Dr Tom McNamara and Dr Irena Dcub' 'Practners Gui to Targeted Marketg and the Lbian and Gay Communy' reveals a cynicism and
Contents:
- GAY STUFF MARKETS
- REPRENTG FIFTY SHAS OF GAY THE LGBTQ+ MARKETPLACE
- GUI TO GAY STREET KNOXVILLE, TENNSEE
- WHY MARKETG TARGETED AT GAY AND LBIAN NSUMERS OFTEN MISS S MARK
GAY STUFF MARKETS
Get your wallet and rsable bags ready, bee the Gay Stuff Markets are head to Harehole Fzroy * the gay stuff market *
Get your wallet and rsable bags ready, bee the Gay Stuff Markets are head to Harehole FzroySce the first Gay Stuff Markets took place Fzroy 2016, the market has popped up at venu all across Melbourne.
Come along and buy some heaps gay stuff!
REPRENTG FIFTY SHAS OF GAY THE LGBTQ+ MARKETPLACE
California Gov. Gav Newsom said the move was part of a "systematic attack on the gay muny." * the gay stuff market *
The Gay Stuff Market is a llectn of the ft creators, artists & style makers om the queer muny both Melbourne and Bendigo. Found Fzroy, Melbourne 2016, Gay Stuff has been hostg markets and has featured over 100 creators, artisans, crafters and style makers om the LGBTQIA+ muny.
GUI TO GAY STREET KNOXVILLE, TENNSEE
Travelg around Melbourne and Victoria but also regularly nveng at Har & Hyenas, Melbourne’s proud and queer bookshop and venue, Gay Stuff is a fun and muny spired event, offerg a wi and eclectic mix of stuff cludg fashn, accsori, art, crafts, homewar, vtage and recycled piec, pleasure products, books and more! More about Gay Stuff Markets. There is a systematic attack on the gay muny happeng across the untry, " he ntued.
WHY MARKETG TARGETED AT GAY AND LBIAN NSUMERS OFTEN MISS S MARK
6% of Amerins intify as lbian, gay, bisexual, transgenr, or queer, acrdg to a new Gallup report. Sce the dawn of the polilly-motivated “Dream Market” the 1990s, whe, affluent, gay mal uld expect to see themselv gay prt magaz and onle portals, natnal ad mpaigns the media, and, creasgly, mastream media, particularly televisn and news media, while advertisers left the rt of the LGBTQ+ populatn, cludg all people of lor, out the ld. The Ls, Bs, Ts, and Qs were expected to see themselv reprented by advertisg to whe gay mal and be thankful for the visibily.
Alternately, marketers were unapologetilly pursug the gay male dollar and had ltle regard for the rt. Clarify advocy and reprentatn In recent years, some advertisers have shifted away om “reprentg” all LGBTQ+ nsumers wh imag of gay mal towards advertisg that highlights the stggl of transgenr dividuals. For s, the advertisg dtry has neglected female members of the LGBTQ+ populatn wh a bias towards gay mal; this even though femal are more likely than mal to intify as LGBTQ+.
Dpe the fact that a greater number of lbian upl have children than do gay men, gay men actually tend to be more equently portrayed wh fai pared to lbian upl.