Fabulo Fizz: D2C Hard Seltzer Brand Gay Water Com Out 07/21/2023

Contents:

• GAY WATER, A NEW NNED CKTAIL, WANTS TO BE THE ANTI-BUD LIGHT
• GAY WATER CLAPS BACK AT BUD LIGHT'S INSCERE LGBTQ+ SUPPORT
• CANNED COCKTAIL GAY WATER AIMS TO RIGHT BUD LIGHT'S LACK OF LGBTQ+ SUPPORT
• THE WATERMELON WOMAN SHOWS THE POWER OF GAY HISTORY
• GAY WATERMELON
• FABULO FIZZ: D2C HARD SELTZER BRAND GAY WATER COM OUT
• BAJAN MOUNT GAY MARATED GRILLED WATERMELON RECIPE
• WATERMELON GAY MEN PRI
• GAY WATER — CYNIL, PAT-BY-NUMBERS VIRTUE-SURFG START-UP? OR BEVERAGE INDTRY UNIRN WH GIFT OF GAY RIGHTS?
• THESTREET DAILY NEWSLETTER \N WANT THESTREET’S BT DAILY \N STOCK AND VTG NEWS \N RIGHT YOUR BOX \N EVERY WEEKDAY? \N GET OUR EE FLAGSHIP NEWSLETTER. \N SIGN UP NOW \N ","TYPE":"PHXCTOMCOMPONENT","BREAKPOTCLASS":["NOT-SIZE-A","NOT-SIZE-B"]}]},"DISABLERIGHTRAIL":FALSE,"DISABLEABOVETHEFOLDAD":FALSE},"VIEWMETA":{"SHOWLIMEDSEFOOTER":FALSE,"SUPPRSDISPLAYADS":FALSE,"DISABLESEFOOTER":FALSE,"SUPPRSCONTENTREMENDATNS":FALSE,"PROMOTWTER":{"TEASER":NULL,"TLE":NULL,"IMAGEID":NULL},"DISABLESEHEAR":FALSE,"PROMOFACEBOOK":{"TEASER":NULL,"TLE":NULL,"IMAGEID":NULL}},"ANALYTICSMOL":{"TLE":"MAD AT BUD LIGHT? 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YOU'RE NOT GOG TO LIKE THIS NEW BEVERAGE

GAY WATER, A NEW NNED CKTAIL, WANTS TO BE THE ANTI-BUD LIGHT

In other words, where Bud Light has buckled unr prsure as bigotry grows agast the LGBTQ+ muny, Gay Water’s creator Spencer Hodson wants his new boozy brand to be the anthis of that.

“The key issue that Bud Light tapped to was the fact that they didn’t unrstand their re dience and know enough about them, ” Hodson, a gay man, told CNN about the ntroversy that began when the Anhser-Bch beer brand sent fluencer Dylan Mulvaney a n of beer. The nned cktail is named after a lloquialism given to the popular mixed drk (vodka and soda) orred at bars by the gay muny.

“Puttg a product wh the word gay the tle is reprentatn self, ” which he hop reclaims the word om the negativy ’s sometim associated wh. He thought of creatg Gay Water about a year ago while on a vatn wh his iend that had got a job wh the beverage dtry. The two chatted about the limed amount of gay people wh , and wh Hodson burnt out om his tradnal day job tech, started the nned cktail.

GAY WATER CLAPS BACK AT BUD LIGHT'S INSCERE LGBTQ+ SUPPORT

Hodson built up a strong social media followg on TikTok and Instagram durg Covid-19 and is g some of the money om that (as well as om iends and fay) to help fund Gay Water. “Gay is an umbrella term and the ia behd the brand is to be as clive as possible, which means we want alli, we want straight people to be part of this muny we’re buildg. For now, Gay Water is sold largely onle (wh a few retailers) and four sugar-ee flavors — watermelon, lime, peach and grapeu — at lnch.

Gay Water might not have the ep pockets pared to s petors, like Whe Claw, but “even at small sle, pani of many siz are havg succs makg spir-based seltzers and premixed cktails, ” Bryan Roth, an analyst for Feel Goods Company and edor of the alhol beverage newsletter, Sightl+, told CNN.

“There’s lots of space the spir-based seltzer tegory which Gay Water n play, pecially if the brand n offer a cultural or emotnal nnectn that will feel more excg than the prospect of another peapple-flavored vodka seltzer om natnal or ternatnal rporatns, ” Roth said. Of urse, other drks e the word “gay, ” too, cludg Gay Beer and So Gay Rosé, Hodson noted, which are also tryg to reach the queer muny and offer them an alternative the straight-domated space.

CANNED COCKTAIL GAY WATER AIMS TO RIGHT BUD LIGHT'S LACK OF LGBTQ+ SUPPORT

This turn has led to a rponse of an altogether more lic variety: Gay Water, a new premium nned cktail brand packaged lorful ntaers and named after the slang term ed for vodka and soda water wh lemon or lime, a popular drk served gay bars. Gay Water offers four different varieti of sugar-ee, gluten-ee vodka and soda cktails bed wh var, well, uy flavorg agents: watermelon, peach, lime, and grapeu.

THE WATERMELON WOMAN SHOWS THE POWER OF GAY HISTORY

Appearg time to take advantage of the nned cktail boom, Gay Water won't be direct petn wh Bud Light, which is a beer brand.

However, the pany is reclaimg the phrase "gay water" by offerg four fun flavors of the drk: lime, peach, grapeu, and watermelon.

Followg s lnch on July 20, Gay Water will be available as a variety 12-pack for $36.

