By Joe LaMuraglia It wasn't that long ago that was nsired hery to utter the words "gay" or "lbian" the halls of the world's tomotive
Contents:
- PRI AND PREJUDICE: THE AUTOMOTIVE INDTRY AND ‘THE GAYS’
- WHAT ARE THE TOP GAY-FRIENDLY CARS?
- GAY FAY AUTO
- GAY MOSW MOSW CY GUI
- GAY FAY AUTO
- GAY MOSW · CY GUI
PRI AND PREJUDICE: THE AUTOMOTIVE INDTRY AND ‘THE GAYS’
* gay automotive *
In an dtry that both Allison and Scherker characterize as rife wh toxic masculy and homophobia, Allison hop Repair Revolutn is an oasis — a place where any type of person, queer or not, n take their r sans judgment. “One of the [drag queens], he walked to a shop and said was like beg back high school aga, beg bullied for beg gay, ” Tilton said.
Supreme Court led June that employers uld not discrimate agast LGBTQ (lbian, gay, bisexual, transgenr, and queer) workers for their sexual orientatn or genr inty. Beck Bailey, Workplace Equaly Director wh the Human Rights Campaign (HRC), reports that 53% of LGBTQ workers heard jok about lbian or gay people at least once a while, and 20% stayed home om work to avoid discrimatn.
Discrimatn affects the LGBTQ muny differently, which explas why some subsets are more likely to intify at work: lbians are the most likely; gay men are send; and transgenr people the least. Michael Pale, a spokperson for FCA, stat, "Gay and Lbian Alliance (GALA) is a long-tablished, thrivg, and active group wh the FCA muny.
WHAT ARE THE TOP GAY-FRIENDLY CARS?
Read reviews by alership ctomers, get a map and directns, ntact the aler, view ventory, hours of operatn, and alership photos and vio. Learn about Gay Fay Auto Dickson, TX. * gay automotive *
FCA, Ford, and General Motors have LGBTQ supplier diversy iativ via a relatnship wh the Natnal Gay & Lbian Chamber of Commerce, which certifi LGBTQ bs owners after an extensive vettg procs. And ternatnal patents and two more pendg, was also regnized as the LGBTQ Engeer of the Year recipient by the Natnal Organizatn of Gay and Lbian Scientists and Technil Profsnals. It wasn’t that long ago that was nsired hery to utter the words “gay” or “lbian” the halls of the world’s tomotive headquarters.
GAY FAY AUTO
Explore gay Mosw wh Mr Hudson. The bt of Mosw for the discerng gay man. Where to sleep, eat, drk, shop and play. * gay automotive *
The untry is slowly acknowledgg that the “gay movement” is far om trimental to the fabric of society and fact, adds lor, texture and panache to the weave.
The se is a full tomotive rource wh a twist: classifi tomotive brands as gay-iendly or not based on their rporate polici the U. In the three years sce lnched, two major tomotive manufacturers have changed their rporate polici effectively puttg five addnal brands the “gay-iendly” lumn.
GAY MOSW MOSW CY GUI
GM’s Saab divisn was the first tomotive pany to advertise the LGBT media but was Suba’s efforts startg two years later that tablished that brand as the gay-iendly tomotive brand. VW, Jeep, Saturn, Merces-Benz, Lex and Cadillac have all placed general market ads gay media but was Ford’s Jaguar, Volvo and Land Rover that were the first Amerin-owned brands to place gay-specific ads that clud LGBT msagg and imagery both prt and onle.
The Amerin Fay Associatn lled for a boytt of Ford Motor Company cg their support for the “homosexual agenda.
” Soon after, Ford announced that would no longer advertise gay media.
GAY FAY AUTO
All they saw was that Ford supported HRC and HRC = gay marriage. Like or not, gay marriage is a very ntroversial topic wh ep-seed opposn wh heavy relig overton. If you ask a gay nsumer or someone volved LGBT media if targeted ads are important, you will most likely receive an affirmative rponse.
Gay to outreach today.
The tomotive pani are far om leadg this charge but are fely the game when to reachg out the gay mographic. In addn to advertisg magaz like Genre and The Advote, their Saab, Saturn and Cadillac brands have engaged the gay nsumer other ways. Saturn has worked wh sponsorg Gay Pri events the Southeast and all three brands were recently featured a speed-datg event at Motor Cy Pri Detro.
GAY MOSW · CY GUI
Most verage of the tomotive pani’ marketg to the gay nsumer foc on the marketg self – the ad, the sponsorship, the event. While a se like simply the availabily of same-sex domtic partner benefs to classify a pany as gay-iendly, HRC’s CEI a more plex formula to rank those pani on a sle of 0-100.
As gay media outlets bee more pervasive and support for targetg this mographic crease om wh the to pani, more brands will jo the early adopters and clu LGBT media their buys. As wh all the rs on the list that have been stereotyped as “gay, ” the Forter is stylish, strayg om the “strong” or “bold” more mascule sign. The notn that a product is girly or feme was also associated wh beg gay.
The general ia was that gay mal were effemate and would have an affy for “girly” products. You n see how this would have been terpreted as homophobic when the LGBT muny felt margalized and targeted.