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article-groups leadg-100 mb-8"><li class="le font-polysans-mono text-12 font-medium upperse trackg-12 text-blurple"><a class="hover:shadow-unrle-her" href="/bs">Bs</a><span class="px-6">/</span></li><li class="le font-polysans-mono text-12 font-medium upperse trackg-12 text-blurple"><a class="hover:shadow-unrle-her" href="/tech">Tech</a><span class="px-6">/</span></li><li class="le font-polysans-mono text-12 font-medium upperse trackg-12 text-blurple"><a class="hover:shadow-unrle-her" href="/transportatn">Transpo</a></li></ul><h1 class="mb-28 hidn max-w-[900px] font-polysans text-45 font-bold leadg-100 selectn:bg-ankl-20 lg:block">To rce shippg damag, a Dutch bike pany prted a televisn on their box</h1><span class="sticky-nav-trigger"></span><div class="flex flex-l lg:flex-row-reverse lg:jtify-end"><div class="flex-l lg:flex lg:ml-40"><div class="mb-24 grow"><h1 class="le font-polysans text-22 font-bold leadg-110 md:text-33 lg:hidn">To rce shippg damag, a Dutch bike pany prted a televisn on their box</h1></div><div><div class="mb-16 w-[200px] borr-t borr-gray-bd lg:hidn"></div><div class="mb-2 text-blurple [&>p>span:first-child]:text-gray-13 [&]:text-gray-13"><p class="duet--article--article-byle max-w-[550px] font-polysans text-12 leadg-120"><span>By</span> <span><span class="duet--article-byle-and"></span> <span class="font-medium"><a class="hover:shadow-unrle-her" href="/thors/andrew-liptak">Andrew Liptak</a></span></span></p><p class="duet--article--dangeroly-set-cms-markup mt-2 font-polysans text-12 leadg-120 text-black [&_a:hover]:unrle [&_a]:font-medium [&_a]:text-blurple">Via <a href=">Cyclg Weekly</a></p></div><div class="duet--article--date-and-ments mb-12 font-polysans text-12 text-gray-5a"><time dateTime="2016-09-25T20:00:02.000Z" class="duet--article--timtamp font-polysans text-12"> <!-- -->Sep 25, 2016, 8:00 PM UTC</time><span class="mx-8 hidn md:le">|</span><button tle="Go to ments" class="duet--article--ments-lk block md:le"><svg class="mr-4 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style="box-sizg:borr-box;display:block;width:ial;height:ial;background:none;opacy:1;borr:0;marg:0;paddg:0;paddg-top:66.63636363636364%"></span><img alt="" siz="(max-width: 768px) lc(100vw - 100px), (max-width: 1180px) 700px, 600px" srcSet="(1250x834:1251x835):format(webp)/ 16w, (1250x834:1251x835):format(webp)/ 32w, (1250x834:1251x835):format(webp)/ 48w, (1250x834:1251x835):format(webp)/ 64w, (1250x834:1251x835):format(webp)/ 96w, (1250x834:1251x835):format(webp)/ 128w, (1250x834:1251x835):format(webp)/ 256w, (1250x834:1251x835):format(webp)/ 376w, (1250x834:1251x835):format(webp)/ 384w, (1250x834:1251x835):format(webp)/ 415w, (1250x834:1251x835):format(webp)/ 480w, (1250x834:1251x835):format(webp)/ 540w, (1250x834:1251x835):format(webp)/ 640w, (1250x834:1251x835):format(webp)/ 750w, (1250x834:1251x835):format(webp)/ 828w, (1250x834:1251x835):format(webp)/ 1080w, (1250x834:1251x835):format(webp)/ 1200w, (1250x834:1251x835):format(webp)/ 1440w, (1250x834:1251x835):format(webp)/ 1920w, (1250x834:1251x835):format(webp)/ 2048w, (1250x834:1251x835):format(webp)/ 2400w" src="(1250x834:1251x835):format(webp)/" dg="async" data-nimg="rponsive" style="posn:absolute;top:0;left:0;bottom:0;right:0;box-sizg:borr-box;paddg:0;borr:none;marg:to;display:block;width:0;height:0;m-width:100%;max-width:100%;m-height:100%;max-height:100%;object-f:ver"/></span></figure></div></div></div></div><div class="relative md:mx-to md:flex md:max-w-ntaer-md lg:max-w-none"><div class="duet--article--article-body-ponent-ntaer clearfix sm:ml-to md:ml-100 md:max-w-article-body lg:mx-100"><div><div class="duet--article--article-body-ponent"><p class="duet--article--dangeroly-set-cms-markup duet--article--standard-paragraph mb-20 font-fkroman text-18 leadg-160 -trackg-1 selectn:bg-ankl-20 dark:text-whe dark:selectn:bg-blurple [&_a:hover]:shadow-highlight-ankl dark:[&_a:hover]:shadow-highlight-blurple [&_a]:shadow-unrle-black dark:[&_a]:shadow-unrle-whe">Dutch <a href=">bicycle manufacturer VanMoof</a> found that had a problem. As shipped s products to ctomers, found that they were arrivg to ctomers damaged. The pany me up wh a geni solutn: prt a graphic of a flatscreen televisn on the si of the box.