Grdr is the world’s largt social workg app for gay, bi, trans, and queer people. Download Grdr today to disver, nnect to, and explore the queer world around you." name="scriptn
Contents:
- THIS AD IS BEG LLED THE “GAYT COMMERCIAL OF 2021”
- HOW GAY UPL TV MERCIALS BEME A MASTREAM PHENOMENON
- GAY WATER, A NEW NNED CKTAIL, WANTS TO BE THE ANTI-BUD LIGHT
- ACTIVISTS NMN VLENCE AGAST LGBTQ MUNY ST. VCENT, WHERE GAY SEX IS ILLEGAL
- THE 50 GAYT ADS EVER
- HOW TO EARN LGBTQIA+ CTOMERS: A GAY MARKETER’S PRI MONTH PERSPECTIVE
- THE TOP 10 GAY-THEMED COMMERCIALS THAT SHOULD BE CELEBRATED
- 10 GAY MERCIALS OM AROUND THE WORLD
- FORD UNVEILED A 'VERY GAY' TCK RPONSE TO A HOMOPHOBIC COMMENTER
- WHY GAY AD NETWORK?
THIS AD IS BEG LLED THE “GAYT COMMERCIAL OF 2021”
From CarGus to Doros, when me to mercials, 2021 was pretty gay. * gay advertisement *
Televisn ads aren’t as important the digal marketg age as they were a generatn ago, but some ways they reprent a fal ontier of mastream cultural acceptance for gay equaly, acrdg to several marketg experts who specialize helpg major rporatns sell products to the gay muny. “It’s not about gay people as much as is ntemporary nsumers, ” Bob Weck, print of the LGBTQ marketg and munitns nsultg firm Weck Communitns, told CNN Bs.
“Fay entertament is not the outlet which to be polilly rrect by forcg tolerance and acceptance of homosexualy – a sful liftyle that Scripture clearly ems as wrong.
HOW GAY UPL TV MERCIALS BEME A MASTREAM PHENOMENON
In a sea of nned cktails, Gay Water wants to stand out. * gay advertisement *
Today, the world’s biggt advertisers primarily e targeted web ads as a means to market products and servic to gay Amerins a hyper-foced way. “That’s where we saw this huge sh of advertisg wh the to pani and bankg and travel pani, ” Mark Elrk, CEO of the Gay Ad Network, told CNN Bs.
GAY WATER, A NEW NNED CKTAIL, WANTS TO BE THE ANTI-BUD LIGHT
DeSantis' mpaign shared a vio that attacked Tmp for his support of LGBTQ rights, promptg wispread backlash. Both ndidat have rolled back protectns for trans and gay people office. * gay advertisement *
Elrk’s firm has helped some of the world’s largt rporatns velop polici and marketg strategi for gay dienc for the last 25 years, mostly onle and on social media.
Zola Chief Marketg Officer Mike Chi said The Hallmark Channel didn’t take issue wh Zola 2017 when the onle weddg registry and planng pany sent the work a prev ad featurg a gay uple. Weck, the LGBTQ market expert, has seen the spendg power of gay, lbian, bisexual and transgenr Amerins uptick slightly om about $790 ln 2012 to more than $800 ln to date by his own timat.
Heterosexual Milliennials’ overall fort beg around gay and lbian dividuals dropped om 53% 2017 to 45% 2018, acrdg to the latt rults of the annual Acceleratg Acceptance report missned by GLAAD and rried out by Harris Insights & Analytics.
ACTIVISTS NMN VLENCE AGAST LGBTQ MUNY ST. VCENT, WHERE GAY SEX IS ILLEGAL
The crease the number of visible gay and trans people is sometim treated as a cursy or a e for ncern by crics, but ’s not a surprise. It’s normal. * gay advertisement *
A Pew Rearch poll released May showed 74% of Millennials support gay marriage 2019 pared to 58% of Generatn Xers and 51% of baby boomers. Tled When Harry met Santa, ’ the simply adorable queer love story marks the upg 50th anniversary sce homosexualy was crimalized the untry. His spir then appears, to everyone’s surprise, and he out as gay to all of his livg relativ, standg proudly and hand--hand wh another man – who is now his partner.
In other words, where Bud Light has buckled unr prsure as bigotry grows agast the LGBTQ+ muny, Gay Water’s creator Spencer Hodson wants his new boozy brand to be the anthis of that.
