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THIS AD IS BEG LLED THE “GAYT COMMERCIAL OF 2021”
If you own a televisn, then you've most likely seen Alphonso Mills—the attractive Black gay man wh dreadlocks the latt mercial for a new once-a-day anti-retroviral pill ed to treat people livg wh HIV.
Whout people like you, would be taboo to thk that a Black gay man would be on a natnal mercial speakg openly about his posive HIV stat. ” Those featured the ad clu a gay uple, a transgenr woman and young people of lor — groups disproportnately affected by HIV.
“Hontly, we should have ed a ndom, but we got distracted, ” a gay man says to his partner while bed. “When velopg this mpaign, was important to that the materials feature a diverse group of dividuals who are reprentative of the muni most impacted by HIV, cludg young Black and Lato gay men, as well as cis-genr and transgenr women, ” Gilead said a ’s no cince, then, that those featured the TV ad reprent the high-risk groups.