3 ways to earn LGBTQIA+ ctomers: a gay marketer’s Pri Month perspective - Microsoft Advertisg

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HOW TO EARN LGBTQIA+ CTOMERS: A GAY MARKETER’S PRI MONTH PERSPECTIVE

LGBTQIA+ Pri Month has a different meang to everyone. For one gay Microsoft Advertisg marketer, 's a month durg which he believ marketers and advertisers should be socially aware. Learn his three tips for earng LGBTQIA+ ctomers year-round. * gay microsoft *

Beg gay is nsired a crimal offence 72 untri. For over a , Microsoft has earned a rankg of 100 on the natnal benchmarkg tool that rat rporate polici and practic pertent to lbian, gay, bisexual, transgenr, and queer employe.

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One key ndu for creatg a supportive workplace is the ternal employee group, Gay and Lbian Employe at Microsoft or GLEAM (which also clus transgenr, queer, and bisexual employe, and their alli).

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For stance, parts of Asia such as Sgapore and India, beg gay is illegal. If you’re a mory and LGBT and a woman, you’re a triple bd, ” said Rochelle Diamond, chair of the board of directors of the Natnal Organizatn of Gay and Lbian Scientists and Technil Profsnals.

“Shortly after I started, I was out to my immediate team and manager, but I was livg as a software engeer who also happened to be gay, ” said Chen.

She was trepidat when she asked her manager, unsure how takg time off work solely to unrstand how what means to be gay the workplace might be perceived.

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Learn about the state of LGBTQIA+ rights a virtual world om activists, players and advot om LGBTQIA+ muni at Microsoft, Team Xbox and anizatns like the Internatnal Lbian, Gay, Bisexual, Trans and Intersex Associatn (ILGA World) and OutRight Actn Internatnal.

It’s June: The Northern Hemisphere is warmg up, people are creasgly startg to take vatns, and—bt of all—’s global Lbian, Gay, Bisexual, Transgenr, Queer, Intersex, Asexual, and more (LGBTQIA+) Pri Month! While my lived experience as a gay man is unique, this yearly celebratn has been formative to my inty and the inti of many others. As a gay nsumer, I personally crge when I see rabows as the fol pot of ads that have been signed for me; I perceive the ads to be cliché and borrle offensive.

If you pict your advertisements a gay uple dog normal activi like travelg, you’ll get my attentn bee I n nnect thentilly wh what’s beg picted. It was extremely difficult growg up gay, and I’d be lyg if I said isn’t still difficult sometim as a 30-somethg-year-old. Dekkoo has the very bt gay films and gay origal ntent available anywhere.

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• 400+ hours of kkoo vios, the very bt gay films and gay origal ntent available anywhere. gay cema. June signals the start of Pri month—a time where people of all backgrounds e together to support the lbian, gay, bisexual, transgenr, queer, qutng, and tersex (LGBTQI+) muny and their progrs towards equaly.

Show that you re by reachg out to global nonprofs to volunteer or fancially support LGBTQI+ like Outright Actn Internatnal, Campaign Agast Homophobia, Columbia Diversa, or Rabow Youth. From GLAAD and the Gaymg Awards to lser-known hs, Microsoft Store on Xbox or Wdows visors and Xbox Game Pass members n easily accs some of the most spirg gam makg LGBTQIA+ history than ever before and play wh pri at any time!

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