There's a gay wage gap – and 's lked to discrimatn

Contents:

• GAY MEN USED TO EARN LS THAN STRAIGHT MEN; NOW THEY EARN MORE
• HOW CORPORATNS ARE PROFG OM GAY PRI
• WHY STRAIGHT MEN ARE GOG ‘GAY FOR PAY’ ON MERA
• THE BS OF GAY PRI
• UNEQUAL PAY: THE GAY WAGE GAP
• THE HIGH COST OF BEG GAY
• THERE’S A LOT OF MONEY AT PRI, BUT NOT NECSARILY LGBT POCKETSDOLLAR SIGNSDON’T LET THE SEA OF BIG-NAME RPORATE FLOATS AT A PRI PARA AND GLOSSY ADVERTISEMENTS MAGAZ FOOL YOU TO THKG THE LGBT WORLD IS ONE OF UNFETTERED AFFLUENCE.SAMANTHA ALLENUPDATED JUN. 23, 2018 10:07PM EDT / PUBLISHED JUN. 23, 2018 9:12PM EDT PHOTO ILLTRATN BY ELIZABETH BROCKWAY/THE DAILY BEASTTHE FIRST NEW YORK CY PRI MARCH 1970 WAS A GRASSROOTS AFFAIR ANIZED A GAY BOOKSTORE TO MARK THE ANNIVERSARY OF A RT. TODAY, NYC PRI WEEK HAS ABOUT SIX DOZEN RPORATE SPONSORS, CLUDG SOME OF THE UNTRY’S LARGT BANKS AND STOR.THE FIRST CHIGO PRI PROTT 1970 SPECIFILLY TARGETED THE MICHIGAN AVENUE SHOPPG DISTRICT, AS THE CHIGO TRIBUNE REPORTED, ORR TO “REACH THE MAXIMUM NUMBER OF… SHOPPERS AND TOURISTS.” TODAY, RETAILERS AND AIRL MARCH THE CHIGO PRI PARA.LAST YEAR, THE LGBT MARCH LOS ANGEL TOOK ON AN ANTI-TMP THEME, PROMPTG LONGTIME RPORATE SPONSORS LIKE WELLS FARGO TO GET LD FEET, AS FOURTWONE REPORTED. THIS YEAR, AS WEHOVILLE NOTED THEIR REP OF THE EVENT, THE PARA WAS “DOMATED LARGELY BY FLOATS OM RPORATE SPONSORS” CLUDG, Y, WELLS FARGO.BY NOW, THE MERCIALIZATN OF LGBT PRI SEEMS LIKE AN AGE-OLD TOPIC OF BATE—EVEN THOUGH WASN’T THAT LONG AGO, THE GRAND SCHEME OF THGS, THAT NONE OF THE PANI WOULD WANT TO BE SEEN TOUCHG ANYTHG QUEER WH A TEN-FOOT POLE. INED, AS LONG AS PANI ARE VOLVED BIG-CY PRI EVENTS—AND SO LONG AS THEY KEEP CHURNG OUT RABOW MERCHANDISE EVERY JUNE—THERE WILL ALWAYS BE DISCSN ABOUT THE LOST RADIL SPIR OF PRI.BUT THERE’S SOMETHG ELSE THAT HAPPENS, TOO, WHEN PRI—THE TIME OF YEAR WHEN LGBT PEOPLE ARE MOST VISIBLE—BE ASSOCIATED WH MONEY AND TRAVEL AND NSUMERISM: WE LOSE SIGHT OF THE FACT THAT LGBT POVERTY IS A MAJOR AND LARGELY UNSPOKEN PROBLEM.THE NOTN THAT LGBT PEOPLE ARE ALL CHILDLS, DUAL-E FASHNISTAS LIVG AIRY LOFTS IS SUCH A PERSISTENT ONE THAT REARCHERS HAVE LABELED “THE MYTH OF GAY AFFLUENCE.”BUT AS A 2014 ATLANTIC ARTICLE BY THAT TLE NOTED, FANCIAL PROBLEMS ABOUND THE LGBT MUNY—PROBLEMS THAT OFTEN GET ELID BY MARKETG FIRM REARCH.WHEN YOU HEAR THAT LGBT AMERINS HAVE AN