgt TaboolaWidget-eUSdED hQCCRa" data-ttid="TaboolaWidgetWrapper"><div class="TaboolaWidgetContent-iBEQTO eXroXG TABOOLA" id="taboola-below-article-thumbnails" data-ttid="TaboolaWidgetContent"></div></div></div></div><div data-ttid="RowWrapper" class="RowWrapper-UmqTg HEhan"><div class="AdWrapper-dQtivb fZrssQ ad ad--footer should-hold-space"><div class="ad__slot ad__slot--footer" data-no-id="3lbta"></div></div></div></div></div></ma><div class="BasePageMaFooterFiller-hTlZph jSriYf page__ma-footer-filler"></div><div data-ttid="RowWrapper" class="RowWrapper-UmqTg HEhan"><div class="ConsumerMarketgUnThemedWrapper-iUTMTf jssHut nsumer-marketg-un nsumer-marketg-un--cm-footer" role="prentatn" aria-hidn="te"><div class="nsumer-marketg-un__slot nsumer-marketg-un__slot--cm-footer"></div><div class="journey-un"></div></div></div><div data-ttid="RowWrapper" class="RowWrapper-UmqTg HEhan BasePageSeFooterRow-kpEBGH jqlJed"><div class="GridWrapper-cAzTTK eRggVV grid grid-margs grid-ems-0 BasePageSeFooterRowGrid-iBGjXL zQNeb"><div class="GridItem-buujkM kHPPIF grid--em"><footer class="SeFooterWrapper-bXjkRY kSNjIA se-footer--wh-store"><div class="SeFooterGridNoMargs-jSrXSj kdlxBX" data-ttid="SeFooterGridNoMargs"><div class="SeFooterBrandInfo-cdoqKy cdkwFG"><div class="SeFooterLogo-eYlNHY eigdAF se-footer__logo"><a href="/"><span class="SpanWrapper-umhxW jvZaPI rponsive-asset SeFooterLogoRponsiveAsset-ckjzWk kubVDn se-footer__rponsive-image"><picture class="RponsiveImagePicture-cWuUZO dUOtEa SeFooterLogoRponsiveAsset-ckjzWk kubVDn se-footer__rponsive-image rponsive-image"><img alt="WIRED" class="RponsiveImageContaer-eybHBd fptoWY rponsive-image__image" src="/verso/static/wired/assets/" srcSet="" siz="100vw"/></picture></span></a></div><div data-ttid="SeFooterAbout" class="SeFooterAbout-lflfWa isidEN"><div class="SeFooterAboutText-XXKBX blTbmF">WIRED is where tomorrow is realized. It is the sential source of rmatn and ias that make sense of a world nstant transformatn. The WIRED nversatn illumat how technology is changg every aspect of our liv—om culture to bs, science to sign. The breakthroughs and novatns that we unver lead to new ways of thkg, new nnectns, and new dtri.</div></div><div class="SocialInsWrapper-hKMEXV hwdgCG social-ins social-ins--footer SeFooterSocialIns-cLAKVY pJQob"><ul data-ttid="socialInslist" class="SocialInsList-cHVTIA gBoIvv social-ins__list"><li class="SocialInsListItem-mbhR gQILrJ social-ins__list-em social-ins__list-em--facebook social-ins__list-em--footer"><a aria-label="Follow on Facebook" class="external-lk SocialInExternalLk-huuzOU vUgCi social-ins__lk social-ins__lk--facebook" data-event-click="{"element":"ExternalLk","outgogURL":"" href=" rel="nofollow noopener" target="_blank"><div class="SocialInContaer-huXzUC pMzVC social-ins__in-ntaer"><svg class="SocialInNetworkInComponent-cZaKGz dlOAhZ in in-facebook" focable="false" viewBox="0 0 32 32" width="32" height="32" fill="none" xmlns="><tle>Facebook.