The 50 Gayt Ads Ever

Contents:

• THIS AD IS BEG LLED THE “GAYT COMMERCIAL OF 2021”
• HOW GAY UPL TV MERCIALS BEME A MASTREAM PHENOMENON
• GAY WATER, A NEW NNED CKTAIL, WANTS TO BE THE ANTI-BUD LIGHT
• ACTIVISTS NMN VLENCE AGAST LGBTQ MUNY ST. VCENT, WHERE GAY SEX IS ILLEGAL
• THE 50 GAYT ADS EVER
• HOW TO EARN LGBTQIA+ CTOMERS: A GAY MARKETER’S PRI MONTH PERSPECTIVE
• THE TOP 10 GAY-THEMED COMMERCIALS THAT SHOULD BE CELEBRATED
• 10 GAY MERCIALS OM AROUND THE WORLD
• FORD UNVEILED A 'VERY GAY' TCK RPONSE TO A HOMOPHOBIC COMMENTER
• WHY GAY AD NETWORK?

THIS AD IS BEG LLED THE “GAYT COMMERCIAL OF 2021”

Televisn ads aren’t as important the digal marketg age as they were a generatn ago, but some ways they reprent a fal ontier of mastream cultural acceptance for gay equaly, acrdg to several marketg experts who specialize helpg major rporatns sell products to the gay muny. “It’s not about gay people as much as is ntemporary nsumers, ” Bob Weck, print of the LGBTQ marketg and munitns nsultg firm Weck Communitns, told CNN Bs. “Fay entertament is not the outlet which to be polilly rrect by forcg tolerance and acceptance of homosexualy – a sful liftyle that Scripture clearly ems as wrong.

Today, the world’s biggt advertisers primarily e targeted web ads as a means to market products and servic to gay Amerins a hyper-foced way. “That’s where we saw this huge sh of advertisg wh the to pani and bankg and travel pani, ” Mark Elrk, CEO of the Gay Ad Network, told CNN Bs. Elrk’s firm has helped some of the world’s largt rporatns velop polici and marketg strategi for gay dienc for the last 25 years, mostly onle and on social media.

Zola Chief Marketg Officer Mike Chi said The Hallmark Channel didn’t take issue wh Zola 2017 when the onle weddg registry and planng pany sent the work a prev ad featurg a gay uple. Weck, the LGBTQ market expert, has seen the spendg power of gay, lbian, bisexual and transgenr Amerins uptick slightly om about $790 ln 2012 to more than $800 ln to date by his own timat.

HOW GAY UPL TV MERCIALS BEME A MASTREAM PHENOMENON

Heterosexual Milliennials’ overall fort beg around gay and lbian dividuals dropped om 53% 2017 to 45% 2018, acrdg to the latt rults of the annual Acceleratg Acceptance report missned by GLAAD and rried out by Harris Insights & Analytics. A Pew Rearch poll released May showed 74% of Millennials support gay marriage 2019 pared to 58% of Generatn Xers and 51% of baby boomers. Tled When Harry met Santa, ’ the simply adorable queer love story marks the upg ​50th anniversary sce homosexualy was crimalized the untry.

His spir then appears, to everyone’s surprise, and he out as gay to all of his livg relativ, standg proudly and hand--hand wh another man – who is now his partner. In other words, where Bud Light has buckled unr prsure as bigotry grows agast the LGBTQ+ muny, Gay Water’s creator Spencer Hodson wants his new boozy brand to be the anthis of that.

GAY WATER, A NEW NNED CKTAIL, WANTS TO BE THE ANTI-BUD LIGHT

“The key issue that Bud Light tapped to was the fact that they didn’t unrstand their re dience and know enough about them, ” Hodson, a gay man, told CNN about the ntroversy that began when the Anhser-Bch beer brand sent fluencer Dylan Mulvaney a n of beer. The two chatted about the limed amount of gay people wh , and wh Hodson burnt out om his tradnal day job tech, started the nned cktail.

Hodson built up a strong social media followg on TikTok and Instagram durg Covid-19 and is g some of the money om that (as well as om iends and fay) to help fund Gay Water.

“Gay is an umbrella term and the ia behd the brand is to be as clive as possible, which means we want alli, we want straight people to be part of this muny we’re buildg.