THE 50 GAYT ADS EVER
Why is still so shockg to see gay people mastream ads? At a time when every other mographic is practilly shoehorned to marketg for the sake of diversy, gays and lbians are still all but visible the TV advertisg landspe. But while you might not have seen many yourself, gay-themed TV ads are fely out there. To close out Gay Pri Month, we tracked down 50 of them om around the world and anized them to seven tegori that seem to keep poppg up ("Lbians Are Hot," "Don't Tell Mom," etc.). Check out the llectn after the jump. * gay advertisement *
“The key issue that Bud Light tapped to was the fact that they didn’t unrstand their re dience and know enough about them, ” Hodson, a gay man, told CNN about the ntroversy that began when the Anhser-Bch beer brand sent fluencer Dylan Mulvaney a n of beer.
HOW TO EARN LGBTQIA+ CTOMERS: A GAY MARKETER’S PRI MONTH PERSPECTIVE
LGBTQIA+ Pri Month has a different meang to everyone. For one gay Microsoft Advertisg marketer, 's a month durg which he believ marketers and advertisers should be socially aware. Learn his three tips for earng LGBTQIA+ ctomers year-round. * gay advertisement *
The two chatted about the limed amount of gay people wh , and wh Hodson burnt out om his tradnal day job tech, started the nned cktail.
Hodson built up a strong social media followg on TikTok and Instagram durg Covid-19 and is g some of the money om that (as well as om iends and fay) to help fund Gay Water.
THE TOP 10 GAY-THEMED COMMERCIALS THAT SHOULD BE CELEBRATED
Here are the ten bt gay-themed mercials that serve celebratn. * gay advertisement *
“Gay is an umbrella term and the ia behd the brand is to be as clive as possible, which means we want alli, we want straight people to be part of this muny we’re buildg. For now, Gay Water is sold largely onle (wh a few retailers) and four sugar-ee flavors — watermelon, lime, peach and grapeu — at lnch.
Gay Water might not have the ep pockets pared to s petors, like Whe Claw, but “even at small sle, pani of many siz are havg succs makg spir-based seltzers and premixed cktails, ” Bryan Roth, an analyst for Feel Goods Company and edor of the alhol beverage newsletter, Sightl+, told CNN. “There’s lots of space the spir-based seltzer tegory which Gay Water n play, pecially if the brand n offer a cultural or emotnal nnectn that will feel more excg than the prospect of another peapple-flavored vodka seltzer om natnal or ternatnal rporatns, ” Roth said.
10 GAY MERCIALS OM AROUND THE WORLD
An onle menter lled the new Ford Raptor Ranger "gay," so Ford created the #VeryGayRaptor time for Berl's Pri celebratns. * gay advertisement *
Of urse, other drks e the word “gay, ” too, cludg Gay Beer and So Gay Rosé, Hodson noted, which are also tryg to reach the queer muny and offer them an alternative the straight-domated space. The vio opens wh a clip of then-ndidate Tmp pledgg to "do everythg my power to protect our LGBTQ cizens" a speech at the 2016 Republin Natnal Conventn, jt weeks after a gunman killed 49 people at a gay club Orlando.
FORD UNVEILED A 'VERY GAY' TCK RPONSE TO A HOMOPHOBIC COMMENTER
Check out how pani are celebratg and supportg gay, LGBTQIA+ pri this year. * gay advertisement *
What crics are sayg The Log Cab Republins, an anizatn that advot for LGBTQ nservativ, said a Twter thread that DeSantis' rhetoric had "ventured to homophobic terrory, " llg "divisive and sperate.
Richard Grenell, Tmp's former actg director of natnal telligence — and the first openly gay Cabet member — lled the vio "unniably homophobic. " Christa Phaw, the rapid rponse director for DeSantis' mpaign, rpond a tweet that opposg the feral regnn of Pri Month is not homophobic. Transportatn Secretary Pete Buttigieg — the first openly gay Cabet member to be approved by the Senate — allud to DeSantis "tryg to prove his manhood, " and asked who he is aimg to help.
DeSantis — who said while mpaigng for ernor 2018 that "gettg to bathroom wars, I don't thk that's a good e of our time" — has taken a more hardle stance recent years, signg a slew of bills that roll back protectns for gay and transgenr dividuals. Last March he signed a bill that crics have brand "Don't Say Gay, " which bans public school teachers om holdg classroom stctn about sexual orientatn or genr inty.
WHY GAY AD NETWORK?
Engage LGBTQ+ dienc through betifully crafted clive digal marketg. Search, social media & fluencer marketg to gay and lbian nsumers. * gay advertisement *
Vcent and the Grenad, where gay sex is still homelsns to ongog physil and verbal abe, the gay muny the small natn of some 100, 000 people says is unr nstant threat. Vcent, anal sex is punishable by up to 10 years prison, while “gross cency” wh another person of the same sex is punishable by up to five years, acrdg to lonial-era laws that are mon the socially nservative Caribbean rarely voked, the rights group and a lol activist said the laws help legimize hostily and abe agast gay people.