Co-Cola Drops Pro-Gay Ad Campaign Hungary After Boytt Backlash

Contents:

• CO-COLA FEATURED GAY UPL KISSG A HUNGARIAN AD. PEOPLE ARE FUR
• COKE MARKETG CAMPAIGN 'SHARE A COKE' SLAMMED FOR ALLEGED ANTI-GAY DISCRIMATN
• GAY MULLS, THE RETIREE WHO LED THE SUCCSFUL FIGHT...
• COKE AD RIL HUNGARY CONSERVATIV, PART OF LARGER GAY RIGHTS BATTLE
• CO-COLA ADVERTISEMENTS FEATURG GAY UPL CREATE STIR HUNGARY
• HOW DIET COKE HELPED ME EMBRACE MY GAY INTY
• COKE RELEAS GROUNDBREAKG GAY-IENDLY ADVERTISEMENT
• “IT’S ONE OF THE BETTER DGS TO USE”: PERCEPTNS OF COE USE AMONG GAY AND BISEXUAL ASIAN AMERIN MEN
• CO-COLA DROPS PRO-GAY AD CAMPAIGN HUNGARY AFTER BOYTT BACKLASH
• INSI THE DISTURBG MD OF A PROMENT GAY ATHEIST AT THE WORLD ENOMIC FOM
• FEATURED STORI

CO-COLA FEATURED GAY UPL KISSG A HUNGARIAN AD. PEOPLE ARE FUR

As AmeriBlog pots out, Coke's South Ain "Share-A-Coke" webse, which lets ers personalize a virtual n of Coke, and has apparently been a big succs for the pany, giv an awkward error msage if you try to type the word "gay.

Hundreds of lns of people saw and shared the mpaign onle, and Google search for “That Coke is a Fanta” gradually changed om beg grouped wh other homophobic slurs to beg grouped wh “So what?, ” “Pri” and other more empowerg queri. 'Authentilly myself'Ray said he had also stggled growg up gay the 1970s and 80s England, which was "tough" said his relig school "dmmed to you, 'you are gog to hell'" Adam returned home to Sdi Arabia, spe beg more than 3, 000 apart and later rtricted by the Covid-19 panmic, they kept touch daily and the romance years ago, Ray proposed on a vio ll and after succsfully applyg for a UK fiancé visa, Adam moved to Manchter December 2022.

Adam said he had been aaid to even wear lours his home untry so the first thg he did when he moved was start to "grow my mullet, got my ears pierced and booked appotments for tattoos" relled how, ntrast, one of his gay iends Sdi had been forced to marry a woman, addg: "It has ed not only his life but the life of his wife.

COKE MARKETG CAMPAIGN 'SHARE A COKE' SLAMMED FOR ALLEGED ANTI-GAY DISCRIMATN

LGBT rights, LGBT, Gay Para, Gay ftivals, gay pri, LGBT Pri, LGBT Brazil, lbian marriage, lbian culture, lbian relatnships, Gay relatnships, Digal mpaign, LGBT advertisg, Human Rights, Coke mpaigns, Coke Ads, Co Cola, Fanta, Pri Day.

GAY MULLS, THE RETIREE WHO LED THE SUCCSFUL FIGHT...

Iology” has taken the place of migrants as public enemy number one for many natnalist lears, love is not is a after the Coke ads appeared, a pro-ernment ter news se ran a banner headle: “The Homosexual Lobby Has Now Bieged Budapt — They Won’t Give You A Chance to Avoid It.

COKE AD RIL HUNGARY CONSERVATIV, PART OF LARGER GAY RIGHTS BATTLE

”After marchers at a gay pri para the nservative town of Bialystok, Poland were attacked July, crics of the ernment said that the propaganda was fuelg mirrors a bate takg place the Uned Stat, where Print Tmp’s opponents say that his fevered warngs about an vasn of immigrants were embolng extremists and fuelg vlence like the recent massacre El Monday, YouTube blocked an acunt belongg to a far-right Polish anti-abortn group, The Life and Fay Foundatn, for promotg “ntent glorifyg or cg vlence agast another person or group of people. People their speech, cludg Andrej Danko, the speaker of Slovak Parliament and the lear of the Slovak Natnal the new Slovak Print, Zuzana Caputova, won a roundg victory March after mpaigng on a platform of tolerance and support for gay rights. “We believe both hetero- and homosexuals have the right to love the person they want, the way they want, ” the pany Limowicz for The New York TimOn Wednday, announced that the posters would be replaced wh imag of Co-Cola bottl wh rabow-lored labels, which pany officials said was always the Amerin Chamber of Commerce branch Hungary said stood behd the right of pani like Co-Cola to exprs their views.

“There is no place at Empik for open discrimatn, ” the pany said a newspaper lled the move censorship and threatened legal, which first arrived Poland 1991 as the untry ma the transn om Communist le, has also been drawn to the fight after fired an employee for postg Bible vers nmng gay people on the pany’s ternal webse. Bernatt Szabo/Rters"Promotg homosexualy is not acceptable a suatn when Hungarian populatn is already agg and creasg, and we as a natn are threatened by foreign migrant vasn, ” Agn Kovacs, 78, a retired Budapt acuntant, told ABC News.