TIMATED PURCHASG POWER OF $1 TRILLN, FOR EXAMPLE, THAT DON’T MAKE SEEM LIKE THEY EVER WANT FOR MONEY.BUT IF YOU NSULT SOCLOGIL REARCH, AS THE 2014 ATLANTIC ARTICLE REMEND—LIKE DATA PUBLISHED BY THE WILLIAMS INSTUTE AT THE UCLA SCHOOL OF LAW—YOU WOULD LEARN THAT “SAME-SEX UPL ARE MORE VULNERABLE TO POVERTY GENERAL THAN ARE DIFFERENT-SEX MARRIED UPL,” AS A 2013 REPORT FOUND (PDF), OR THAT “LBIANS SAME-SEX UPL AND [BLACK] LGBT PEOPLE” ARE PECIALLY VULNERABLE TO POVERTY, AS A 2016 REPORT OBSERVED (PDF). THERE IS A MORE PRSG AND PLITED TTH, SEEMS, LURKG BENEATH ALL THE BIG CLAIMS ABOUT THE SPENDG POWER OF LGBT AMERINS.“REARCH HAS SHOWN THAT LGBT PEOPLE FACE A RISK OF BEG POOR THAT IS AT BT EQUAL TO THAT OF NON-LGBT PEOPLE WH SIAR CHARACTERISTICS AND, AT WORST, MUCH HIGHER THAN THAT OF NON-LGBT PEOPLE,” THAT 2016 WILLIAMS INSTUTE REPORT NOTED.A 2015 REPORT SPEARHEAD BY THE CENTER FOR AMERIN PROGRS ALSO FOUND THAT LBIAN, BISEXUAL, AND TRANSGENR WOMEN WERE “MORE LIKELY TO LIVE POVERTY” THAN WERE HETEROSEXUAL WOMAN.TRANSGENR WOMEN, THAT REPORT FOUND, WERE ALMOST “FOUR TIM MORE LIKELY” THAN THE GENERAL POPULATN TO BE MAKG LS THAN $10,000 A YEAR. AND 30 PERCENT OF BISEXUAL WOMEN—AS PARED TO 21 PERCENT OF STRAIGHT WOMEN—WERE LIVG POVERTY.SO, WHERE DO WE GET THE IA THAT LGBT PEOPLE ARE RICH? PRI EVENTS AWASH RPORATE MONEY CERTALY DON’T HELP. NOR DO $150 RABOW SNEAKERS OR EXPENSIVE PRI PACKAG ADVERTISED BY SWANKY HOTEL CHAS. IT’S TE THAT SOME THE LGBT MUNY N AFFORD THE LUXURY EMS THAT NOW SURROUND PRI MONTH LIKE A GIANT STLY CLOUD—THOSE FACTOIDS ABOUT OVERALL LGBT PURCHASG POWER DON’T E OM NOWHERE—BUT THE MUNY’S PURPORTED WEALTH IS FAR OM EVENLY DISTRIBUTED.EVEN FOR GAY MEN, WHO TEND TO HAVE THE ROSIT FANCIAL OUTLOOK WH THE BROAR LGBT MUNY, NEW U.K. DATA REPORTED BY THE WASHGTON POST THIS MONTH SHOWS THAT, WHILE GAY MEN TEND TO LAND MANAGERIAL POSNS AT HIGHER RAT THAN STRAIGHT MEN, THEY H A “GLASS CEILG” WHEN TO BREAKG TO UPPER MANAGEMENT. GAY MEN OF LOR, AS THE POST NOTED, HAVE AN PECIALLY HARD TIME CLIMBG THE RANKS. THE REASONS FOR LGBT FANCIAL DIFFICULTI ARE MANIFOLD. A 2018 EXPERIAN SURVEY OF 500 LGBT PEOPLE FOUND THAT 62 PERCENT OF RPONNTS HAD FACED “FANCIAL CHALLENG” DUE TO THEIR GENR INTY OR SEXUAL ORIENTATN: THIRTEEN PERCENT SAID THEY HAD BEEN DISCRIMATED AGAST AT WORK, 12 PERCENT SAID THEY WERE “PASSED OVER FOR A JOB,” 10 PERCENT SAID