Why is still so shockg to see gay people mastream ads? At a time when every other mographic is practilly shoehorned to marketg for the sake of diversy, gays and lbians are still all but visible the TV advertisg landspe. But while you might not have seen many yourself, gay-themed TV ads are fely out there. To close out Gay Pri Month, we tracked down 50 of them om around the world and anized them to seven tegori that seem to keep poppg up ("Lbians Are Hot," "Don't Tell Mom," etc.). Check out the llectn after the jump.
Contents:
- THE SALOON, A MNEAPOLIS GAY BAR, DROPS ANHSER-BCH BEERS FOLLOWG THE BUD LIGHT CONTROVERSY
- BEER IS SO GAY
- THIS AD IS BEG LLED THE “GAYT COMMERCIAL OF 2021”
- FOR PRI MONTH AND BEYOND, HERE ARE 10 SENTIAL GAY BARS PHOENIX AND STTSDALE
- IN ‘GAY BAR,’ TIME-HOPPG SNAPSHOTS OF QUEER NIGHTLIFE
- AFTER CRAIGSLIST AND MANHUNT, HERE IS WHERE GAYS WILL GET THEIR CLICKS
- THE 50 GAYT ADS EVER
- CHIGO GAY BARS STOP SELLG BUD LIGHT BEER
- GAY NASHVILLE
- GAY SEATTLE
- THE 42 BT GAY BARS AMERI
- THE PANMIC IS HURTG GAY AND LBIAN BARS. THE NSEQUENC FOR THE MUNY ULD BE VASTATG
- KEV MAXEN BE FIRST MALE ACH A US MEN’S PROFSNAL SPORTS LEAGUE TO PUBLICLY E OUT AS GAY
THE SALOON, A MNEAPOLIS GAY BAR, DROPS ANHSER-BCH BEERS FOLLOWG THE BUD LIGHT CONTROVERSY
A new group of beer pani and breweri like Gay Beer and Queer Brewg are supportg LGBTQ+ muni while rvg out space the beer world for queerns * gay bar ad *
The Saloon, one of Mneapolis’s most popular gay bars, announced on June 19 that has cut ti wh brewg giant Anhser-Bch, cg the pany’s rponse to the anti-trans backlash agast s marketg mpaign featurg actrs Dylan Mulvaney, as WCCO first reported. The Saloon isn’t the first bar to drop Anhser-Bch beers — a number of Chigo gay bars cut ti May. Ask what mak a gay bar gay and the answers will vary.
BEER IS SO GAY
A waer giv a flamboyantly gay man a Snickers, which turns him to a butch du. Now Snickers is apologizg for their ad beg "misterpreted." * gay bar ad *
What you’ll rarely hear, though, is that a gay bar is a gay bar bee of the drks.
Gay Beer, Dyke Beer, and Queer Brewg are among the emergg group of beer producers that are centerg queer inty and queer muny, whether by highlightg queer brewers, donatg some profs to queer chari, or creatg queer third spac — munal spac distct om home and work — at a time when they’re disappearg. Instead, buyers will state clearly that they want a Gay Beer. Gay Beer was created by Jon Moore and Jason Pazmo, bs partners and boyiends, 2017.
THIS AD IS BEG LLED THE “GAYT COMMERCIAL OF 2021”
The gays have been g the ter to get laid sce AOL lnched chat rooms to Friendster, but wh Craigslist and Manhunt g their formulas, what is a homo wh a hard-on to do now? What's next for easily-available ass? * gay bar ad *
The pair were spired while drkg at Juli’, a historic gay bar New York Cy that was the se of early “sip-” protts, where gay men would drk at bars that refed to serve homosexuals. Together, they were tryg to figure out why there wasn’t already a beer posned more for queer people, which led Moore and Pazmo to realize that gay beer was a project they uld take on themselv themselv.
FOR PRI MONTH AND BEYOND, HERE ARE 10 SENTIAL GAY BARS PHOENIX AND STTSDALE
* gay bar ad *
But of urse, had to be gay. Consumptn of Gay Beer, they cid, would be herently tied to supportg the queer muny.
IN ‘GAY BAR,’ TIME-HOPPG SNAPSHOTS OF QUEER NIGHTLIFE
Several Chigo gay bars will stop sellg Anhser-Bch products to prott the pany's handlg of an anti-transgenr boytt. * gay bar ad *
They began llg Gay Beer while velopg the product and jt stuck. Growg up, they’d both heard “gay” ed as an sult or to scribe somethg pejoratively, so llg their beer Gay Beer was also a reclamatn.
Moore and Pazmo note that “gay” also means “happy, ” a nnotatn hasn’t really held s, but still gets ed as a cheeky way to eli the haters. (Big Gay Ice Cream has ed the same tactic.
AFTER CRAIGSLIST AND MANHUNT, HERE IS WHERE GAYS WILL GET THEIR CLICKS
Gay Nashville Gui. Nashville's bt gay bars & cise clubs, gay dance clubs, gay snas & spas and gay-rated hotels. Exclive reviews, maps & disunts. * gay bar ad *
“A lot of bars are not wantg to say they’re lbian bars, they’re wantg to say they’re queer bars — but a lot of gay male bars keep sayg they’re gay male bars, ” she says. From a sign standpot, Gay Beer, Dyke Beer, and Queer Brewg all wanted to reference the cultur they grew om. For Moore and Pazmo, that meant an “Amerina whout the Amerin flag” sign, somethg that reflected the athetics of Juli’ Bar, and the gay men of the ’60s who participated the “sip ” protts.
