Here's a llectn of ads om the recent gay-themed Coors mpaign which hop to expand s market share by, well, gog after those that live the gay liftyle and portrayg that liftyle their ads. It's an telligent approach...
Contents:
- HEY BUD LIGHT BOYTTERS, PROTTG BEER IS ACTUALLY REALLY GAY
- OUT OF THE BREWG STORM: AS THE OPENLY GAY SON OF WILLIAM COORS, PATRIARCH OF THE FAMOLY NSERVATIVE FAY, STT COORS MAY BE THE BEER PANY'S BT WEAPON AGAST A 24-YEAR BOYTT. (BS).
- COORS TARGETS GAYS WH NEW AD CAMPAIGN
HEY BUD LIGHT BOYTTERS, PROTTG BEER IS ACTUALLY REALLY GAY
Free Onle Library: Out of the brewg storm: as the openly gay son of William Coors, patriarch of the famoly nservative fay, Stt Coors may be the beer pany's bt weapon agast a 24-year boytt. (Bs). by "The Advote (The natnal gay & lbian newsmagaze)"; News, opn and mentary Breweri Officials and employe Brewg dtry Gays Demonstratns and protts Malt beverag * gay coors ads *
'” Coors Light: “The f*** you are, ” wh pictur of both Bud Light’s special Pri edn and Coors Light’s history of backg the LGBTQ+ media advocy anizatn GLAAD has scribed Coors as “among the most progrsive for s employee polici toward gays” and noted that the pany has been advertisg gay papers sce the also claims to be the first brewer to adopt a non-discrimatn policy on sexual orientatn back Irony of Boyttg Bud LightSome people are tellg others to stop drkg Bud Light and start drkg Coors Light bee they thk Bud Light supports transgenr rights. LGBTQ+ media advocy anizatn GLAAD scribed Coors as "among the most progrsive for s employee polici toward gays" and had been advertisg gay publitns sce the has claimed was the first brewer to troduce a non-discrimatn policy on sexual orientatn 1975.
OUT OF THE BREWG STORM: AS THE OPENLY GAY SON OF WILLIAM COORS, PATRIARCH OF THE FAMOLY NSERVATIVE FAY, STT COORS MAY BE THE BEER PANY'S BT WEAPON AGAST A 24-YEAR BOYTT. (BS).
The Coors Light beer ad was created and released 2011. It portrays three gay men who are dancg behd the pany's logo and the slogan "Out Is Rehg." * gay coors ads *
GLAAD, an LGBTQ+ media advocy anizatn, has scribed Coors as "among the most progrsive for s employee polici toward gays. Amid 2023’s wave of anti-trans hate, right-wg beer drkers are llg for a boytt of Bud Light—a beer that gay people fely love—over s recent brand partnership wh transgenr actrs Dylan Mulvaney. For starters, the mob’s only plat seems to be that Mulvaney is a trans woman—a crime I m every day—but the current movement agast Bud Light don’t seem to know that, historilly speakg, boyttg beer is one of the gayt thgs you n do.
On the heels of the Lavenr Sre, when gay and lbian ernment employe were forced om their jobs 1950, protectns for queer people the workplace were virtually nonexistent (the first statewi protectns for LGBT workers me 1982, shout out Wisns). The vibe of gay panic ntued well to the 60s and 70s, when the Coors Brewg Company ed polygraph tts to screen job ndidat for what scribed as “potential troublemakers. Bee of the pany’s reputatn for homophobic hirg practic, unn print Allan Baird reached out to iend and LGBT muny anizer Harvey Milk to help grow the boytt.
COORS TARGETS GAYS WH NEW AD CAMPAIGN
Milk—who later beme the first publicly gay elected official the Uned Stat—put out an impassned ll his Bay Area Reporter lumn wh the headle “Teamsters Seek Gay Help.