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3.3-3.4V44.7l-3.6-3.3-2.7 2.6-1.3-1.3L322 32l7.6 6.9 2.7-2.8 1.4 1.4-3.4 3.4v28.6l4.2 3.9 3-3.1 1.3 1.4zm-2.9-51.61l-8.2-7.5 7.5-8 8.2 7.5zm46.1 51.61l-8.7-7.91V45.6l-4.7-4.4-3.4 3.5v26.1l3.1 2.9v.4l-8.2 8.61-9.3-8.51v-.3l3.6-3.8V44.9l-4.1-3.7-3 3-1.4-1.3L345.9 32l9.1 8.1v2l9.5-10.1 8.7 7.8 2.9-2.9 1.3 1.4-3.5 3.5v28l3.9 3.7 3.3-3.4 1.2 1.3zm43-41V75.6c0 5.2 2.9 5 2.9 8.9 0 4.51-6.5 8.71-16.5 16.21-3.3-3.6-5.6-5.1-8.7-5.1a19.85 19.85 0 00-10.7 3.6l-1-.8 13.7-16.11-9-7.09-2.9 2.89-1.3-1.3 3.4-3.5V45.5l19-13.6 10.2 8 3-2.9 1.3 1.3zm-7.7 41.71c-2.5-1.61-3.1-3.31-3.1-7.61V74.3L387.9 93l.1.1c3.2-1.9 5.6-3.1 10.3-3.1 4 0 6.9 1.7 9.5 4 1.9-1.6 3.3-3.2 3.3-5.7 0-1.99-1.5-3.3-4-4.89zM404 45.3l-8.3-6.5-.2.2v30.7l5.9 4.6 2.6-3zm31.5 37.41l-8.8-6.91-2.7 2.7-1.3-1.29 3.1-3.21V39.4H420l-.2-.2 3.5-5.2h2.5v-6.7L436.4 16l.2.2V34h8l.2.2-3.5 5.2h-4.7v30.3l4.8 3.7 3.3-3.4 1.3 1.4zm43.71-40.11v27.7l-16.9 12.5L450 73.5l-2.8 2.8-1.3-1.3 3.2-3.3v-27L466.81 32l11.4 8.9 2.9-2.9 1.3 1.4zm-10.8 3L460 39l-.09.1v29.8l8.5 6.4zm50.4 37l-8.7-7.9V45.5l-4.7-4.4-3.41 3.5v26.1l3.1 2.9v.4l-8.2 8.61-9.3-8.51v-.3l3.6-3.8V44.8l-4.1-3.7-3 3-1.4-1.3 10.2-10.9L502 40v2l9.5-10.1 8.7 7.8 2.9-2.9 1.3 1.4-3.5 3.5v28l3.9 3.7 3.3-3.4 1.2 1.3zm61.39.11a12.91 12.91 0 00-6.3-4.61v20.81l-.2.1-5.5-5.1-11.6 10.7-.2-.1V77.6a18.83 18.83 0 00-10.2 6.61l-.8-.5c.7-7.71 4.5-13.41 11-15.61V48.6h-2.1a5.25 5.25 0 00-5.3 4.2h-1.2a12.28 12.28 0 01-.7-4.6c0-4.9 3.3-8.6 8.7-8.6h.6V28.8l-3.6-3.2-2.8 2.8-1.4-1.3 11.1-11.4 9.4 8.6v9.8L572 31V19.5h1.9V29l12.5-13.3L597.7 26v43.5zM572 32.9l-2.9 3v56.31l2.9 2.7zm13.1-2.3l-5.9-5.4-5.3 5.6v36.3c4.7.6 8.2 2.2 11.1 5.3l.1-.1zm48.7 12v27.7l-16.9 12.5-12.3-9.3-2.8 2.8-1.3-1.3 3.2-3.3v-27L621.4 32l11.4 8.9 2.9-2.9 1.3 1.4zm-10.8 3l-8.4-6.6-.1.1v29.8l8.5 6.4zm35.6 4.5h9.4v21.4l-15.9 11.21a11.52 11.52 0 00-8.8-4.11c-3 0-5.4 1.4-7.8 4l-1.4-.5 13.8-19.8h-8.5V43.7L656 32c2 1.6 3.6 2.6 6.2 2.6a11.38 11.38 0 007.11-2.2l1 .7zm-1.4 8.8h-4.7l-11.1 15.9.1.2a12.36 12.36 0 017.6-2.5 10.4 10.4 0 018 3.8l.1-.09zm6.41-19.6a9.78 9.78 0 01-6.91 2.3 8.92 8.92 0 01-6.3-2.9l-.2.1v14.6h3.8l9.7-14zm22.9 43.41l-8.8-6.91-2.71 2.7-1.3-1.29 3.1-3.21V39.4H671l-.2-.2 3.5-5.2h2.5v-6.7L687.41 16l.2.2V34h8l.2.2-3.5 5.2h-4.7v30.3l4.8 3.7 3.3-3.4 1.3 1.4z"></path></svg><span class="alic gray font-xxxxs font--body">Democracy Di Darkns</span></div></div><hear class="w-100" data-qa="ma-full"><div class="hi-for-prt"></div><div class="mt-lg"><div data-qa="kicker" class="wpds-c-eyomNc wpds-c-PJLV wpds-c-PJLV-jYXVnY-lor-black wpds-c-PJLV-mlvxn-size-lg"><a href=" class="PJLV PJLV-ieDwgbC-css">Bs</a></div></div><div class="w-100" style="max-width:1000px"><h1 class="font--headle offblack headle mb-sm" data-ttid="headle" data-qa="headle" id="ma-ntent"><span data-qa="headle-text">What Burger Kg’s Proud Whopper tells about marketg to LGBT nsumers</span></h1></div><div class="flex prt-byle prt-mt-none"><div class="byle-wrapper flex-lumn flex"><div class="PJLV PJLV-ihSmMVC-css"><div class="mb-xxs" style="gap:0.5rem" data-qa="thor-byle"><span class="wpds-c-PJLV"><div class="flex ems-center" data-qa="thor-byle"><div class="mr-sm flex lh-0"><div class="wpds-c-iTcer"><img src=" alt="" class="wpds-c-dgBqAZ"/></div></div><span class="left"><div class="flex"><div class="dib font-xxs" data-qa="name-wh-optnal-lk" data-cy="name-wh-optnal-lk"><span data-qa="attributn-text" class="wpds-c-cNdzuP">By <!-- --> </span><a data-qa="thor-name" href=" rel="thor" class="wpds-c-cNdzuP wpds-c-cNdzuP-ejzZdU-isLk-te">Steven Overly</a></div></div></span></div></span></div></div><div data-ttid="timtamp" class="wpds-c-kgabfe wpds-c-kgabfe-ikrKXLV-css"><span data-ttid="display-date" class="wpds-c-iKQyrV">July 3, 2014 at 8:00 a.m. EDT</span></div></div></div></hear></div><article class="grid-article mb-xxl-ns" data-qa="ma"><div data-ttid="le-art" data-qa="le-art" class=""><figure class="overflow-hidn relative hi-for-prt center center mb-sm mb-md-ns ml-to-ns mr-to-ns grid-mobile-full-bleed"><div style="filter:blur(10px);transn:filter .1s;le-height:0" class="w-100 mw-100 h-to" width="600" height="250"><img style="background-size:ver;max-width:1600px;background-image:url('data:image/svg+xml;charset=utf-8,%3Csvg xmlns='http%3A//; xmlns%3Axlk='http%3A//; viewBox='0 0 1280 853'%3E%3Cfilter id='b' lor-terpolatn-filters='sRGB'%3E%3CfeGssianBlur stdDeviatn='.5'%3E%3C/feGssianBlur%3E%3CfeComponentTransfer%3E%3CfeFuncA type='discrete' tableValu='1 1'%3E%3C/feFuncA%3E%3C/feComponentTransfer%3E%3C/filter%3E%3Cimage