Kev Maxen, Jaguars associate strength ach, out as gay a first for U.S.-based pro leagu

don't cross a gay

Kev Maxen, assistant ach of the Jacksonville Jaguars, is the first openly gay ach of a U.S. men’s profsnal league sport

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DON'T CROSS A GAY MAN

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Don't Cross A Gay Man.

GAY. New York (CNN) — In a sea of nned cktails, Gay Water wants to stand out.

GAY WATER, A NEW NNED CKTAIL, WANTS TO BE THE ANTI-BUD LIGHT

In other words, where Bud Light has buckled unr prsure as bigotry grows agast the LGBTQ+ muny, Gay Water’s creator Spencer Hodson wants his new boozy brand to be the anthis of that. “The key issue that Bud Light tapped to was the fact that they didn’t unrstand their re dience and know enough about them, ” Hodson, a gay man, told CNN about the ontroversy that began when the Anhser-Bch beer brand sent fluencer Dylan Mulvaney a n of beer. ”Gay Water, however, is out and proud.

The nned cktail is named after a lloquialism given to the popular mixed drk (vodka and soda) orred at bars by the gay muny. “Puttg a product wh the word gay the tle is reprentatn self, ” which he hop reclaims the word om the negativy ’s sometim associated thought of creatg Gay Water about a year ago while on a vatn wh his iend that had got a job wh the beverage dtry. The two chatted about the limed amount of gay people wh , and wh Hodson burnt out om his tradnal day job tech, started the nned onleHodson built up a strong social media followg on TikTok and Instagram durg Covid-19 and is g some of the money om that (as well as om iends and fay) to help fund Gay Water.

JACKSONVILLE JAGUARS ASSISTANT COACH KEV MAXEN MAK HISTORY AFTER COMG OUT AS GAY

“Gay is an umbrella term and the ia behd the brand is to be as clive as possible, which means we want alli, we want straight people to be part of this muny we’re buildg.

”For now, Gay Water is sold largely onle (wh a few retailers) and four sugar-ee flavors — watermelon, lime, peach and grapeu — at lnch. “There’s lots of space the spir-based seltzer tegory which Gay Water n play, pecially if the brand n offer a cultural or emotnal nnectn that will feel more excg than the prospect of another peapple-flavored vodka seltzer om natnal or ternatnal rporatns, ” Roth said. ”Of urse, other drks e the word “gay, ” too, cludg Gay Beer and So Gay Rosé, Hodson noted, which are also tryg to reach the queer muny and offer them an alternative the straight-domated space.

KEV MAXEN, JAGUARS ASSOCIATE STRENGTH ACH, OUT AS GAY A FIRST FOR U.S.-BASED PRO LEAGU

Kev Maxen, an assistant ach for the Jacksonville Jaguars, ma sports history after publicly g out as gay. Maxen’s disclosure is a historic one, makg him the first openly gay ach of a U.

Maxen’s announcement two years after NFL star Carl Nassib beme the league’s first active openly gay player.

“I jt wanted to take a quick moment to say that I’m gay, ” the former Las Vegas Rairs player, 30, revealed a June 2021 Instagram vio.

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Jacksonville Jaguars Assistant Coach Kev Maxen Com Out as Gay .

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