THEY HAD A “LOWER SALARY” OR A “RCED CHANCE OF PROMOTN.”THERE ARE OTHER FACTORS, TOO, LIKE HEALTH ISSU ED BY MORY STRS—OR THE STS OF ADOPTN, SURROGACY, AND ASSISTED REPRODUCTIVE TECHNOLOGY THAT MANY SAME-SEX UPL HAVE TO BEAR ORR TO START OR GROW A FAY.YOU MIGHT NOT THK ABOUT THOSE CHALLENG BEE LGBT FANCIAL PROBLEMS ARE SRCELY TOUCHED UPON THE MEDIA. THK ABOUT SHOWS LIKE QUEER AS FOLK, THE L WORD, MORN FAY, AND Y, THE TER’S BELOVED NETFLIX REBOOT OF QUEER EYE, THE SEND SEASON OF WHICH PREMIERED THE MIDDLE OF PRI MONTH 2018. ALL OF THE PROGRAMS PICT LGBT PEOPLE FOR WHOM THE IA OF GOG HUNGRY WOULD BE ALMOST UNTHKABLE: WHY NOT JT WHIP UP SOME GUAMOLE OR SOME H PASTA, LIKE ANTONI OM QUEER EYE, OR WALK DOWN THE STREET TO A HIP FFEE SHOP FULL OF YOUR AFFLUENT WEHO NEIGHBORS?AND YET, AS THE WILLIAMS INSTUTE FOUND 2014–AND AS THE ATLANTIC SUBSEQUENTLY NOTED—ALMOST A THIRD OF LGBT ADULTS SAID THEY HAD “EXPERIENCED A TIME THE LAST YEAR WHEN THEY DID NOT HAVE ENOUGH MONEY TO FEED THEMSELV OR THEIR FAY,” AND THAT SAME-SEX UPL WH KIDS WERE “APPROXIMATELY TWICE AS LIKELY” TO GET FOOD STAMPS AS OPPOSE-SEX UPL RAISG KIDS.IT’S HARD TO SQUARE STATISTICS LIKE THOSE WH THE MONEY THAT FLOWS THROUGH AND AROUND PRI EVERY JUNE. ON THE ONE HAND, PANI SELLG PRI MERCHANDISE SOMETIM DONATE SOME PORTN OF THE PROCEEDS TO LGBT CHARI, AND RPORATE VOLVEMENT PRI EVENTS OFTEN AS A RULT OF YEARS OF TERNAL ADVOCY OM LGBT EMPLOYEE ROURCE GROUPS. MANY OF THE PANI ALSO SRE A PERFECT 100 ON THE HUMAN RIGHTS CAMPAIGN’S CORPORATE EQUALY INX, MEANG THAT THEY OFFER BENEFS TO EMPLOYE LIKE TRANSGENR-CLIVE HEALTH SURANCE. IT’S HARD TO FLT EVERY PANY UNILATERALLY FOR GETTG VOLVED PRI.BUT THE AGGREGATE EFFECT OF RPORATE VOLVEMENT PRI HAS BEEN TO MAKE MORE AND MORE A MONTH ABOUT TRAVEL AND NSUMPTN, ABOUT RABOW-LORED MARKETG AND REACTNS TO THAT MARKETG. IT FEELS HARR THAN EVER TO MAKE LGBT FANCIAL STGGL TELLIGIBLE TO A BROAR SOCIETY THAT HAS NEVER REGNIZED THEM THE FIRST PLACE.THIS YEAR, AS THEM REPORTED, ACTIVISTS AROUND THE UNTRY—CLUDG NEW YORK CY—WILL BE PROTTG PRI PARAS, PART BEE THEY DON’T WANT TO SEE MORE RPORATE VOLVEMENT THE EVENT. WHEN AN EVENT THAT STARTED AS AN LGBT PROTT NOW DRAWS PROTTS OM LGBT PEOPLE, THAT’S A SURE SIGN THAT SOMETHG IS AMISS.PRI DIDN’T ED TO BE ABOUT MONEY. NOW, ALL TOO OFTEN, IS MONEY. SAMANTHA ALLEN
• WHAT DO THE GAY WAGE GAP MEAN FOR LGBTQ+ FAI?