GAY WATERMELON

Gay Water also sells tumblers and hats, wh s Instagram htg at stickers beg available soon. Currently, Gay Water ships to 35 stat, and asks ctomers to expect lays shippg as the pany settl . While Gay Water hasn't publicly mented on other drk brands' LGBTQ+ support (or lack thereof), 's certaly on many people's mds, nsirg the recent Bud Light ntroversy.

FABULO FIZZ: D2C HARD SELTZER BRAND GAY WATER COM OUT

Available for purchase startg July 20, newly found pany Gay Water is releasg a le of sugarls pre-mixed vodka soda cktails to the adult beverage market. "We're creatg a brand that creat reprentatn, particularly spac where reprentatn is lackg like liquor stor, bars, rtrants, and grocery stor, " Gay Water founr Spencer Hodson told CNN. "Puttg a product wh the word gay the tle is reprentatn self, " he stated, sirg to remove some harmful nnotatns attached to the phrase.

However, Bud Light's quiet rponse to the matter is somethg the owner of Gay Water tends to addrs head-on.

"Gay is an umbrella term, and the ia behd the brand is to be as clive as possible... As a rult, spe the appropriatens bee of his onle prence, Gay Water Vodka Soda is maly available for purchase through the pany's webse. The movie follows Cheryl, played by Dunye, as she attempts to make a documentary about Faye Richards, better known as the Watermelon Woman: a gay, black 1930s actrs whose rol as mammi and hoemaids did not do jtice to her elive and plex life.

BAJAN MOUNT GAY MARATED GRILLED WATERMELON RECIPE

In the procs, Cheryl works her day job at a vio rental store, begs a relatnship wh a whe woman, and learns more about black women’s history— film, the gay muny, and her native Philalphia—than she ever anticipated. He tried unsuccsfully to get his lleagu Congrs to duct Dunye’s $31, 500 grant om the NEA budget, cg NEA fundg for a seri of gay and lbian films that “most Amerins would fd offensive” and referrg to The Watermelon Woman specifilly as “patently offensive and possibly pornographic.

Black lbians exist at the crossroads of three of Ameri’s most persistent iqui: they are black, and women, and gay. Through terviews, archival work, and lots of time watchg early black cema, she eventually disvers that the Watermelon Woman was named Fah Richardson—Faye Richards to Hollywood—and that she’d begun her reer as a performer Philalphia’s gay clubs, sgg drsed a top hat and whe tuxedo.

” The msage is that black lbianism is somethg need of fense, somethg uniquely imperiled and also uniquely Watermelon Woman premiered at the Berl Internatnal Film Ftival 1996, and then went on to play at a slew of gay and lbian film ftivals worldwi. ”“Our missn has always been to stigmatize the word ‘gay’ spac where there’s no reprentatn, ” the Gay Water founr and. CEO told Marketg, Gay Water is officially g out as a hard seltzer brand created by, and for, the queer muny, ially available through the brand’s D2C.

WATERMELON GAY MEN PRI

Hodson explaed the ia for the brand name emerged om the realizatn that the term “gay water” reference to vodka and soda was wispread enough that a straight,. AdvertisementadvertisementHard seltzer is a particularly crowd tegory, but addn to s brandg, Gay Water has a few other attribut to help stand apart.

”Gay Water will ially be available select stor New York, New Jersey, and California, wh the D2C offerg available natnally. brand is available via retail, Hodson said Gay Water would engage s muny to shape s evolutn, htg that such feedback may lead to a stronger versn of the drk the future.

I signed this new flag for the gay men muny: the lours stand for creativy, empathy, ialism, hope and sereny. Also pk is for the historil meang, whe is for GNC people and solidary wh the trans and lbian flags, and green is a ref to osr wil and gay men the 19th century!! In a world which stunts are expelled for handg out Pri flags to prott Florida's "Don't Say Gay Bill, " the need to show support for LGTBQ+ rights—publicly as well as privately—is as important as ever.

GAY WATER — CYNIL, PAT-BY-NUMBERS VIRTUE-SURFG START-UP? OR BEVERAGE INDTRY UNIRN WH GIFT OF GAY RIGHTS?

Gilbert Baker Pri Flag(Image cred: Wikimedia Commons)In 1977, gay polician Harvey Milk tasked veteran Gilbert Baker to e up wh a Pri flag.

Tradnal Gay Pri Flag (Image cred: Getty Imag/Norberto Cuen)This is probably the flag you'll see most often: Six lors, apparently easier to produce than the odd-numbered seven (although other reports say was more about makg the flag easier for paras and to hang on posts). Lbian Labrys Flag(Image cred: Getty Imag/Ecelop)This flag isn't wily ed—and part of the reason may be that the flag was signed 1999 by a gay man, Sean Campbell.

But the "leather flag, " created by Tony DeBlase 1989, is a symbol of that muny (which clus many gay men)—black may symbolize leather, whe is pury, blue is votn, and the heart is Brotherhood Flag(Image cred: Getty Imag/grebhkovmaxim)Craig Byrn and Pl Wzkoske 1995 ma the "bear flag" for "a subculture of mascule-prentg gay, bisexual and trans men who embrace facial and body hair and may have larger bodi.

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YOU'RE NOT GOG TO LIKE THIS NEW BEVERAGE

First, Tmp wh his whole "pee tape" sndal and now Jair Bolsonaro, the homophobic print of Brazil who tweeted an explic vio that featur -- amongst other thgs -- someone a jockstrap havg a b of a shower. There was this guy I ed to surf wh -- you never know whether the surfer guys are gay, bi, or what. “The key issue that Bud Light tapped to was the fact that they didn’t unrstand their re dience and know enough about them, ” Hodson, a gay man, told CNN about the ontroversy that began when the Anhser-Bch beer brand sent fluencer Dylan Mulvaney a n of beer.