filter='url(%23b)' x='0' y='0' height='100%25' width='100%25' xlk%3Ahref='data%3Aimage/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAkAAAAGCAIAAACepSOSAAAACXBIWXMAAC4jAAAuIwF4pT92AAAAs0lEQVQI1wGoAFf/AImSoJSer5yjs52ktp2luJuluKOpuJefsoCNowB+kKaOm66grL+krsCnsMGrt8m1u8mzt8OVoLIAhJqzjZ2tnLLLnLHJp7fNmpyjqbPCqLrRjqO7AIeUn5ultaWtt56msaSnroZyY4mBgLq7wY6TmwCRfk2Pf1uzm2WulV+xmV6rmGyQfFm3nWSBcEIAfm46jX1FkH5Djn5AmodGo49MopBLlIRBfG8yj/dfjF5TUAAAAASUVORK5CYII='%3E%3C/image%3E%3C/svg%3E')" alt="" class="w-100 mw-100 h-to" width="600" height="250" srcSet=" 400w, 540w, 691w, 767w, 916w, 1200w" siz="(max-width: 440px) 440px,(max-width: 600px) 691px,(max-width: 768px) 691px,(m-width: 769px) and (max-width: 1023px) 960px,(m-width: 1024px) and (max-width: 1299px) 530px,(m-width: 1300px) and (max-width: 1439px) 691px,(m-width: 1440px) 916px,440px" dg="async"/></div><figptn class="ml-gutter mr-gutter mr-to-ns ml-to-ns font--subhead font-xxxs mt-xs left gray-dark">Burger Kg lnched s Proud Whopper at a lotn San Francis for this week only. (Courty of Burger Kg)</figptn></figure></div><div class="grid-body"><div class="wpds-c-PJLV wpds-c-PJLV-hSmMVC-isLuf2-false"><div class="wpds-c-jUMcim wpds-c-jUMcim-ibVGacg-css hi-for-prt mb-sm"><div class="PJLV PJLV-ieDMgMI-css flex ems-center" nfig="[object Object]" data-qa="article-actns"><div class="wpds-c-mfMEg"><div class="wpds-c-kSOqLF wpds-c-hnjNCH wpds-c-kSOqLF-bywHgD-variant-primary wpds-c-kSOqLF-biynoz-nsy-pact wpds-c-kSOqLF-hZSyid-isOutle-te wpds-c-kSOqLF-ejCoEP-in-left wpds-c-kSOqLF-futx-cv wpds-c-hnjNCH-eNNUQD-cv wpds-c-hnjNCH-jGqLyO-cv"><div class="dib poter" data-qa="gift-share"><div aria-label="Gift this story" aria-ntrols="gift-share" aria-owns="gift-share" id="gift-share-ntrol" class="" aria-haspopup="te" aria-expand="false" role="button" tabx="0"><svg xmlns=" viewBox="0 0 16 16" fill="currentColor" class="wpds-c-dJBvpf wpds-c-PJLV" aria-hidn="te" focable="false" role="img"><path d="M10.73 5h.14a1.75 1.75 0 0 0 1-2.25 1.83 1.83 0 0 0-.51-.75 1.72 1.72 0 0 0-1.48-.35 1.76 1.76 0 0 0-1.2.94L8 3.93l-.68-1.4A1.76 1.76 0 0 0 4 3.59 1.74 1.74 0 0 0 5.13 5H2v4h1v5h10V9h1V5ZM9.58 3a.77.77 0 0 1 .51-.4h.17a.73.73 0 0 1 .47.17.72.72 0 0 1 .27.71.72.72 0 0 1-.48.58l-1.77.66ZM5 3.43a.72.72 0 0 1 .27-.71.73.73 0 0 1 .47-.17h.17a.77.77 0 0 1 .51.4l.83 1.7L5.48 4A.74.74 0 0 1 5 3.43ZM3 6h4.5v2H3Zm1 3h3.5v4H4Zm4.5 4V9H12v4ZM13 8H8.5V6H13Z" data-name="Path 10"></path></svg></div></div><span aria-hidn="te" class="wpds-c-fBEbFG">Gift<!-- --> <span class="PJLV PJLV-ikqOWxF-css">Article</span></span></div></div><div class="dib poter" data-qa="wpds-tooltip-ntrol"><div aria-ntrols="actns-tooltip" aria-owns="actns-tooltip" id="actns-tooltip-ntrol" class="" aria-haspopup="te" aria-expand="false"><div class="wpds-c-mfMEg"><div class="wpds-c-kSOqLF wpds-c-hnjNCH wpds-c-kSOqLF-bywHgD-variant-primary wpds-c-kSOqLF-biynoz-nsy-pact wpds-c-kSOqLF-hZSyid-isOutle-te wpds-c-kSOqLF-ejCoEP-in-left wpds-c-kSOqLF-futx-cv wpds-c-hnjNCH-eNNUQD-cv wpds-c-hnjNCH-jGqLyO-cv"><div tabx="0" aria-label="Share" class="PJLV PJLV-ietWzJw-css"><svg xmlns=" viewBox="0 0 16 16" fill="currentColor" aria-hidn="te" focable="false" role="img" class="wpds-c-dJBvpf wpds-c-dJBvpf-iPJLV-css "><path d="M14 14H2V7h1v6h10V7h1Zm-5.5-2h-1V3h1Z"></path><path d="M10.29 5.71 11 5 8 2l-.71.71L5 5l.71.71L8 3.42l2.29 2.29z"></path></svg></div><span aria-hidn="te" class="wpds-c-fBEbFG">Share</span></div></div></div></div></div></div></div><div class="teaser-ntent grid-center"><div class="article-body" data-qa="article-body"><p data-ttid="drop-p-letter" data-el="text" class="wpds-c-cYdRxM wpds-c-cYdRxM-iPJLV-css overriStyl font-py" dir="null">Revelers who stopped for a sandwich at the Burger Kg along San Francis’s Pri Para this week were able to orr a limed edn Proud Whopper, the cha’s inic burger wrapped rabow-lored paper that unfolds to reveal the msage, “We are all the same si.”</p></div><div class="article-body" data-qa="article-body"><div class="db dn-ns mr-neg-gutter ml-neg-gutter mb-md 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2.019.964l.018-.018V8.413zm-2.382.418l-.528.545v10.237l.528.492V8.83zm1.49 9.055c-.308-.382-.69-.709-1.145-.836v3.782l-.036.018-1-.927-2.11 1.945-.036-.018V16.96c-.636.145-1.327.545-1.854 1.2l-.146-.091c.127-1.4.818-2.436 2-2.837v-3.545h-.382c-.527 0-.89.363-.963.763h-.219c-.054-.145-.127-.381-.127-.836 0-.891.6-1.564 1.582-1.564h.11V8.085l-.655-.582-.51.51-.254-.237 2.018-2.073 1.71 1.564V9.05l.527-.564v-2.09h.345v1.727l2.273-2.419L23 7.576v7.91l-3.182 2.4z" fill-le="evenodd"></path></svg><span class="mr-xs ml-xs gray-darkt flex ems-center">Get the full experience.