LGBTQIA+ Pri Month has a different meang to everyone. For one gay Microsoft Advertisg marketer, 's a month durg which he believ marketers and advertisers should be socially aware. Learn his three tips for earng LGBTQIA+ ctomers year-round.
Contents:
- HOW TO EARN LGBTQIA+ CTOMERS: A GAY MARKETER’S PRI MONTH PERSPECTIVE
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HOW TO EARN LGBTQIA+ CTOMERS: A GAY MARKETER’S PRI MONTH PERSPECTIVE
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Beg gay is nsired a crimal offence 72 untri. For over a , Microsoft has earned a rankg of 100 on the natnal benchmarkg tool that rat rporate polici and practic pertent to lbian, gay, bisexual, transgenr, and queer employe. One key ndu for creatg a supportive workplace is the ternal employee group, Gay and Lbian Employe at Microsoft or GLEAM (which also clus transgenr, queer, and bisexual employe, and their alli).
For stance, parts of Asia such as Sgapore and India, beg gay is illegal. If you’re a mory and LGBT and a woman, you’re a triple bd, ” said Rochelle Diamond, chair of the board of directors of the Natnal Organizatn of Gay and Lbian Scientists and Technil Profsnals. “Shortly after I started, I was out to my immediate team and manager, but I was livg as a software engeer who also happened to be gay, ” said Chen.
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She was trepidat when she asked her manager, unsure how takg time off work solely to unrstand how what means to be gay the workplace might be perceived. Learn about the state of LGBTQIA+ rights a virtual world om activists, players and advot om LGBTQIA+ muni at Microsoft, Team Xbox and anizatns like the Internatnal Lbian, Gay, Bisexual, Trans and Intersex Associatn (ILGA World) and OutRight Actn Internatnal. It’s June: The Northern Hemisphere is warmg up, people are creasgly startg to take vatns, and—bt of all—’s global Lbian, Gay, Bisexual, Transgenr, Queer, Intersex, Asexual, and more (LGBTQIA+) Pri Month!
While my lived experience as a gay man is unique, this yearly celebratn has been formative to my inty and the inti of many others.
As a gay nsumer, I personally crge when I see rabows as the fol pot of ads that have been signed for me; I perceive the ads to be cliché and borrle offensive. If you pict your advertisements a gay uple dog normal activi like travelg, you’ll get my attentn bee I n nnect thentilly wh what’s beg picted. It was extremely difficult growg up gay, and I’d be lyg if I said isn’t still difficult sometim as a 30-somethg-year-old.
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