saved ntaed in</tle><sc>An empty outled in ditg the optn to save an em</sc><path fill-le="evenodd" d="m12 17.408 7 4.4V3.5H5v18.308l7-4.4Zm-5.325 1.323L12 15.384l5.325 3.347V5.23H6.675v13.5Z" clip-le="evenodd"></path></svg>Save Article</button><style data-emotn="css h5ryl6">{width:160px;text-align:left;font-fay:Teko,Teko-fallback,Helveti,'Arial Narrow',Sans-serif;font-weight:normal;letter-spacg:0.045rem;font-size:0.70284rem;le-height:1.1;lor:#595959;text-transform:none;}</style></div></div></div></div></hear><style data-emotn="css k008qs">{display:-webk-box;display:-webk-flex;display:-ms-flexbox;display:flex;}</style><div class="css-k008qs ewisyje0"><style data-emotn="css 7ce51e">{marg-bottom:0.9375rem;posn:relative;}@media(max-width: 64rem){{max-width:lc(100vw - (1rem * 2));marg-left:1rem;marg-right:1rem;} .e152u5os0{width:100vw;marg-left:lc(-1 * 1rem);}}@media(m-width: 48rem) and (max-width: 61.25rem){{marg-left:to;marg-right:to;} .e152u5os0{width:100vw;marg-left:lc((100vw - (lc(20.625rem * 2 - 1rem) - 2 * 1rem)) / -2);}}@media(m-width: 61.25rem) and (max-width: 90rem){{max-width:lc(20.625rem * 2 - 1rem);marg-left:lc((100vw - lc(20.625rem * 2 - 1rem) - 1rem - 20.625rem) / 2);paddg-left:1rem;paddg-right:1rem;} .e152u5os0{width:100vw;marg-left:lc(lc((100vw - lc(20.625rem * 2 - 1rem) - 1rem - 20.625rem) / -2) - 1rem);}}@media(m-width: 90rem){{marg-left:lc((100vw - lc(20.625rem * 2 - 1rem)) / 2);max-width:lc(20.625rem * 2 - 1rem);paddg-left:1rem;paddg-right:1rem;} .e152u5os0{width:100vw;marg-left:lc(lc((100vw - lc(20.625rem * 2 + 1rem)) / -2) - lc(2 * 1rem));}[data-has-sponsor] {marg-left:lc((100vw - lc(20.625rem * 2 - 1rem)) / 4);marg-right:lc((100vw - lc(20.625rem * 2 - 1rem)) / 4);}}</style><div class="standard-ntaer ntent-ntaer article-ntaer css-7ce51e ewisyje3"><style data-emotn="css trzem2">{jtify-self:center;posn:relative;}@media(max-width: 48rem){{marg-left:-50vw;marg-right:-50vw;width:100vw;left:50%;right:50%;}}</style><div class="ntent-lead css-trzem2 ewisyje6"><style data-emotn="css sm2oir">{height:to;}@media(max-width: 48rem){{marg:to lc(50% - 50vw);}}@media(m-width: 48rem){{marg:to;}}</style><div class="ntent-lead-image css-sm2oir e5f9kgu2"><style data-emotn="css eag3eq">{posn:relative;height:to;}</style><div class="css-eag3eq e5f9kgu1"><style data-emotn="css p7qblm">{posn:relative;--posn:absolute;height:to;} img{max-width:100%;height:to;} a{posn:absolute;}</style><div class="css-p7qblm ewcw41w0"><style data-emotn="css 335qep">{posn:relative;width:100%;height:100%;object-f:ver;vertil-align:top;}</style><img fetchPrry="high" alt="VanMoof Bike Box" tle="VanMoof Bike Box" width="780" height="439" dg="async" data-nimg="1" style="lor: transparent; width: 100%; height: to;" siz="100vw" srcSet=" 640w, 980w, 1120w, 1200w, 1920w" src="" class="css-335qep exi4f7p0" /><style data-emotn="css 1i6sckr">{background:#c92228;bottom:0;paddg:.5rem;right:0;}@media(m-width: 