<span class="ml-xs subs-theme blue">Choose your plan</span></span><svg class="ntent-box" width="16" height="16" viewBox="0 0 16 16" xmlns=" style="fill:#166dfc" aria-hidn="te" focable="false" role="img"><tle>ArrowRight</tle><path d="M7.664 1.25l6 6a1 1 0 010 1.414l-6 6L6.25 13.25 10.499 9H2V7h8.585L6.25 2.664 7.664 1.25z" fill-le="nonzero"></path></svg></a><div data-orientatn="horizontal" role="separator" class="wpds-c-dbVHzF wpds-c-dbVHzF-hDkAcj-variant-flt"></div></div></div><div class="article-body" data-qa="article-body"><p data-ttid="drop-p-letter" data-el="text" class="wpds-c-cYdRxM wpds-c-cYdRxM-iPJLV-css overriStyl font-py" dir="null">The marketg mpaign is only the latt effort by some of the natn’s largt nsumer brands, cludg Co-Cola, Banana Republic, Allstate Insurance, Marrtt and Chevrolet, to urt lbian, gay, bisexual and transgenr ctomers through advertisg that acknowledg the LGBT muny or shows support for issu such as same-sex marriage.</p></div></div><div></div><div class="article-body" data-qa="article-body"><p data-ttid="drop-p-letter" data-el="text" class="wpds-c-cYdRxM wpds-c-cYdRxM-iPJLV-css overriStyl font-py" dir="null">“We are always lookg to engage our guts on a lol level and be part of regnally relevant events,” Kelly Gomez, Burger Kg’s director of wt ast field marketg, said a news release. “Wh one of our rtrants on the Pri Para route, was a natural f to be volved and celebrate by givg somethg back to the muny.”</p></div><div class="article-body" data-qa="article-body"><div class="cb dn db-ns" data-qa="article-body-ad" data-ttid="article-body-ad-sktop"><div aria-hidn="te" class="hi-for-prt relative flex jtify-center ntent-box ems-center b bh mb-md mt-none pt-lg pb-lg" style="m-height:250px;borr-top-lor:;borr-bottom-lor:"><div class="center absolute w-100 borr-box" style="top:"><div class="dib gray-dark pl-xs pr-xs font-sans-serif light font-xxxxs lh-md" style="--primary-borr-lor:"></div></div><div data-ttid="placeholr-box" class="w-100 h-100 absolute flex flex-lumn jtify-center borr-box bg-offwhe" style="width:300px;height:250px"><div class="flex flex-lumn jtify-center font-sans-serif center font-xxs light gray-dark lh-md"><div>Advertisement</div></div></div></div></div></div><div class="article-body" data-qa="article-body"><div class="cb db dn-ns" data-qa="article-body-ad" data-ttid="article-body-ad-mobile"><div aria-hidn="te" class="hi-for-prt relative flex jtify-center ntent-box ems-center b bh mb-md mt-sm pt-sm pb-sm" style="m-height:250px;borr-top-lor:;borr-bottom-lor:"><div class="center absolute w-100 borr-box" style="top:"><div class="dib gray-dark pl-xs pr-xs font-sans-serif light font-xxxxs lh-md" style="--primary-borr-lor:"></div></div><div data-ttid="placeholr-box" class="w-100 h-100 absolute flex flex-lumn jtify-center borr-box bg-offwhe" style="width:300px;height:250px"><div class="flex flex-lumn jtify-center font-sans-serif center font-xxs light gray-dark lh-md"></div></div></div></div></div><div class="article-body" data-qa="article-body"><p data-ttid="drop-p-letter" data-el="text" class="wpds-c-cYdRxM wpds-c-cYdRxM-iPJLV-css overriStyl font-py" dir="null">But the Burger Kg mpaign has bee more than jt a regnal event. News of the Proud Whopper spread quickly on social works, cludg Twter and Facebook, and the story was picked up by both mastream and LGBT media outlets.</p></div><div class="article-body" data-qa="article-body"><p data-ttid="drop-p-letter" data-el="text" class="wpds-c-cYdRxM wpds-c-cYdRxM-iPJLV-css overriStyl font-py" dir="null">“They ma a cisn to nnect to the gay muny a way that no other pany their tegory or dtry has done. Beg the first to do somethg a tegory or dtry is always the bt bee everyone else will follow su,” said Andrew Isen, print of <a href=">WMark Concepts</a>, a Washgton, D.C.-based marketg firm.</p></div><div class="article-body" data-qa="article-body"><p data-ttid="drop-p-letter" data-el="text" class="wpds-c-cYdRxM wpds-c-cYdRxM-iPJLV-css overriStyl font-py" dir="null">“While the program was unique to San Francis and was a very limed program, the social media aspect of will go viral and will go natnwi as a e célèbre the LGBT muny,” Isen add.