GAY MEN USED TO EARN LS THAN STRAIGHT MEN; NOW THEY EARN MORE

For 20 years, nearly all the studi on gay men the workplace have found an intil rult: parg the earngs of two men wh siar tn profil, years of experience, skills, and job rponsibili, gay men nsistently earns ls than straight men (between 5% and 10% ls).

HOW CORPORATNS ARE PROFG OM GAY PRI

In a recent paper, rearchers om Vanrbilt analyzed data om a major feral survey the Uned Stat that had not prevly been ed this lerature – prumably bee only recently began to ask about sexual orientatn – and found that the gay male earngs penalty had disappeared. A recent Pew Rearch Foundatn study reported that 92% of all LGBTQ adults felt that society is more acceptg of them than a ago, and 87% of adults report personally knowg someone who is gay or lbian (up om 61% 1993).

Enomists and management scholars have been cnchg the numbers on this qutn for over 20 years, and until very recently, nearly all the studi have found an intil rult: if you pare the earngs of two men wh siar tn profil, years of experience, skills, and job rponsibili, gay men nsistently earns ls than straight men (between 5% and 10% ls). In a recent paper, a PhD stunt and I analyzed data om a major feral survey the Uned Stat that had not prevly been ed this lerature – prumably bee only recently began to ask about sexual orientatn – and found that the gay male earngs penalty had disappeared.

And not only had disappeared, had turned to a 10% premium, meang that gay men recent years earned substantially more than straight men wh siar tn, experience, and job profil. ” One terpretatn of the lerature’s near-universal prr fdg of a gay male earngs penalty was that was a nsequence of labor market discrimatn agast gay men. Moreover, a few patterns the lerature support this possibily, cludg the fact that two recent well-ntrolled field experiments failed to fd meangful differenc employment out for fake ndidat whose profil were manipulated to be eher gay or straight (one field 2013 where the ndidate’s profile on a social work se was listed as eher “terted ” men or women, and the other field 2010 where the ndidate’s rume listed a learship posn an LGBT-related stunt group or a non-LGBT-related stunt group).

WHY STRAIGHT MEN ARE GOG ‘GAY FOR PAY’ ON MERA

Another is that although we fd a very different rult than prr work for relative earngs of gay men pared to straight men (a premium vers a penalty), our pann analysis for women found a nearly intil rult to s of published work.

THE BS OF GAY PRI

Send, bee is clear that workplace dynamics associated wh sexual orientatn are different for sexual mory men than for sexual mory women (rell that there has been nsistent evince of a gay male earngs penalty and a lbian earngs premium for most of the past two s of study), more rearch is need to unrstand the nature of workplace attus regardg sexual orientatn and how the might differ between gay men and lbians. It uld be, for example, that historilly strong associatns between gay men and the HIV epimic ntributed heavily to negative attus toward gay men specifilly and that rctns the views benefed gay men relative to straight men but not lbians relative to straight women.

UNEQUAL PAY: THE GAY WAGE GAP

But fundamental chang fay opportuni and rponsibili brought about by recent natnwi same-sex marriage may be exertg very different fluenc gay male hoeholds than lbian hoeholds, and this changg nature of hoehold specializatn – theorized by Nobel Prize-wng enomist Gary Becker – uld be producg some of the patterns we have documented. A gay male uple who gets married may have one partner select out of the workforce to foc on regivg rponsibili; this might make the other partner more productive at work, rultg relative improvements gay men’s earngs relative to those of straight men. If the relatively lower earng partner systematilly selects out of the labor market, this productivy effect would be pound by a posnal change the sample of relatively higher earng gay men we observe workg.

