ST. LOUIS—In an effort to distance self om a ntroversial marketg mpaign featurg a transgenr fluencer, Anhser-Bch nfirmed Thursday that all ns of Bud Light beer had unrgone gay nversn therapy. “As of today, all of our Bud Light ns, bottl, and kegs have been fully cleansed of all trac…
Contents:
- ANHSER-BCH CONFIRMS ALL BUD LIGHT CANS HAVE UNRGONE GAY CONVERSN THERAPY
- CANNED CKTAIL ‘GAY WATER’ AIMS TO SH ON BUD LIGHT’S DYLAN MULVANEY DISASTER
- ISLAND HOE STAFF SAYS “KEEP KEY WT GAY”
ANHSER-BCH CONFIRMS ALL BUD LIGHT CANS HAVE UNRGONE GAY CONVERSN THERAPY
LOUIS—In an effort to distance self om a ntroversial marketg mpaign featurg a transgenr fluencer, Anhser-Bch nfirmed Thursday that all ns of Bud Light beer had unrgone gay nversn therapy. “As of today, all of our Bud Light ns, bottl, and kegs have been fully cleansed of all trac of homosexualy through repeated, forced ndng, ” said Anhser-Bch InBev CEO Michel Doeris, addg that the pany had spent lns of dollars stallg special triple filters signed to elimate any hops, gra, or yeast that intified as lbian, bisexual, gay, queer, or transgenr. “While the procs of reprogrammg our gredients is time-nsumg, mentally and emotnally taxg, and, many stanc, vlent, we at Anhser-Bch want to assure our ctomers that a gay product will never leave our brewery.
CANNED CKTAIL ‘GAY WATER’ AIMS TO SH ON BUD LIGHT’S DYLAN MULVANEY DISASTER
“I’m not bothered by gay people or transsexual people. GLAAD, an LGBTQ+ media advocy anizatn, has scribed Coors as "among the most progrsive for s employee polici toward gays."Budweiser has also sponsored a number of LGBTQ+ events, cludg London Pri and Toronto Pri 2019. An entreprenr lnched a nned cktail this week lled “Gay Water” that’s aimed at LGBTQ drkers — and said he’s lookg to palize on Bud Light’s mistak.
ISLAND HOE STAFF SAYS “KEEP KEY WT GAY”
But “Gay Water” — which adopts a moniker the gay muny has long given to the simple vodka and soda cktail — has been spired by the dtup to bee even bolr about the dience ’s targetg, founr and CEO Spencer Hodson told The Post. Gay Water — a nned cktail brand that plays on the gay muny’s lloquialism for the vodka-and-soda mixed drk — lnched on Wednday and promis to unrstand s dience better than Bud Light. The 30-year-old Hodson said he is g suggtive — albe playful — msagg and imagery Gay Water’s social media and webse, cludg a provotive nod to the 12-ounce n’s 6.
“Our missn is to -stigmatize the word ‘gay’ and start to create reprentatn spac that tradnally don’t have queer-owned products, let alone products wh the word ‘gay’ their tle, ” Hodson told The Post. “When was the last time you saw the word gay at a rtrant, bar, liquor store, or grocery store? The word ‘gay’ origally was fed as happy, and we’re hopg to remd folks of that by beg prent, ” he add.
Founr Spencer Hodson, a gay man, says the brand is about reclaimg the word “gay” as a word that “jt means happy. Gay Water’s brandg is full of playful, suggtive msagg. “Part of the pot of lnchg outsi of Pri month is to rerce the msage that Gay Water is here to make the LGBTQ+ muny more visible 365 days a year, not jt a sgle month, ” he said.