</p></div><div class="article-body" data-qa="article-body"><div class="cb db dn-ns" data-qa="article-body-ad" data-ttid="article-body-ad-mobile"><div aria-hidn="te" class="hi-for-prt relative flex jtify-center ntent-box ems-center b bh mb-md mt-sm pt-sm pb-sm" style="m-height:250px;borr-top-lor:;borr-bottom-lor:"><div class="center absolute w-100 borr-box" style="top:"><div class="dib gray-dark pl-xs pr-xs font-sans-serif light font-xxxxs lh-md" style="--primary-borr-lor:"></div></div><div data-ttid="placeholr-box" class="w-100 h-100 absolute flex flex-lumn jtify-center borr-box bg-offwhe" style="width:300px;height:250px"><div class="flex flex-lumn jtify-center font-sans-serif center font-xxs light gray-dark lh-md"></div></div></div></div></div><div class="article-body" data-qa="article-body"><p data-ttid="drop-p-letter" data-el="text" class="wpds-c-cYdRxM wpds-c-cYdRxM-iPJLV-css overriStyl font-py" dir="null">But some market rearch shows LGBT nsumers rpond bt when pani reprent them  natnal ads distributed through mastream channels. Burger Kg’s week-long stunt a cy known for s large LGBT populatn and progrsive polics may not be viewed as particularly risky or groundbreakg.</p></div><div class="article-body" data-qa="article-body"><div class="cb dn db-ns" data-qa="article-body-ad" data-ttid="article-body-ad-sktop"><div aria-hidn="te" class="hi-for-prt relative flex jtify-center ntent-box ems-center b bh mb-md mt-none pt-lg pb-lg" style="m-height:250px;borr-top-lor:;borr-bottom-lor:"><div class="center absolute w-100 borr-box" style="top:"><div class="dib gray-dark pl-xs pr-xs font-sans-serif light font-xxxxs lh-md" style="--primary-borr-lor:"></div></div><div data-ttid="placeholr-box" class="w-100 h-100 absolute flex flex-lumn jtify-center borr-box bg-offwhe" style="width:300px;height:250px"><div class="flex flex-lumn jtify-center font-sans-serif center font-xxs light gray-dark lh-md"><div>Advertisement</div></div></div></div></div></div><div class="article-body" data-qa="article-body"><p data-ttid="drop-p-letter" data-el="text" class="wpds-c-cYdRxM wpds-c-cYdRxM-iPJLV-css overriStyl font-py" dir="null">“In the past, most brands have been outreachg to the LGBT muny through the LGBT media and was almost a safe way of dog bee the only people seeg were LGBT people,” said David Paisley, senr rearch director at Communy Marketg and Insights, a market rearch firm foced exclively on the LGBT muny.</p></div><div class="article-body" data-qa="article-body"><p data-ttid="drop-p-letter" data-el="text" class="wpds-c-cYdRxM wpds-c-cYdRxM-iPJLV-css overriStyl font-py" dir="null">“What we’ve really learned over the last uple of years is the bt way to reach the LGBT muny and imprs the LGBT muny is through mastream media outreach,” Paisley add. “What the LGBT people have been sayg is don’t segregate so much. We expect to see your mastream advertisg, not all the time, but once a while.”</p></div><div class="article-body" data-qa="article-body"><div class="cb db dn-ns" data-qa="article-body-ad" data-ttid="article-body-ad-mobile"><div aria-hidn="te" class="hi-for-prt relative flex jtify-center ntent-box ems-center b bh mb-md mt-sm pt-sm pb-sm" style="m-height:250px;borr-top-lor:;borr-bottom-lor:"><div class="center absolute w-100 borr-box" style="top:"><div class="dib gray-dark pl-xs pr-xs font-sans-serif light font-xxxxs lh-md" style="--primary-borr-lor:"></div></div><div data-ttid="placeholr-box" class="w-100 h-100 absolute flex flex-lumn jtify-center borr-box bg-offwhe" style="width:300px;height:250px"><div class="flex flex-lumn jtify-center font-sans-serif center font-xxs light gray-dark lh-md"></div></div></div></div></div><div class="article-body" data-qa="article-body"><p data-ttid="drop-p-letter" data-el="text" class="wpds-c-cYdRxM wpds-c-cYdRxM-iPJLV-css overriStyl font-py" dir="null">The advertisement that Co-Cola aired durg the 2014 Super Bowl offers a prime example. The mercial featured “Ameri the Betiful” beg sung multiple languag as imag of men, women and children of different rac, ethnici and religns flashed across the screen. Among those the mercial were a pair of gay fathers at a roller rk wh their dghter.