THE HIGH COST OF BEG GAY

But documentg that the gay male earngs penalty has not only disappeared but fact has re-emerged as an earngs premium, our rults challenge scholars to unrstand differential workplace experienc of sexual mory men vers sexual mory women and highlight the strong ternnectns between the spher of work and fay for LGBTQ Amerins.

While the steps toward cln signify progrs, 's important that we e Pri Month as a time to highlight hot-button topics and challeng our LGBTQ+ muni 's not let the pri marketg mache dilute the prent-day gay affects entreprenrs bee brands that reach the heart of the queer muny wh their msagg and support are likely to see a fancial ROI. A transgenr woman of lor, for example, se more day-to-day challeng to her liftyle and existence than a whe gay man, who by ntrast has likely been out and visible for bottom le, however, is that when you normalize our muni media and help tell our stori, we notice, and our brand loyalty is real.

But they shouldn't worry: A brand that choos even one touchpot of the gay or trans experience n create a gree of specificy and unrstandg that lifts above other example, as legal gay marriage ntu to expand across the globe, LGBTQ+ upl and fai have newfound needs (and newly available nsumer spendg) around retirement and tate planng. Related: 4 Marketg Lsons From 'Mayor Pete' ButtigiegGood news: We're gay 12 months a pete for our eyeballs durg the rabow tsunami that is June when you n be wng over (and wng over alli of our muny) year-round? The brand plays up s heterosexual si other ways, as well, like teamg up wh Playboy for Super Bowl people not faiar wh the gay scene, may therefore e as a surprise that Bud Light is a major sponsor of several Gay Pri ftivals takg place across the U.