CO-COLA ADVERTISEMENTS FEATURG GAY UPL CREATE STIR HUNGARY

”Although Orban himself has not spoken publicly agast homosexualy, he prevly lled Mlim refuge “vars, ” and built a razor-wire fence plac along Hungary’s borr, warng of a dwdlg Christian 2018, a theater productn of "Billy Ellt" Budapt was nceled soon after a op-ed was published accg the play of beg "gay propaganda. In 2017, a survey by the Internatnal Lbian, Gay, Bisexual, Trans and Intersex Associatn found that more than 60% of the untry's rints believe equal rights should be afford to everyone, regardls of sexual upl Hungary are allowed to register their partnerships and enjoy some of the benefs of married upl. “We have a feelg ernment is ttg people this subject, ” Tomas Dombos, a board member of Hatter, Hungary’s olst gay rights group, told ABC said that while the Fisz-led ernment has prevly been foced on an anti-migrant platform, seems to be directg more energy towards LGBTQ issu.

Advertisements by Co-Cola relatg to a popular mic ftival Hungary that promote gay acceptance have prompted a boytt ll om a senr member of the nservative lg posters are timed for the week-long Sziget ftival – that tak the theme of “Love Revolutn” and starts on Wednday Budapt – and show gay people and upl sg wh slogans such as “zero sugar, zero prejudice” has annoyed some supporters of Viktor Orbán’s natnalist Fisz party, which oppos same-sex marriage. Orbán, who rails agast immigrants, promot ethnic homogeney and claims he seeks to protect Europe’s Christian tradns, oppos equal rights for same-sex upl while advotg quiet gay-straight Monday Co-Cola said that the Sziget ftival, expected to draw more than half a ln people, echo re prcipl of the US multatnal. ”Acrdg to a 2018 Háttér study, nearly two-thirds of Hungarians believe gay people should be ee to live as they please, up om ls than half rights have ed more of a stir Poland, where lg rightwg Law and Jtice (PiS) party, a Fisz ally, has lnched an anti-gay mpaign an apparent attempt to re-energise s maly ral base.

HOW DIET COKE HELPED ME EMBRACE MY GAY INTY

Co-Cola releas groundbreakg gay-iendly advertisement that shows a brother and sister fightg for the attentn of a hunky pool boyA new Co-Cola ad shows a brother and sister fightg over the right to offer a handsome pool boy a ld drk The two are first shown starg longlgly at him different parts of their hoeThe duo hilaroly race to give him a Coke, trippg and pullg on each-otherWhen they get there they realize that their mom had already given him one The ad is a part of Co-Cola's new global 'taste the feelg' mpaign Published: 04:31 BST, 7 March 2017 | Updated: 07:06 BST, 7 March 2017. The mute-long ad featur a brother and sister vyg for the attentn of a handsome pool boy, fightg for the right to offer him an ice-ld CokeWhile gay-themed movi and televisn shows are growg creasgly monplace, advertisg pani have been slower to embrace same-sex upl. Major sponsors Co-Cola and McDonald’s were among those who saw their promotnal efforts on social media virtually hijacked by gay rights activists who mand that they drop their support of the gam light of the unstable social suatn Rsia, as well as for the safety of g Olympic athlet of the LGBT muny.

Published fal eded form as:PMCID: PMC3024451NIHMSID: NIHMS237221AbstractRearch on dg e among gay and bisexual men has primarily foced on examg the lk between dg e – most notably, methamphetame – sexual practic, and risk of HIV transmissn.

Overall, the fdgs suggt that an crease the favorabily of e e might be an untend nsequence of methamphetame preventn mpaigns, targetg the gay muny, wh their emphasis on the harmful effects of dg e, unsafe sex and HIV risk. Keywords: addictn / substance e, bisexuals, ethnicy, gays and lbians, health behavr, HIV/AIDS preventn, men’s health, mori, risk, behavrs, risk, perceptnsRearchers have documented particularly high levels of dg e among men who have sex wh men (MSM) pared to the rt of the populatn (Cochran, Ackerman, Mays, & Ross, 2004; Greenwood et al., 2001). Even though a few studi have noted a crease MSM dg e recent years (Stall & Purcell, 2000), dg e among young MSM, pecially young MSM gay club/party scen, appears to rema high (Greenwood et al., 2001; Hugh & Eliason, 2002; Kipke et al., 2007; Wood, Nil, & Dargan, 2009).

COKE RELEAS GROUNDBREAKG GAY-IENDLY ADVERTISEMENT

Some rearchers have foced on the role that dg nsumptn plays muny buildg among MSM (Hartman, 2000) bee of creased sociabily and posive affect om dg e (Green, 2003), or the uniquely central role of bars and dance clubs gay muni (Lewis & Ross, 1995; Slav, 2004).

Others have argued that dg e wh the settgs operat as a mechanism for pg wh the stigma of homosexual practic wh the broar society (McKirnan, Vanable, Ostrow, & Hope, 2001) or that feelgs of shame and isolatn and ternalized homophobia draw gay men to dg e (Cabaj, 2000).

