In a sea of nned cktails, Gay Water wants to stand out.
Contents:
- THE TOP 10 GAY-THEMED COMMERCIALS THAT SHOULD BE CELEBRATED
- THE 50 GAYT ADS EVER
- THIS AD IS BEG LLED THE “GAYT COMMERCIAL OF 2021”
- HOW GAY UPL TV MERCIALS BEME A MASTREAM PHENOMENON
- 10 GAY MERCIALS OM AROUND THE WORLD
- WHY GAY AD NETWORK?
- GAY WATER, A NEW NNED CKTAIL, WANTS TO BE THE ANTI-BUD LIGHT
- I WAS TEAM DESANTIS BEFORE HIS DISGTG ANTI-GAY AD
THE TOP 10 GAY-THEMED COMMERCIALS THAT SHOULD BE CELEBRATED
From CarGus to Doros, when me to mercials, 2021 was pretty gay. * gay advertisements *
The 30-send ad shows one gay man shoppg for rs onle as he clar his need to “move on” and get “more space” for his outdoor gear. Tled When Harry met Santa, ’ the simply adorable queer love story marks the upg 50th anniversary sce homosexualy was crimalized the untry.
His spir then appears, to everyone’s surprise, and he out as gay to all of his livg relativ, standg proudly and hand--hand wh another man – who is now his partner. Ikea: Dg Room Table (1994)Ikea’s groundbreakg 90s ad featurg a gay uple buyg a dg 1994, Ikea beme the first brand to feature a gay uple a natnal TV ad.
There’s no shock factor or mp stereotypg (which would have been easy for an terr sign pany) but jt an hont pictn of two guys buyg a recent wave of gay upl adverts, pecially the US, n be traced back to this Ikea spot. Ano: Bold is Betiful (2015)The Ano ad sparked a bate on equaly a untry where homosexualy remas illegal, the importance of this Indian ad nnot be overplayed (although s creative executn is qutnable).
THE 50 GAYT ADS EVER
Why is still so shockg to see gay people mastream ads? At a time when every other mographic is practilly shoehorned to marketg for the sake of diversy, gays and lbians are still all but visible the TV advertisg landspe. But while you might not have seen many yourself, gay-themed TV ads are fely out there. To close out Gay Pri Month, we tracked down 50 of them om around the world and anized them to seven tegori that seem to keep poppg up ("Lbians Are Hot," "Don't Tell Mom," etc.). Check out the llectn after the jump. * gay advertisements *
A ago, was risky for a fancial stutn to make a statement g out support of gay upl, but Washgton Mutual did anyway wh s simple, but very clear prt ad thankg the gay muny for lettg be a part of .
THIS AD IS BEG LLED THE “GAYT COMMERCIAL OF 2021”
* gay advertisements *
” But wasn’t until 2012 that beme gay clive wh a prt ad that featured two sharply drsed men, walkg down a by street, holdg hands. At a time when every other mographic is practilly shoehorned to marketg for the sake of diversy, gays and lbians are still all but visible the TV advertisg landspe.
HOW GAY UPL TV MERCIALS BEME A MASTREAM PHENOMENON
To DeSantis, if you are gay, you are not allowed to be a part of the nservative movement. * gay advertisements *
Inially, that seemed like an all-too faiar slap the face for gay Amerins, perhaps even a step back for their llective social standg. Televisn ads aren’t as important the digal marketg age as they were a generatn ago, but some ways they reprent a fal ontier of mastream cultural acceptance for gay equaly, acrdg to several marketg experts who specialize helpg major rporatns sell products to the gay muny.
“It’s not about gay people as much as is ntemporary nsumers, ” Bob Weck, print of the LGBTQ marketg and munitns nsultg firm Weck Communitns, told CNN Bs.
10 GAY MERCIALS OM AROUND THE WORLD
… Gay and LGBTQ nsumers, Gen Z and Millennials, their attus are so different about the ordars of same sex marriage today.
“Fay entertament is not the outlet which to be polilly rrect by forcg tolerance and acceptance of homosexualy – a sful liftyle that Scripture clearly ems as wrong.
WHY GAY AD NETWORK?
Today, the world’s biggt advertisers primarily e targeted web ads as a means to market products and servic to gay Amerins a hyper-foced way.
“That’s where we saw this huge sh of advertisg wh the to pani and bankg and travel pani, ” Mark Elrk, CEO of the Gay Ad Network, told CNN Bs.
GAY WATER, A NEW NNED CKTAIL, WANTS TO BE THE ANTI-BUD LIGHT
Elrk’s firm has helped some of the world’s largt rporatns velop polici and marketg strategi for gay dienc for the last 25 years, mostly onle and on social media.
Zola Chief Marketg Officer Mike Chi said The Hallmark Channel didn’t take issue wh Zola 2017 when the onle weddg registry and planng pany sent the work a prev ad featurg a gay uple. That mercial showsed ttimonials om several heterosexual newlyweds and one gay uple talkg about their posive experienc g Zola.
Weck, the LGBTQ market expert, has seen the spendg power of gay, lbian, bisexual and transgenr Amerins uptick slightly om about $790 ln 2012 to more than $800 ln to date by his own timat. Heterosexual Milliennials’ overall fort beg around gay and lbian dividuals dropped om 53% 2017 to 45% 2018, acrdg to the latt rults of the annual Acceleratg Acceptance report missned by GLAAD and rried out by Harris Insights & Analytics.
I WAS TEAM DESANTIS BEFORE HIS DISGTG ANTI-GAY AD
A Pew Rearch poll released May showed 74% of Millennials support gay marriage 2019 pared to 58% of Generatn Xers and 51% of baby boomers. About Us Gay Ad Network is gay owned and operated and a proud Natnal Gay and Lbian Chamber of Commerce certified LGBT Bs Enterprise.