</p></div><div class="article-body" data-qa="article-body"><div class="cb dn db-ns" data-qa="article-body-ad" data-ttid="article-body-ad-sktop"><div aria-hidn="te" class="hi-for-prt relative flex jtify-center ntent-box ems-center b bh mb-md mt-none pt-lg pb-lg" style="m-height:250px;borr-top-lor:;borr-bottom-lor:"><div class="center absolute w-100 borr-box" style="top:"><div class="dib gray-dark pl-xs pr-xs font-sans-serif light font-xxxxs lh-md" style="--primary-borr-lor:"></div></div><div data-ttid="placeholr-box" class="w-100 h-100 absolute flex flex-lumn jtify-center borr-box bg-offwhe" style="width:300px;height:250px"><div class="flex flex-lumn jtify-center font-sans-serif center font-xxs light gray-dark lh-md"><div>Advertisement</div></div></div></div></div></div><div class="article-body" data-qa="article-body"><div class="wpds-c-gdKvqu raw-html overriStyl" data-qa="raw-html"><div><div class="flex-embed"><iame allowfullscreen="allowfullscreen" ameborr="0" height="315" src="// width="560"></iame></div></div></div></div><div class="article-body" data-qa="article-body"><p data-ttid="drop-p-letter" data-el="text" class="wpds-c-cYdRxM wpds-c-cYdRxM-iPJLV-css overriStyl font-py" dir="null">Though the advertisement is ls overt than a rabow-wrapped Whopper, Co-Cola’s cisn to clu LGBT people on the largt and most expensive advertisg platform Amerin televisn was viewed as a bolr move. And bold mov build brand regnn.</p></div><div class="article-body" data-qa="article-body"><p data-ttid="drop-p-letter" data-el="text" class="wpds-c-cYdRxM wpds-c-cYdRxM-iPJLV-css overriStyl font-py" dir="null">“When we do [rearch], we will fd that those brands that ma some kd of mercial, outreach or social media strategy to everyone are the on that stay top of md,” Paisley said.</p></div><div class="article-body" data-qa="article-body"><div class="cb db dn-ns" data-qa="article-body-ad" data-ttid="article-body-ad-mobile"><div aria-hidn="te" class="hi-for-prt relative flex jtify-center ntent-box ems-center b bh mb-md mt-sm pt-sm pb-sm" style="m-height:250px;borr-top-lor:;borr-bottom-lor:"><div class="center absolute w-100 borr-box" style="top:"><div class="dib gray-dark pl-xs pr-xs font-sans-serif light font-xxxxs lh-md" style="--primary-borr-lor:"></div></div><div data-ttid="placeholr-box" class="w-100 h-100 absolute flex flex-lumn jtify-center borr-box bg-offwhe" style="width:300px;height:250px"><div class="flex flex-lumn jtify-center font-sans-serif center font-xxs light gray-dark lh-md"></div></div></div></div></div><div class="article-body" data-qa="article-body"><p data-ttid="drop-p-letter" data-el="text" class="wpds-c-cYdRxM wpds-c-cYdRxM-iPJLV-css overriStyl font-py" dir="null">A 2013 study nducted by Communy Marketg and Insights asked participants to list brands they purchase bee of the pani’ support for LGBT people and . Those that topped the list have regularly e out support of LGBT issu, such as Starbucks or Amazon, or have chosen and stood behd LGBT spokpeople, such as JCPenney.</p></div><div class="article-body" data-qa="article-body"><p data-ttid="drop-p-letter" data-el="text" class="wpds-c-cYdRxM wpds-c-cYdRxM-iPJLV-css overriStyl font-py" dir="null">“What pani are learng is once they have garnered the affy of the LGBT nsumer, they have ptured that nsumer for life,” said Isen at WMark Concepts .</p></div><div class="article-body" data-qa="article-body"><div data-qa="article-image" class="hi-for-prt"><div style="m-height:358px"></div></div></div><div class="PJLV PJLV-ibHxfFu-css flex overriStyl"><div class="wpds-c-dXjReQ"><button id="gift-share-shortcut" class="wpds-c-kSOqLF wpds-c-kSOqLF-SQjOY-variant-sendary wpds-c-kSOqLF-biynoz-nsy-pact wpds-c-kSOqLF-ejCoEP-in-left hi-for-prt"><svg xmlns=" viewBox="0 0 16 16" fill="currentColor" aria-hidn="te" focable="false" role="img" class="wpds-c-dJBvpf "><path d="M10.73 5h.14a1.75 1.75 0 0 0 1-2.25 1.83 1.83 0 0 0-.51-.75 1.72 1.72 0 0 0-1.48-.35 1.76 1.76 0 0 0-1.2.94L8 3.93l-.68-1.4A1.76 1.76 0 0 0 4 3.59 1.74 1.74 0 0 0 5.13 5H2v4h1v5h10V9h1V5ZM9.58 3a.77.77 0 0 1 .51-.4h.17a.73.73 0 0 1 .47.17.72.72 0 0 1 .27.71.72.72 0 0 1-.48.58l-1.77.66ZM5 3.43a.72.72 0 0 1 .27-.71.73.73 0 0 1 .47-.17h.17a.77.77 0 0 1 .51.4l.83 1.7L5.48 4A.74.74 0 0 1 5 3.43ZM3 6h4.5v2H3Zm1 3h3.5v4H4Zm4.5 4V9H12v4ZM13 8H8.5V6H13Z" data-name="Path 10"></path></svg><span class="wpds-c-iSKIAI">Gift this article</span>Gift Article</button></div></div><div></div><div></div><sectn class="dn-ns hi-for-prt" data-ttid="mostRead" subscriptns-sectn="ntent"><div data-ttid="lazy-most-read-parent" class=""><div style="m-height:800px"></div></div></sectn><div class="wpds-c-hsVKiV"><div data-qa="newsletter" class="hi-for-prt relative"><div class="dib w-100"><div><div class="flex jtify-center align self-center center transn-all duratn-400 ease--out" data-qa="sc-newsletter-signup" aria-label=""><svg aria-labelledby="react-aria-1-aria" role="img" viewBox="0 0 100 80"><tle id="react-aria-1-aria">Loadg...