THE 50 GAYT ADS EVER
The bt gay bars, dance clubs, gay-rated hotels, gay snas and gay cise clubs Seattle. * gay bar ad *
Gay Beer, Dyke Beer, and Queer Brewg are n by queer people and support queer people year-round.
Buyg Gay Beer at the grocery store signals to everyone who se you that you’re the kd of person who buys Gay Beer.
Gay Beer may be explicly queer, but “gay” still feel more fortable on the tongue to a non-queer person than “dyke” or “queer. Meanwhile, Gay Beer will soon be available 32 stat through e-merce. A brand like Gay Beer gets to be the Trojan horse of the queer beer agenda.
CHIGO GAY BARS STOP SELLG BUD LIGHT BEER
Urban MO's is the bt gay bar San Diego and beyond. Come for amazg burgers and cktails, stay for the hottt LGBT nightlife, seven days a week. * gay bar ad *
Wae says, “Many were pleased to see the lnch of somethg actively tryg to make change wh a stagnant and homogeno dtry, and queer and trans folk were pleased to see somethg that reprented them a way that hadn’t been done before. Everyone knows that change n be cremental, but the phrase “gay bar” sounds cliché anymore.
GAY NASHVILLE
Like other small bs across the Uned Stat, gay bars have been h hard by the ronavis panmic, that that hurts the muni they serve. * gay bar ad *
The cy’s nizens talk about often: Nightlife tablishments, be they storied or new on the scen, have seen their rpective clientel grow to be clive of not jt gay, lbian, bisexual, and transgenr lols and visors recently.
It’s not overtly “gay! Snickers is apologizg for what was they say was supposed to be a humoro ad where a Snickers bar turned a flamboyant gay man to a beard, butch man. Related: A sketch show ma a hilar parody of a homophobic TV ad.
The ad me out last month but started gettg cricized on Spanish Twter for homophobia this past week. Es vergonzoso y lamentable que a tas alturas haya empras que sigan perpetuando tereotipos y promoviendo la #homofobia y la #plumofobia. Even Spa’s Mister for Equaly, Irene Montero, said that the ad ed “homophobia as a bs strategy.
GAY SEATTLE
Me pregunto a quién le pue parecer una buena ia ar la homofobia o trategia ercial.
A new ad om CarGus is beg lled "the gayt mercial of 2021"Photo: Screenshot.
An ad for the CarGus webse is beg lled “the gayt mercial of 2021” onle and ’s not hard to see why. The one thg all the spots on this list have mon: They ve ctomers to e as they 's somethg for everyone at the 10 sential metro Phoenix gay bars. 602-248-8559, 'It's about feelg weled':How gay youth fd belongg Phoenix's ballroom sceneAnvilAnvil, a bar loted on Thomas Road east of 24th Street, dubs self a "Leather and Levi" bar and wel those who want to don their gear and those who don't, jt the same.
THE 42 BT GAY BARS AMERI
602-264-5307, Towne SaloonKnown as the olst gay bar metro Phoenix, Nu Towne Saloon fds s home across the street om the stacked layers of the Tovrea Castle. BarMidtown Phoenix neighborhood the Melrose District may be packed wh gay bars, but they don't all ter to the dus. If you felt a twge of boredom (bon if you thrill to disheveled, elive, gamy), then I have a book for Atherton L’s “Gay Bar” is a rtls and telligent cultural history of queer nightlife.
Atherton L began wrg 2017; more than half of London’s gay bars had shuttered the prev 10 years. ” There was an “upsurge stay-at-home gays” and rovg is beg lost?
If you’re expectg an elegy, thk aga; “Gay Bar” has somethg knottier, more troubled, to offer.
THE PANMIC IS HURTG GAY AND LBIAN BARS. THE NSEQUENC FOR THE MUNY ULD BE VASTATG
“The gay bars of my life have nsistently disappoted.
In the openg scene, Atherton L and his partner (rather regrettably referred to as the Famo Blue Raat, after the Leonard Cohen song) go out to a London gay bar, lookg for a ltle adventure, and enter a crowd: “Wh a kd of btal elegance, the group spread apart like the blas of a pocketknife. Atherton L is a skilled rear of the signifiers of cloth and archecture, the fetishizatn of workg-class fashn, for example, and how the rise of AIDS fluenced sign cisns: “A new type of gay bar began to appear London’s Soho the ’90s — airy, glossy, ntental. Sometim that history is his Atherton“Gay Bar” offers a twist on the nventnal memoir; ’s a life seen snapshots, the bars as the backdrop.
KEV MAXEN BE FIRST MALE ACH A US MEN’S PROFSNAL SPORTS LEAGUE TO PUBLICLY E OUT AS GAY
Amaretto sours Wt Hollywood, Atherton L llege, still strenuoly datg women and meetg his first groups of gay men.
“Everythg about beg gay was so crowd: the ads for bars and rts and waxg servic rammed together, shallow and histrnic and imper, ” he wr. ”“Gay Bar” has s share of first-book blu.