“IT’S ONE OF THE BETTER DGS TO USE”: PERCEPTNS OF COE USE AMONG GAY AND BISEXUAL ASIAN AMERIN MEN

For non-Whe MSM, this feelg of shame and isolatn might be particularly acute given what some rearchers have scribed as racism wh the gay muny (Phua, 2007), and the view wh popular culture that gayns is synonymo wh whens (Han, 2008; Kumashiro, 1999; Nemoto, Operar, Soma, Bao, Vajrabka, & Crisostomo, 2003; Tnis, 2007).

Moreover, few studi have examed motivatns for g one dg rather than another or the perceptns of each dg’s acceptabily wh particular social groups and the gay muny the past , rearchers studyg dg e among MSM have been particularly ncerned wh issu of dg and alhol e as relat to behavrs that put dividuals at risk for HIV fectn. After nearly a of work on dg e the San Francis Bay Area club scene, we have noticed a signifint change over time our participants’ perceptns of the acceptabily of e, particularly among our gay and bisexual male participants. As we noted above, methamphetame has long been discsed as an example of normative dg e wh the gay club and dance scene (Bermeister, 2007; Reback, 1997), and has more recently been the foc of much of the lerature on dg e wh the gay muny.

CO-COLA DROPS PRO-GAY AD CAMPAIGN HUNGARY AFTER BOYTT BACKLASH

It has also been the target of aggrsive dg-e preventn mpaigns, both the San Francis Bay Area gay muny and the rt of the untry (Center for AIDS Preventn Studi [CAPS], 2006; Erceg-Hurn, 2008; Grov, Parsons, & Bimbi, 2008).

In fact, many of our participants ma direct parisons between methamphetame and e and, many ways, appeared to view e as an “alternative” to methamphetame, which, perhaps due part to mpaigns emphasizg the dangers of methamphetame e, appears to have cled favorabily the gay scene the past several years. Rather, as we scribe the article that follows, e’s role wh the gay club and bar scene, the physlogil effects of the dg, and the nstctn of the dg’s risks relative to other dgs, has created an environment which e e is safe, fashnable and discsn of e e wh our sample will be divid to four parts, which rrpond to the four rearch qutns outled above. Then, the third sectn, “Populary, Fashn and Ubiquy, ” we exame our participants’ scriptns of e as the new fashnable dg wh the gay scene and, nsequently, s ubiquy and acceptabily wh the ntext of gay club and dance events and society general.

INSI THE DISTURBG MD OF A PROMENT GAY ATHEIST AT THE WORLD ENOMIC FOM

Fally, the fourth sectn, “Perceptns of Risk, ” we explore the risks our participants perceived their e of e relative to those risks associated wh methamphetame, and the perceived impact of the e of each dg on the health of the gay muny general.

Fally, the posn of Asian Amerin MSM as mori wh both the Asian Amerin muny and the broar gay muny (Chung & Katayama, 1998; Han, 2006; Kumashiro, 1999; Nemoto et al., 2003), is signifint and might be related to feelgs of social isolatn (Poon & Ho, 2002), and nsequently might be a risk factor for substance e and participatn high-risk sexual behavrs (Choi, Yep, & Kumekawa, 1998; Nemoto et al., 2003; Wilson & Yoshikawa, 2004) llected qualative and quantative data through -pth, face-to-face terviews. Each potential participant was screened and clud if he satisfied the followg creria: he self-intified as Asian/Asian Amerin and gay/bisexual; had ed at least one of the six Natnal Instute of Dg Abe (NIDA) fed dgs associated wh the club scene (ecstasy [MDMA], LSD, methamphetame, GHB, ketame, Rohypnol), or mhrooms, and was volved the dance mic scene the San Francis Bay Area.

5(7)40(16)RultsSocial Procs: Iniatn and Sourc of InformatnWe beg our discsn of our participants’ perceptns of e, s role wh their liv and the gay muny general, wh a discsn of their iatn to e e and their ias about the dg and s ers prr to experiencg for themselv.

FEATURED STORI

As we will monstrate, we have found that our participants engaged a plex procs of weighg the risks of e e agast the risks associated wh other dgs, which drew not only on the dgs’ immediate effects, but also the nnotatns of the e of each substance wh the broar gay muny. Allen, who at the time of the terview ed e 2–3 tim per month and was at one pot a daily e-er, echoed this sentiment about the ubiquy of e at clubs San Francis’s historilly gay neighborhood: “I feel like wh ke, ’s almost sort of a--’s a given. Whereas e e was wily perceived as beg acceptable wh the dance club scene, the same was not te for methamphetame, which, as a number of our participants asserted, is most equently done private bee is not socially acceptable to be a methamphetame-er wh the gay muny or society general.

What was perhaps most tertg about our participants’ discsn of methamphetame and s ers was not their personal experienc wh the dg, but rather their perceptns of the effect of the dg on the health of the gay muny many of our participants’ narrativ, even among those who were or who had been regular ers of methamphetame, g methamphetame was unrstood to be a source of shame, particularly relative to e, which was generally acceptable, and sometim even scribed by our participants as glamoro, trendy, and fashnable.