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Contents:
- GAY-FRIENDLY AUTO BRAND PERCEPTN DO NOT MEAN GAYS, LBIANS WILL BUY
- THE ARE THE TOP 10 GAY AND LBIAN CARS
- GAY-FRIENDLY AUTO BRAND PERCEPTN DO NOT MEAN GAYS, LBIANS WILL BUY
- HOW GAY UPL TV MERCIALS BEME A MASTREAM PHENOMENON
GAY-FRIENDLY AUTO BRAND PERCEPTN DO NOT MEAN GAYS, LBIANS WILL BUY
A natnal survey by dit spe a perceptn of Suba as beg "gay-iendly," gays don't actually buy them. Whatever. We know stereotyp are always reflective of realy. Didn't you read yterday's Camaro review? * gay auto sales *
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A natnal survey by dit spe a perceptn of Suba as beg "gay-iendly, " gays don't actually buy them. Acrdg to the survey rults, 67% of gay male and lbian r buyers nsir pani exhibg gay‑iendly behavr "very or somewhat important. " The survey rults found both gay men and lbians believe Suba is the most gay‑iendly r pany — 45% of rponnts ced the pany the survey rults.
THE ARE THE TOP 10 GAY AND LBIAN CARS
Apparently, we as a society are so wrapped up the ia of how "gay" objects, clothg styl, and activi are that we n't even leave tomobil out of ! Th, the guys at Car Talk, those te terers of r nversatn, have e up wh the: lists of the top 10 gay and lbian rs. Let's take a look,… * gay auto sales *
Volkswagen and Ford placed a distant send and third for both, and here's the kicker, spe brand awarens as beg gay-iendly, Suba is noticeably absent among the top brands owned by eher Lbians or Gay Men. Probably that lbians and gay men are, sadly, jt like most hetero r buyers the days — lookg for an appliance rather than a real drivg experience.
Full prs release below:Perceptn as Gay-Friendly Don't Always Lead to Sal om Gay and Lbian Car Buyers New Natnal Survey Indit Suba is Consired Most Gay-Friendly but Not Most Purchased and Intifi Brands Most Likely to Be Owned by Gays and LbiansRIVER EDGE, NJ – A new natnal survey of gay and lbian r owners nducted by monstrat the promise and potential of the gay and lbian market as a source of new r sal for more brands than once survey, signed wh market rearch partner Senei, highlights differenc r buyg preferenc between gay men and lbians, rerc the importance of a r pany's "gay iendly" reputatn and intifi the top brands for both dience groups.
GAY-FRIENDLY AUTO BRAND PERCEPTN DO NOT MEAN GAYS, LBIANS WILL BUY
A natnal survey by dit spe a perceptn of Suba as beg "gay-iendly," gays don't actually buy them. Whatever. We know stereotyp are always reflective of realy. Didn't you read yterday's Camaro review? * gay auto sales *
Acrdg to the survey rults, 67% of both gay male and lbian r buyers nsir pani exhibg gay‑iendly behavr "very or somewhat important, where gay iendly is fed predomantly by offerg domtic partner benefs. " The survey rults found that both gay men and lbians believe Suba is the most gay‑iendly r pany – 45% of rponnts ced the pany the survey rults.
Dpe their brand awarens as beg gay-iendly, Suba is noticeably absent among the top brands owned by eher Lbians or Gay Men. "One of the most tertg fdgs is that Suba is not the most popular brand wh eher Gay Men or Lbians. Suba isn't the Top 10 for Gay Men and is only fourth for Lbians" survey reveals that Gay Men are 18 tim more likely than the general populatn to own a Saab, five tim more likely to own an Audi and four tim more likely to own a MINI, VW or Jaguar.
HOW GAY UPL TV MERCIALS BEME A MASTREAM PHENOMENON
* gay auto sales *
"The data pots to differenc between Gay Men and Lbians based around what they drive, what is important to them when nsirg a brand and how they see themselv". Gay men put their hight prry on Stylg and then nsir Price, Fuel Enomy, Body Style and the Availabily of the Latt both gay men and lbians the survey reported siar r ownership patterns (Toyota, Honda, VW and Ford are the top brands currently owned by both segments), genr differenc lead to differenc new r buyg tent.
Gay men the survey dited that BMW, Audi and Toyota were their top three brands for a new r purchase while lbians dited that Toyota, Honda and Suba were their top three brands for a new r you nsir the psychographics of the two groups, their brand affy and purchase reasons beg to make sense. Gay men say their r says they are "succsful, sexy and well-off" while Lbians dite that their vehicle says they are "practil, environmentally nsc and partnered". Forty‑two percent of gay men and 39% of lbians reported a hoehold e above that level.
"About the StudyThe LGBT Automobile Ownership survey was field March 2009 and thanks to LGBT marketg partners LOGO, Plaout and the GayAdNetwork, the total number of rponnts om the U. More data and a py of the survey n be obtaed by ntactg Senei at Gaywheels. Lnched 2005, is dited to promotg rponsible nsumerism and affectg change by enuragg r shoppers to patronize gay-iendly pani throughout the vehicle purchase procs.