64rem){{paddg:0.39rem;}}</style><a target="_blank" rel="noopener" href="//" class="ptert css-1i6sckr e1c1bym14"><style data-emotn="css 1l3i1cl">{display:block;height:1rem;width:1rem;}@media(m-width: 64rem){{width:1.063rem;height:1.063rem;}}</style><img data-dynamic-svg src="/_assets/sign-tokens/e/static/ins/social/" loadg="lazy" alt="ptert in" height="to" width="to" class="css-1l3i1cl ewcw41w1" /></a></div></div><style data-emotn="css 285vyd">{le-height:1;}@media(max-width: 73.75rem){{paddg-left:0.9375rem;}}@media(m-width: 64rem){{paddg-left:0;}}</style><figptn class="css-285vyd enfs9c50"><style data-emotn="css zwwov0">{lor:#595959;font-fay:Charter,Geia,Tim,Serif;font-size:0.70003rem;font-weight:bold;le-height:1.1;text-transform:unset;}@media(m-width: 40.625rem){{paddg-right:0.125rem;}}</style><span class="css-zwwov0 e6iqd2">VanMoof</span></figptn></div></div><style data-emotn="css woto36">{font-fay:Charter,Geia,Tim,Serif;font-size:1.1875rem;le-height:1.6;paddg-left:0rem;paddg-right:0rem;posn:relative;}@media(m-width: 48rem){{paddg-left:3.5rem;paddg-right:3.5rem;}}@media(m-width: 48rem) and (max-width: 61.25rem){{max-width:45.25rem;marg-left:to;marg-right:to;}}@media(m-width: 61.25rem){{paddg-left:0rem;paddg-right:0rem;}}@media(m-width: 73.75rem) and (max-width: 100rem){{paddg-left:0rem;paddg-right:0rem;}}@media(m-width: 90rem){{paddg-left:0rem;paddg-right:0rem;}} em{font-style:alic;font-fay:Charter,Geia,Tim,Serif;} strong{font-fay:Charter,Geia,Tim,Serif;font-weight:bold;}{clear:both;ntent:" ";display:block;font-size:0.7rem;le-height:1.5rem;height:0rem;visibily:hidn;}</style><div class="article-body-ntent article-body standard-body-ntent css-woto36 ewisyje7"><style data-emotn="css aeyldl">{font-fay:Charter,Geia,Tim,Serif;font-size:1.1875rem;le-height:1.6;} strong{font-fay:Charter,Geia,Tim,Serif;font-weight:bold;} em{font-style:alic;font-fay:Charter,Geia,Tim,Serif;}</style><p data-no-id="0" class="css-aeyldl et3p2gv0">Sometim, to make a product tly great, a pany mt thk outsi the box. But for Dutch bike manufacturer VanMoof, thkg about the box self solved a major problem when me to shippg.</p><p data-no-id="2" class="css-aeyldl et3p2gv0">Acrdg to <style data-emotn="css qlm9kn">{-webk-text-ratn:unrle;text-ratn:unrle;text-ratn-thickns:0.0625rem;text-ratn-lor:her;text-unrle-offset:0.25rem;lor:#067EA7;-webk-transn:all 0.3s ease--out;transn:all 0.3s ease--out;background-image:lear-gradient( to bottom, #7fdbfa, #7fdbfa);-webk-background-posn:0 100%;background-posn:0 100%;background-repeat:repeat-x;-webk-background-size:0 0;background-size:0 0;paddg-bottom:0.05rem;paddg-top:0.05rem;}{lor:#045976;text-ratn-lor:borr-lk-body-hover;-webk-background-size:.625rem 3.125rem;background-size:.625rem 3.125rem;}</style><a href=" target="_blank" data-vars-ga-outbound-lk=" data-vars-ga-ux-element="Hyperlk" data-vars-ga-ll-to-actn="CNN" class="body-lk css-qlm9kn et3p2gv0">CNN</a>, the pany reported that more than 25 percent of s bik were damaged before even beg livered last year. The problem was pecially bad when shippg to the U.S.