THERE’S A LOT OF MONEY AT PRI, BUT NOT NECSARILY LGBT POCKETSDOLLAR SIGNSDON’T LET THE SEA OF BIG-NAME RPORATE FLOATS AT A PRI PARA AND GLOSSY ADVERTISEMENTS MAGAZ FOOL YOU TO THKG THE LGBT WORLD IS ONE OF UNFETTERED AFFLUENCE.SAMANTHA ALLENUPDATED JUN. 23, 2018 10:07PM EDT / PUBLISHED JUN. 23, 2018 9:12PM EDT PHOTO ILLTRATN BY ELIZABETH BROCKWAY/THE DAILY BEASTTHE FIRST NEW YORK CY PRI MARCH 1970 WAS A GRASSROOTS AFFAIR ANIZED A GAY BOOKSTORE TO MARK THE ANNIVERSARY OF A RT. TODAY, NYC PRI WEEK HAS ABOUT SIX DOZEN RPORATE SPONSORS, CLUDG SOME OF THE UNTRY’S LARGT BANKS AND STOR.THE FIRST CHIGO PRI PROTT 1970 SPECIFILLY TARGETED THE MICHIGAN AVENUE SHOPPG DISTRICT, AS THE CHIGO TRIBUNE REPORTED, ORR TO “REACH THE MAXIMUM NUMBER OF… SHOPPERS AND TOURISTS.” TODAY, RETAILERS AND AIRL MARCH THE CHIGO PRI PARA.LAST YEAR, THE LGBT MARCH LOS ANGEL TOOK ON AN ANTI-TMP THEME, PROMPTG LONGTIME RPORATE SPONSORS LIKE WELLS FARGO TO GET LD FEET, AS FOURTWONE REPORTED. THIS YEAR, AS WEHOVILLE NOTED THEIR REP OF THE EVENT, THE PARA WAS “DOMATED LARGELY BY FLOATS OM RPORATE SPONSORS” CLUDG, Y, WELLS FARGO.BY NOW, THE MERCIALIZATN OF LGBT PRI SEEMS LIKE AN AGE-OLD TOPIC OF BATE—EVEN THOUGH WASN’T THAT LONG AGO, THE GRAND SCHEME OF THGS, THAT NONE OF THE PANI WOULD WANT TO BE SEEN TOUCHG ANYTHG QUEER WH A TEN-FOOT POLE. INED, AS LONG AS PANI ARE VOLVED BIG-CY PRI EVENTS—AND SO LONG AS THEY KEEP CHURNG OUT RABOW MERCHANDISE EVERY JUNE—THERE WILL ALWAYS BE DISCSN ABOUT THE LOST RADIL SPIR OF PRI.BUT THERE’S SOMETHG ELSE THAT HAPPENS, TOO, WHEN PRI—THE TIME OF YEAR WHEN LGBT PEOPLE ARE MOST VISIBLE—BE ASSOCIATED WH MONEY AND TRAVEL AND NSUMERISM: WE LOSE SIGHT OF THE FACT THAT LGBT POVERTY IS A MAJOR AND LARGELY UNSPOKEN PROBLEM.THE NOTN THAT LGBT PEOPLE ARE ALL CHILDLS, DUAL-E FASHNISTAS LIVG AIRY LOFTS IS SUCH A PERSISTENT ONE THAT REARCHERS HAVE LABELED “THE MYTH OF GAY AFFLUENCE.”BUT AS A 2014 ATLANTIC ARTICLE BY THAT TLE NOTED, FANCIAL PROBLEMS ABOUND THE LGBT MUNY—PROBLEMS THAT OFTEN GET ELID BY MARKETG FIRM REARCH.WHEN YOU HEAR THAT LGBT AMERINS HAVE AN TIMATED PURCHASG POWER OF $1 TRILLN, FOR EXAMPLE, THAT DON’T MAKE SEEM LIKE THEY EVER WANT FOR MONEY.BUT IF YOU NSULT SOCLOGIL REARCH, AS THE 2014 ATLANTIC ARTICLE REMEND—LIKE DATA PUBLISHED BY THE WILLIAMS INSTUTE AT THE UCLA SCHOOL OF LAW—YOU WOULD LEARN THAT “SAME-SEX UPL ARE MORE VULNERABLE TO POVERTY GENERAL THAN ARE DIFFERENT-SEX MARRIED UPL,” AS A 2013 REPORT FOUND (PDF), OR THAT “LBIANS SAME-SEX UPL AND [BLACK] LGBT PEOPLE” ARE PECIALLY VULNERABLE TO POVERTY, AS A 2016 REPORT OBSERVED (PDF). THERE IS A MORE PRSG AND PLITED TTH, SEEMS, LURKG BENEATH ALL THE BIG CLAIMS ABOUT THE SPENDG POWER OF LGBT AMERINS.“REARCH HAS SHOWN THAT LGBT PEOPLE FACE A RISK OF BEG POOR THAT IS AT BT EQUAL TO THAT OF NON-LGBT PEOPLE WH SIAR CHARACTERISTICS AND, AT WORST, MUCH HIGHER THAN THAT OF NON-LGBT PEOPLE,” THAT 2016 WILLIAMS INSTUTE REPORT NOTED.A 2015 REPORT SPEARHEAD BY THE CENTER FOR AMERIN PROGRS ALSO FOUND THAT LBIAN, BISEXUAL, AND TRANSGENR WOMEN WERE “MORE LIKELY TO LIVE POVERTY” THAN WERE HETEROSEXUAL WOMAN.TRANSGENR WOMEN, THAT REPORT FOUND, WERE ALMOST “FOUR TIM MORE LIKELY” THAN THE GENERAL POPULATN TO BE MAKG LS THAN $10,000 A YEAR. AND 30 PERCENT OF BISEXUAL WOMEN—AS PARED TO 21 PERCENT OF STRAIGHT WOMEN—WERE LIVG POVERTY.SO, WHERE DO WE GET THE IA THAT LGBT PEOPLE ARE RICH? PRI EVENTS