Gay-Cod Suba Ads Return to Mastream AdRpect Advertisg Edutn Program advot for advertisg that rpects the diversy of all, specifilly genr inty/exprsn and sexual orientatn, for a more acceptg society and better bs rults. The only anizatn of s kd for any mory, CCA is a iend of bs, not a prsure group, guidg advertisers away om LGBT stereotyp, homophobia & transphobia g bs ratnal.
Contents:
- HOW SUBA SAVED SELF BY MARKETG TO THE GAY MUNY
- GAY-FRIENDLY CARS: IS SUBA NUMBER ONE?
- JAGUARS ASSOCIATE STRENGTH ACH KEV MAXEN OUT AS GAY A FIRST FOR US-BASED PRO LEAGU
HOW SUBA SAVED SELF BY MARKETG TO THE GAY MUNY
NPR's Pla Money podst looks at how Suba began marketg to the gay and lbian muny, and how helped turn around the pany the '90s. * subaru gay ads *
Mastream movi and TV shows wh gay characters—like Will & Grace—were still a few years away, and few celebri were openly gay. When Ellen Degener beme a rare exceptn 1997, and her character the show Ellen me out as gay an episo of the s, many pani pulled their ads.
GAY-FRIENDLY CARS: IS SUBA NUMBER ONE?
* subaru gay ads *
When a 1994 IKEA ad featured a gay uple, the Amerin Fay Associatn, a nonprof, mounted boytts, and someone lled a (fake) bomb threat to an IKEA Poux explas, the attu of most bs toward LGBTQ advertisg was: “Why would you do somethg like that?
JAGUARS ASSOCIATE STRENGTH ACH KEV MAXEN OUT AS GAY A FIRST FOR US-BASED PRO LEAGU
Wrg The Huffgton Post, the reporter Ron Dicker ptured some of the cultural nfn that followed:When one Suba ad man … proposed the gay-targetg ads talks wh Japane executiv, the executiv hurriedly looked up “gay” their dictnari.
While Bent, who is gay, didn’t reveal his sexual orientatn for fear of overshadowg the effort, he nohels rells holdg pany meetgs wh nam along the l of “Who Are Gays and Lbians? Suba of Ameri knew had to support s gay and lbian employe if wanted to appeal to lbian ctomers, so they schled a meetg wh a senr Japane executive to make the se for domtic-partnership benefs. In rponse to the ads, Suba received letters om a grassroots group that acced the rmaker of promotg homosexualy.