gay whopper

Burger Kg has ncted yet another way to have your way: a gay pri burger.

Contents:

BURGER KG SELLS GAY PRI WHOPPER

A pro-tradnal fay advocy group has lnched an email mpaign opposg a Burger Kg lol promotn San Francis that featured a specially packaged, limed-edn gay pri Whopper wh a rabow wrapper anticipatn that the fast food cha may go natnal wh the burger. * gay whopper *

“As a gay person, this is the funnit thg I have ever seen and I don’t thk I’ll ever stop lghg, ” unarnium said on Monday. In a 2018 terview wh a lol Atlanta TV statn, Chick-fil-A chairman and former CEO Dan Cathy said he did not support gay marriage, but was not anti-gay. Burger Kg has ncted yet another way to have your way: a gay pri Proud Whopper, as 's lled, wrapped a rabow lored wrapper wh this scriptn: "We are all the same si.

Gay rights is an issue that reverberat strongly wh many Millennials both si and outsi the U. Burger Kg also was a sponsor of San Francis's gay pri para.

GAY BURGER SAYS ‘SORRY, GAY’

How gay do this Whopper look to you? See, that was a trick qutn: packagg asi, looks and tast exactly like every other Whopper. On that pot, here’s the spot promotg om DAVID, which premiered today: This ti que nicely to the brand’s new (ntent) “Be Your Way” tagle… If the mpaign looks like a b of a ... * gay whopper *

Machado says that's the first time Burger Kg has sponsored a gay pri para the U. And, ed, ctomers ultimately disver the only difference is the rabow Proud Whopper sandwich sal, Machado says, will be donated to the Burger Kg McLamore Foundatn for scholarships benefg LGBT high school senrs graduatg sprg gay rights activist says BK is dog the right thg. "Whenever a pany out support of gay people, mak a difference, " says Jordan Bach, a nsultant to rporatns on gay rights issu and a GLAAD media partner.

) Yet, a somewhat shockg, somewhat chic act, the gayt and most psychotic post so far me om Burger Kg Atria. Now, the agency behd the ms, Jung von Matt Don, has said ’s sorry for makg you wonr if a fast-food cha unrstands gay sex.

Gay Burger Says ‘Sorry, Gay’. The cha’s CEO Dan Cathy is known for havg strong Christian beliefs, anti-same-sex marriage and has a fay history of donatg to anti-gay celebrate LGBTQ pri, TODAY is sharg this muny’s history, pa, joy and what’s next for the movement.

BURGER KG'S LIMED EDN GAY PRI WHOPPER MAY GO NATNAL, PROMOT HOMOSEXUAL BEHAVR AS HEALTHY, WARNS AFA

Fast food cha adopts slightly unfortunate slogan for gay pri month * gay whopper *

Pro-tradnal Fay Advocy Group Lnch Email Campaign Agast Fast Food Cha's Rabow-wrapped BurgersA pro-tradnal fay advocy group has lnched an email mpaign opposg a Burger Kg lol promotn San Francis that featured a specially packaged, limed-edn gay pri Whopper wh a rabow wrapper anticipatn that the fast food cha may go natnal wh the Kg's "Pri Whopper, " (FILE) | (Photo: Burger Kg)"Even though this promotn was at jt one lotn, as a cha, Burger Kg is promotg homosexual behavr as healthy and somethg to have pri , " said Amerin Fay Associatn print Tim Wildmon a statement released Wednday.

Your celebrated promotn of cross-drsers and homosexualy is an sult to fai and I fd your celebratn of abhorrent behavr as a reason to de elsewhere.

BURGER KG, DAVID HAVE PRI THEIR NEW GAY WHOPPER

The mem about Burger Kg Atria's new Gay Pri Whopper are hilar. Here's everythg we know about the ntroversial advertisement. * gay whopper *

(Image: John Piper on Twter)"The Proud Whopper" promotn was held the week of 4th of July and at a rtrant suated along the para route of San Francis's annual gay pri event. Are the two bottom buns gay men?

Var social media menters have joked that, by sellg a product that featur “two tops” or “two bottoms, ” the fast-food pany don’t unrstand how gay sex works, but all burgers Atria are actually served wh two top or two bottom buns. In 2019, the pany released an ad showg how they burned down a Whopper burger and reformed the ash to a diamond ed a gay uple’s weddg. How gay do this Whopper look to you?

San Francis is gay? One, hilarly, qutns whether “gay people even eat fast food.

