Coors Targets Gays Wh New Ad Campaign

Contents:

• HEY BUD LIGHT BOYTTERS, PROTTG BEER IS ACTUALLY REALLY GAY
• OUT OF THE BREWG STORM: AS THE OPENLY GAY SON OF WILLIAM COORS, PATRIARCH OF THE FAMOLY NSERVATIVE FAY, STT COORS MAY BE THE BEER PANY'S BT WEAPON AGAST A 24-YEAR BOYTT. (BS).
• COORS TARGETS GAYS WH NEW AD CAMPAIGN

HEY BUD LIGHT BOYTTERS, PROTTG BEER IS ACTUALLY REALLY GAY

'” Coors Light: “The f*** you are, ” wh pictur of both Bud Light’s special Pri edn and Coors Light’s history of backg the LGBTQ+ media advocy anizatn GLAAD has scribed Coors as “among the most progrsive for s employee polici toward gays” and noted that the pany has been advertisg gay papers sce the also claims to be the first brewer to adopt a non-discrimatn policy on sexual orientatn back Irony of Boyttg Bud LightSome people are tellg others to stop drkg Bud Light and start drkg Coors Light bee they thk Bud Light supports transgenr rights.

LGBTQ+ media advocy anizatn GLAAD scribed Coors as "among the most progrsive for s employee polici toward gays" and had been advertisg gay publitns sce the has claimed was the first brewer to troduce a non-discrimatn policy on sexual orientatn 1975.

GLAAD, an LGBTQ+ media advocy anizatn, has scribed Coors as "among the most progrsive for s employee polici toward gays. Amid 2023’s wave of anti-trans hate, right-wg beer drkers are llg for a boytt of Bud Light—a beer that gay people fely love—over s recent brand partnership wh transgenr actrs Dylan Mulvaney. For starters, the mob’s only plat seems to be that Mulvaney is a trans woman—a crime I m every day—but the current movement agast Bud Light don’t seem to know that, historilly speakg, boyttg beer is one of the gayt thgs you n do.

OUT OF THE BREWG STORM: AS THE OPENLY GAY SON OF WILLIAM COORS, PATRIARCH OF THE FAMOLY NSERVATIVE FAY, STT COORS MAY BE THE BEER PANY'S BT WEAPON AGAST A 24-YEAR BOYTT. (BS).

On the heels of the Lavenr Sre, when gay and lbian ernment employe were forced om their jobs 1950, protectns for queer people the workplace were virtually nonexistent (the first statewi protectns for LGBT workers me 1982, shout out Wisns). The vibe of gay panic ntued well to the 60s and 70s, when the Coors Brewg Company ed polygraph tts to screen job ndidat for what scribed as “potential troublemakers. Bee of the pany’s reputatn for homophobic hirg practic, unn print Allan Baird reached out to iend and LGBT muny anizer Harvey Milk to help grow the boytt.

Milk—who later beme the first publicly gay elected official the Uned Stat—put out an impassned ll his Bay Area Reporter lumn wh the headle “Teamsters Seek Gay Help. They avoid buyg Coors products, while lol advocy groups like Bay Area Gay Liberatn rallied gay nightlife hubs, nvcg bar owners to stop sellg the beer. Throughout the Coors boytts, protts of the pany beme so synonymo wh gay rights that signs prottg the brewery uld often be seen alongsi other lls for gay rights at pri events.

The protts grew across the untry over the next , eventually reachg all the way to Massachsetts—where Harvard stunts chanted, “Racist, sexist, anti-gay! Weathers and his ilk might be surprised to learn that boyttg a beer brand bee of ethil disagreements, they’re followg the footsteps of gay Jewish lear Harvey Milk.

COORS TARGETS GAYS WH NEW AD CAMPAIGN

Milk was nfint he uld nvce the gay muny to stop stockg Coors. Workg wh an openly gay tcker and Teamster brother, Howard Wallace, along wh Milk, the group managed to keep Coors out of the entire Bay Area.

There is still bad will agast Coors throughout the gay and progrsive muny, and the pany has been workg sce 1997 to attempt to repair the damage and urt the LGBTQ+ market. As the openly gay son of William Coors, patriarch of the famoly. unrcuttg gay activists' long-standg boytt of Coors products.