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Robert Gaymer-Jon discs Sofel's reposng as a luxury brand.

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ROBERT GAYMER-JONES

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Panorama Group has announced a jot venture agreement wh Blue Horse Hotel Management Company, namg Robert Gaymer-Jon Print and CEO of the newly formed Panorama Hospaly Management Company, wh a primary foc on luxury hotels worldwi. Gaymer-Jon, the founr of Blue Horse Hotel Management Company, served as CEO for Sofel Luxury Hotels Paris om 2007 to 2014. In 2012, Gaymer-Jon was named CEO of the Year for the Luxury Indtry.

ROBERT GAYMER-JON

How experience the kchen helped shape his management style. Interview: Sofel CEO Robert Gaymer-Jon. executive terviews. People. * robert gaymer jones *

Gaymer-Jon began his reer wh classil trag hotels Swzerland and has worked all over the world senr hotel management posns.

View Robert Gaymer-Jon's LkedIn Profile.

Robert Gaymer-Jon is a graduate of Oxford Brook.

ROBERT GAYMER-JON NAMED CHIEF EXECUTIVE OFFICER (CEO) AT PANORAMA HOSPALY MANAGEMENT COMPANY SAN ANTON

Sofel's Worldwi CEO Robert Gaymer-Jon tells why he shuttered sr of hotels to get the brand’s posng right and why even the Arab Sprg uprisg don’t ter his upg expansn plans * robert gaymer jones *

One such succs story is that of Sofel Worldwi CEO Robert Gaymer-Jon, who veloped a reer om workg a hotel kchen to leadg the operatns of a multi-natnal luxury hotel cha. Havg graduated om universy wh a gree hotel management, Gaymer-Jon began his reer as a chef, and worked for a range of Michel starred rtrants and hotels across the UK.

INTERVIEW: SOFEL CEO ROBERT GAYMER-JON

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Havg ma his move out of the kchen as an F&B manager, Gaymer-Jon moved to assistant manager and general manager posns, before eventually ascendg to the role of the vice print of European operatns for Marrtt Internatnal. It was this opportuny to re-terpret and nstct an entire hotel brand that most appealed to Gaymer-Jon’ creative si, and which somewhat surprisgly had many parallels to his past life the kchen.

Therefore, on takg the role, the first em on Gaymer-Jon’ agenda was to assemble his management team and tour every Sofel hotel, to first get a feel for the brand and get his first imprsns of the size of task he had taken on. While evaluatg each hotel Gaymer-Jon’ team began g a ‘luxury x’, based on different factors such lotn, clientele and whether the necsary vtment was available to upgra the hotel to the rrect standard of luxury. As part of the brand’s ph to KSA, Sofel recently announced the signg of a new property the cy of Jeddah, due to open 2014, while plans ntue for the openg of s first hotel Riyadh 2015 and Gaymer-Jon hop to announce plans for a first hotel Mec “soon”.

“KSA is important not only bee of relig tourism and the bs market, ” explas Gaymer-Jon, “but also bee of the emergg number of Sdi leisure travellers visg lotns around the world. However, Gaymer-Jon is also well aware that, due to the reposng and rtcturg procs, which saw the brand shed a number of hotels across the Middle East, Sofel uld be nsired to be behd other global luxury hotel brands, some of which already have a large prence the regn.

ROBERT GAYMER-JON, CEO, SOFEL

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Gettg tired, seems, is not somethg that Gaymer-Jon ever seems to worry about.

ROBERT GAYMER-JON HAS BEEN APPOTED CEO AT SOFEL WORLDWI PARIS

A procs that Gaymer-Jon sists will be okg up a storm the Middle East for some time to e. Robert Gaymer-Jon is a source of spiratn for many the hotel dtry, but who has spurred him to succs?

Sofel's Worldwi CEO Robert Gaymer-Jon tells why he shuttered sr of hotels to get the brand’s posng right and why even the Arab Sprg uprisg don’t ter his upg expansn plansRobert Gaymer-Jon ont of the “Life is Magnifique” mpaign shot by Tim Walker 2008Sofel’s Worldwi CEO Robert Gaymer-Jon tells why he shuttered sr of hotels to get the brand’s posng right and why even the Arab Sprg uprisg don’t ter his upg expansn plansPARIS – It has been four years sce Robert Gaymer-Jon was first hered as COO and charged wh reposng Sofel to a brand wh exclively five-star hotels at the very top end of the luxury market. Gaymer-Jon.

Gaymer-Jon’s rebrandg missn is plete – and duly reward wh the ultimate promotn – we sat down wh the CEO to talk shop…“ This was a difficult cisn to take but we felt that was the only way to “pne and grow ”In reposng the brand, you rced Sofel’s re portfol om 206 to 120 properti – that was que a cull. Mr Gaymer-Jon joed the Group 2007 as Chief Operatg Officer Sofel Worldwi after holdg a variety of senr operatnal posns, notably wh Marrtt Internatnal. After graduatg om Hotel School the Uned Kgdom, Mr Gaymer-Jon went on to velop his reer startg food and beverage at hotels and rorts Swzerland, The Bahamas and Bermuda before jog Marrtt Internatnal the Uned Stat, Middle East and Europe.

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Robert Gaymer-Jon was appoted CEO of Sofel April after servg four years as the pany's COO.

Gaymer-Jon sat down wh Edor at Large Johanna Jachill last week at Virtuoso's Travel Mart nference Las Vegas to discs the pany's reposng as a luxury brand, and why women love his hotels. In November 2007, Robert Gaymer-Jon beme chief operatg officer of Sofel Luxury Hotels, tasked wh tablishg the cha as a separate bs un to parent pany Acr, reposng as a lear the luxury segment and lnchg two new sister brands – Legend and So.

INTERVIEW WH ROBERT GAYMER-JON, CHIEF EXECUTIVE OFFICER, SOFEL LUXURY HOTELS

“When I me we had 206 hotels wh the Sofel work om the good and the betiful to the not-so-betiful, so we brought that number down, ” rells Gaymer-Jon. The ia was to create an “exclive club of hotels around the world” as Gaymer-Jon lls .

“Bee we didn’t cut back on qualy, rce staff or service levels — we’ve e through stronger than we were before, ” asserts Gaymer-Jon. Asset-light strategyPart of Gaymer-Jon’ strategy was to velop Sofel to an asset-light bs, foced on hotel management — which also eed up pal. “We own 21 hotels, by the end of the week this uld be 20, ” Gaymer-Jon says, speakg March reference to a Paris property the cha was on the verge of sellg.

SOFEL CHIEF EXECUTIVE ROBERT GAYMER-JON

However, when asked how many properti the firm would ially still own five years time, Gaymer-Jon repli six or seven: “And the reason we keep six or seven is bee some of the time they’re leas and ’s very difficult to get out of a lease”. Gaymer-Jon adds: “We will hold onto some hotels until we feel the time is right to sell —– obvly you sell when there’s huge mand. We’re lookg at an opportuny Beit, ” reveals Gaymer-Jon.

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Robert Gaymer-Jon, CEO, Sofel .

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