'Hallmark' Revers Decisn To Pull Gay Weddg Ads Followg Calls For Boytt: 'We Are Tly Sorry' - Towleroad Gay News

Contents:

• HOW GAY UPL TV MERCIALS BEME A MASTREAM PHENOMENON
• HALLMARK CHANNEL’S LATT LGBTQ MISTAKE IS WHY WE NEED A GAY HALLMARK MOVIE
• THE TOP 10 GAY-THEMED COMMERCIALS THAT SHOULD BE CELEBRATED
• HALLMARK CHANNEL APOLOGIZ FOR PULLG GAY-THEMED WEDDG AD
• UNR PRSURE, HALLMARK CHANNEL PULLS GAY WEDDG ADS
• HALLMARK CHANNEL PULLS GAY-THEMED ZOLA WEDDG ADS AFTER PRSURE FROM CONSERVATIVE GROUPS
• ‘HALLMARK’ REVERS DECISN TO PULL GAY WEDDG ADS FOLLOWG CALLS FOR BOYTT: ‘WE ARE TLY SORRY’

HOW GAY UPL TV MERCIALS BEME A MASTREAM PHENOMENON

Inially, that seemed like an all-too faiar slap the face for gay Amerins, perhaps even a step back for their llective social standg. Televisn ads aren’t as important the digal marketg age as they were a generatn ago, but some ways they reprent a fal ontier of mastream cultural acceptance for gay equaly, acrdg to several marketg experts who specialize helpg major rporatns sell products to the gay muny. “It’s not about gay people as much as is ntemporary nsumers, ” Bob Weck, print of the LGBTQ marketg and munitns nsultg firm Weck Communitns, told CNN Bs.

HALLMARK CHANNEL’S LATT LGBTQ MISTAKE IS WHY WE NEED A GAY HALLMARK MOVIE

… Gay and LGBTQ nsumers, Gen Z and Millennials, their attus are so different about the ordars of same sex marriage today. AFA and s subsidiary, One Milln Moms, have been nstant fo to gay and lbian tolerance Amerin culture.

THE TOP 10 GAY-THEMED COMMERCIALS THAT SHOULD BE CELEBRATED

“Fay entertament is not the outlet which to be polilly rrect by forcg tolerance and acceptance of homosexualy – a sful liftyle that Scripture clearly ems as wrong. Today, the world’s biggt advertisers primarily e targeted web ads as a means to market products and servic to gay Amerins a hyper-foced way.

HALLMARK CHANNEL APOLOGIZ FOR PULLG GAY-THEMED WEDDG AD

“That’s where we saw this huge sh of advertisg wh the to pani and bankg and travel pani, ” Mark Elrk, CEO of the Gay Ad Network, told CNN Bs.

Elrk’s firm has helped some of the world’s largt rporatns velop polici and marketg strategi for gay dienc for the last 25 years, mostly onle and on social media. “Wh TV, if you wanted to n a mercial wh LGBTQ characters, you were nng on a work that wasn’t gay targeted.

Zola Chief Marketg Officer Mike Chi said The Hallmark Channel didn’t take issue wh Zola 2017 when the onle weddg registry and planng pany sent the work a prev ad featurg a gay uple. That mercial showsed ttimonials om several heterosexual newlyweds and one gay uple talkg about their posive experienc g Zola. Weck, the LGBTQ market expert, has seen the spendg power of gay, lbian, bisexual and transgenr Amerins uptick slightly om about $790 ln 2012 to more than $800 ln to date by his own timat.

UNR PRSURE, HALLMARK CHANNEL PULLS GAY WEDDG ADS

From 2012 to 2017, the percentage of Amerins who intified as lbian, gay, bisexual, or transgenr also rose a b om 3. Heterosexual Milliennials’ overall fort beg around gay and lbian dividuals dropped om 53% 2017 to 45% 2018, acrdg to the latt rults of the annual Acceleratg Acceptance report missned by GLAAD and rried out by Harris Insights & Analytics. But the largt generatn of young adults is still far more acceptg of gay marriage than their precsors.

HALLMARK CHANNEL PULLS GAY-THEMED ZOLA WEDDG ADS AFTER PRSURE FROM CONSERVATIVE GROUPS

A Pew Rearch poll released May showed 74% of Millennials support gay marriage 2019 pared to 58% of Generatn Xers and 51% of baby boomers. Hallmark then removed the ad om their work, and dug themselv to a ep homophobic hole.

Pattg themselv on the back for this homophobic feat are One Milln Moms, who received over 31, 000 signatur their petn to have those LGBTQ ads removed. By the weekend, many had ught on to the blatant Twter got wd of Hallmark's blatant homophobia, they began soundg off on their own. By midday Sunday, #boytthallmark and #homophobichallmark were trendg all over the se.

" Out gay printial ndidate and Indiana major Pete Buttigieg tweeted that "fai are built on love — no matter what they look like" and lled for a stop at Hallmark "censorg difference. In September 2020, Hallmark announced that Mean Girls star and out actor Jonathan Bent would headle the work’s first holiday film wh a gay uple lead rol. The statements, acrdg to the One Milln Moms mpaign tled, “Hallmark Is Loud and Proud About Its Lead Gay Characters, ” is what prompted the group’s ll to actn.

‘HALLMARK’ REVERS DECISN TO PULL GAY WEDDG ADS FOLLOWG CALLS FOR BOYTT: ‘WE ARE TLY SORRY’

Hallmark employs gay people; they have a le of LGBTQIA greetg rds, and even clud a queer uple an advertisement for their brick-and-mortar stor 2016, but when me to LGBTQ cln their holiday films, the pany certaly dragged s feet. In 2020, they premiered "The Christmas Hoe, " starrg real-life hbands Jonathan Bent and Brad Harr, which marked the first openly gay uple a Hallmark film.