</p><p data-no-id="4" class="css-aeyldl et3p2gv0">"Your vetable products, your ictnls webse, your killer brand — they all unt for nothg when your livery partner drops the ball," Bex Rad, Vanmoof's creative director, wrote a Medium post last year.</p><p data-no-id="7" class="css-aeyldl et3p2gv0"><strong>RELATED: <a href=" data-vars-ga-outbound-lk=" data-vars-ga-ux-element="Hyperlk" data-vars-ga-ll-to-actn="Strava Will Now Reimburse You for Phone Damage and a Taxi Home" class="body-lk css-qlm9kn et3p2gv0">Strava Will Now Reimburse You for Phone Damage and a Taxi Home</a></strong></p><p data-no-id="9" class="css-aeyldl et3p2gv0">The solutn? Rensir the packagg. "We asked ourselv, what do Amerins really love? What would prompt uriers to be lite wh a parcel?" VanMoof -founr Ta Carlier told CNN.</p><p data-no-id="11" class="css-aeyldl et3p2gv0">A TV was the obv answer.</p><p data-no-id="13" class="css-aeyldl et3p2gv0">A big-screen TV box is roughly the same size and weight as a bike box. So to nvce shippers to handle s products wh more re, VanMoof began prtg photos of TVs on s packagg. The box still picted the bike, too, but at a glance do look like you would fd a massive wiscreen TV si stead of a high-end <a href=" data-vars-ga-outbound-lk=" data-vars-ga-ux-element="Hyperlk" data-vars-ga-ll-to-actn="muter bike" class="body-lk css-qlm9kn et3p2gv0">muter bike</a>.</p><p data-no-id="15" class="css-aeyldl et3p2gv0"><strong>RELATED: <a href=" data-vars-ga-outbound-lk=" data-vars-ga-ux-element="Hyperlk" data-vars-ga-ll-to-actn="The 5 Worst Mistak You Make When Washg Your Cyclg Cloth" class="body-lk css-qlm9kn et3p2gv0">The 5 Worst Mistak You Make When Washg Your Cyclg Cloth</a></strong></p><p data-no-id="17" class="css-aeyldl et3p2gv0">Damag dropped by 80 percent sce then, acrdg to the pany. Even after a <em>Wall Street Journal</em> reporter spilled the beans by tweetg about the ceptn last year, the drop damag has reportedly stayed nsistent. (<em>Learn the secrets to bike upkeep Rodale's</em> <a href=" target="_blank" data-vars-ga-outbound-lk=" data-vars-ga-ux-element="Hyperlk" data-vars-ga-ll-to-actn="Gui to Bicycle Matenance & Repair" class="body-lk css-qlm9kn et3p2gv0">Gui to Bicycle Matenance & Repair</a>.)</p><style data-emotn="css f8doxq">{borr-left:0.375rem solid #F8D811;lor:#323232;font-fay:Dome,Dome-fallback,Helveti,Arial,Sans-serif;font-size:1rem;le-height:1.85;marg:0.625rem 0 0;paddg:1.25rem;paddg-left:1.25rem;} b, strong{font-fay:her;font-weight:bold;} em, i{font-fay:her;font-style:alic;}</style><blockquote data-lang="en" data-no-id="19" class="twter-tweet css-f8doxq et3p2gv0"><p dir="ltr" lang="en" class="css-aeyldl et3p2gv0">geni ia alert: <a href=" data-vars-ga-outbound-lk=" data-vars-ga-ux-element="Hyperlk" data-vars-ga-ll-to-actn="@vanmoof" class="body-lk