AWASH RPORATE MONEY CERTALY DON’T HELP. NOR DO $150 RABOW SNEAKERS OR EXPENSIVE PRI PACKAG ADVERTISED BY SWANKY HOTEL CHAS. IT’S TE THAT SOME THE LGBT MUNY N AFFORD THE LUXURY EMS THAT NOW SURROUND PRI MONTH LIKE A GIANT STLY CLOUD—THOSE FACTOIDS ABOUT OVERALL LGBT PURCHASG POWER DON’T E OM NOWHERE—BUT THE MUNY’S PURPORTED WEALTH IS FAR OM EVENLY DISTRIBUTED.EVEN FOR GAY MEN, WHO TEND TO HAVE THE ROSIT FANCIAL OUTLOOK WH THE BROAR LGBT MUNY, NEW U.K. DATA REPORTED BY THE WASHGTON POST THIS MONTH SHOWS THAT, WHILE GAY MEN TEND TO LAND MANAGERIAL POSNS AT HIGHER RAT THAN STRAIGHT MEN, THEY H A “GLASS CEILG” WHEN TO BREAKG TO UPPER MANAGEMENT. GAY MEN OF LOR, AS THE POST NOTED, HAVE AN PECIALLY HARD TIME CLIMBG THE RANKS. THE REASONS FOR LGBT FANCIAL DIFFICULTI ARE MANIFOLD. A 2018 EXPERIAN SURVEY OF 500 LGBT PEOPLE FOUND THAT 62 PERCENT OF RPONNTS HAD FACED “FANCIAL CHALLENG” DUE TO THEIR GENR INTY OR SEXUAL ORIENTATN: THIRTEEN PERCENT SAID THEY HAD BEEN DISCRIMATED AGAST AT WORK, 12 PERCENT SAID THEY WERE “PASSED OVER FOR A JOB,” 10 PERCENT SAID THEY HAD A “LOWER SALARY” OR A “RCED CHANCE OF PROMOTN.”THERE ARE OTHER FACTORS, TOO, LIKE HEALTH ISSU ED BY MORY STRS—OR THE STS OF ADOPTN, SURROGACY, AND ASSISTED REPRODUCTIVE TECHNOLOGY THAT MANY SAME-SEX UPL HAVE TO BEAR ORR TO START OR GROW A FAY.YOU MIGHT NOT THK ABOUT THOSE CHALLENG BEE LGBT FANCIAL PROBLEMS ARE SRCELY TOUCHED UPON THE MEDIA. THK ABOUT SHOWS LIKE QUEER AS FOLK, THE L WORD, MORN FAY, AND Y, THE TER’S BELOVED NETFLIX REBOOT OF QUEER EYE, THE SEND SEASON OF WHICH PREMIERED THE MIDDLE OF PRI MONTH 2018. ALL OF THE PROGRAMS PICT LGBT PEOPLE FOR WHOM THE IA OF GOG HUNGRY WOULD BE ALMOST UNTHKABLE: WHY NOT JT WHIP UP SOME GUAMOLE OR SOME H PASTA, LIKE ANTONI OM QUEER EYE, OR WALK DOWN THE STREET TO A HIP FFEE SHOP FULL OF YOUR AFFLUENT WEHO NEIGHBORS?AND YET, AS THE WILLIAMS INSTUTE FOUND 2014–AND AS THE ATLANTIC SUBSEQUENTLY NOTED—ALMOST A THIRD OF LGBT ADULTS SAID THEY HAD “EXPERIENCED A TIME THE LAST YEAR WHEN THEY DID NOT HAVE ENOUGH MONEY TO FEED THEMSELV OR THEIR FAY,” AND THAT SAME-SEX UPL WH KIDS WERE “APPROXIMATELY TWICE AS LIKELY” TO GET FOOD STAMPS AS OPPOSE-SEX UPL RAISG KIDS.IT’S HARD TO SQUARE STATISTICS LIKE THOSE WH THE MONEY THAT FLOWS THROUGH AND AROUND PRI EVERY JUNE. ON THE ONE HAND, PANI SELLG PRI MERCHANDISE SOMETIM DONATE SOME PORTN OF THE PROCEEDS TO LGBT CHARI, AND RPORATE VOLVEMENT PRI EVENTS OFTEN AS A RULT OF YEARS OF TERNAL ADVOCY OM LGBT EMPLOYEE ROURCE GROUPS. MANY OF THE PANI ALSO SRE A PERFECT 100 ON THE HUMAN RIGHTS CAMPAIGN’S CORPORATE EQUALY INX, MEANG THAT THEY OFFER BENEFS TO EMPLOYE LIKE TRANSGENR-CLIVE HEALTH SURANCE. IT’S HARD TO FLT EVERY PANY UNILATERALLY FOR GETTG VOLVED PRI.BUT THE AGGREGATE EFFECT OF RPORATE VOLVEMENT PRI HAS BEEN TO MAKE MORE AND MORE A MONTH ABOUT TRAVEL AND NSUMPTN, ABOUT RABOW-LORED MARKETG AND REACTNS TO THAT MARKETG. IT FEELS HARR THAN EVER TO MAKE LGBT FANCIAL STGGL TELLIGIBLE TO A BROAR SOCIETY THAT HAS NEVER REGNIZED THEM THE FIRST PLACE.THIS YEAR, AS THEM REPORTED, ACTIVISTS AROUND THE UNTRY—CLUDG NEW YORK CY—WILL BE PROTTG PRI PARAS, PART BEE THEY DON’T WANT TO SEE MORE RPORATE VOLVEMENT THE EVENT. WHEN AN EVENT THAT STARTED AS AN LGBT PROTT NOW DRAWS PROTTS OM LGBT PEOPLE, THAT’S A SURE SIGN THAT SOMETHG IS AMISS.PRI DIDN’T ED TO BE ABOUT MONEY. NOW, ALL TOO OFTEN, IS MONEY. SAMANTHA ALLEN

