Fancy an LGBT-iendly rort, a drag night at a top New Delhi hotel or a spa for gay men? The are only some of the bs creasgly vyg for India's powerful "pk pee" jt months after the untry crimalised same-sex relatns.
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FEATURE-GAY SEX LG BRGS INDIA'S 'PK ENOMY' OUT OF THE CLOSET
NEW DELHI, Jan 24 (Thomson Rters Foundatn) - Fancy an LGBT-iendly rort, a drag night at a top New Delhi hotel or a spa for gay men? The are only some of the bs creasgly vyg for India’s powerful “pk pee” jt months after the untry crimalised same-sex Supreme Court scrapped a lonial-era ban on gay sex last September, not only allowg a nascent gay culture to e to the open but also layg the groundwork for the untry’s “pk enomy”. Experts forest more bs will start openly urtg the lbian, gay, bisexual and transgenr muny - one of the biggt LGBT+ markets the world - to sell their products and employ people Asia’s third-largt enomy.
Acrdg to the marketg pany, which helps bs target gay clients, India is home to nearly 56 ln LGBT+ adults who earn about $113 billn a year.
Shant Divgikar, one of India’s most famo drag queens, however, warned bs agast “pkwashg” - a marketg tactic to show a pany is LGBT-iendly for quick cricised firms that ed gimmicks such as changg their logos rabow pri lours on the day of the top urt lg for palisg on a historic w for gay people.