css-qlm9kn et3p2gv0">@vanmoof</a> bik had problem wh shippg damage. So put flat TVs on s box. Problem solved. <a href=" data-vars-ga-outbound-lk=" data-vars-ga-ux-element="Hyperlk" data-vars-ga-ll-to-actn="" class="body-lk css-qlm9kn et3p2gv0"></a></p><p class="css-aeyldl et3p2gv0">— Jason Gay (@jasongay) <a href=" data-vars-ga-outbound-lk=" data-vars-ga-ux-element="Hyperlk" data-vars-ga-ll-to-actn="September 4, 2016" class="body-lk css-qlm9kn et3p2gv0">September 4, 2016</a></p></blockquote><p data-no-id="21" class="css-aeyldl et3p2gv0">The "cheeky" bike box was so succsful, fact, that VanMoof began talkg up nearly as much as did the bik si."The pared-back VanMoof TV box wh a ee bike box si, makg a great addn to your hoe for children, pets, or grown-ups," s <a href=" target="_blank" data-vars-ga-outbound-lk=" data-vars-ga-ux-element="Hyperlk" data-vars-ga-ll-to-actn="webse reads" class="body-lk css-qlm9kn et3p2gv0">webse reads</a>.</p><p data-no-id="23" class="css-aeyldl et3p2gv0">Cyclists who have suffered shippg wo their personal liv may wish to take heed. </p><p data-no-id="25" class="css-aeyldl et3p2gv0"><em>Learn some quick and easy bike matenance tips:</em></p>​<style data-emotn="css 1v2eakg">{marg-bottom:0.9375rem;posn:relative;}{marg-left:to;marg-right:to;width:100%;}@media(m-width: 48rem){{width:90%;}}{marg-left:to;marg-right:to;width:95%;}@media(m-width: 30rem){{width:75%;}}@media(m-width: 40.625rem){{width:65%;}}</style><div data-no-id="27" data-teractive="VioPlayer-1" class="embed aspect-rat-16x9 css-1v2eakg e3dq3y0"><style data-emotn="css 1ui7hop">{marg-bottom:0.9375rem;--aspect-rat:56.25%;}</style><div class="__rp-ntaer css-1ui7hop e6l0f0"><style data-emotn="css 1yu8e3d">{marg-bottom:0.9375rem;width:100%;height:100%;} .__rp-ntaer{height:to;}</style><div data-embed="embed-vio" class="vio-player css-1yu8e3d e1ou1fny0"><style data-emotn="css 1uds6oo">{height:100%;width:100%;posn:relative;}</style><div class="css-1uds6oo e1f7ylgd6"><style data-emotn="css 1iiivv4">{background-lor:rgba(0, 0, 0, 0.4);borr:.1875rem solid whe;borr-radi:50%;lor:#fff;cursor:poter;height:3.75rem;left:50%;posn:absolute;top:50%;-webk-transform:translate(-50%,-50%);-moz-transform:translate(-50%,-50%);-ms-transform:translate(-50%,-50%);transform:translate(-50%,-50%);-webk-transn:all 0.4s;transn:all 0.4s;width:3.75rem;z-x:1;}.e1f7ylgd6:hover {background-lor:rgba(33, 150, 245, 0.8);lor:#ffffff;}@media(m-width: 48rem){{height:5.625rem;width:5.625rem;borr:.28125rem solid whe;}}</style><button aria-label="Play Vio" class="css-1iiivv4 e1f7ylgd1"><style data-emotn="css 1lhf7lq">{fill:#ffffff;height:1.4rem;vertil-align:middle;width:1.45rem;}@media(m-width: 48rem){{width:2.3125rem;height:3rem;}}</style><svg xmlns=" width="24" height="24" viewBox="0 0 24 24" style="fill: var(--primary, #000);" role="img" tle="Play" class="css-1lhf7lq e1f7ylgd2"><tle>play in

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