Why is still so shockg to see gay people mastream ads? At a time when every other mographic is practilly shoehorned to marketg for the sake of diversy, gays and lbians are still all but visible the TV advertisg landspe. But while you might not have seen many yourself, gay-themed TV ads are fely out there. To close out Gay Pri Month, we tracked down 50 of them om around the world and anized them to seven tegori that seem to keep poppg up ("Lbians Are Hot," "Don't Tell Mom," etc.). Check out the llectn after the jump.
Contents:
- THE TOP 10 GAY-THEMED COMMERCIALS THAT SHOULD BE CELEBRATED
- THE 50 GAYT ADS EVER
- THIS AD IS BEG LLED THE “GAYT COMMERCIAL OF 2021”
- HOW GAY UPL TV MERCIALS BEME A MASTREAM PHENOMENON
- 10 GAY MERCIALS OM AROUND THE WORLD
- WHY GAY AD NETWORK?
- GAY WATER, A NEW NNED CKTAIL, WANTS TO BE THE ANTI-BUD LIGHT
- I WAS TEAM DESANTIS BEFORE HIS DISGTG ANTI-GAY AD
THE TOP 10 GAY-THEMED COMMERCIALS THAT SHOULD BE CELEBRATED
From CarGus to Doros, when me to mercials, 2021 was pretty gay. * gay advertisements *
The 30-send ad shows one gay man shoppg for rs onle as he clar his need to “move on” and get “more space” for his outdoor gear.
Tled When Harry met Santa, ’ the simply adorable queer love story marks the upg 50th anniversary sce homosexualy was crimalized the untry. His spir then appears, to everyone’s surprise, and he out as gay to all of his livg relativ, standg proudly and hand--hand wh another man – who is now his partner. Ikea: Dg Room Table (1994)Ikea’s groundbreakg 90s ad featurg a gay uple buyg a dg 1994, Ikea beme the first brand to feature a gay uple a natnal TV ad.
There’s no shock factor or mp stereotypg (which would have been easy for an terr sign pany) but jt an hont pictn of two guys buyg a recent wave of gay upl adverts, pecially the US, n be traced back to this Ikea spot. Ano: Bold is Betiful (2015)The Ano ad sparked a bate on equaly a untry where homosexualy remas illegal, the importance of this Indian ad nnot be overplayed (although s creative executn is qutnable). A ago, was risky for a fancial stutn to make a statement g out support of gay upl, but Washgton Mutual did anyway wh s simple, but very clear prt ad thankg the gay muny for lettg be a part of .
THE 50 GAYT ADS EVER
* gay advertisements *
” But wasn’t until 2012 that beme gay clive wh a prt ad that featured two sharply drsed men, walkg down a by street, holdg hands. At a time when every other mographic is practilly shoehorned to marketg for the sake of diversy, gays and lbians are still all but visible the TV advertisg landspe.
Inially, that seemed like an all-too faiar slap the face for gay Amerins, perhaps even a step back for their llective social standg. Televisn ads aren’t as important the digal marketg age as they were a generatn ago, but some ways they reprent a fal ontier of mastream cultural acceptance for gay equaly, acrdg to several marketg experts who specialize helpg major rporatns sell products to the gay muny. “It’s not about gay people as much as is ntemporary nsumers, ” Bob Weck, print of the LGBTQ marketg and munitns nsultg firm Weck Communitns, told CNN Bs.
… Gay and LGBTQ nsumers, Gen Z and Millennials, their attus are so different about the ordars of same sex marriage today. “Fay entertament is not the outlet which to be polilly rrect by forcg tolerance and acceptance of homosexualy – a sful liftyle that Scripture clearly ems as wrong. Today, the world’s biggt advertisers primarily e targeted web ads as a means to market products and servic to gay Amerins a hyper-foced way.