BURGER KG DEBUTS GAY PRI WHOPPER

Burger Kg has ncted yet another way to have your way: a gay pri burger. * gay whopper *

” In the fast food world, the Proud Whopper mpaign puts Burger Kg stark ntrast to Chick-fil-A, which is still tryg to move past anti-same-sex marriage ments ma by CEO Dan Cathy, promptg gay upl to stage “kiss-” protts 2012.

PEOPLE ARE FUR OVER BURGER KG'S GAY PRI WHOPPER

LOOK: Burger Kg Go Gay * gay whopper *

In support of gay pri month, a San Francis Burger Kg has begun sellg Whoppers wrapped rabow-lored paper scribed wh the words, "We are all the same si. RT @ConservativeLA: "Burger Kg sells gay pri Whopper.

UNWRAPPG BURGER KG’S WHOPPER OF A GAY MARKETG PLOY

Fast food cha adopts slightly unfortunate slogan for gay pri month * gay whopper *

Well my fay is done wh Burger Kg “@toddstarn: Burger Kg flame broils gay pri whopper. So now @BurgerKg has created a Gay Whopper! Lol blog gave this tle to a post on the mpaign: "Burger Kg Panrs To Gay Fast Food Fans Wh 'Proud Whopper' Stunt.

BURGER KG GAY WHOPPER: BEE WE'RE ALL CHEAP PROCSED MEAT ON THE SI?

The mem about Burger Kg Atria's new Gay Pri Whopper are hilar. Here's everythg we know about the ntroversial advertisement. * gay whopper *

Bsweek's Vensa Wong poted out a related article that the buyg power of gay nsumers was timated to be $743 billn 2010.

---> “@SFist: Burger Kg panrs to gay fast food fans wh ‘Proud Whopper’ stunt at one lotn only... Asi om sellg crap food to the public, #BurgerKg is now panrg to the gay muny —  D o n (@dwfst) July 2, 2014. Burger Kg sells gay pri Whopper via @USATODAY Can you say "panr, " boys and girls?

BURGER KG’S GAY PRI WHOPPER CAMPAIGN IS SELLG MEAT SANDWICH, NOT INCLIVENS

* gay whopper *

So Burger Kg are shg on beg "gay-iendly" & are makg a "Proud Whopper" for LGBT Pri month. 29 "Proud Whopper" to llege scholarships for lbian, gay, bisexual, and transgenr high school senrs who are graduatg 2015. Gay pri and a good msage om a burger jot.

RIGHT ON, Burger Kg wh your gay pri Whopper and "Be Your Way"! ” Jt so, an asexual person or a gay person is the same on the si as a straight person; we’re all blood, guts, and bon wh sews holdg all together. You n jt see old ad-men Burger Kg HQ sayg to himself, “Hmm, beg gay is now?

The whole advertisg world is gog gay—om Target to Chevrolet. That’s right—appealg to mory muni is what rporatns should do orr to make sure they don’t miss out on those sweet gay dollars.

BURGER KG SELLS GAY PRI WHOPPER

Burger Kg officials unveiled their new pro-LGBT Whopper burger this week to celebrate Pri. While ially was well received, some are slammg the gay-iendly marketg move. * gay whopper *

It’s transparently what advertisg has always been about, but an era which high-profile ad mpaigns like the Cheers spot featurg a multiracial fay have been treated as a self-explanatory social good, the discerng gay nsumer will hopefully not be too swayed by ads that are meant jt to sh on mographic inty. “Look how progrsive the world is beg, ” we say as we watch a gay uple open a Proud Whopper on YouTube.

PRI MONTH: BURGER KG ATRIA BUTS PRI WHOPPER WH SAME-SI BUNS BY STEPHANIE WEAVER PUBLISHED JUNE 9, 2022 UPDATED 3:40PM PRI FOX TV DIGAL TEAM SHARE COPY LK EMAIL FACEBOOK TWTER LKEDIN REDD ARTICLE PRI WHOPPER FEATURED ATRIA FOR PRI MONTH (CRED: BURGER KG) BS ALL OVER THE WORLD ARE CELEBRATG PRI MONTH, AND BURGER KG ATRIA IS JOG ON THE FTIVI.  THE FAST-FOOD CHA BUTED S PRI WHOPPER, WHICH IS THE SAME WHOPPER SERVED WH THE SAME HALF OF A BUN ON EACH SI. ACRDG TO BURGER KG ATRIA, THE NEW WHOPPER SPECIAL REPRENTS EQUAL LOVE AND EQUAL RIGHTS. RELATED: SAME STREET CREAT FAY WH TWO GAY DADS DURG PRI MONTH "THE EQUAL BUNS MPAIGN WAS EXECUTED BY OUR BURGER KG ATRIA TEAM, TO HIGHLIGHT EQUAL RIGHTS AND EQUAL LOVE — THROUGH A PLAY ON THE TRADNAL WHOPPER BUILD — FEATURG TWO INTIL BUNS ON THE TWO OPTNS OF THE SANDWICH," A SPOKPERSON FOR BURGER KG TOLD FOX TELEVISN STATNS. "BURGER KG ATRIA ALSO SERV AS AN OFFICIAL PROUD PARTNER AND SPONSOR OF VIENNA PRI 2022."  COMPETIVE EATER MEDIL STUNT VOURS STACK OF WHOPPER BURGERS JT 17 MUT LAST FEBARY, NELA ZISSER POSTED A VIO OF HERSELF EATG 10 BURGER KG WHOPPER HAMBURGERS AS PART OF HER "GIRLS VS. FOOD" SERI. THE BURGER IS AVAILABLE UNTIL JUNE 20 ATRIAN STOR.  LAST YEAR, BURGER KG APPEARED TO TROLL CHICK-FIL-A AFTER TWEETG ABOUT S CHICKEN SANDWICH PROMOTN TO CELEBRATE PRI MONTH. IN JUNE 2021, BURGER KG ANNOUNCED ON TWTER THAT FOR THE DURATN OF PRI MONTH, THE FAST-FOOD ANCHISE WOULD DONATE TO THE HUMAN RIGHTS CAMPAIGN FOR EVERY ONE OF CHICK-FIL-A'S CH’KG SANDWICH THAT WAS SOLD.  RELATED: BURGER KG APPEARS TO TROLL CHICK-FIL-A PRI MONTH PROMOTN THE HUMAN RIGHTS CAMPAIGN "STRIV TO END DISCRIMATN AGAST LGBTQ PEOPLE AND REALIZE A WORLD THAT ACHIEV FUNDAMENTAL FAIRNS AND EQUALY FOR ALL," ACRDG TO THE MPAIGN’S WEBSE.  BURGER KG ALSO NOTED THE TWEET THAT THE OFFER STILL STANDS "EVEN ON SUNDAYS," ALLUDG TO THE FACT THAT CHICK-FIL-A IS KNOWN FOR BEG CLOSED ON SUNDAYS SO EMPLOYE N "SET ASI ONE DAY TO RT AND WORSHIP IF THEY CHOOSE," ACRDG TO THE CHICK-FIL-A WEBSE.  THE ATLANTA-BASED FAST-FOOD CHICKEN RTRANT HAS FACED BACKLASH THE PAST OVER S DONATNS WORTH LNS OF DOLLARS TO GROUPS THAT OPPOSE SAME-SEX MARRIAGE. CATHERE PARK NTRIBUTED TO THIS STORY.  DAILY NEWSLETTER

