Logo, a U.S. work that lnched 2005 as an explicly lbian, gay, bisexual, and transgenr (LGBT) channel, has been implementg a rebrandg strategy that labels gaystreamg. Drawg om Logo’s ternal documents and terviews wh Logo staff, I suate the velopment, disurs, and effects of gaystreamg agast LGBT ntent elsewhere, shifts toward multiplatform programmg, and LGBT mastreamg. Alongsi dtrial chang media productn, the goal of attractg heterosexual women, imaged to share particular affi wh gay men, has been the key to drivg Logo toward tasteand style-based realy programmg. Although Logo’s Web s currently offer broar ntent than the channel, overall gaystreamg has remargalized queer subjects whom Logo’s earlier programmg partially addrsed, prisg a homonormativy predited on disurs of nsumerism, progrs, and tegratn.
Contents:
- A ‘ ‘ POST-GAY ’ ’ ERA ? MEDIA GAYSTREAMG , HOMONORMATIVY , AND THE POLICS OF LGBT INTEGRATN
- CANNED CKTAIL ‘GAY WATER’ AIMS TO SH ON BUD LIGHT’S DYLAN MULVANEY DISASTER
- JAGUARS ACH KEV MAXEN RECEIV OVERWHELMG SUPPORT AFTER G OUT AS GAY
A ‘ ‘ POST-GAY ’ ’ ERA ? MEDIA GAYSTREAMG , HOMONORMATIVY , AND THE POLICS OF LGBT INTEGRATN
Abstract. Logo, a U.S. work that lnched 2005 as an explicly lbian, gay, bisexual, and transgenr (Lgbt) channel, has been implementg a rebrandg * post gay era *
A “Post-Gay” Era? Media Gaystreamg, Homonormativy, and the Polics of LGBT Integratn - 24 Hours accs.
Fallg unr the bric of “post-gay, ” recent chang gay life challenge theoretil acunts of llective inty by creatg effects that, while acknowledged, have not yet been articulated g a parsimon and portable amework. But what happens when activists seek to emphasize their siari to straights, as they are motivated to do durg a post-gay moment?
Drawg on terview and archival data of a llege LGBT stunt anizatn, this article argu that a post-gay era, activists nstct llective inty g an clive, distctn-mutg logic of “ and them. The article nclus wh criqu of and implitns for post-gay polics. Post-Gay Collective Inty Constctn - 24 Hours accs.
CANNED CKTAIL ‘GAY WATER’ AIMS TO SH ON BUD LIGHT’S DYLAN MULVANEY DISASTER
Abstract. Fallg unr the bric of “post-gay,” recent chang gay life challenge theoretil acunts of llective inty by creatg effects that, whi * post gay era *
tle={A ‘ ‘ Post-Gay ’ ’ Era? Media Gaystreamg, Homonormativy, and the Polics of LGBT Integratn},.
JAGUARS ACH KEV MAXEN RECEIV OVERWHELMG SUPPORT AFTER G OUT AS GAY
Work that lnched 2005 as an explicly lbian, gay, bisexual, and transgenr (LGBT) channel, has been implementg a rebrandg strategy that labels gaystreamg. Drawg om Logo’s ternal documents and terviews wh Logo staff, I suate the velopment, disurs, and effects of gaystreamg agast LGBT ntent elsewhere, shifts toward multiplatform programmg, and LGBT mastreamg.
Alongsi dtrial chang media productn, the goal of attractg… 42 Catns70 ReferencPost-Gay Collective Inty ConstctnA. GhazianiSoclogy2011Fallg unr the bric of “post-gay, ” recent chang gay life challenge theoretil acunts of llective inty by creatg effects that, while acknowledged, have not yet been articulated…. An entreprenr lnched a nned cktail this week lled “Gay Water” that’s aimed at LGBTQ drkers — and said he’s lookg to palize on Bud Light’s mistak.
But “Gay Water” — which adopts a moniker the gay muny has long given to the simple vodka and soda cktail — has been spired by the dtup to bee even bolr about the dience ’s targetg, founr and CEO Spencer Hodson told The Post. Gay Water — a nned cktail brand that plays on the gay muny’s lloquialism for the vodka-and-soda mixed drk — lnched on Wednday and promis to unrstand s dience better than Bud Light.