That dience segmentatn is reflected advertisg as recently, "for the most part you would see rporatns producg gay-specific ads and placg gay-specific media, " says David Paisley, senr rearch director of Communy Marketg Inrporated, a gay and lbian market rearch Wells Fargo has been volved pri paras for 20 years, s advertisg appealg to the gay muny featur predomately publitns that are themselv targeted to that muny, as well as tra publitns. Starbucks recently spired a boytt om the Natnal Organizatn for Marriage, an anti-gay-marriage group, when supported legislatn legalizg same-sex marriage says that Wells Fargo is seeg creased mand for more proment gay-targeted ads. So that is certaly somethg that we know and we're hearg om nsumers ourselv, " he the travel and alhol dtri were among the first to target the gay muny, some dtri are draggg their feet, says Darren Cooper, senr nsultant at Out Now Consultg, an LGBT marketg firm.

At least half of all male gay porn stars intify as straight, acrdg to Charlie David, a director om Montreal, Canada, who’s ma a documentary on the subject. I’m a Porn Star: Gay4Pay, which is released ternatnally on Tuday, explor why straight men would have sex wh other men, and why there’s such a huge market for .

WHAT DO THE GAY WAGE GAP MEAN FOR LGBTQ+ FAI?

’”David beme aware of the trend for heterosexuals to “go gay” for parts after he appeared LGBT-orientated supernatural soap Dante’s Cove 2004 and disvered he was the only “out” gay actor on set. WHY HETEROSEXUALS GO GAY FOR PAYThe number one reason straight men do gay porn is ld, hard sh, says porn stars n earn $4000 to $5000 for a jt an eight-hour day’s work, or a shoot over a weekend.

”Pl, most heterosexual porn foc on women’s bodi, wh the plethora of lbian scen performed by straight female actors seen as far ls some heterosexual gay porn stars, there’s also an element of cursy, David’s documentary n explore their sexualy while jtifyg as simply a way to earn money.

“For many of them, they’re otherwise monogamo relatnships wh women who support or even enurage that they do this, ” adds THERE’S A MARKETSo why are so many gay men watchg?