Here are the ten bt gay-themed mercials that serve celebratn.
Contents:
- WORLD’S BT ADS EVER #74: IKEA AIRS FIRST MERCIAL FEATURG OPENLY GAY UPLE
- THE TOP 10 GAY-THEMED COMMERCIALS THAT SHOULD BE CELEBRATED
- IN REBE OF FLORIDA BILL, OSRS HOSTS ARE FEELG ‘GAY, GAY, GAY, GAY, GAY, GAY’
- PROCTER AND GAMBLE: PLAY THE GAY TI COMMERCIAL THE USAPROCTER AND GAMBLE: PLAY THE GAY TI COMMERCIAL THE USA
WORLD’S BT ADS EVER #74: IKEA AIRS FIRST MERCIAL FEATURG OPENLY GAY UPLE
* gay commercial 2022 *
In a sea of nned cktails, Gay Water wants to stand out. In other words, where Bud Light has buckled unr prsure as bigotry grows agast the LGBTQ+ muny, Gay Water’s creator Spencer Hodson wants his new boozy brand to be the anthis of that.
“The key issue that Bud Light tapped to was the fact that they didn’t unrstand their re dience and know enough about them,” Hodson, a gay man, told CNN about the ntroversy that began when the Anhser-Bch beer brand sent fluencer Dylan Mulvaney a n of beer.
THE TOP 10 GAY-THEMED COMMERCIALS THAT SHOULD BE CELEBRATED
Gay Water, however, is out and proud. The nned cktail is named after a lloquialism given to the popular mixed drk (vodka and soda) orred at bars by the gay muny.
“Puttg a product wh the word gay the tle is reprentatn self,” which he hop reclaims the word om the negativy ’s sometim associated wh.
IN REBE OF FLORIDA BILL, OSRS HOSTS ARE FEELG ‘GAY, GAY, GAY, GAY, GAY, GAY’
He thought of creatg Gay Water about a year ago while on a vatn wh his iend that had got a job wh the beverage dtry.
The two chatted about the limed amount of gay people wh , and wh Hodson burnt out om his tradnal day job tech, started the nned cktail. Hodson built up a strong social media followg on TikTok and Instagram durg Covid-19 and is g some of the money om that (as well as om iends and fay) to help fund Gay Water.
“Gay is an umbrella term and the ia behd the brand is to be as clive as possible, which means we want alli, we want straight people to be part of this muny we’re buildg.”. For now, Gay Water is sold largely onle (wh a few retailers) and four sugar-ee flavors — watermelon, lime, peach and grapeu — at lnch. Gay Water might not have the ep pockets pared to s petors, like Whe Claw, but “even at small sle, pani of many siz are havg succs makg spir-based seltzers and premixed cktails,” Bryan Roth, an analyst for Feel Goods Company and edor of the alhol beverage newsletter, Sightl+, told CNN.
PROCTER AND GAMBLE: PLAY THE GAY TI COMMERCIAL THE USAPROCTER AND GAMBLE: PLAY THE GAY TI COMMERCIAL THE USA
“There’s lots of space the spir-based seltzer tegory which Gay Water n play, pecially if the brand n offer a cultural or emotnal nnectn that will feel more excg than the prospect of another peapple-flavored vodka seltzer om natnal or ternatnal rporatns,” Roth said. Of urse, other drks e the word “gay,” too, cludg Gay Beer and So Gay Rosé, Hodson noted, which are also tryg to reach the queer muny and offer them an alternative the straight-domated space.
The Dtsch-produced spot is wily regard as the first ad the US to feature an openly gay s release, ‘Dg Room Table’ ma headl around the globe, havg been released s before gay marriage beme legalized the US. Whereas many prev ads hted at homosexual them, the Ikea spot leav no room for doubt that the men featured are partners, th markg a pivotal moment the ad the two men, who we learn have been together for three years, fish each other’s sentenc. And this go back to 1994, well before beg openly gay was monplace, ” Dtsch NY chief executive Val DiFebo famoly said about the mercial.
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