ACTIVISTS NMN VLENCE AGAST LGBTQ MUNY ST. VCENT, WHERE GAY SEX IS ILLEGAL

For now, Gay Water is sold largely onle (wh a few retailers) and four sugar-ee flavors — watermelon, lime, peach and grapeu — at lnch. Gay Water might not have the ep pockets pared to s petors, like Whe Claw, but “even at small sle, pani of many siz are havg succs makg spir-based seltzers and premixed cktails, ” Bryan Roth, an analyst for Feel Goods Company and edor of the alhol beverage newsletter, Sightl+, told CNN.

THE 50 GAYT ADS EVER

“There’s lots of space the spir-based seltzer tegory which Gay Water n play, pecially if the brand n offer a cultural or emotnal nnectn that will feel more excg than the prospect of another peapple-flavored vodka seltzer om natnal or ternatnal rporatns, ” Roth said. Of urse, other drks e the word “gay, ” too, cludg Gay Beer and So Gay Rosé, Hodson noted, which are also tryg to reach the queer muny and offer them an alternative the straight-domated space. The vio opens wh a clip of then-ndidate Tmp pledgg to "do everythg my power to protect our LGBTQ cizens" a speech at the 2016 Republin Natnal Conventn, jt weeks after a gunman killed 49 people at a gay club Orlando.

HOW TO EARN LGBTQIA+ CTOMERS: A GAY MARKETER’S PRI MONTH PERSPECTIVE

What crics are sayg The Log Cab Republins, an anizatn that advot for LGBTQ nservativ, said a Twter thread that DeSantis' rhetoric had "ventured to homophobic terrory, " llg "divisive and sperate.

Richard Grenell, Tmp's former actg director of natnal telligence — and the first openly gay Cabet member — lled the vio "unniably homophobic. " Christa Phaw, the rapid rponse director for DeSantis' mpaign, rpond a tweet that opposg the feral regnn of Pri Month is not homophobic.

THE TOP 10 GAY-THEMED COMMERCIALS THAT SHOULD BE CELEBRATED

Transportatn Secretary Pete Buttigieg — the first openly gay Cabet member to be approved by the Senate — allud to DeSantis "tryg to prove his manhood, " and asked who he is aimg to help. DeSantis — who said while mpaigng for ernor 2018 that "gettg to bathroom wars, I don't thk that's a good e of our time" — has taken a more hardle stance recent years, signg a slew of bills that roll back protectns for gay and transgenr dividuals. Last March he signed a bill that crics have brand "Don't Say Gay, " which bans public school teachers om holdg classroom stctn about sexual orientatn or genr inty.

10 GAY MERCIALS OM AROUND THE WORLD

Vcent and the Grenad, where gay sex is still homelsns to ongog physil and verbal abe, the gay muny the small natn of some 100, 000 people says is unr nstant threat. Vcent, anal sex is punishable by up to 10 years prison, while “gross cency” wh another person of the same sex is punishable by up to five years, acrdg to lonial-era laws that are mon the socially nservative Caribbean rarely voked, the rights group and a lol activist said the laws help legimize hostily and abe agast gay people. ”Human Rights Watch terviewed more than 20 members of the island’s LGBTQ muny who shared their stori but were not intified to protect them, notg that lol police are often openly discrimatory toward gay people who seek help.

FORD UNVEILED A 'VERY GAY' TCK RPONSE TO A HOMOPHOBIC COMMENTER

Several reported that their fai are homophobic and physilly and verbally abed them, g them to bee homels and promptg some to nsir also stggle to fd jobs amid a high unemployment rate and said they face discrimatn, cludg a 19-year-old gay man who said he has rorted to beggg: “Sometim I am so hungry. ”González wh Human Rights Watch noted that 2019, the ernment held a workshop for public employe on the importance of rpectg gay rights, a rare move for a nservative Caribbean natn.

WHY GAY AD NETWORK?

” The edian Bill Maher said on his show that by 2054, if we follow what he se as the current trajectory, “we will all be gay, ” addg that the rise the number of younger people intifyg as transgenr seemed spic.

Bee of the fluence of Schorr put siarly Natnal Review: “To suggt that social suggtibily uld be playg a role the skyrocketg numbers of young girls’ exprsg their sire to bee mal, for example, is not of urse to say that gay and transgenr people would not exist whout the topics’ beg discsed the public square. This is the first time Amerin history that gay and trans people have been able to live as themselv any real way, wh jobs and marriag and dogs and ts and visibily. Ikea: Dg Room Table (1994)Ikea’s groundbreakg 90s ad featurg a gay uple buyg a dg 1994, Ikea beme the first brand to feature a gay uple a natnal TV ad.