</p></div><div class="duet--article--article-body-ponent"><p class="duet--article--dangeroly-set-cms-markup duet--article--standard-paragraph mb-20 font-fkroman text-18 leadg-160 -trackg-1 selectn:bg-ankl-20 dark:text-whe dark:selectn:bg-blurple [&_a:hover]:shadow-highlight-ankl dark:[&_a:hover]:shadow-highlight-blurple [&_a]:shadow-unrle-black dark:[&_a]:shadow-unrle-whe">VanMoof had planned on keepg the trick a secret, and wasn’t until Jason Gay of <em>The</em> <em>Wall Street Journal</em> posted up an image of the box that was revealed:</p></div><div class="duet--article--article-body-ponent clear-both block"><div class="duet--article--dangeroly-set-cms-markup my-40"><div id="5Ah0O3"> <blockquote class="twter-tweet"> <p lang="en" dir="ltr">geni ia alert: <a href=">@vanmoof</a> bik had problem wh shippg damage. So put flat TVs on s box. Problem solved. <a href="></a></p>— Jason Gay (@jasongay) <a href=">September 4, 2016</a> </blockquote> <script src="//" charset="utf-8"></script> </div></div></div><div class="duet--article--article-body-ponent"><p class="duet--article--dangeroly-set-cms-markup duet--article--standard-paragraph mb-20 font-fkroman text-18 leadg-160 -trackg-1 selectn:bg-ankl-20 dark:text-whe dark:selectn:bg-blurple [&_a:hover]:shadow-highlight-ankl dark:[&_a:hover]:shadow-highlight-blurple [&_a]:shadow-unrle-black dark:[&_a]:shadow-unrle-whe">The damage reports were a major problem for the pany bee the street bik that manufactur are at the high-end of the market, and some are load down wh lite electronics like <a href=">anti-theft trackers and electric motors</a>. Pl, the pany had set a goal to sell 90 percent of s bik onle by the end of the .</p></div><div class="duet--article--article-body-ponent"><p class="duet--article--dangeroly-set-cms-markup duet--article--standard-paragraph mb-20 font-fkroman text-18 leadg-160 -trackg-1 selectn:bg-ankl-20 dark:text-whe dark:selectn:bg-blurple [&_a:hover]:shadow-highlight-ankl dark:[&_a:hover]:shadow-highlight-blurple [&_a]:shadow-unrle-black dark:[&_a]:shadow-unrle-whe">"Your vetable products, your ictnls webse, your killer brand — they all unt for nothg when your livery partner drops the ball," <a href=">Bex Rad</a>, VanMoof’s creative director <a href=">said a post on Medium</a>.</p></div><div class="duet--article--article-body-ponent"><p class="duet--article--dangeroly-set-cms-markup duet--article--standard-paragraph mb-20 font-fkroman text-18 leadg-160 -trackg-1 selectn:bg-ankl-20 dark:text-whe dark:selectn:bg-blurple [&_a:hover]:shadow-highlight-ankl dark:[&_a:hover]:shadow-highlight-blurple [&_a]:shadow-unrle-black dark:[&_a]:shadow-unrle-whe">By makg s shippers thk that they were transportg flatscreen televisns, the pany found stantaneo rults: "shippg damage to our bik dropped by 70-80 percent" said Rad. <a href=">As <em>Cyclg Weekly</em></a> poted out, nobody wants to damage a new televisn, and few people equate an expensive bike wh electronics.</p></div><div class="duet--article--article-body-ponent"><p class="duet--article--dangeroly-set-cms-markup duet--article--standard-paragraph mb-20 font-fkroman text-18 leadg-160 -trackg-1 selectn:bg-ankl-20 dark:text-whe dark:selectn:bg-blurple [&_a:hover]:shadow-highlight-ankl dark:[&_a:hover]:shadow-highlight-blurple [&_a]:shadow-unrle-black dark:[&_a]:shadow-unrle-whe">Hopefully, ’s a trick that will ntue to work for VanMoof, even if the secret is known to the rt of the world.</p></div><div class="duet--article--article-body-ponent"><hr class="duet--layout--standard-divir my-36 borr-0 borr-b borr-gray-94"/></div><div class="duet--article--article-body-ponent"><h4 class="duet--article--dangeroly-set-cms-markup duet--article--standard-headg my-20 font-polysans text-24 font-light leadg-110 selectn:bg-ankl-20 dark:text-whe dark:selectn:bg-blurple md:text-26 [&>a:hover]:shadow-highlight-ankl dark:[&>a:hover]:shadow-highlight-ankl [&>a]:shadow-unrle-black dark:[&>a]:shadow-unrle-whe">VanMoof ma the Tla of bicycl</h4></div><div class="duet--article--article-body-ponent clear-both block"><div class="duet--media--vio-embed mb-20"><div class="relative aspect-vio"><div class="duet--media--ntent-warng relative" style="paddg-top:56.25%"><div class="absolute top-0 h-full w-full"><iame id="vio-66ce5077d" allowfullscreen="" ameBorr="0" class="h-full w-full" tle="VanMoof jt ma the Tla of bicycl" allow="toplay" src=" data-analytics-placement="article:middle" data-volume-placement="article" data-analytics-actn="volume:view:article:middle" data-volume-uuid="66ce5077d" loadg="lazy"></iame></div></div></div></div></div></div><div class="mb-40 mt-30"><button class="duet--article--ments-button group le-flex h-40 w-full ems-center jtify-center round-[2px] borr-[1px] borr-solid borr-blurple font-polysans-mono text-11 font-light upperse trackg-12 text-blurple hover:bg-blurple hover:text-whe md:w-to md:px-30"><svg class="mr-10 le pt-2" width="12" height="14" fill="none" viewBox="0 0 12 12" stroke-width="1px" xmlns="><tle>Comments
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