But who giv a rat’s rriere, society is saved bee gay upl are mercials and there’s a gay-iendly whopper. “Gay’s are safe enough to advertise to, ” “Women lack nfince and we n explo that, ” etc. For ee real time breakg news alerts sent straight to your box sign up to our breakg news emailsSign up to our ee breakg news emailsBurger Kg is now sellg a 'Proud Whopper' San Francis as part of LGBT Pri Month, a burger rabow wrappg bearg the oddly juxtaposg tagle 'We're all the same on the si' noble gture (proceeds om the sandwich will help fund scholarships for LGBT high school graduat), part lculated targetg of the pk dollar (the buyg power of gay nsumers was timated to be $743 billn 2010), the Proud Whopper will be sold for a limed time the slogan attempts to nvey the msage that we're all human begs of equal worth regardls of genr and sexualy, but draws odd parisons wh the burger seems to suggt we're all the same si jt like one of the brand's Whoppers, i.

Burger Kg Atria's Pri Month Ad Totally Missed the MarkThe mem about Burger Kg Atria's new Gay Pri Whopper are hilar. Burger Kg is enjoyg an avalanche of social media chatter followg s “Proud Whopper” mpaign, which celebrated gay pri San Francis last week through rabow packagg and the warm and fuzzy slogan, “We are all the same si.

PEOPLE ARE FUR OVER BURGER KG'S GAY PRI WHOPPER

You might rell that April, Nabis’s Honey Maid mercial “Love, ” which took on homophobic crics of a prev Honey Maid mercial by prtg out the anti-gay msag and makg a “Love”-shaped sculpture out of them. The actual rabow packagg was limed to a sgle lotn along the para route for San Francis’s 44th annual gay pri para, but the pany has helped make sure the mpaign would live on social media.

The Proud Whopper by Burger KgSource: Burger Kg has ncted yet another way to have your way: a gay pri burger. One gay rights activist says BK is dog the right thg. RELATED: Same Street creat fay wh two gay dads durg Pri month "The Equal Buns mpaign was executed by our Burger Kg Atria team, to highlight equal rights and equal love — through a play on the tradnal Whopper build — featurg two intil buns on the two optns of the sandwich, " a spokperson for Burger Kg told FOX Televisn Statns.

UNWRAPPG BURGER KG’S WHOPPER OF A GAY MARKETG PLOY

Commentg on Burger Kg Atria's Instagram post announcg the burger, one person wrote, "as a gay person, this is the funnit thg I have ever seen and I don't thk I'll ever stop lghg. In what uld be a first for a global fast food outlet, Burger Kg is makg a bold proclamatn support of the lbian, gay, bisexual and transgenr (LGBT) muny wh the lnch of a specially packaged burger.

"Wh days of the ad gog live, people around the globe took to social media to ment on the mpaign, cg the cha's failure to unrstand "how gay sex works" as well as criqug rporate "rabow-washg" durg Pri Kg isn't the only food pany unr fire for s Pri Month marketg.

BURGER KG GAY WHOPPER: BEE WE'RE ALL CHEAP PROCSED MEAT ON THE SI?

Postmat also drew srn last week when troduced s "Bottom-Friendly Menu, " featurg menu ems suggted for takg the bottom posn durg gay 2019, the UK supermarket cha Marks & Spencer received backlash for s "LGBT Sandwich" — a lettuce, guamole, ban, and tomato sandwich rabow packagg, lnched durg Pri Month to raise money for Kg did not immediately rpond to Insir's requt to the origal article on Bs Insir. Another tweeted, “I’m jt obssed wh the same-bun Pri Whopper promo bee straight people saw and were like “oh ok ’s like two boys and two girls I gus” and gay people saw and were like “??? If gay men wanted to make this joke themselv, might be another story.

BURGER KG SELLS GAY PRI WHOPPER

" Others cricized the fast-food rtrant pany for not unrstandg "how gay sex works, " wh others clarg the Pri Whopper "tone af, " "cluels, " and not a "celebratn of LGBTQ+, " but rather a "moizatn of . While ially was well received, some are slammg the gay-iendly marketg move, acrdg to Gay Star News.

Dpe the posive feedback, there is always an anti-gay backlash. GSN not Twter ers have taken issue wh the promotnal gay Whopper and some have even lled for a boytt agast Burger Kg.

*BEAR-MAGAZINE.COM* GAY WHOPPER

Burger Kg's Gay Pri Whopper .

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