The Gay Bars Helpg Shape Popular Drkg Culture | PUNCH

Contents:

• CANNED COCKTAIL GAY WATER AIMS TO RIGHT BUD LIGHT'S LACK OF LGBTQ+ SUPPORT
• AI IMAG OF CELEBS ON VER OF GAY PORN MAGAZ
• GAY BAR, MEET COCKTAIL BAR

CANNED COCKTAIL GAY WATER AIMS TO RIGHT BUD LIGHT'S LACK OF LGBTQ+ SUPPORT

“It’s que different om earlier s, ” says Shepard, “pecially pre-Stonewall, when simply beg willg to serve gay men or lbians was enough to secure a grateful clientele, regardls of the qualy of the drks or the tablishment. In the 1960s, early eratns of gay bars were often owned by straight people (many nnected to anized crime, who didn’t fear the illegaly of servg homosexuals), known for servg watered-down and overpriced drks, explog the sire any queer people had to jt be a safe (or safe enough) space. As gay polil movements stood up agast opprsn—endg some state laws prohibg gay bars om existg, and th, makg gay bar ownership more accsible and approachable—the qualy and variety of drks served at the spac expand.

“When you thk ‘gay bar, ’ you don’t thk they’re focg on cktails; they’re focg on a space that’s clive, somewhere you drk vodka-tonics, ” says Nobody’s Darlg -owner Renda Riddle. A few hours away Philalphia’s Gayborhood, Cockatoo, which opened 2021, is also creatg more queer space differentiated om the typil gay dive. Wh low- and no-alhol drks available, Cockatoo offers an antidote to the mass-produced light beers and well drks found at most other gay bars.

In a sea of nned cktails, Gay Water wants to stand out.

AI IMAG OF CELEBS ON VER OF GAY PORN MAGAZ

In other words, where Bud Light has buckled unr prsure as bigotry grows agast the LGBTQ+ muny, Gay Water’s creator Spencer Hodson wants his new boozy brand to be the anthis of that. “The key issue that Bud Light tapped to was the fact that they didn’t unrstand their re dience and know enough about them, ” Hodson, a gay man, told CNN about the ntroversy that began when the Anhser-Bch beer brand sent fluencer Dylan Mulvaney a n of beer. Gay Water, however, is out and proud.

The nned cktail is named after a lloquialism given to the popular mixed drk (vodka and soda) orred at bars by the gay muny. “Puttg a product wh the word gay the tle is reprentatn self, ” which he hop reclaims the word om the negativy ’s sometim associated wh. He thought of creatg Gay Water about a year ago while on a vatn wh his iend that had got a job wh the beverage dtry.

The two chatted about the limed amount of gay people wh , and wh Hodson burnt out om his tradnal day job tech, started the nned cktail. Hodson built up a strong social media followg on TikTok and Instagram durg Covid-19 and is g some of the money om that (as well as om iends and fay) to help fund Gay Water.

GAY BAR, MEET COCKTAIL BAR

“Gay is an umbrella term and the ia behd the brand is to be as clive as possible, which means we want alli, we want straight people to be part of this muny we’re buildg. For now, Gay Water is sold largely onle (wh a few retailers) and four sugar-ee flavors — watermelon, lime, peach and grapeu — at lnch.

Gay Water might not have the ep pockets pared to s petors, like Whe Claw, but “even at small sle, pani of many siz are havg succs makg spir-based seltzers and premixed cktails, ” Bryan Roth, an analyst for Feel Goods Company and edor of the alhol beverage newsletter, Sightl+, told CNN.

“There’s lots of space the spir-based seltzer tegory which Gay Water n play, pecially if the brand n offer a cultural or emotnal nnectn that will feel more excg than the prospect of another peapple-flavored vodka seltzer om natnal or ternatnal rporatns, ” Roth said. Of urse, other drks e the word “gay, ” too, cludg Gay Beer and So Gay Rosé, Hodson noted, which are also tryg to reach the queer muny and offer them an alternative the straight-domated space. This turn has led to a rponse of an altogether more lic variety: Gay Water, a new premium nned cktail brand packaged lorful ntaers and named after the slang term ed for vodka and soda water wh lemon or lime, a popular drk served gay bars.