THIS AD IS BEG LLED THE “GAYT COMMERCIAL OF 2021”
In a sea of nned cktails, Gay Water wants to stand out. * gay advertisements *
“That’s where we saw this huge sh of advertisg wh the to pani and bankg and travel pani, ” Mark Elrk, CEO of the Gay Ad Network, told CNN Bs. Elrk’s firm has helped some of the world’s largt rporatns velop polici and marketg strategi for gay dienc for the last 25 years, mostly onle and on social media. Zola Chief Marketg Officer Mike Chi said The Hallmark Channel didn’t take issue wh Zola 2017 when the onle weddg registry and planng pany sent the work a prev ad featurg a gay uple.
That mercial showsed ttimonials om several heterosexual newlyweds and one gay uple talkg about their posive experienc g Zola.
Weck, the LGBTQ market expert, has seen the spendg power of gay, lbian, bisexual and transgenr Amerins uptick slightly om about $790 ln 2012 to more than $800 ln to date by his own timat.
HOW GAY UPL TV MERCIALS BEME A MASTREAM PHENOMENON
To DeSantis, if you are gay, you are not allowed to be a part of the nservative movement. * gay advertisements *
Heterosexual Milliennials’ overall fort beg around gay and lbian dividuals dropped om 53% 2017 to 45% 2018, acrdg to the latt rults of the annual Acceleratg Acceptance report missned by GLAAD and rried out by Harris Insights & Analytics. A Pew Rearch poll released May showed 74% of Millennials support gay marriage 2019 pared to 58% of Generatn Xers and 51% of baby boomers. About Us Gay Ad Network is gay owned and operated and a proud Natnal Gay and Lbian Chamber of Commerce certified LGBT Bs Enterprise.
We’ve listed top gay mercials and TV ads om untri all around the world such as the USA, Philipp, Uned Kgdom, Mexi and India. Before the same-sex marriage bill the US, Wells Fargo was one of many pani that joed together to ll for gay marriage to be legalised. Once ncentrated on a few gay portals, this dience is now agmented across mastream social workg s and a large number of smaller gay rmatn, news, muny and niche social workg s signed for the var segments of the gay market.
10 GAY MERCIALS OM AROUND THE WORLD
Gay Ad Network aggregat the agmented muni unr one umbrella, providg onle media planners an easy, efficient way to reach a large segment of the gay and lbian.
Gay Ad Network is, self, a smart move, playg on marketers' tert targeted works that allow them to place advertisements more thoughtfully. All the display operators want on vio, and vertil ad works are no exceptn — Gay Ad Network has rolled out onle vio advertisg work and synditn platform Gayst. Targeted at gay and lbian nsumers, Gayst’s lnch partners clu Amerin Airl, Mandalay Bay and the Florida Keys Tourism Council.
WHY GAY AD NETWORK?
Advertisements geared toward gay and lbian nsumers began to appear earnt the 1970s, spired part by the energy of the Stonewall uprisg, which is wily nsired the spark that fueled the morn LGBTQ “s” products, like alhol and tobac, were the first marketed to gays. The pani had ltle or nothg to lose om a potential boytt by the relig right, acrdg to Kathere Senr, a munitns profsor at Cornell Universy and thor of “Bs, Not Polics: The Makg of the Gay Market. "Profsor Kathere SenrAbsolut vodka was the first brand to build self wh an eye toward the gay market, featurg full-page ads gay outlets, such as The Advote.
GAY WATER, A NEW NNED CKTAIL, WANTS TO BE THE ANTI-BUD LIGHT
However, wh the exceptn of Absolut, much of the advertisg aimed explicly at gays me to a halt the 1980s bee of the HIV/AIDS crisis and the stigma surroundg the changed the 1990s. Marketg surveys, namely the 1988 Simmons Market and the 1990 Overlooked Opns survey, prented an image of gays and lbians as an affluent, untapped market. The surveys, however, were not reprentative and helped to start what rearchers have sce scribed as the “myth of gay affluence.
I WAS TEAM DESANTIS BEFORE HIS DISGTG ANTI-GAY AD
The Amerin Fay Associatn staged a boytt, and an Ikea store New York received a bomb same year, AT&T lnched a direct-marketg mail mpaign, makg them the first US phone pany to openly target lbian and gay ctomers (MCI ran an earlier mpaign, but ed suggtive statements and imagery rather than a direct appeal).