Fabulo Fizz: D2C Hard Seltzer Brand Gay Water Com Out 07/21/2023

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A new wave of LGBTQ-iendly, alhol-ee venu and events have popped up over the last few years to serve as alternativ to gay bars.

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HI, GAY! - CANNED VODKA SODA BRAND CREATED BY AND FOR THE LGBTQ+ MUNY AIMS TO DTIGMATIZE THE WORD 'GAY', LNCH WH FOUR INIC FLAVORS

Lbian, bisexual, transgenr, and gay alhol treatment programs mt acunt for the unique risk factors the LGBTQ+ muny fac. * alcohol gay *

Studi have shown that, when pared wh the general populatn, gay and bisexual men, lbian, and transgenr dividuals are more likely to:. Alhol and dg e among some gay and bisexual men n be a reactn to homophobia, discrimatn, or vlence they experienced due to their sexual orientatn and n ntribute to other mental health and physil problems. For some gay and bisexual men, alhol and illegal dg e, pecially methamphetam (meth), amyl nrat (poppers), and dgs ed to treat erectile dysfunctn (when a man has a hard time keepg an erectn durg sex), also ntribute to a higher chance of gettg HIV and other STDs.

1 In fact, studi show that people who self-intify as lbian, gay, or bisexual are approximately 2 tim as likely to have an addictn than straight peers and transgenr dividuals are close to 4 tim as likely. Rearch suggts that gay alhol treatment programs mt nsir important factors such as sexual objectifitn, the tersectnaly of multiple margalized inti—pecially the impacts of racism—and high occurrenc of mental health ndns.

LIQUOR LAWS ONCE TARGETED GAY BARS. NOW, ONE STATE IS APOLOGIZG.

/PRNewswire/ -- For many years, the term 'gay water' has been known wh the queer muny as a lloquialism for a vodka soda. As of today, the brand Gay... * alcohol gay *

While rearch has not drawn specific nclns about why gay women are so much more likely to mise or bee addicted to alhol than straight women, studi do show certa risk factors for alhol abe the muny.

GAY MEN, WE HAVE A DRKG PROBLEM

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Studi dite that gay women experience certa mental health ncerns—many of which are associated wh a higher rate of substance mise—more often than straight women.

Gay men have been observed to mise alhol as a pg mechanism, as well as part of a pattern of risk-takg behavrs that may be related to addictn, trma, peer fluence, or mental health ndns. Dpe advancements both the unrstandg and treatment of HIV and other sexually transmted fectns, some people still stigmatize gay men based on the AIDS crisis of the 1980s. Gay men of lor are vulnerable to addnal systemic opprsn, which n be related to the homophobic beliefs about specific margalized muni or the crimalizatn of homosexualy.

Transphobia n be an addnal layer of discrimatn and vlence that is not separate om homophobia, racism, and other forms of discrimatn. This is particularly ncerng when nsirg that a 2007-2017 Centers for Disease Control and Preventn (CDC) report showed that over 23% of lbian, gay, or bisexual high school stunts and almost 27% of stunts who were unsure of their sexualy had ed illic dgs, pared to jt over 12% of straight stunts. In other words, where Bud Light has buckled unr prsure as bigotry grows agast the LGBTQ+ muny, Gay Water’s creator Spencer Hodson wants his new boozy brand to be the anthis of that.

FABULO FIZZ: D2C HARD SELTZER BRAND GAY WATER COM OUT

People who intify as lbian, gay, bisexual, transgenr, or qutng (LGBTQ) often face social stigma, discrimatn, and other challeng not enuntered by people who intify as heterosexual. They also face a greater risk of harassment and vlence. As a rult of the and other strsors, sexual mori are at creased risk for var behavral health issu. * alcohol gay *

“The key issue that Bud Light tapped to was the fact that they didn’t unrstand their re dience and know enough about them,” Hodson, a gay man, told CNN about the ntroversy that began when the Anhser-Bch beer brand sent fluencer Dylan Mulvaney a n of beer. The nned cktail is named after a lloquialism given to the popular mixed drk (vodka and soda) orred at bars by the gay muny.

IT’S HERE, IT’S QUEER: INTRODUCG GAY WATER, A LGBTQIA+ CANNED VODKA SODA BRAND AIMG TO DTIGMATIZE THE WORD GAY

New Jersey’s attorney general apologized for s-old state polici that shuttered bars for allowg gay patrons to ngregate. * alcohol gay *

“Puttg a product wh the word gay the tle is reprentatn self,” which he hop reclaims the word om the negativy ’s sometim associated wh.

Alhol gay bars brought our muny together. And is also stroyg . * alcohol gay *

The two chatted about the limed amount of gay people wh , and wh Hodson burnt out om his tradnal day job tech, started the nned cktail. Hodson built up a strong social media followg on TikTok and Instagram durg Covid-19 and is g some of the money om that (as well as om iends and fay) to help fund Gay Water.

Fabulo Fizz: D2C Hard Seltzer Brand Gay Water Com Out - 07/21/2023 * alcohol gay *

“Gay is an umbrella term and the ia behd the brand is to be as clive as possible, which means we want alli, we want straight people to be part of this muny we’re buildg.”. For now, Gay Water is sold largely onle (wh a few retailers) and four sugar-ee flavors — watermelon, lime, peach and grapeu — at lnch.

Gay Water might not have the ep pockets pared to s petors, like Whe Claw, but “even at small sle, pani of many siz are havg succs makg spir-based seltzers and premixed cktails,” Bryan Roth, an analyst for Feel Goods Company and edor of the alhol beverage newsletter, Sightl+, told CNN. “There’s lots of space the spir-based seltzer tegory which Gay Water n play, pecially if the brand n offer a cultural or emotnal nnectn that will feel more excg than the prospect of another peapple-flavored vodka seltzer om natnal or ternatnal rporatns,” Roth said.

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Fabulo Fizz: D2C Hard Seltzer Brand Gay Water Com Out 07/21/2023 .

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