The Cubs Target Their Gay Fans - Outsports

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Decisn to advertise gay paper, ``a no-braer,'' team official says.

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Fans of Brish actor Tom Holland have e to his fense after some social media ers were seemgly upset that the latt episo of his Apple TV+ seri The Crowd Room featured gay the scene, Holland’s character go to a club wh heavy black eyeler and all black. ”A lot of other ers, however, seemed very nfed over the backlash, pecially sce Spir-Man actors Toby Maguire and Andrew Garfield have also played gay person wrote, “Watchg agile cishet men have breakdowns over the reason Tom Holland is trendg is sweet we to me.

”“The fact that a sgle scene on an Apple Pl show featurg Tom Holland has brought out so much homophobia om the stupist people is... Bee Wrigley Field ss jt a uple of blocks om Chigo’s Boystown neighborhood and this was the early 2000s, was evable that the crosstown smack talk volved to homophobia.

Outsi of the Whe Sox’s home park durg this era, there was an pecially popular entry the genre that read, “Wrigley Field: World’s Largt Gay Bar. Wrigley is the world’s largt gay bar? Eventually, I even saw the World’s Largt Gay Bar shirts outsi of Miller Park Milwkee.

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Great, now the homophobia was anchisg. Their fans were also gay and beg gay was somethg lser. For the most part, while there are still plenty of obnox shirts beg sold outsi of Wrigley, the outright homophobic on are pretty much gone.

I wear purple on Spir Day bee wasn’t that long ago that hundreds of people wore open homophobia whout a send thought. And Murphy is on the rerd as “disagreeg” wh the “gay liftyle”, ments Murphy hasn’t ever really walked back to any gree.

Do you have a msage for gay fans that may have said “Okay, I’m not gog to root for the Cubs” now that you’re here? But the unter to that is that rather than lookg like the Cubs are tryg to be hont, mak seem like the Cubs, as an anizatn, had given no thought to the backlash they’d face by acquirg Murphy, and turn that mak the Cubs look like they didn’t nsir his thoughts on the “gay liftyle” to be an issue to beg wh.

THE CUBS TARGET THEIR GAY FANS

A weekly gay newspaper. The Free Prs tmpets the advertisg al as the first between an Amerin male pro sports team and an exclively gay publitn.

Some teams the Women's Natnal Basketball Associatn have marketed directly to lbians, but Outsports uld fd no other exampl of a men's team targetg the gay market. ``It was an easy no-braer, '' said Annie Kleiser, manager of special events and entertament for the Cubs, addg that Wrigley Field is ``smack dab the middle of the gay neighborhood. Gubd's approach was simple: Convce the Cubs ma good bs sense to advertise to the gay and lbian market.

``If you advertise to the gay market, people bee more fortable gog to an tablishment that accepts them, '' he said. Wrigley Field, home of the Cubs, borrs Chigo's ``Boy's Town, '' a ncentrated gay strip filled wh bars, clubs and rtrants, and home to an timated 40, 000 or so gays and lbians.

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Providg data about the high disposal e of many gays and lbians also factored . The team's outreach has been a big h among gay fans, said Gubd, and will extend even further on June 23 durg a promotn lled ``Out at the Ball Game.

On that day, when the Cubs play the Milwkee Brewers, 2, 000 gays and lbians will have a sectn of Wrigley to ll their own.

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People who uld not get their hands on the ``gay tickets'' have bought some elsewhere at Wrigley that day jt to get si, he said. ``The ia is to go have fun, '' Gubd said, addg that the game is the day before Chigo's annual gay pri para ( keepg wh the baseball theme, former umpire Dave Pallone is the para's grand marshal).

The crowd the gay sectn will certaly be diverse. Throw purchas by a strip club and a bathhoe and you'll have a wi range of gay archetyp amongst the ivy-vered walls.

``I'm a diehard Cub fan and I'm gay. Sure, OnlyFans may be featurg an overwhelmg number of female entertaers, but there’s a whole subculture terg to the gay muny.

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